Jobpostings Magazine: February 2013 Vol 15. No. 5 by jobpostings Magazine

FEBRUARY 2013 | VOL. 15 | NO. 5

JOB HOPPING IS THE NEW CAREER

plus

SPECIAL REPORTS ON

RETAIL AND supply chain management

CAREERS. EDUCATION. IDEAS. ALL OF IT.

JOBPOSTINGS.CA

Conversations that open doors

Get out of your comfort zone: It’ll be good for you. Honest!

switching your major doesn’t have to feel like a life or death decision

1 - 3 YEAR DIPLOMA PROGRAMS

DIPLOMAS wIth PAthwAYS uSE YOuR DIPLOMA FOR ADvAncED StAnDInG In A DEGREE PROGRAM, OR uSE It AS A LAunchInG PAD FOR YOuR cAREER. BuSInESS.huMBER.cA/DIPLOMAS

AccOuntInG

ADvERtISInG MEDIA SALES

BuSInESS ADMInIStRAtIOn

BuSInESS MAnAGEMEnt

cOSMEtIc MAnAGEMEnt

ESthEtIcIAn/ SPA MAnAGEMEnt

FAShIOn

FInAncIAL SERvIcES

LAw cLERk

10 MARkEtInG 11 PARALEGAL EDucAtIOn 12 PROFESSIOnAL GOLF MAnAGEMEnt

THE CHANGE UP If you don’t love the program you’re in, guess what? You probably won’t love the career that follows. What do you do when you’ve signed up for a major, only to realize it’s not exactly your cup of tea? Relax. We’ve got your questions covered. It’s time for the change up.

TABLE OF CONTENTS JOBPOSTINGS.CA RETAIL special report

O8 Success Stories

A satisfying career might be sitting right under your nose.

Leona Atkins shares how she turned her passion for sales and marketing into an exciting career at IBM Canada. Sponsored by Rogers Wireless.

21 IT’S IN THE BAG

1O INTERVIEW SMARTS

22 TO RETAIL AND BEYOND

Catherine Sabetti, campus recruiter at Target Canada asks you, “Tell me about a time when you had to take personal responsibility for something that went wrong?”

18 The promotion

From eyeing to buying, closing the sale is all about customer rapport. A job in retail can guide you into careers you’ve never imagined.

SUPPLY CHAIN MANAGEMENT SPECIAL REPORT 25 making it even better

Supply chain management is a career for the creative problem solver.

27 Chain of fuels

12 Start up Andrew Chung shares how he used Kickstarter to realize his dream of writing and directing his own online TV series.

31 soft skills

In the oil and gas industry, supply chain management is burning up!

We’re told to network with everyone. But try making friends with people in high places.

28 Predictors of success

33 After 5:00

Have a knack for matching your predictions with reality?

Get out of your comfort zone! You might just find your true calling.

34 me brand

Industry report 48 Summer employment

Take advantage of your time off and discover your summer opportunities.

Learn how to focus your interactions with people and make the most of your exchanges to open doors.

43 JOB HOPPING

learn about

You don’t have to get stuck with a job you hate for the rest of your life. We help you navigate the uncertainty of changing your career.

07 CRUNCHIN’ NUMBERS

46 Edu-ma-cation

Discover that latest facts and figures about self discovery and chasing your dream career.

IMAGES: © ISTOCK.COM

Supply chain management and logistics professionals are in demand. Can you supply it?

Jobpostings.ca is Canada’s leading career lifestyle magazine for students and recent grads—but since you’re holding a copy, you probably already knew that. But did you know we’re also Canada’s biggest job board for entry-level, internship, and co-op opportunities? No? Well, now you do. JPtv Know what it takes to get into marketing? Want to become an accountant? What skills do you need to be a broadcast journalist? Find out at JPtv, Jobpostings’ YouTube channel.

The Craigslist experiment Ever wonder what type of competition you’re up against when you’re applying for a job? Us, too. So we posted a fake job ad and collected the results—which may surprise you.

RETAIL: How TO DEAL How do you deal with rude customers? Take one tire iron and—just kidding. But here are four great (lawsuit-free) ways to defuse the rudest of customers.

The Change Generation Change—it’s something we’ve grown up with. And now, employers are increasingly looking for multidisciplinary work experiences, people who can wear a hard hat one day and a bowler hat the next.

Five retail myths Retail’s one of the fastest-growing industries in Canada. So why do many consider it a dead-end job? We tackle some of the biggest misconceptions about the retail industry.

FEBRUARY 2013 | JOBPOSTINGS.CA

schoolshowcase 14

Masthead

Humber, The Business School

schoolINDEX IFC

Humber, The Business School (Undergrad)

Queen’s University

Starbucks

03 Humber, The Business School, Event Management 05 Humber, The Business School, Fashion Management 06

Humber, The Business School, Alternative Dispute Resolution

St. George’s University

Sheridan College

Humber, School of Media Studies and Information Technology

Centennial College

Brock University

Niagara College

Queen’s University

Ross University

American University of the Caribbean School of Medicine

Sheridan College

University of Lethbridge

OFC

Humber, The Business School (Undergrad)

OBC

Humber, The Business School, Global Business

publisher

Nathan Laurie nlaurie@jobpostings.ca

associate publisher

Graduate Studies at Queen’s IF YOU’RE IN THE RIGHT PLACE, ONE IDEA – YOUR IDEA – CAN HAVE AN IMPACT

Mark Laurie mlaurie@jobpostings.ca

editor

David Tal dtal@jobpostings.ca @DavidTalWrites

ART DIRECTOR

Anthony Capano acapano@jobpostings.ca

web editor

James Michael McDonald jmcdonald@jobpostings.ca

DEVELOPER

Mishraz Ammad Bhounr mhounr@jobpostings.ca

queensu.ca/sgs

contributors

Liana Shlien, Jeff Cottrill, Kevin Nelson, Erika Jarvis, Allison Mitchell, Mary Michaela Weber, Samuel Dunsiger, Michelle Hampson

national account manager Mary Vanderpas

EDUCATION ACCOUNT MANAGER Shannon Tracey

interns

Carly Brown, James Ellis, Kim Wolfshout, Patrick Erskine, Rebecca Feigelsohn

WHOSHIRING 11

The Home Depot

College Pro

Starbucks

Target

Staples

Shell

College Pro

Sun Life Financial

Chair-man Mills

Published by Passion Inc. 25 Imperial Street, Suite 100 Toronto, ON M5P 1B9

Opportunity to be more than a employee.

to be a partner.

GENERALADs 09

Rogers Wireless

Canada’s Luckiest Student

42 Insurance Institute of Canada

JOBPOSTINGS.CA | FEBRUARY 2013

starbucks.ca/careers

jobpostings.ca 1-877-900-5627 ext. 221

Jobpostings Magazine is published eight times in the school year. Issue dates are September, October, November, January, February, March, April, and May. Copies of jobpostings are distributed to over 105 universities and colleges across Canada. Contents of this publication are protected by copyright and may not be reprinted in whole or part without permission of the publishers. “Knowing yourself is the beginning of all wisdom.” - Aristotle

From trade shows to weddings to cultural festivals, this program offers the unique skills you need to launch your career as an event coordinator, account representative, corporate meeting planner or many other exciting career opportunities.

EVENT MANAGEMENT POSTGRADUATE CERTIFICATE

View all 10 choices at business.humber.ca/postgrad business.humber.ca/postgrad

EDITOR’S NOTE

DISCOVER yourself This issue is about discovering who you are and what you’re passionate about. It’s a difficult process and one that never really ends. But for those who are just starting out on their journey of self-discovery, don’t fret. It took me a while to figure things out for myself. And that’s why I put this issue together. Here’s some back story about yours truly. After graduating from high school, I had no clue what I wanted to do. I took a year off, did a bunch of part-time gigs, and then came across a newspaper ad that caught my eye. “Become an EXTRA on movie sets!” it said. I figured, why not? I spent the next year working as an extra on film and television sets, and fell hard for the industry. Af-

REPORT 17 SPECIAL ON RETAIL

ter networking with some of the crew between takes, I eventually found work as an assistant video editor for a year, then as a lighting technician for a year. The 12 to 16 hour days were rough, but the money, the people, and the job, were amazing. I thought I’d found my calling. But alas, three years in and the bottom fell out of the film industry. A few months later, I found myself heading to university— still as clueless about my passion as I was when I graduated from high school. This was evident in how I switched majors so often. First it was sociology—a subject I loved, but one I wasn’t overly confident I could build a career around. So I shifted to marketing. Again, enjoyed the major,

CHAIN 25 SUPPLY MANAGEMENT

DAVID TAL but being an introvert among a classroom filled with—shall we say—natural marketers, made me second guess myself a little. That’s why I ended up graduating with an honours in human resource management. ‘An HR degree?’ you say. ‘How the hell are you a magazine editor then?’ Funny you should ask! You see, I’ve always had a bit of a penchant for writing. I started to take it seriously after my grade 12 creative writing class; became hardcore while I wrote my first novel between the ages of 18 to 22; got burnt out after my two book deals fell through; got back on the wagon reluctantly by writing for my university newspaper; got my groove back completely

37 THE CHANGE UP

by founding the Arbitrage Magazine in my senior year; used my school newspaper and magazine experience to land a PR job with the government; and finally used all that experience to score my current gig: editor of Jobpostings Magazine. Whew, that was a mouthful. So there you have it. Discovering who you are or what you’re passionate about isn’t necessarily an “aha” moment. It’s that something you naturally gravitate to. For me, it was writing, and it opened many wonderful doors for my career. In fact, it’s led me to end my time as Jobpostings’ editor and take on a new role within the magazine, one that you’ll notice in the next issue!

HOPPING IS THE 43 JOB NEW CAREER

NOW HIRING

Myth: You can’t make more than minimum wage working in retail Fact: many retailers offer pay with commission, significantly increasing the earnings that a retail employee can make.

JOBPOSTINGS.CA | FEBRUARY 2013

An expected vacancy rate of more than

80,000

jobs a year due to retirements and turnover.

Clarify career goals and work backwards to help find a program that will support your future career vision.

According to a survey conducted by Right Management, two out of five jobseekers switched industries in 2012.

From retail management to wholesale to logistics, this program offers the unique skills you need to launch your career as a fashion buyer, logistics coordinator, product development manager, visual merchandiser and many other exciting career options.

FASHION MANAGEMENT & PROMOTIONS POSTGRADUATE CERTIFICATE business.humber.ca/postgrad

From arbitration to community outreach, this program offers the unique skills you need to launch your career as an arbitrator, conciliator, employee relations officer, mediator and many other exciting career options.

