Cashmere Hyrcus goat
beautiful and fastest sailing yachts in the world take part every year? Pier Luigi Loro Piana: “Actually, Loro Piana has always been closely linked with the sailing world, we have continuously promoted teams and regattas since 1995. For example, we are the sponsor of the ‘Settimana dei Tre Golfi’ on the island of Capri and for about seven years we have devoted ourselves here in Porto Cervo on Sardinia to the superyachts. Up to that point, not enough attention was given to this class, but many owners wanted to send their boats at least once or twice a year to take part in a large race. After all, every yachtsman enjoys sharing his passion for the sport with good friends during a regatta. Everyone on board has only one goal in mind: to be faster – and to win! We are therefore especially happy to support sailing for this reason, because this sport has many values which the Loro Piana brand also stands for: nature, beauty, excellence and undisputable quality.” The turquoise-coloured waters surrounding Sardinia are considered paradise for water sports enthusiasts. Why is that? Pier Luigi Loro Piana: “The Costa Smeralda stretches more than one hundred kilometres from Olbia to La Maddalena. This coastline is considered to be the most ideal sailing region in the whole of the Mediterranean. The view from the sea across to the coastal landscape is simply incomparable; there are hardly any more beautiful places in the world for a regatta. What’s more, the wind is always good here – producing the best conditions for sailors. Porto Cervo and its Yacht Club are very happy that the Aga Khan discovered this location back in the 60s. At that time, he played his part in enabling this coast to develop into what it is today – a paradise for watersports participants and enthusiasts.” A final question, which only you as a specialist can answer: From your experience, which is easier to tame – a cashmere goat or a yacht at high sea? Pier Luigi Loro Piana: “That depends on which trade you master better. Personally, I really understand how to manage cashmere goats as well as our company. I’ve very often been to the wild mountain regions to see how the Hyrcus goats grow up. I found that really fascinating. High up there, you are in harmony with nature, nature is the queen. That’s a powerful feeling. In this respect, the situation is somewhat similar to sailing, but the high sea is significantly more dangerous – but, of course, also more exciting!”
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