Pulling Inspiration from the Outdoors IMAGES COURTESY OF NEW LEAF PERFORMANCE VENEERS
DURABLE, HIGH-PERFORMANCE VENEERS ENHANCE A CAR DEALERSHIP’S COMMERCIAL INTERIORS
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SURFACEANDPANEL.COM
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BY AMBROSIA BRODY
or many Americans, the brands Jeep, Ram, Chrysler, and Dodge are associated with the rugged outdoors, durability, luxury, and reliability. It’s that balance of nature and sophistication that led Markquart Motors to envision its Chippewa Falls, Wisconsin, car dealership melding both identities. Ideation Studio, a multi-disciplinary design firm located in Chicago, Illinois, with experience in auto dealerships, helped the company achieve the goal of seamlessly blending the four unique brand identities, while highlighting the great outdoors and their own long-standing presence in the automobile industry. To create that feeling of the outdoors with the indoors, and a dash of sophistication, Ideation Studio specified New Leaf Performance Veneers Birch Quarter Sawn with a Toffee stain. Taking on the beauty of natural wood grain, these veneers are FSC certified, meet GREENGUARD Gold certification for low chemical emissions, and guarantee low-emitting Volatile Organic Compounds (VOC) at a value nearly half
