Oli Southall
Contents Kappa Adidas Fila Paccbet
Blue palette and use of analogous greens in a loose, comfortable fitting contrasts the tight knit trainers along with the contrast of the gum sole with the light blue fit.
Left fit demonstrates how the collaborative piece(s) should/could be styled in a complete outfit. The structure through hair styling, bulky shoes and strong facial structure gives the otherwise loose-fitted more fitted to give a relaxed fitting.
The right illustration demonstrates more of the collaborative products between the brands and highlights specific features of the products like the sleeve branding on the hoodie, the over-sized branding on the bag and the shorter, loose fit of the shorts.
This looser fit complies with the taller figure and compliments the colours used. The red and green act as subtle contrast in the fit to fight against the otherwise black and white fit. This doesn’t particularly highlight any adidas collaboration but through the football logo on the sweater, the vibrancy of the track pants and the rugged nature of the trainers, it shows Gosha’s side of the sports brand.
The Adidas x Gosha football kit is iconic from this season - the combination of course picked from vintage Liverpool football shirts and the use of analogous yellows to highlight the high-contrast socks really shows the experimental nature of Gosha in this season. Again, the loose fit of the tucked shirt with the baggy shorter-cut shorts contrasts the skin-tight shoes and socks.
Paccbet is the side-branding of the high fashion brand that is Gosha Rubchinskiy, the skateboard division of the company. This part shows the fashion styling and influence of Gosha himself but in a considerably more harsh situation whereby clothes are ripped, dirtied and destroyed because of skating. The Paccbet team all model in the Gosha walks and new collections but also brand the Paccbet workear styled trousers, jackets and t shirts in the urban surroundings through, most succesfully, skate videos and films like the “Paccbet Movie� from June 2017.