Washington State Ferry App Proposal

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Competitive Analysis

aFerry App PROS Aesthetically pleasing Intuitive navigation Route comparison Pay feature Social media

CONS

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European ferries only A lot of info to plug-in No camera option No mapping No alerts

NY Waterway App PROS Very readable Icon/text based nav Route maps Advisories Ticket purchase

CONS

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- Color scheme inconsistency - Apple only - Must sign-up for account

WSF Schedule App PROS WSF schedule Next boat run indicator Ferry cameras & maps On/Off Alert feature

CONS

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App has ads Unattractive typeface Basic design Complicated navigation

WSDOT App PROS Simple Icon nav on HP Multiple platforms Camera & map options Simple navigation Alerts feature

CONS

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Too broad Cams hard to click Small nav links Links back to website (which is not mobile)

Ferries+ App PROS Multiple platforms Simple color scheme Free & upgradeable Rout options Free stickers?

CONS

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- Completely text based - Too much information - Most features need upgrade to access

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