ALTERNATIVE DISPUTE RESOLUTION

POSTGRADUATE CERTIFICATE business.humber.ca/postgrad

CRUNCHIN’ NUMBERS

CRUNCHIN’

NUMBERS DO SOME LEGWORK!

Studies show

47%

Job seekers who show their face to an employer are seven times more likely to land the job

of people who knock on the doors of employers, whether they are hiring or not, will get hired.

WHAT? WHERE? HOW? RE-ASSESS YOURSELF. 86% of people who reassess their career paths using the what, where, and how method will find a job. Do some self-reflection homework and find out: WHAT ARE YOUR MOST ENJOYABLE SKILLS?

These enjoyable skills should be transferrable and applicable to any job you apply to.

The more you know about yourself, the more likely you are to find a career that’s perfect for you. You’ll also excel at your career if you understand your personality and how it fits into your workplace. Here are some stats that might encourage you to learn more about yourself, grow, and find that dream career. | By: Patrick Erskine

If you’re talkative, speak less. If you’re quiet, speak more. Studies show that, generally speaking, those who observe the 50-50 rule during interviews are more likely to get hired. Only talk as much as you listen.

50/50

SCHMOOZE WITH YOUR FACEBOOK BUDDIES 33% of people who hit up people on their friends list for connections will end up finding a job through those leads.

WHERE WILL YOU THRIVE THE MOST?

Assess what type of environment you would most likely thrive in, based on your skills and where you feel you would work most effectively.

Changing careers isn’t that weird these days. Workers will change jobs six times during their normal working lives.

HOW WILL YOU GET TO WHERE YOU WANT TO GO? Find the jobs you love, the local organizations or businesses that have a position for that job, and then the names of those who do the hiring. Then decide how you’ll best demonstrate your skills.

Source: What Colour Is Your Parachute 2010, by Richard N. Bolles

FEBRUARY 2013 | JOBPOSTINGS.CA

SUCCESS STORIES

Leona Atkins Company: IBM Canada Length of employment: 3 years Degree: Bachelor of Commerce (Honours) at the University of Windsor

What drew you to your current field? I fell into the sales and marketing field after working in HR for a few months at another large company. After some major changes within that company, I took six months off to re-group and see what else was available. What initially drew me to this field was a combination of having the chance to broaden my current skill set within a whole new industry, and having the ability to apply my wealth of skills, diverse background, and passion for helping people attain their goals in order to realize my own. How did you find your current position? I was referred by a friend and former colleague at IBM in a non-sales role who was aware of my sales background and thought I would be a good fit. I was interviewed for a lead development role within IBM Canada that would provide me with the opportunity to strengthen my prospecting skills and learn all about the IT industry. Tell us a bit about your responsibilities. I contact small, medium, and large enterprise business clients in North America through targeted marketing campaigns to uncover interest in IBM offerings, generating qualified sales leads in response to marketing initiatives for software, hardware, and services solutions.

JOBPOSTINGS.CA | FEBRUARY 2013

What’s the most challenging aspect of your position? The most challenging aspect is navigating through the company matrix to ensure that clients’ goals are met, in addition to my business objectives. There’s a great need to understand the business objectives of all of the members of any given sales team in order to properly negotiate and ensure that there’s a win-win solution for everyone involved. What is the most rewarding part of your job? Seeing a deal through from beginning to end and knowing that what I do helps the company be successful. It’s rewarding to provide value to the customer by listening and finding a solution that will help improve their business. What skills have you learned through your work experience? Through my work experiences, I have learned negotiation skills, the importance of integrity, listening to everyone in the room, consultative selling, managing the expectations and emotions of others, and leadership. What do you think it takes to be successful in this career? To be truly successful in any sales career, I believe that all sales professionals should have a good understanding of the big picture, all of the small pieces that make it

work, and maintaining a positive attitude with the notion that business changes everyday (especially in sales). Is there one accomplishment you’re most proud of to date? It changes by the week. Overall, I would say being able to accomplish tasks that others may deem too difficult. For example, I identified a solid sales opportunity generating multi-million dollars of additional revenue within a large highly-regarded global account where several other sales representatives were all competing for the client’s trust and time. What are your future career goals? My future career goal is to utilize my current experience to transition into a marketing (preferably customer retention type) role where I can contribute my strong and transferable, organizational, communications, and customer centric skills to generate, simulate, motivate, and retain loyal, conquest, and net new clients. What advice do you have for students looking to land their first job? The hardest part for students seeking their first job is being able to demonstrate their experience within their field. My advice is to volunteer, take internships, and build a network of advocates to help build your brand. Being able to communicate your challenges into successes is what’s going to land you a job.

SPONSORED BY HUMBER COLLEGE

Advertising â&#x20AC;&#x201C; Media Management Alternative Dispute Resolution Event Management Fashion Management & Promotions Financial Planning Global Business Management Human Resources Management International Development Marketing Management Public Administration

1O WAYS TO LAUNCH YOUR CAREER FIND YOUR NICHE WITH A POSTGRAD IN BUSINESS. business.humber.ca/postgrad

Opportunity to be more than a employee.

to be a partner.

MEET A STARBUCKS MANAGER with Sarah Leakey, District Manager of Operations When did your career journey with Starbucks begin? I was 20 years old when I started – I thought it was just a part time job to help pay bills while I was in University. I had moved to a new city and the environment and people felt like home at Starbucks I enjoyed the feeling I had there. I quickly realized the company offered a lot of opportunity and I was promoted to supervisor in one year. How did you develop from a part time barista to a senior operator? I grew into the role of district manager (DM) after many years in different stores and at various management levels – I enjoyed being a Store Manager as I learned so much about the business and I was able to help people grow and develop in their careers. I took part in Starbucks Future Leaders program that offers structured training and job shadowing for Store Managers who want to get to the next level. I travelled to another city to spend 6 months training with a DM – it was very helpful to build connections inside the company and gave me the confidence and reassurance I needed that the DM role was going to be right for me. Tell us about your day to day as a DM? I spend a lot of time in stores visiting managers and teams to help them grow their business – if

@starbucksjobs @starbuckscanada

Starbucks Canada

I am not in a store then I am on the phone doing sales calls or working from a laptop. The beauty is that I can do this from wherever I need to – I work from a home office, sometimes in my car and most times from our stores. I am here to answer questions managers have and to learn about our opportunities and help problem solve in order to achieve results. Did you always know a career in retail operations was for you? No, but I soon discovered that I loved to mentor people and see them grow and develop, I enjoy the variety and changing environment and I was able to make an impact. I find retail operations very rewarding. Why do you think Starbucks is a great place to work? I love the people I work with and the opportunities I have had! I have always been encouraged to be a part of the community I work in and I like to be involved – whether it’s helping a local food bank or providing a wall in our store for a new artist to showcase their work. In my 16 years with the company I have never seen them stray from their mission and values – the employees they call partners come first. The leaders at Starbucks empower you to make decisions and encourage you to constantly learn from mistakes – they create

Starbucks Jobs

Starbucks

a safe learning environment. They are truly passionate about coffee, product innovation and our mission, and they have a clear vision for where the business is going. What is it like working in a new city? The company moved me to Calgary for the DM role and I love this city – there is so much opportunity here! If you want to grow your career and develop Alberta is THE place; I am seeing so many people promoted into new and exciting positions in the company. It’s also a city for everyone – there is a lot going on for young people and there are great neighborhoods for families. It seems everyone in Calgary moved here from somewhere so they are all very friendly and welcoming. What advice would you give to a student considering retail as a career? Whether you are shy or outgoing many different kinds of people can be successful in retail! Learn about the various companies that interest you and ensure your values align. I believe that is the way to be truly happy at work and to have a rewarding career. Visit our stores and observe the environment and culture – if it looks like something you would enjoy then go for it and apply online, we can’t wait to meet you!

Become a partner. starbucks.ca/careers

SPECIAL REPORT ON

RETAIL

The promotion Your dream job could be sitting right under your nose By: Patrick Erskine How often do you find yourself wasting time looking for something that’s hiding right under your nose? No, not literally. I’m not talking about a moustache or your upper lip. I’m talking about things we spend hours, days, years looking for that are hiding in plain view. It could be the television remote that’s sitting on the table in front of us, the glasses we’ve misplaced that we just happen to be wearing, that fairy tale romance we never considered with that childhood friend of ours, or the career potential that’s been staring us in the face at our current part-time job.

JOBPOSTINGS.CA | FEBRUARY 2013

That’s right, this entire article is dedicated to helping you seize what’s yours and take advantage of the opportunity that’s standing right in front of you: we’re talking about the career, of course. Chances are, if you’re a student, you’ve already paid a hefty price for tuition, and on top of that you’ll need to support yourself financially throughout the year. That’s where most of us turn to parttime work while in school, with retail being amongst the most popular employment options. But have you ever considered that your part-time retail gig could lead you to a satisfy-

ing and challenging career? “I started off as a [part-time] associate, working on the floor, in the paint department,” says Jamal Hamad, who has worked his way up the retail ladder and is now the national director of commercial and tool rental sales and operations at The Home Depot in Toronto. He started as an associate while in college, and then became department manager of paint, assistant manager of the store, store manager, district manager and director of business operations. “This wasn’t my intention. I had stopped in for a part-time position

RETAIL

just like anybody else, and then very quickly [took to] the whole environment …. I got on this roller coaster ride and I haven’t gotten off,” says Hamad. Retail may be the go-to option for students who are looking to make a quick buck on the side, but it’s not often considered as a career path. That’s because part-time employees often aren’t aware of the opportunities available to them. The retail industry is huge and there are opportunities everywhere. Sean Sedlezky, manager of program design at the Ted Rogers School of Retail Management at Ryerson University, says the retail industry is one of the largest employers in Canada. “The general public perception is that retail is made up of a lot of low paying jobs. In reality, there are a ton of management analyst types of positions to support all of the big chains, independant retailers, suppliers, distribution centers, and all the components that feed into making a retail organization run.” “In the 2010 report that was done by Industry Canada, in collaboration with the Retail Council of Canada, I think they used the number 600,000 for management and tactical jobs available in Canada,” says Sedlezky. “In a country of thirty-plus million people, that’s a pretty high number of positions that are clearly progressive career opportunities. This includes head office roles, analyst jobs, design and planning positions, distribution and supply chain management jobs, as well as store managers, and regional roles with high levels of responsibility and corresponding compensation.” Management and office work not your cup of tea? No problem. Sedlezky notes there’s a whole range of areas where students can pursue careers in retail. “You’ve [also] got opportunities for those looking to explore their creative outlets in terms of visual merchandising, creating product displays, and designing what the store is going to look like in terms of lighting, signage, window displays, and general flow of traffic,” he says. “Some of the biggest product brands people think of—like President’s Choice or Joe Fresh, or different private label brands that are available at retailers exclusively—they all have big brand management and marketing departments behind them. So there’s a whole range of areas in which students can pursue a career with retailers.” Hamad notes that, over the years, retail has evolved to include many new positions that weren’t available 10 years ago, and that’s in addition to a variety of other roles that already exist. “E-commerce is a great example. You can also move into marketing, public re-

