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World’s biggest virtual olive oil tasting event: sign on and help break the record
World’s biggest virtual olive oil tasting event:
sign on and help break the record
If you want to get global attention, setting a Guinness World Record is a great way to do it. And the focus will be firmly on the Australian olive industry in October, as Cobram Estate hosts a bid for the largest olive oil tasting session ever held - anywhere.
In May 2009, 12,909 people gathered in the Spanish city of Jaen and set a Guinness World Record for the biggest olive oil tasting event. Inspired by the success of the Australian athletes at the recent Tokyo Olympics, Cobram Estate is now challenging Australians to go for gold and break that Spanish record.
On Thursday, 28 October, Cobram Estate will host what it hopes will be the biggest olive oil tasting ever held across the globe. COVID restrictions naturally mean the best option was to create a virtual event, with participants joining Dr Joanna McMillan, chief oil maker Leandro Ravetti and Cobram Estate co-founder and chairman Rob McGavin online for a mass tasting session.
“It’s been a tough 18 months for everyone, but we saw what an uplifting occasion the Olympics was for Australians, particularly those who were in lockdown,” said McGavin.
“So we thought it would be great to get as many people as possible involved in an event where they could go for gold too, and the idea of a world-record tasting began to form.”
McGavin hopes more than 13,000 Australians will join in, ensuring the Spanish record is well and truly beaten – and creating a buzz around Australian EVOO.
Fun format
“Our virtual masterclasses are always a lot of fun, but this one will be even better,” McGavin said.
“Leandro will lead the tasting and talk about food pairings, Dr Jo will tell everyone about the health benefits of extra virgin olive oil and the Mediterranean diet, and there’ll be a live Q&A session providing even more information.
“And as an added incentive, we’re giving away a year’s supply of Cobram Estate EVOO to 10 lucky participants, as well as 10 limited edition bottles of Ultra-Premium Hojiblanca ‘Liquid Gold’.”
Celebrity support
A number of high-profile Australians have already registered, giving the event serious promotional clout, including iconic chef Neil Perry, St Kilda Football Club legend and Celebrity Masterchef contestant Nick Riewoldt, and TV presenters Diana Chan and Catriona Rowntree.
“This is a great opportunity to show Australians are world beaters at every level, while also introducing even more people to the incredible flavours, versatility and health benefits of Australian EVOO,” McGavin said.
“We’re hoping everyone in the industry will join us for the masterclass, and help create a new Guinness World Record for Australia.”
AOA members’ 50% discount
This is a great promotional event for our industry, putting Australian EVOO on the world stage in a completely different arena. And it’s something we can all get behind, by taking part in the tasting ourselves (a great way to exercise your EVOO palate) and spreading the word to friends, family and associates.
The Cobram Team are making that even easier, offering a 50% discount for AOA members to purchase tickets for themselves, friends and family to help beat the record and put Australia on the GBR map.
Use the promo code AOA when registering to get your tickets at just $5 each.
Go for Gold tasting event details
What: Cobram Estate Go for Gold virtual EVOO masterclass and tasting When: Thursday, 28 October from 7.30-8.30pm AEDT Cost: $10 - includes delivery of tasting pack of oils, cups and olive leaf tea selection Tickets: To ensure time for pack delivery, sign up before Thursday, 30 September at www.cobramestate.com. au/virtual-tasting
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