MMA Company Profile Exposure and Growth Potential
Sponsorship Packet Organization Profile and Growth Potential
Intro to MMA and about MMA Pakistan
Martial arts and combat sports like wrestling and boxing have captivated audiences for thousands of years. These sports sell themselves as they are easy to understand and followed by all people. Currently the fastest growing sport in the world is a sport called Mixed Martial Arts. Mixed Martial Arts is a full contact free style competition in which all fighting styles are allowed to participate. It contains elements of all martial arts and combat sports. Fighters are allowed to strike, throw and grapple with their opponent. Fighters Promotions like the UFC are now worth into the billions off of what people consider to be a sporting phenomenon.
Around the sport has grown a consumer niche with certain sporting brands, energy drinks and clothing lines heavily sponsoring MMA events and creating huge followings off of MMA fans who like to consume items associated with a sport they love. Brands such as TapouT Clothing, Rock Star Energy Drinks, Harley Davidson, Ecko Unltd Clothing, and many others are now MMA associated brands.
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MMA has also entered the mainstream with movies like Never Back Down being released just to cater to the MMA audience. This sport and this market demographic is males in the 18-30 bracket. They are usually well educated and have regular access to internet making them fully aware of how MMA is taking off around the world. Foreign companies have already started working on holding MMA fights in the country. One such promotion is known as Fite Selektor and it has already finished filming and includes a fighter from Shaheen MMA who is heavily favored to win the final tournament which will air live in the fall.
It is highly advised to take advantage of the situation and associate yourself brand with MMA as soon as possible and capitalize one these lucrative marketing opportunities. “If you take four street corners, and on one they are playing baseball, on another they are playing basketball and on the other, street hockey. On the fourth corner, a fight breaks out. Where does the crowd go? They all go to the fight.� - Dana White, President of the Ultimate Fighting Championship
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Mixed Martial Arts Pakistan is the undisputed leader regarding Mixed Martial Arts in Pakistan. It is up to date, well managed and well networked and has shown tremendous growth since actively promoting MMA in April 2009. Our mission is promoting MMA by organizing events, teaching, certifying instructors, making links internationally, educating the public regarding the sport. We pride ourselves on being extremely professional and well organized. We are involved in the introduction of Pakistan's first MMA Gym, Shaheen Mixed Martial Arts and Elite Fitness located in Defence, Lahore, one of the cities most affluent areas. This one facility has a lounge, matted area with wall pads, cushioned MMA ring, and heavy bag area and it quite possibly the most complete facility for martial arts and combat sports in the entire country. PWC is a MMA event meant to determine the best fighter in Pakistan. Athletes from different martial arts and fighting styles are invited to take part. Fights will take place in formats similar to other amateur events around the world. The event will be filmed and edited and then broadcast and promoted for public viewing on the internet. Over time fighters who compete regularly will form profiles based on their fighting style, background and personality. Events take place every couple months and are eagerly followed by Pakistan's martial arts community. PWC is committed to promoting martial arts and combat sports over the long term throughout Pakistan and South Asia. PWC is the first event of its kind in Pakistan and has already generated a lot of buzz and interest in local circles. The events are organized by Mixed Martial Arts Pakistan and can be guaranteed to be well organized and presented in a professional manner in the highest standard that will be seen in Pakistan. We sincerely believe, that by associating yourself with us and sponsoring PWC you can gain an early start into the fan base of MMA.
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The Mixed Martial Arts Pakistan website has high visibility and is highly ranked by Google and comes up at the top of the list on many search results regarding martial arts and combat sports in Pakistan. Currently receives an average of 150-300 visitors per day and growing. Visitors to the site are mostly young males living in Pakistan but approximately 10% of traffic to the website comes from outside of Pakistan. With around 5-7,000 visitors per month you can be guaranteed high exposure of your brand to a highly targeted audience.
For many in Pakistan's martial arts community the Mixed Martial Arts Pakistan website is the exclusive source for information and news regarding martial arts and fighting. You company logo will be shown on ad space throughout the website. Shaheen MMA Academy (Lahore) is the premiere martial arts facility in the country. It holds a standard far and above all other martial arts gyms and because of this, any brand associated with Shaheen MMA Academy is going to be viewed as holding a certain standard and quality. Located in Defence, Shaheen MMA Academy gets approximately 15-20 visitors (not including students) per week and growing
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Your logo will be shown on all promotional videos relating to particular event. Or in the case of general sponsorship at least one video will be made with your company logo. Fight Fortress is located at Trims Fitness Fort, a fitness and sporting facility located at Jinnah Sports Complex. Fight Fortress also has an MMA program and is a certified training center, as it successfully teaches all the fundamentals of MMA training and techniques. Trims also has an aerobic hall and body building area. It boasts approximately 200 active members. A standee will be made with your company or brand logo or name and placed inside the entrance. *All sponsorship requests will be individually tailored and will be attached on a separate file with package structure.
Why MMA Pakistan? Professionally run organization. Extensive Media Attention and Exposure Matches your organization and brand image We sincerely believe that an association with Mixed Martial Arts Pakistan and Pakistan Warrior Challenge event will provide you with a unique marketing opportunity that will forever link you to a new mainstream sport, watched by millions around the world, Mixed Martial Arts or better known as MMA. MMA Pakistan is an organization with a strong foundation and from which the next generation of MMA fighters are going to come from. Skilled in audiovisual editing, writing, planning and organization MMA Pakistan guarantees you extensive media coverage as well as opportunities to sponsor top fighters. We firmly our success should be in extricable linked to the success of our sponsor. We understand that your aim is to gain visibility, awareness and interest in your brand. Ours are the same. We heavily promote all content and activities not only because you depend on the fans, but so do we.
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Contact Info info@pak-mma.com Mixed Martial Arts Pakistan 13-S, Phase II, DHA Ghazi Road, Lahore Cantt For English: Bashir Ahmad President 0334 413 7706 For Urdu M. Afzal Manager 0315 720 2985 Media Links and further information www.pak-mma.com http://issuu.com/pakmma http://www.youtube.com/watch?v=a1RuqXS_aDA http://www.youtube.com/pakmma http://www.facebook.com/pages/Mixed-Martial-Art...
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