You really want to be an individual who is forward thinking, who can envision a brand, a new program, a new process, and be able to articulate it extremely well” lations, finance, human resource, inventory management, logistics,” says Hamad. And these positions aren’t limited to people who are store managers. As long as you have the competencies they’re looking for within the company, you won’t be frowned upon for applying. In fact, it can work to your benefit to be a current employee with direct customer experience. “You get the advantage because you work the store, you know what you’re talking about, and understand what needs to be fixed. We go to the stores when we’re looking for people to fill some of these roles.” There are a few qualities you can develop that may cause your employer to consider you above your peers for that promotion. “You really want to be an individual who is forward thinking, who can envision a brand, a new program, a new process, and be able to articulate it extremely well,” says Hamad. He notes that vision is another key quality to have. “Where you want to go, how you want to get there, you have to have some [vision] in regards to what you see your group doing in two years, five years from now.” Strong leadership is another cornerstone that you can work into your foundation. Retailers are looking for “somebody who wants to develop and grow within a company. Whether it’s The Home Depot, or Wal-Mart, or Apple, you really need to have the leadership ability,” says Hamad. “And it’s not about managing people; it’s about being a leader for a group of individuals you’re working for. If you happen to be pursuing a business or retail management degree at school and you’re already working in a retail environment, you’ve got a leg up on the competition. A wider scope of jobs will also be available to you, as some roles require you to have a degree in order to apply. “For a lot of those roles, companies are looking for people who have an undergraduate degree because they need to understand so much about the supply chain and managing people and products,” says Sedlezkey. That shouldn’t discourage those without a business or management related degree from chasing a higher position, though. Only some of the roles—like analysts and supply chain

managers—require a degree. While Hamad says that having a degree will always be an advantage, there are other qualities that are sought after. “What you need to have is charisma,” says Hamad. “You need to be inspiring to the people you work around.” Some retailers are so committed to the quality of their employees, that they even have specialized programs designed to help you figure out where you want to go in the company, and then help you get there. Gail Tanaka is the director of leadership effectiveness at Sears Canada. The program, which started a year ago, works with external applicants from colleges and universities, as well as internal applicants from Sears. The program combines formal and informal learning (like classes, job shadowing, structured work assignments, and job rotation) with personalized coaching and mentoring from someone who’s already in the role. Tanaka agrees that leadership is what makes a candidate stand out. “It’s really about being able to inspire people, communicate, and hold people accountable for the work they’re doing.” Part of identifying with Generation Y means being able to adapt to new things faster than you can say “Google.” It used to be common to fear change. Not anymore. Our generation practically craves it. That’s why an industry like retail—which is changing and evolving as quickly as the technology that surrounds it— might be the perfect fit for many new grads. “If you don’t have the new iPhone or iPad out there within six months, you’re knocked out,” says Hamad. “And it’s the same thing in the retail world. Gen Y is extremely lucky because they get to continuously create and innovate new things. A major aspect of the retail industry nowadays is to be at the front, cutting edge. When it comes to product lines, that’s what we’re looking for. “Retail is not the way it used to be,” continues Hamad. “You think about Apple, The Home Depot, Wal-Mart, Lowes. There are all these big players out there …. It’s definitely changed, it’s more unique. It gives you the ability to become the next new and innovative thing on the marketplace, which is really cool. Oh, and by the way, it’s really good money.”

FEBRUARY 2013 | JOBPOSTINGS.CA

There’s lots of excitement in store for you as Executive Team Leader. We’re getting our Store Leadership team in place and are seeking ambitious people who can create the best shopping experience for our guests. If you have a passion for developing dynamic, sales-driven teams and are looking to grow your career, we can’t wait to hear from you.

Join our team. Expect the best.

RETAIL

From eyeing to buying, closing the sale is all about customer rapport | BY: LIANA SHLIEN Is there a formula for retail sales success? How do shoppers get from “just looking, thanks” to walking out with a purchase? Beyond attractive merchandise and persuasive endorsements, the key to making the sale is simple: combining knowledge and service to meet client needs. “Know your customer, what they are looking for, and speak to them as though you know them to establish a personal connection,” says Naomi Zeligman who, with her sister Michelle Shamash-Ohayon, owns Sense of Independence, a women’s clothing boutique in Toronto. “We acknowledge and treat every customer as if they are going to buy something,” says Shamash-Ohayon. As a former manager at popular clothing store, Zeligman has modeled her boutique as the “anti box store” and puts customer satisfaction above sales goals to ensure loyalty. “It’s all about making the customer walk out happy. We want the customer to feel good about their purchases and not regret it when they go home.” Cost per wear is what separates satisfaction from remorse, her sister adds. “A $50 shirt that you’re never going to wear is still $50 wasted. If I spend $150 on a shirt and wear it a thousand times, which is the better buy?” Any seasoned salesperson knows: the deal starts and closes at the fitting room door. The swiftest route from eyeing to buying is an offer to visit a change room, followed by suggestions of other items to try “while you’re in there.” Conveying style and product knowledge also helps. Rus-

Trying too hard to make the sale is not ... being honest. Having fun with your customer adds so much more to the experience” sell Bobby, corporate training manager at Toronto clothing and sports store, Sporting Life, believes there’s always more to learn about the merchandise. “Attitude is everything. Come in with enthusiasm and energy, with a good working knowledge of the product.” Having the customer come out wearing the garment is (naturally) the perfect time to flatter, advise, push the purchase, and cross-sell accessories that complete the look. Often, the sheer amount of time and assistance provided will override shopper hesitancy and tip the scales toward buying out of a sense of obligation. Of course, men and women approach shopping quite differently. Women generally are keen on browsing and “retail therapy,” paying for a full experience, not just a product. Selling to men is usually more straightforward, since many of them venture into a clothing store only when the need arises. Edgar Constanza, 25, started working part-time as a student at Moores Clothing for Men in Edmonton in 2008 and recently became a man-

ager. He believes in a low pressure environment and a non-business-like customer approach. “Trying too hard to make the sale is not fulfilling the commitment to the customer of being honest. Having fun with your customer adds so much more to the experience,” he says. Establishing rapport by exchanging names helps build relationships. Even cash register transactions can be enhanced by staff coming out from behind the counter to hand over the purchase, thus making buyers feel valued. If the customer is wavering, Costanza points out the returns policy. The few shoppers who use it often receive an exchange or store credit, prompting yet another visit. Many bigger box stores lure back existing customers through emails that highlight promotions. Connecting with past clients through social media is something smaller stores can do well: Sense of Independence uses Facebook to post photos of new merchandise so fans can ‘like’ or inquire about prices and sizes before their next shopping excursion. Ultimately, it’s all about keeping the customer engaged, loyal … and buying.

FEBRUARY 2013 | JOBPOSTINGS.CA

RETAIL

To retail

and beyond! A job in retail can guide you into careers you’ve never imagined By: Rebecca Feigelsohn Retail is on the rise. According to Industry Canada, the retail industry directly contributed $74.2 billion to the economy in 2009, representing 6.2 percent of Canada’s gross domestic product. There are tons of opportunities for students to work in retail. 38.6 percent of retail employees are between the ages of 15 and 24 years old, according to Service Canada. This high energy industry allows for diverse opportunities in many different areas: from clothing and beauty and accessories to electronics and home furnishings. Devon Domanski, who worked in retail on and off for nine years, began in the industry as a seasonal sales associate at The Body Shop. She eventually became the store manager and moved up the ranks to the corporate side, training and educating regional and national staff. Domanski is now a marketing and communications specialist at Holman Exhibits, a Toronto

JOBPOSTINGS.CA | FEBRUARY 2013

company that specializes in innovative design solutions. Although she is no longer in retail, she feels the experience she gained played a role in her success in marketing. “When I moved into a career in marketing, tapping into the skills I acquired in retail proved to be a true asset. I felt I was able to relate to my clients and their objectives and provide retail sales expertise to the team I worked with,” she says in an e-mail interview. “Working in retail also provided me with great insights into understanding retailer objectives, training and sales models, motivation and rewards, merchandising, business values, loss prevention, vendor relationships, multitasking, consumer buying habits, and venue and property relations.” Retail is a rewarding and lucrative career choice, especially considering all of the skills you’ll learn on the job. Efficiency, customer service, time management, communication, and listening are skills

that are transferable to careers in human resources, marketing, logistics, information management, and product development (to name a few). Cassie Levy was a sales associate who turned her retail experience into a stepping stone. Levy, who works in sales support at a Canadian clothing distributor, started off by working at a maternity store in Montreal. As Levy pursued her undergraduate degree in industrial relations at McGill, she used her part-time job in retail to gain essential skills in sales and customer service, which helped her further her career goals. “Interacting directly with customers on a daily basis helped me to understand their needs and hone my ability to sell products based on the qualifications they desired,” she says. “I learned how to give excellent customer service, which is a skill you need in any career that involves working with others.”

RETAIL

In her current role, she acts as the ‘middleman’ between national retail distributors and brands, where she fields customer service requests and handles everything from inventory shipments to product knowledge packages. Although Levy’s interactions have shifted from the consumer to a storeowner, her ability to effectively sell a product is still a skill that’s being exercised and developed.

industry as a whole. This was something she didn’t expect when she first began her job as a sales associate. “As a student, I took a job in retail in order to make some money while I was getting my degree, but I learned that nothing you do in life is mutually exclusive,” Levy says. “You are always learning and growing from your experiences.”

“As a sales associate, I learned how to sell to people. The most important thing to remember is that it’s not just a one-time relationship. If you just push a one-time sale and neglect the fact that you should be establishing a long-term relationship, the customer isn’t going to come back to you. It’s also important to never be deceitful. You need to gain their trust.”

Both Domanski and Levy emphasize how their customer service skills have played a pivotal role in the advancement of their career. “Retail is certainly an environment where you learn that customer service is paramount. You must be able to think quickly on your feet to be able to satisfy the needs of the consumer,” says Domanski. “Knowing how to diffuse and deal with difficult situations has definitely translated into other professional aspects of my life.”

