Why Before They Buy

Expert Contribution by Dianne Grossman, owner of The Carpet Girl

Simon Sinek says customers need to know the “Why, before they buy"--and that's exactly why customers should visit The Carpet Girl for their flooring needs. And what you might not know is that our "Why" is about so much more than great floors and custom carpet runners.

Our journey started in 2012 when our “Why” was really about helping today’s buyers shop small and buy local. Fueling a local economy is KEY to living in a great neighborhood. Our tagline has always been “Your Friend in Floors." We believe in the value of friendships, and when a customer welcomes us into their home, that's a special sort of friendship. I don’t know how many times I've been offered a cup of coffee at a stranger's table, but I do know that every time it happens it's an honor.

In 2017 our “Why” as a business and a family tragically changed when we lost our youngest daughter to suicide. She was only 12, and we quickly learned that we were not alone. With suicide on the rise with children ages 10-24, we knew using our lives to help others was the right direction not only for our family, but for The Carpet Girl and our customers.

Many companies do more than just sell products and service--they have mission statements that are the fabric of their business models. For both me and my husband, it's so important for us to honor our daughter and be a part of the solution.

Mallory’s Army, a 501c(3) charitable organization was formed in 2017, just a few short months after Mallory’s death. We stand against hate in school and serve to empower today’s youth, educate parents and enrich the schools we visit.

You might be surprised to learn that proceeds from many carpet and flooring projects help fund this anti–bullying initiative. Our clients love knowing that they can get the professional service and products they need while also giving back to their communities.

We're excited to share some news that will shed even more light on Mallory's Army-- there's a forthcoming documentary about our family's story called, "Mallory." We'll share more about the film in an upcoming issue of Chatham Living.

And yes, you might think the documentary and our work with Mallory's Army has nothing to do with flooring.

But for our family, as small business owners, our lives and work are inextricably connected. Buying local supports us, supports our non-profit work, and, in turn, supports the whole community.

1 Cornell Pkwy, Suite 101 Springfield Township, NJ 07081 (973) 218-1155 www.thecarpetgirl.com