The Mexican automotive industry rode a roller-coaster in 2016. While sales numbers soared beyond all-time records, the macroeconomic landscape hit manufacturing and exporting operations. New investments brought by KIA and Audi in the second half of the year barely countered the impact of low oil prices and currency volatility that led to production cuts. Despite the ride, the country held its position as the seventh-largest vehicle manufacturer and the fourth most important exporter. As Mexico moves toward a production goal of 5 million vehicles by 2020, boosting the nation’s advantages becomes more important than ever. With further investments to come, there is a need for better infrastructure and more efficient manufacturing processes.