bachelor?s degree
on campus
Market ing Degree Type: Program Length:
Bachelor of Science (B.S.) 4 years (120 credit hours)
What Can You Do With a Marketing Degree? Our marketing bachelor?s degree is designed to combine the analytical skills of the business world with the creativity of liberal arts to teach students how to promote and sell products and services to a wide range of customers and markets. Students study market research, accounting, management and finance while also developing their interpersonal and communications skills. -Advertising Art Director -Brand Manager -Digital Media Director -Digital Marketing Analyst -Event Director -Fundraiser -Market Researcher -Mobile Marketing Manager
-New Media Manager -Promotions Coordinator -Sales Representative -Social Media Coordinator -SEO Manager -Web Marketing Manager -Meeting and Convention Planner
WHY MCNEESE? Here are just a few reasons to make McNeese your first choice ...
Department of Business Disciplines Accredited by the Association to Advance Collegiate Schools of Business International, McNeese?s College of Business has been recognized for its dedication to fostering programs with innovative coursework, high-quality instruction and the recruitment and retention of knowledgeable faculty members.
Expert Faculty and Challenging Curriculum
Scholarships and Financial Aid: With one of the most affordable tuition rates in Louisiana, McNeese?s College of Business also offers a variety of scholarships to help pay for college, including the Mendelson Family Scholarship in Marketing.
Student-Driven Learning: From the fundamentals of consumer behavior to understanding social media, digital and international marketing, McNeese faculty members bring diverse expertise to the classroom and offer students the opportunity to participate in workshops and open forums to help tailor the
Internship Opportunities: The marketing degree program offers a hands-on approach to learning through internship partnerships with local industries. Our marketing majors work with internal and external organizations on client-based research projects, develop market research plans, identify client needs, collect data and apply marketing methodology to real-world scenarios.
Excellence With a Personal Touch: Offering one-on-one academic advising and small class sizes, marketing majors enjoy personalized guidance, support and mentorship from highly-qualified faculty members.
The programs in the Department of Business Disciplines are designed to prepare graduates to meet the challenges of a fast-changing and increasingly global business environment. Each curriculum provides for a general understanding of our economic system and business environment while providing a sound foundation in the common body of business knowledge. Graduates will be prepared to apply their skills in order to contribute to their organizations and communities and to pursue further graduate work.
"I really enjoyed pursuing a marketing degree at McNeese, especially because my professors were so engaging and personable. One of my professors drew from his own experiences in his previous marketing career to show us how the field has developed and changed. This really made me look at marketing differently as an ever-evolving field of work."
- Walker Bihm, 2020 graduate
Apply Now!
The McNeese College of Business is among just of business schools in the world to be accredited by the
5%
Association to Advance Collegiate Schools of Business International.
4435 Ryan Street · Lake Charles, LA 70609 337-475-5065 studentcentral@mcneese.edu