Levy’s work in the retail industry also fuelled her interest in clothing, brand image, and the fashion

Sally Ritchie, vice-president of communications and marketing at The Retail Council of Canada,

notes the current thriving retail environment. “There are a number of new American retailers that are coming to Canada and are going to be looking to hire. As well, I think Canadian retailers are really ‘upping’ their game, so to speak. They know they have to really succeed and they are very competitive to begin with, so they are certainly looking to hire great students and great people in general,” she says. Ritchie adds that the ability for students to build a career while still in school is beneficial, and that retail’s challenging, dynamic, and goal oriented environment looks for self-starters with strong interpersonal skills. A career in retail can lead to opportunities you never dreamed of. With a variety of opportunities available and dozens of skills that can be applicable to other careers, retail is an excellent way to kick-start your career, create contacts, and make money along the way.

FEBRUARY 2013 | JOBPOSTINGS.CA

With Staples, p , the possibilities p are endless! Join the Staples team for an exciting career in Supply Chain and Delivery! As a Fortune 500 company, there are many opportunities for career development. We offer training programs, mentoring opportunities, volunteering opportunities, rewards and a flexible benefits package to suit your needs. With great career choices from coast-to-coast, some of the positions available include: Logistics Supervisor – Calgary • Fulfillment Center Supervisor – Calgary • Fulfillment Center Supervisor – Mississauga • Logistics Supervisor – Montreal •

Our Logistics Rotational Program is the perfect opportunity for new graduates with degrees in logistics or fulfillment to gain valuable work experience in all aspects of their field. If you’re interested in starting your career with the world’s largest office products company, then visit globalcareers.staples.ca today.

SUPPLY CHAIN MANAGEMENT

Taking what works and making it even better Supply chain management: a position on the lookout for creative problem solvers If you’re looking for a career path that’s long-term and encompasses a variety of different jobs, the supply chain sector may not be the first thing that comes to mind. But you might be surprised at how diverse the field is—and how much room there is for you to grow.

FEBRUARY 2013 | JOBPOSTINGS.CA

SUPPLY CHAIN MANAGEMENT

“You can spend an entire career in a supplychain organization and not do everything there is to do,” says Dan Chan, the vice president of logistics at Canadian Tire. “There are many different facets. This is my twentieth year in the supply chain business, and in my 16 years with this company, I’ve had 10 different jobs.” A supply chain is the system of people, companies, technology, and resources that move a retail product from the raw-material stage, through manufacturing and distribution, to the customer’s hands. Think of your body’s circulatory system: a supply-chain team is almost like a heart that keeps the company’s material circulation pumping. A position in the supply chain can involve one of many different roles, including distribution, transportation, operations planning and scheduling, logistics, or forecasting replenishment. “If you think about this industry and look at the majority of your current possessions, remember, it was a supply-chain team somewhere that enabled those goods to make their way to you,” says Clayton Ray, the vice president of the supply chain for Staples, who oversees western North America. And it’s a niche that’s always hot these days. According to the Canadian Supply Chain Sector Council, there are more than 720,000 people working in the supply-chain sector in Canada right now, with a demand for more than 86,000 new employees every year. “The entry-level folks in my organization are typically good at three things,” Chan says.

100

‘If it ain’t broke, don’t fix it’? That doesn’t work here, it’s the opposite: ‘How can I make this better?’” “The first is problem-solving. The next is communication. Third is being action-oriented. Somebody who can step back and think about things, but also take some action on them, will be successful.” While you don’t need a post-secondary degree to enter the supply chain field, you do if you want promotion opportunities. Mathematical skills are important, as are skills in planning and teamwork. The sector tends to attract and hire university grads who studied business (especially operations management) or industrial engineering, Chan says, and it doesn’t hurt to start with an internship or coop program. One organization with its own supply chain training system is Staples. Ray explains, “The Leadership Rotational Program recruits recent graduates and expedites their practical leadership experiences by having them work in different leadership capacities throughout our supply-chain network in North America.” Ray adds that the industry continues to grow exponentially. “Unlike other industries, this profession develops a skill set that’s transferable to the global marketplace. Apart from

operational knowledge, it also develops and refines your leadership skills, as well as your ability to collaborate with various facets of an organization. Our supply chain leaders would likely interact with sales teams, customer service centres, internal and external vendors, direct reports, procurement teams and much more.” Chan points out the landscape of the supply chain field is changing all the time. “There’s a ton of new technology that’s coming on board,” he says. “That’s exciting, because it makes things more efficient. And the new technology tends to be more information centric.” Meanwhile, working in the sector now involves less travel than when he began. Chan says, “There was a lot more manufacturing in Canada, and supply chain analysts could visit vendors. Now, more manufacturing operations go overseas.” If you’re one of those people who likes to learn how things work—and then try to improve them—then the supply chain industry may be for you. “What’s that saying: ‘If it ain’t broke, don’t fix it?’ That doesn’t work here,” says Chan. “It’s the opposite: ‘How can I make this better?’” | By: Jeff Cottrill

SALARY OF A SUPPLY CHAIN PROFESSIONALS

90 80 70 60

In 2010, 67% of respondents reported that they were satisfied with their salary.

50 40

According to a recent Deloitte survey,

30 20 10

The average salary rose from $78,100 in 2009, to $82,800 in 2011.

JOBPOSTINGS.CA | FEBRUARY 2013

Women earn an average of $71,300, while men earn an average of $93,600.

In 2010, the overall job satisfaction in the supply chain field was 86%

of Canadian supply chain professionals now define Green Supply Chain Management (GSCM) as a corporate strategic priority.

Sources: supplychaincanada.org, deloitte.com, canadianmanufacturing.com

SUPPLY CHAIN MANAGEMENT

In the Oil and Gas industry, Supply Chain Management is burning up! Remember that lemonade stand you had as a kid? You’d get all the stuff you needed from your folks, set up shop on the sidewalk and hawk sugary water to indulgent grown-ups. Well, think of an oil and gas company as a huge lemonade stand and the supply chain management (SCM) professional as the person responsible for tracking down equipment and supplies to keep the lemonade flowing. Okay, that metaphor went bust. But the demand for SCM professionals is booming!

president of the Alberta chapter of the Purchasing Management Association of Canada (PMAC), he’s an industry vet who’s seen a lot of changes. “People entering the workforce now rely more on emails and texting, but verbal communication is a vital skill,” he says, “especially with the recent emphasis in the industry on vendor management and alliances and partnerships.”

Some schools have reacted to the industry demand by offering SCM master’s programs, but a business degree is the integral part. Before becoming a buyer for Suncor Energy’s Major Products division this year, Marilia Prudente graduated with a BComm in international business. “Having a business degree is important, even if it’s not supply chain focused,” she says, noting she’s currently pursuing her SCM professional designation. “More important, it’s work experience that’s a must, in order to compliment that degree.” Once hired, further training is usually offered by the company.

It would also be a good idea to know your way around a contract. “You don’t have to be a lawyer, but you need you be able to understand contracts, with all their clauses and ramifications,” Ferber offers, adding that number crunching skills don’t hurt either. “When you’re looking at proposals for supply of materials or equipment over a two to five year period, there’s a lot of numbers involved, and you need to know what they mean.” After starting at Suncor, Prudente found this out first-hand, noting how different supply chain was from a more operational role. “The volume of contract and purchase orders is smaller, but the dollar value, and therefore risk, is a lot higher.”

“New grad rotation seems to be standard operating procedure [in the oil and gas sector],” says Joel Kenworthy, who’s currently in the process of completing his BBA with a supply chain minor at Mount Royal University. “It’s a multiple year program where you experience different roles, after which the company will try to place you in the spectrum of supply chain you liked best.”

When looking for his entry-level job in the industry, whether it’s as a junior analyst, buyer, or contract assistant, Kenworthy plans to network. “We’re fortunate at the school because we have a lot of opportunity to chat with industry management types at events,” he says. “That’s how I secured both my coop programs, and I’m going to leverage those contacts moving forward.”

You’re going to be talking to lots of suppliers and distributors, so it’s best if you’re not the shy type. “Being able to work in teams and liase with different areas of the business is important,” says Prudente. “You’ve got to be proactive and adaptable to the changing business requirements you’ll face.” Jerome Ferber agrees with that assessment. As the manager of supply chain for Veresen Inc. and the

In the past decade, supply chain management professionals have become a hot commodity in oil and gas, and Ferber doesn’t see that changing. “Senior executives are starting to understand that supply chain is a revenue area, not an expense area,” he says. “At some point in time, I think we’re going to see supply chain professionals at the very top level of organizations.” | By: Kevin Nelson

FEBRUARY 2013 | JOBPOSTINGS.CA

SUPPLY CHAIN MANAGEMENT

Diane Bischak, associate professor of operations management at the Haskayne School of Business (University of Calgary), describes forecast analysis as “the basis of all supply chain planning.”

By: Erika Jarvis

Those who show a knack for matching their predictions to reality will be at home as a forecast analyst As an emerging role within the field of supply chain management, forecast analysis is being recognized for its power to positively impact a company’s productivity and profitability. (For those who aren’t sure, the supply chain is the reason we get to eat tropical fruit from Costa Rica and wear boots made in Milan. Or, if we’re going to be real here, Guangzhou.) The role requires you to predict how much product a company will need, several months to a year in advance. Put simply, the forecast analyst is the one that makes sure there are plenty of iPads for Christmas, and not too many skull-shaped candies left over after Halloween.

“Accurate forecasting of future customer product demand helps manufacturers keep production and inventory costs down,” she writes in an email. “Without [it], companies may produce too many units of one product at a given time and will then have to hold them in inventory. They may also not produce enough of a different product, missing out on sales opportunities.” As the vice president of supply chain at Loblaw, Chris Lucky manages orders for grocery, general merchandise, apparel, health, and beauty products—that’s no trifling amount of stock. And if he doesn’t get it right, he says, the consequences are serious. “Studies have shown that chronic out-of-stocks lead to permanent loss of loyal customers,” he says. “It’s my job to continuously ensure we have a steady flow of the right product to our store, at the right time.” Aaron Krause, supply chain manager for Lowe’s Canada, relies heavily on the predictions of his forecast analyst so he can co-ordinate his team. “(For example,) the distribution centre needs to know in advance what kind of product is coming through so they can be prepared to receive it,” he says. It’s no use ordering stock if he has nowhere to put it. Divining the future like this is something of a dark art and there are several techniques to aid in a forecaster’s corporate clairvoyance. Krause says past sales results are always helpful, but nothing beats good ol’ fashioned detective work, as what sells in one store doesn’t always fare well in another. And, as always, the almighty seasons rule. So you’ve predicted the Stanley Cup winner five years running and you always buy exactly enough peanut butter to last until next paycheque, Forecast analysis sounds like your kind of role. The skills you’ll need are covered by many of the supply chain management courses offered across Canada (like Bischak’s), but if you’re halfway through an unrelated degree, never fear. Both Aaron Krause and Chris Lucky say there are many skills transferrable to the field, and they should know: Krause has an engineering degree and Lucky is an accredited accountant. Lucky says perks of the job are getting it right and seeing the customer satisfaction that comes with that. The downside, he says, “is at times, the only gratitude is that you get to do it all over again.” But all our experts agree that the field is an exciting one with excellent prospects. “Smart companies are realizing the importance of demand forecasting and management in holding down costs and enhancing revenues in a supply chain,” says Bischak. “If you know these methods and techniques, you’d be an resource for companies to improve their profitability.”

