arti st pro f i le
DJuices up his act
Written by George A. Paul
W
hen it comes to music, Jeremy Campbell, aka DJ Juice, knows what works well here. Since 2003, he’s manned the decks on a weekly basis for Café Sevilla’s More Fire Mondays (gearing up for a special 10th anniversary event this summer) and does a residency downtown at Worthington’s Tavern on Thursdays. The Riverside native was initially driven to deejay after frequenting all ages hip-hop clubs and being exposed to mixing different genres. “That was a big part of my life,” he said. “Dancing was a big outlet of expression for me.” Having previously spun tunes at the Sea No Evil benefit held annually at the Muni, Juice landed an even more prestigious job last year: opening the main stage during both Saturdays at the Coachella Music and Arts Festival. “The sound system alone was somewhat intimidating, but fun nonetheless. It’s really powerful to share music like that with such a large audience.” In December, he worked the S.S. Coachella festival cruise. Juice also recently started spinning at the new bar Pixels on University Avenue, and did visuals for the 2011 Rock the Bells festival in San Bernardino. Here’s more of our conversation: Question: What is your specialty? Answer: Hip-hop, but reggae has also been a big love of mine. Q: Best local dance spot?
Jeremy Campbell Photo by GABE Real
A: Sevilla, just because of pure size (drawing anywhere from 500-1,000 people). It’s one of the largest venues here in the IE. Q: Best live music? A: Mario’s Place is the perfect mix of hip and classy for a relaxed and mature crowd. They host all kinds of bands — jazz, reggae, indie rock. They have my favorite gourmet cocktails there as well. Q: Best local unknown artist? A: There are awesome musicians in every genre here; it’s a unique city in that way. The creative pool we’re drawing from is really deep. I like indie electro act Ninja Party and Circuit Scarecrow, an abstract hip-hop project. Q: Best local places to DJ? A: Worthington’s Tavern has that real neighborhood vibe. There is never a feeling of having to hold back. My friends and I can really let loose and play everything: hyphy and trap, down-tempo electronica, rare funk, soul, the newest post-garage EDM sounds and everything in between. Q: Best DJ/electronic act? A: My absolute favorite right now is Gaslamp Killer out of L.A., by way of San Diego. He helps run a future beat/down tempo electronic club in L.A. called the Low End Theory. I’m really proud he’s created a scene around this music we all love so much. More Fire Mondays www.morefiremondays. blogspot.com