A WORLD-CLASS COMPANY NEEDS WORLD-CLASS TALENT At Shell, we’re developing all kinds of ideas to help meet the growing demand for energy. And we’re looking for ambitious students and graduates to help us do more. We offer development opportunities and full-time careers after graduation. The Shell Graduate Program is an industry-leading development framework that provides recent university graduates the opportunity to build skills through a broad exposure to challenging, hands-on roles and real responsibilities in a diverse environment, supported by assigned coaches to help them succeed. To find out more and for helpful tools, like resume writing tips, a degree matcher and realistic job previews, visit the Student/Graduate section of our website at www.shell.ca/careers.

Let’s deliver better energy solutions together. Shell is an Equal Opportunity Employer

SOFT SKILLS

You can step up your participation in these associations by volunteering on organizing committees, which will help you meet more people and increase your profile in the group. You may also consider building yourself a network of mentors from a variety of backgrounds throughout your career. Early on, it’s good to have a mentor who is in the same profession. They can answer your questions about the field, provide you with guidance, and introduce you to others in the industry. Some professional associations have formal mentoring programs, so if you have an opportunity to join one of these programs, do it! The tricky part is finding a mentor on your own. Draw from the network you’re building. Many people are happy to share their knowledge and experience if you just ask them. If someone is not able to commit to being your mentor at that time, don’t get discouraged. Be persistent and ask someone else.

Networking with big name professionals

Learn how to build a network outside of your peers Network, network, network. It’s one of the most important skills you can develop throughout your career. Building relationships and making connections will help you learn more about the field you’ve chosen to work in, provide great sources of guidance and mentorship, and uncover job opportunities that aren’t officially posted. All of these perks multiply when you network with professionals who have grayer hair and longer job titles (especially ones with acronyms). But great things don’t come easy: networking can be especially hard to do when you’re just starting your career. Read on for tips on how to start building your high level network.

Build your network When you’re starting a career, you may think that you don’t have a network, but you do. Friends, family, friends of family, family of friends, and friends of friends are just some examples of whom you can include in your network. You already know these people either directly or indirectly, so start reaching out and build connections. That said, you also need to include experienced people in your network and a great way to do that is to get involved in industry associations or groups. Go to meetings, seminars, and networking events and use these opportunities to broaden your network. So when the opportunity arises, introduce yourself to someone new. Sit with someone you don’t know and strike up a conversation. Don’t use these events as social time with your friends.

Make an impact When you go to a networking event and have to talk with strangers, it is hard to know what to say. The best way to calm your nerves is to be prepared. A great way to prepare is to have a brief self-summary ready. You may have only a short time to talk, so your self-summary needs to be concise and impactful (your elevator pitch). You should include the program you’re taking in school, relevant experience that you’ve had (co-op, volunteer, summer work), the type of opportunity you’re looking for, and when you’ll be graduating. Practice, practice, practice! You should be able to say it with ease and confidence in about thirty seconds. Take advantage of any opportunity you have to network. The more events you attend, the better your networking skills will become. Remember to make an impact on the people that you meet. Networking provides invaluable benefits to the growth of your career, so don’t underestimate its importance. Good luck! | By: Allison Mitchell

FEBRUARY 2013 | JOBPOSTINGS.CA

WHERE WE STAND STuDyiNg DivERSE pATiENT populATioNS HElpS STuDENTS pRoDucE Top uSMlE STEp 1 fiRST-TiME pASS RATES TESTiNg WEll AND KNoWiNg THE WoRlD EvEN BETTER Will MAKE you STAND ouT

US/Canada: 1 (800) 899-6337 ext. 9 1280 sgu.edu/future-students • sguenrolment@ sgu.edu

Grenada, West Indies

AFTER 5:00

Bust out of your comfort zone

By: David Tal

Skydiving. Insect handling. Public speaking. We all have fears, but as you grow older, you begin to realize how much those fears transform into your own self-imposed limitations. How many opportunities have you missed because you were too shy to take that dance class you’ve wanted to try, or talk to someone interesting at a networking event, or apply for that higher profile job? The answer is probably more than you’d care to admit. The fear of trying something new is a feeling most can relate to. Unfortunately, fear is an obstacle that can prevent you from experiences that can have a ripple effect on the rest of your life. By stepping out of your comfort zone, you can create opportunities that just might change your career trajectory for the better. That was the experience of Dan Nainan, a former senior engineer at Intel and now a full-time comedian who travels internationally with his comedy. “Doing technical design of demos and working on computers, that was second nature to me,” says Nainan, “but speaking on stage in front of thousands of people—that’s really terrifying. ... But then I remembered an Emerson quote a college roommate of mine once told me saying ‘Do what you fear, and the death of fear is certain.’ I’ve always tried to live by that.” Nainan took baby steps into public speaking by joining Intel’s toastmasters club. “It’s a great non profit organization, ” said Nainan. “I started making speeches, but the problem was that my club was made up of probably 12 other computer nerds like myself—good practice, but not really as terrifying as speaking on stage in front of thousands of people. So the next step was to do this comedy class. ... It took a few weeks to build the guts to go, but in the end, that’s what changed my life.” Ever since, Nainan has performed his comedy routine at the Democratic National Convention, at a TED Conference, at three U.S. presidential inaugural events, for Hillary Clinton, for Apple co-founder Steve

IMAGES: © ISTOCK.COM

By becoming more change-agile, you’ll put up with less crap for a less amount of time.” Wozniak, and Donald Trump, among others. This personal evolution is one that Tim Ragan, owner and principal of Career Coaching International in Ottawa, has seen time and again. When it comes to comfort zones, Ragan says they can be positive if “things are working well and you’re comfortable with what you’re doing. But I think there’s also a negative connotation with comfort zones. It generally means you may be idling or going in third gear.” According to Ragan, the earlier you develop the willingness to experiment and try different things, the earlier you can build it into your career—at the very least, it will become a life skill you can call upon anytime you need it. “I think by becoming more change-agile, more changewilling, you’ll be less inclined to put up with the boring, ‘same-old, same-old’ life. So you’ll start to say, ‘hold it, this isn’t working, and I’m not prepared to do this for the next five years or the rest of my life. I’m going to change it up now.’” “You’ll always get resistance from people who say, ‘You? You an actor? Oh my goodness, you could never do something like that,’” says Nainan. “But what they are really doing psychologically, is thinking, ‘I was too afraid to try it, therefore I need to validate my decision to have a normal, non-risky job (or life) by discouraging other people from doing that.’ There are always naysayers …. Andy Grove said if everyone else is doing something, then more than likely they’re wrong.”

Steps to break out of your comfort zone Expect that within your lifetime, you will change companies, jobs, and industries. Make a list of personal and career goals you want to achieve.

Write them down and tape them somewhere visible, like beside your computer. Create a timeline for each goal that includes steps to achieving these goals.

Set aside at least one hour per day to achieving your goals.

Don’t stop there. Once you have reached your goal(s), set new ones.

FEBRUARY 2013 | JOBPOSTINGS.CA

ME BRAND

Conversations with purpose Learn how to make the most of your conversations Legend has it that kissing “The Blarney Stone” bestows the ‘gift of the gab,’ solving shyness or conversational awkwardness. The Blarney Stone is a bit inaccessible, though. It’s built into a castle in Ireland. Luckily, we have more practical methods to help you make the most of your exchanges. Sean Moffitt, international best-selling author, speaker, and managing director of Wikibrands says, “Twenty-somethings really undervalue what their contributions are or what they have to offer. Networking is a bigger and bigger part of elevating yourself in the workforce. Working up the courage to raise yourself to a level of action is the price of admission, and to have enough confidence to do so is critical.” As usual, it’s never that simple. Here are some of the most common obstacles people face.

‘SHOULDS’: Second-guessing yourself can limit opportunities. How many times have you missed out because you cut yourself off before you spoke up? Was it a job, a date, or just a great idea?

star-studded luncheon. For the first few moments when we met, I was stiff and nervous instead of being myself. Be genuine. Authenticity means making mistakes, picking yourself up, and responding.

IMPOSING: Ideas can be felt as an imposition or experienced as an opportunity. How to speak with someone, rather than at them, is the difference between really having a great time and feeling extremely awkward.

CREATE RELATIONSHIPS: The foundation of business is relationships. Some relationships manifest results 10 years down the road, but they’re worth investing in. Take the time to find out what makes each person unique, and you’ll uncover a world of interesting people.

UNCLEAR OBJECTIVES: Being unprepared to ask questions, or stand out sometimes equals missed doorways to your future. Set clear goals. OFFROADING: Conversations need a delicate, strong focus to mature into results, but they can die, or go ‘off-piste.’ Learn the art of the redirect, and be patient. So what can you do to capture or direct the focus of a conversation? BE AUTHENTIC: Identify what makes you excited about life. When you’re interested in your life, others will find you interesting, and you’re more likely to speak with passion. I’ll never forget the former CEO of Walmart telling me, “Now that’s better, you’ve relaxed!” when I was seated next to him at a

JOBPOSTINGS.CA | FEBRUARY 2013

SET CLEAR GOALS BEFORE AN EVENT: Do you want to request a meeting, create a sale, or create a mentorship relationship with the people you’re speaking with? Create clear goals for the event. DANCE WITH THE CONVERSATION: Conversational skills are an art, something you develop over a lifetime. Work on building strong metaphors for the ideas you want to communicate, and they’ll stick with your listener. Sometimes less is more when it comes to words. Use all your tools: banter, laughter, deep listening. Stand up and speak your mind. Treat everyone with the care you’d give your grandmother. Get away from speech patterns that sound like you’re reciting ideas to a teacher. What worked then won’t work now.

Charlie Coffey, a dear friend and mentor, used to start luncheons with heads of state by saying, “I like to run these events like a kitchen party on the East Coast.” Charlie is a master communicator: warm, at ease, focused, and diplomatically tactful. When he retired, Report on Business did an entire page on him in the newspaper, as well as a magazine article. His offices were festooned with thanks: paintings, plaques, and sculptures covered the walls and spilled into the reception area. He was a good conversationalist. Every conversation is an opportunity to network and open doors, whether it’s in the grocery store, or with your barista. The price of admission for starting a conversation is courage, but the results are unexpected, challenging, and often far more delightful than anticipated. | By: Mary Michaela Weber Mary Michaela Weber is one of Canada’s top communications consultants, known for using wit and a smart sense of strategy. Her company, Voice Empowerment Inc., brings her background of over 20,000 hours of training to CEO’s and Executives in Fortune 100 and Fortune 500 companies, Ivey League University professors, and up-and-comers across North America and the Caribbean.

switching your major doesn’t have to feel like a life or death decision By: Patrick Erskine We’ve all made decisions we regret. Whether it was dating that crazy person in high school everyone warned us about, putting off working on that essay until the last hour, or eating that seventh, eighth, ninth slice of pizza, we all have those choices we wish we could undo. A common regret that university students experience is which degree they chose to pursue. High school seniors have to make a choice that could impact the rest of their lives. As a teenager, that’s a lot of pressure to handle. Luckily, if you’re one of the many who chose a program—only to discover it’s a total snooze-fest—it’s not too late to switch it up.

THE CHANGE UP

If you hate doing it in university, what’s magically going to happen that’s going to make you like doing that job in real life? JOBPOSTINGS.CA | JANUARY FEBRUARY2012 2013

“English was like that bad relationship I knew I had to end,” says Kathleen Cornthwaite, 23, a fine arts graduate from Nipissing University. “I thought English would be a good choice out of high school because it was safe, and I wasn’t sure what path I wanted to take. After taking English and visual arts classes in first-year, I realized I wouldn’t have the motivation to finish my degree if I continued in the English stream. I didn’t enjoy the course content or how the professors tore it apart.” Julie Green, manager of the Academic Advising Centre at Memorial University, sees students in this situation all the time. She says, “Students put this intense pressure on themselves to know exactly what they want to do

coming straight into university. If you talk to lots of people further on in their degrees, most people recognize that they didn’t know [what they wanted to do] early on, and that there was a process of exploration and learning about their own interests, strengths, and aptitudes.” Luckily, choosing your program isn’t like getting that tribal tattoo you got in tenth grade when you thought it was cool. You don’t have to live with this decision for the rest of your academic life. Colleges and universities have made switching programs accessible enough that students—regardless of how far along they are—should look into it if they are feeling out of place in their course.

THE CHANGE UP

Should I consider switching? Generation Y has become accustomed to the idea of change. We’ve all but alienated the idea that you should commit to one career for the rest of your life, so it’s no surprise students have taken to switching their degrees when they feel unsatisfied with their education. As tempting as it might be to jump ship when things get rough, changing programs should be a wellthought out decision, not just an escape plan. Green discourages students from changing programs based on one bad semester. “You don’t want to make that kind of decision based on one course …. Sometimes students have really bad terms, right? There are other things going on in their lives, and whatever is happening academically and outside of university is causing them to have a really bad term. You might not want to generalize that term to mean the program is terrible for you.” On the other hand, if—during your lectures— you realize that you’re more interested in the origins of pocket lint than you are the course material, or if your grades just aren’t up to snuff, it might be that your strengths lie elsewhere. Thomas George, 22, a business technology management student at Ryerson University, switched out of his computer science course after he found out it wasn’t exactly what he had imagined it would be. “Like most of my peers, I found computer science to be very difficult, and the expectations to be completely different from what high school had led me to believe. I also realized that I could not imagine sitting in front of a computer for hours on end, figuring out how to fix programming errors.” “If you hate doing it in university, what’s magically going to happen that’s going to make you like doing that job in real life?” says Green. “I think sometimes there’s such a focus on getting out [of university] and getting a job that people forget to think about what I’m going to do if I actually get it and hate it. What’s my life going to look like then? A large part of [students] coming to university is getting on a good career path, but it needs to be a reflection of what they want to do, not a reflection of what other people think they should do. And, chances are, it’s going to be really hard to do well in your area if your heart’s not in it.” Jennifer Browne, the director of Career Development and Experiential Learning at Memorial University, says “It may be better to switch and study what you love than to continue down a path that may lead to uncertainty and possible dissatisfaction with your education. “I had a student work for me a few years ago that was in her third year of biology. She was struggling, maintaining a C average, and not

Make a Pros and Cons list to help you better decide whether or not switching it up is the right choice

Pros

really happy with her education. When I asked her why she was studying biology, she said she thought she would be more employable with a science degree than another. That semester, she took an anthropology course as an elective and I witnessed her ‘come alive.’ She couldn’t stop talking about what she was learning. Her marks rose, and she got her first A since firstyear. She decided to make the switch, though it added an extra semester to her schooling. Her marks and GPA had improved significantly, and two years after graduating she was successfully accepted into a completive graduate program and is enjoying a satisfying career.”

Test drive your future Potentially better grades More engagement and interest in university studies May be better aligned with career goals

Cons justify why you decided to switch Add time to your degree which may cost more money added pressure to stick with new program choice

Before you rush into making a program switch, you’re going to have to do your homework. You’ll want to make sure the program you’re transferring to is one you’ll really be interested in. On top of that, you’ll want to know what careers this new program might lead to, and whether or not you’d enjoy working in that field. “There are a variety of ways students can explore their area of study and potential career path, while pursuing their education,” says Browne. “There are part-time jobs both on and off campus, summer employment, volunteering on campus or in the community, study and work abroad opportunities, job shadowing, co-ops, and internships. All of these opportunities provide valuable experiences that allow students to see what they like and may not like about a variety of positions.” You don’t want to have to change programs more than is necessary. Yvonne Collins and Nathanial Jewitt, career counselors at Carlton University, encourage students to think about their interests and what they want their future to look like. “Clarify your careers goals and work backwards to find a program that will support your future career vision. Think about your interests. Which electives did you like? What did you like to study in high school? Audit a lecture and get a taste of what the program might be like,” says Collins and Jewitt. Ultimately, the course you choose to switch to should compliment your strengths, or help you develop strengths you’d like to have. “Sometimes I think there’s this pervasive thought that if it’s hard for you, somehow it’s more valuable, and I don’t know where that comes from,” says Green. “But I think that working to your strengths is going to make the whole university experience a lot more enjoyable, successful, and hopefully help you make a good decision about whether to proceed in that program.”

FEBRUARY 2013 | JOBPOSTINGS.CA

THE CHANGE UP

Keep in mind Once you’ve found the course you’re best suited to, you’ll have to find out what steps you need to take to transfer over (that’s right, more homework). These steps are particular to every program and university, so you’ll have to talk to an academic advisor or someone in your faculty about what’s going on. “Find out if you have the grades and meet the requirements for the new program, and find out about deadlines,” says Collins and Jewitt. It’s important to know not only what the deadlines for applying are, but the deadlines for dropping your current courses as well. “Students need to be aware of the different academic deadlines in terms of dropping courses, because whatever goes on your transcript is going to stay there,” says Green. “Whatever grades remain on the transcript will be relevant, and many programs will look at your average and your past academics to decide your admissibility. “You really need to talk to people and get some academic advice in terms of how long it would take to complete the program you want to go into, how much of what you’ve done is relevant to the goal, and what are the time consequences. The time it will take to complete the new pro-

gram is certainly important, but if you’re confident in your new goals, then it can certainly make sense to make those changes,” says Green. Deadlines make the timing of your switch very important. If you do your research early, you can save yourself a lot of stress when you finally decide to apply to a new program. “My decision to switch into business tech management was made much later in the summer than most students, and as a result, I wouldn’t know if I could switch until almost a week before school began again. I also had to wait until results from my summer course were released before I could be certain if my application would be considered. Ryerson made it easy in that the BTM office became my one-stop to get all my questions answers. But it was nerve-wracking having to wait in suspense and having to wait for the application to make its way down the process,” says George. It’s going to take a bit of soul searching and research to truly find out where you’ll excel the most in school and in the workforce. But it’s a small price to pay in the long run if it means you’ll end up in a career you love. Collins and Jewitt give students three pieces of advice to help them along their journey of discovering their perfect fit. “Remind yourself that switching your major is not a sign of failure; trust

CANADA’S LARGEST PARTY RENTAL COMPANY IS NOW HIRING

SUMMER

DELIVERY &

WAREHOUSE HELPERS We offer excellent wages, day/night shifts, plenty of hours, task variety and public interaction all in a safe work environment. We are looking for people who are enthusiastic, well groomed, trustworthy and enjoy working with the public.

Start Date: May 1, 2013 or earlier in Toronto

Apply now: gmcelwain@chairmanmills.com Fax: 416-391-4742 www.chairmanmills.com

JOBPOSTINGS.CA | FEBRUARY 2013

your curiosity and interests to guide you. Do your own research to help clarify your interests, strengths and where you hope your degree will lead you. Finally, seek assistance from on campus supports—like your college or university’s career centre—to give you information, so you can be supported and make a well-informed decision,” says the counselors. There are career centers at every school in Canada that exist for the sole purpose of helping you navigate these kinds of life transitions. Beyond that, the best thing you can do is to talk to people about your choices. Friends, academic advisors, career counselors, faculty members, and even your great-grandma can help give insight into the program you’d most thrive in. But if you’re not happy in your course, making the switch can change your entire university experience. It definitely did for Cornthwaite. “Even if you’re halfway through a degree, it’s better to switch and do something you enjoy than be stuck doing something you hate for the rest of your life. I don’t regret my choice for a minute. It was the difference between spending my Saturdays crammed into a library cubicle trying to stay awake while reading a dreadful novel, and spending my Saturdays barefoot in the studio listening to Bon Iver while I paint.”

One Year to a Great Career. Your degree or diploma is a great foundation â&#x20AC;&#x201D; now get the job-specific skills employers are looking for in less than a year! Sheridan offers 23 post-graduate programs that will prepare you for a career in business, management, communications, or digital media. Get the rewarding job you want.

Post-graduate OPEN

HOUSE

Thursday, Feb. 21 | 6 - 8 p.m.

postgrad.sheridancollege.ca

Where do you want your education to take you? Where dodo you want your Where you want your Here’s atocareer path with education take you? education to take you? unlimited potential. Here’s Here’sa career a careerpath pathwith with What are you looking for in a career? Earning potential? Security? unlimited potential. Having the chance to face a new and different challenge every day? unlimited potential.

Whatever you've learned in school and in life, you’ll have the chance to use it in What are you looking for in a career? Earning potential? Security? the insurance industry. What are you looking for in a career? Earning potential? Security? Having the chance to face a new and different challenge every day? Having the chance to face a new and different challenge every day? Whatever learned in school and in life,you’ll you’llhave havethe the chance to use ituse in It’s hardyou've to imagine a career Whatever you've learned inchoice school where and in life, you’ll have opportunity the chance totouse it in themore insurance industry. of your skills than insurance. Why? Because insurance is already a part of the insurance industry. everything you do. It protects homes, jobs, cars, property and the continuity of It’s lives. hard And to imagine a career choice you’ll have the opportunity tovariety use of because is allwhere around thehave industry has a wide It’s hard to imagineinsurance a career choice whereus, you’ll the opportunity to use more of your skills than insurance. Why? Because insurance is already a part of of careers toyour match your education and amazing flexibility to change directions more of skills than insurance. Why? Because insurance is already a part everything you do. It protects homes, jobs, cars, property and the continuity of of along the way. everything you do. It protects homes, jobs, cars, property and the continuity lives.lives. AndAnd because insurance is allisaround us, the industry hashas a wide variety of of because insurance all around us, the industry a wide variety careers to match your education and amazing flexibility to change directions There aretomore than 110,000 Canadians workingflexibility in the property & casualty careers match your education and amazing to change directions along the way. along thesector. way. It’s an industry that reflects the face and the values of Canadian insurance society and has a constant need for talented, creative, motivated people. There are more thanthan 110,000 Canadians working in the property & casualty There are more 110,000 Canadians working in the property & casualty insurance sector. It’s an industry that reflects the face and the values of Canadian insurance sector. It’s an industry thatwork reflects face and the values of Canadian Are you a people person? Brokers withthe clients to create a strategy to society and has a constant need for talented, creative, motivated people. societytheir and has a constant need for talented, creative, motivated people. protect assets. AreGifted youyou a at people person? Brokers work clients to create a strategy to to Are amath? people person? Brokers with clients to create a strategy You could thrive as work anwith actuary. protect theirtheir assets. protect assets. Good at listening? As a claims professional, you’ll help people who are coping Gifted at Youfire could thrive as an Gifted at math? You thrive asactuary. an actuary. with anmath? accident, orcould theft. Good at listening? AsYou aAs claims professional, you’ll helphelp people whowho are coping Good at listening? a claims professional, you’ll people are coping Strategic thinker? could work as an underwriter and develop the with an accident, fire or theft. with an accident, fire or theft. products that keep people protected from unforeseen loss. Strategic could work as an andpresent develop thethe new thinker? You could work asunderwriter an underwriter and develop AsStrategic yourthinker? career inYou insurance progresses, every day can interesting products thatthat keep people protected unforeseen loss.loss.new goals. products keep people protected unforeseen opportunities, new challenges, andfrom thefrom flexibility to pursue As your career in insurance progresses, every day can present interesting new your career inabout insurance progresses, every can present interesting new ToAsfind out more where you might fit inday with your post-secondary opportunities, new challenges, and the flexibility to pursue new goals. opportunities, new challenges, andatthe flexibility to pursue new goals. You may education, please visit our Web site www.career-connections.info. be surprised to find that insurance isn’t what you think. It’s a whole lot more. To find out more about where youyou might fit infitwith youryour post-secondary To find out more about where might in with post-secondary education, please visitvisit our our WebWeb site site at www.career-connections.info. YouYou maymay education, please at www.career-connections.info. be surprised to find thatthat insurance isn’tisn’t what youyou think. It’s aIt’swhole lot lot more. be surprised to find insurance what think. a whole more.

Your interests and your experience may add up to interests and your Your interests your aYour great careerand in insurance. experiencemay mayadd addupuptoto experience a greatcareer careerinininsurance. insurance. a great

Sara Runnalls Broker

“A college diploma or university

Sara Runnalls degree in any subject is helpful Sara Runnalls Broker for entry into the profession, Broker although those who have

“A college diploma or university finance, “Astudied college diplomaismanagement, orhelpful university degree in any subject mathematics or business degree anyprofession, subject is helpful for entry intointhe would have an advantage.” for entry intowho the profession, although those have although those who have studied finance, management, studied finance, management, mathematics business You’re a people person and a great or communicator mathematics or business would have an advantage.” wouldhelp have an advantage.” Insurance brokers and agents consumers find the right coverage to protect their cars, You’re a people person and a great homes, businesses, boats and communicator belongings You’re people personaccident, and a great againsta loss through firecommunicator or theft. Insurance brokers and agents help consumers While brokers usually represent several and findInsurance the right brokers coverage toagents protecthelp theirconsumers cars, insurance companies, agents are more likely find the right coverage to protect their cars, homes, businesses, boats and belongings to sell policies for just one.and These are the homes, businesses, boats belongings against loss through accident, fire or theft. entrepreneurs of theaccident, insurancefire industry against loss through or theft. While brokers usually represent several While brokers usuallyworking represent with many of them forseveral themselves insurance companies, agents are more likely insurance agents are more likely or for smallcompanies, independent firms. to sell policies for just one. These are the to sell policies for just one. These are the entrepreneurs of the insurance industry entrepreneurs of the insurance industry with many of them working for themselves with many of them working for themselves or for small independent firms. Gavin Mascarenhas or for small independent firms.

Broker / Agent

Broker Broker/ Agent / Agent

Loss Adjuster

“The best advice is to

specialize in law or Gavin Mascarenhas Gavin Mascarenhas LossLoss Adjuster business-related Adjuster

Loss Adjuster

courses.” “The“The bestbest advice is tois to advice specialize in law or or specialize in law business-related business-related courses.” courses.”

You’re part private investigator and part therapist The loss adjuster is responsible for ensuring

Loss Adjuster that those who have suﬀered a loss receive the Loss Adjuster

You’re partpart private investigator andand part therapist compensation and assistance they are eligible You’re private investigator part therapist to receive. Whether employed by the insurance TheThe lossloss adjuster is responsible for ensuring is responsible for ensuring companyadjuster or working as an independent thatthat those who have suffered a loss receive thethe those who have suffered a loss receive contractor, the loss adjuster investigates compensation andand assistance they areare eligible compensation assistance they eligible the accident, arranges medical treatment to receive. Whether employed by by thethe insurance to receive. Whether employed insurance if necessary and negotiates the final settlement company or working as an independent company or working as an independent to restore policy holders to where they were, contractor, the lossloss adjuster investigates contractor, adjuster as closely asthe possible, beforeinvestigates their loss. thethe accident, arranges medical treatment accident, arranges medical treatment if necessary andand negotiates thethe final settlement if necessary negotiates final settlement to restore policy holders to where they were, to restore policy holders to where they were, as closely as possible, before their loss. as closely as possible, before their loss. Michelle Snowdon Underwriter

“For a greater advantage,

and theSnowdon highest placement Michelle Michelle Snowdon value, I would recommend Underwriter Underwriter

courses in law as well as “For“For a greater advantage, a greater advantage, successful completion of a highest placement andand the the highest placement business or insurance value, I would recommend value, I would recommend program.” courses in law as well courses in law as well as as successful completion successful completion of aof a business or insurance business or insurance You’re a relationship developer and decision-maker program.” program.” Underwriters accept or reject risk on behalf of insurance companies. They assess the kind of You’re a relationship developer decision-maker You’re a relationship developer andand decision-maker insurance required by organizations as diverse as a shoppingaccept mall, aorprofessional sports team, Underwriters reject risk on behalf Underwriters accept or reject risk on behalf of of a manufacturer, a city They government or kind a of insurance companies. assess insurance companies. They assess thethe kind of construction company. Underwritersasexamine insurance required organizations diverse insurance required by by organizations as diverse every facet of the organization’s operation and a shopping mall, a professional sports team, as aasshopping mall, a professional sports team, itsmanufacturer, request for insurance, then decide what the a a city government or a a manufacturer, a city government or a insurance company should cover andexamine how construction company. Underwriters construction company. Underwriters examine muchfacet it should charge. every of the organization’s operation and every facet of the organization’s operation and its request insurance, then decide what its request for for insurance, then decide what thethe insurance company should cover how insurance company should cover andand how much it should charge. much it should charge.

Underwriter

Underwriter Underwriter

By: Rebecca Feigelsohn

For Gen X and Gen Y-ers, gone are the days of “jobs-for-life” and working at one company until you retire. According to Human Resources and Skills Development Canada, “Holding a ‘permanent’ job throughout one’s working life is no longer a reality for most workers. Today, most Canadians can expect to have about three careers and eight jobs over their lifetime.”

JOB HOPPING

Mandy Cheetham is a biomed student turned literature major, turned cheerleading coach, turned fine art curator, turned PR guru, turned actress. She has also dabbled in condo development and worked for a charter boat company. Cheetham is a “job hopper” in every sense of the phrase; in the 13 years since she graduated from the University of Guelph, she has had three major career changes and tinkered with a couple more on the side. First, Cheetham started a cheerleading company where she travelled the world. She taught students and coaches in China, North America, and South America, while also making cheerleading uniforms. After 10 years, Cheetham no longer felt fulfilled. “I was continuing because it made sense, and it was this sexy business to some people ... but by the time I got to 10 years, I didn’t want to get out of bed in the morning, I didn’t want to do it anymore,” she says. Cheetham had been interested in pursuing the more creative side of her life for some time. She was drawn to singing, performing, and spoken word, but had put it off because of financial and family obligations. “I thought, ‘I am going to pursue this cheerleading thing so I can make money and put the money that I make into starting a record label, or becoming a singer, or an actress, and do something that I really want to do,’” says Cheetham. Falling into a common trap, it wasn’t until her father’s cancer diagnosis and passing that Cheetham decided to leave the career that no longer lit her up. After her cheerleading stint, Cheetham was lost. “I went to an ashram in the Bahamas and did yoga, then I went to Monte Carlo and then I went to London. I wandered around Europe,” she says. “The hardest part is letting go when you don’t know what’s coming next.”

She finally settled back in Toronto as a fine art curator and then transitioned to public relations and event planning, representing local artists. After a year, however, Cheetham knew this career wasn’t where her heart lay. She flirted with condo development and selling chartered boats, but ultimately began taking improv classes at Second City and was cast in a local stage production. Cheetham studied at Lee Strasberg’s Method Acting School and the Upright Citizens Brigade Theatre in New York. She has now been acting for two years. Cheetham’s story is not uncommon. Global workforce solutions leader, Kelly Services, reported that almost half of all Canadian respondents (of approximately 4,500 surveyed) said that they expect to switch careers within the next five years. The main reasons they desired to career hop were: the need for improved work-life balance (24 percent), changing personal interests (24 percent), and the need for higher income (23 percent). Mercer, a global consulting firm, conducted a survey in 2011 from over 2,000 workers in Canada and confirmed this; over 36 percent of workers reported that they were seriously considering leaving their current organization, which is up 10 percent from 2006. The evolution of the modern workforce and lack of job security in the current economic climate has also resulted in more openness towards career-shifts and active preparation for the likelihood of being forced out of a career. “Job security has gone the way of horse-drawn carriages and gas-lit street lamps,” says Brooke Ali, who has been laid off twice and has spent two of the last three years unemployed. “Everyone from small 50 employee businesses to big international companies can experience the kinds of changes that lead to people losing their jobs, so you’ll be better off doing something that you’ll enjoy and will make

you feel fulfilled,” rather than something you think will provide job security. A decade ago, several career jumps on a résumé would be indicative of lack of focus, commitment and ability to follow through. Now, switching up careers is done more often than not, and employers’ attitudes are following suit. But how does one go about changing their career after only a couple of years down their original trajectory? And how do you know when it’s time for a career-swap? Doug Schmidt, director and founder of CareersPlus Inc., helps people determine their goals and passions and align them with a career path suited for them. His experience has taught him that lack of confidence in a new role is sometimes misinterpreted as the need to make a career change. Based on this experience, he believes that about 50 percent of the time, it isn’t a career change that is needed, but a re-evaluation. “When you’re feeling very stressed and anxious about things, sometimes it’s a workplace issue and not a career change in those particular instances. It’s not that the career is wrong, it’s the work environment,” he says. Schmidt cautions against rash career switches, but doesn’t warn against changing careers in general; he himself made a career change mid-life when he resigned as the vice president of finance and administration, and returned to school to complete an undergraduate degree and two graduate degrees. “You have to know what you’re going back for and why you’re going to focus your career in a new direction,” he notes. If you’re finding that you no longer feel the sparks during your day-to-day tasks, consider taking on another role in the organization, before leaving

JOB HOPPING

the industry completely. If you’re in an organization that encourages growth and development, you can test out different roles before deciding what the next step will be for you.

long-run. “Most often, people come here because they are pursuing a passion for something,” says Kathleen Abbott, associate dean of the Centre of Continuous Learning at George Brown College.

Cheetham advises a gradual career switch, by incorporating your new or existing passion into a small part of your life and slowly making more space for it. “Witness yourself, pay attention to how you’re in this new situation. If you see a huge change in yourself and you feel happier because you have this thing in your life, then yes, that’s the direction you need to be moving,” she says.

To make the switch easier on yourself, do your homework. Don’t just dive headfirst into a career you don’t know much about because it advertises low barriers to entry and tempting perks. You’ll have to work hard to enter into a new industry. “My advice would be to research what makes a successful individual in that field and what the requirements are for a job,” says Abbott.

In a society concerned with hyper-perfectionism, taking a leap-of-faith and going down a new career path is sometimes scary, but you’ll be closer to finding happiness. “If you let go of your tightly wound ideas of where you think you should be, or where you think the world put you, then suddenly you see all these other opportunities you might not have seen,” says Cheetham.

Another way to help with your transition is to apply previous skills and knowledge to your new endeavour, like Ali did. After Ali was laid off the first time from her job as a registrar at an ESL school, she enrolled in the Library and Information Technician program at Seneca to add to her existing honours BA in English literature. She got a job as a cataloguer but lost her job again when the company was purchased by a larger one. But she used the skills she learned at Seneca to make another career switch—this time to genealogy. “While I was at Seneca, I noticed how many of the skills I was learning directly related to genealogy,” she says. She plans on becoming her own boss by starting her own genealogy business, “You can’t get laid off when you’re your own boss, right?”

If you decide its time for you to make a fresh start, self-exploration is an essential first step. Look into local career exploration programs, take a career quiz, and get to know your strengths and weaknesses better so you can relate your findings to possible career options. Ali participated in a career exploration program before embarking on her second career. “I not only learned about the careers that fit my interests, aptitudes, and values, but I learned a lot about myself. It’s not often that you get to spend two weeks just exploring yourself.” When it comes to making a career change, following the money will most likely leave you wanting to make another switch down the line. Although it’s important to look into the job opportunities of your new chosen career, making a switch solely based on compensation won’t pan out in the

in 2011, over 36 percent of workers IN CANADA reported that they were seriously considering leaving their current organization, which is up 10 percent from 2006.

Whether you decide to work within your current organization by taking on a new role, go back to school and complete another degree or certificate, or change careers and draw on your past expertise to make a lateral shift, remember: you don’t need to have all of the answers before you make the leap. Instead of the traditional ready-aim-fire, “try ready-fire-aim, because it is never going to be perfect when you start,” Cheetham says.

The hardest part is letting go when you don’t know what’s coming next.” Global workforce solutions leader, Kelly Services, reported that almost half of

4,500 CanadianS surveyed said they expect to switch careers within the next five years. The main reasons they desired to career hop were:

Sources: media.marketwire.com

24% the need for improved work-life balance 24% A CHANGE IN THEIR PERSONAL INTERESTS 23% THE NEED FOR A HIGHER INCOME

FEBRUARY 2013 | JOBPOSTINGS.CA

EDU-MA-CATION

SUPPLY THE DEMAND The demand for supply chain and logistics professionals is increasing You may not know it, but supply chain and logistics professionals are in demand. “Supply chains are everywhere,” says Catherine Viglas, president of the Canadian Institute of Traffic and Transportation (CITT). “It crosses every sector, including the pharmaceutical industry, hospitals, banks, retail, and food. It’s the ability to make sure everything is working, manufactured, and packaged right down to the end user. More colleges and universities are offering post-graduate options in supply chain and logistics (SCL). “Ten years ago, I believe it was just Humber and Seneca offering programs in the supply chain field,” says John Bottomley, coordinator of the global logistics and supply chain management program at Seneca College in Toronto. “As more companies adopt global logistics and supply chain management systems, the need for graduates expands.” School’s across the country offer college graduate certificates, MBA and MSc specialization programs, diplomas, and continuing education programs in SCL. Bottomly says no specific degree is needed to enter the program. “We look for people who can communicate, think logically, take facts and figures, and make decisions. If you have a business or arts degree and you’ve learned these skills, great! How you learn that skillset is not as important as having it.”

As more companies adopt global logistics and supply chain management systems, the need for graduates expands.” According to Bottomley, graduates can earn from $37,000 to $65,000 a year. “All areas of supply chain have a high need,” says Tom Pauls, a senior recruitment consultant in supply chain and logistics with Stoakley-Dudley Consultants Ltd. in Mississauga, Ontario. “There’s inventory, event planning, transportation management, manufacturing; it depends on what the person’s interests are.” Andrea Butler, campus program specialist for Canadian Tire, says she seeks candidates with a variety of skills. “We’re looking for students who have a great understanding of forecasting and replenishment (of products) to forecast future demand for regular sales and promotions. They [should have] well-developed analytical skills and proactive problem solving skills, and the ability to negotiate and implement change.” She adds that augmenting your education with a post-graduate SCL program is a great idea. “We hire 150 to 200 co-op students a

Bringing learning to life.

Over 250 programs at CentennialCollege.ca See where experience takes you.

JOBPOSTINGS.CA | FEBRUARY 2013

year, so it’s great to get someone with that background.” Jennifer Li, a 2010 Seneca graduate, now works as a supply analyst with Imperial Oil in Calgary. “They provided me with skills in inventory management, project management, accounting and international law,” she says. “I found the skills I learned very useful.” While the field is growing, challenges remain. “In the global world, some countries do well and some countries do poorly,” Bottomley says. “Costs of transportation can go up. If the price of oil goes up, the supply chain management in China becomes expensive.” In terms of benefits, the field can suit anyone, Viglas says. “If you just want to sit on a computer, not talk to anyone and analyze data, there’s a place for you. If you like talking to people and you’re interpersonal, there’s a place for you. If you’re the kind of person who likes to figure out analytical problems, there’s a place for you.” | By: Samuel Dunsiger

Brock University

Niagara College

Brock is a rapidly growing University, offering 41 dynamic Master’s and PhD program within 6 academic faculties. With our strong sense of community and personal investment in our students, Brock is a great choice for your graduate education. Visit us at today at Brocku.ca

Top-rated for student satisfaction, Niagara College provides outstanding applied education for a changing world. State-of-theart facilities on two newly redeveloped campuses, and responsive, cutting-edge programming equip students with real-world experience before graduation. NiagaraCollege.ca

Queen’s University

Ross University

100+ graduate programs with worldclass research opportunities and strong support to enrich your educational experience and advance your career. Set your ideas in motion. Consider graduate studies at Queen’s.queensu.ca/sgs

RUSM is a provider of medical education offering a MD degree program. Over 9,000 graduates have chosen RUSM because of integrated curriculum, outreach opportunities and well-earned reputation for providing the education that enables our students to pass their US and Canadian licensing exams and obtain excellent residencies RossU.edu

Sheridan College Our one-year graduate certificate programs enhance your diploma or degree with a blend of theoretical knowledge and work experience that fully prepare you to launch your career. Choose from more than 20 programs in the arts, business, technology and community service fields. sheridaninstitute.ca

American University of the Caribbean School of Medicine (AUC) AUC has provided a quality medical education to more than 5,000 graduates and provides a US-model education beginning with two years of medical sciences taught at the St. Maarten campus, followed by clinical education in affiliated hospitals in the US and UK. AUCmed.edu.

DISCOVER YOUR NEXT GRAD SCHOOL @

Canada’s largest student job board

University of Lethbridge What will you discover? Explore innovative and interdisciplinary areas of research while working alongside worldrenowned faculty members. Graduate studies in over 60 disciplines with many financial resources within your reach. uleth.ca/graduatestudies

FEBRUARY 2013 | JOBPOSTINGS.CA

BUILD ON YOUR CAREER

use this summer to build on your Extra cash, work experience, no looming school assignments, what’s not to like? It’s midterm time. Coffee, review notes, lack of sleep: check, check, check. Summer position lined up: wait, what? That’s right folks. You may be busy with school right now, but employers are finalizing their summer positions. Student unemployment rates during the summer months are notoriously high, and you don’t want to be among the 7 percent aged 20 to 24 (according to 2011 Statistics Canada data) who are left unable to find work. Let’s take a look at your options and then how to make them happen.

Seasonal paid work Here’s a classic. These jobs sync perfectly with the student schedule, give some monetary relief, and provide skills development. It can be a one-off gig or something you build on over several summers. Take Ben Ornstein, a student majoring in microbiology at the University of Toronto. For the past six summers, he has worked as a camp counselor at Camp Robin Hood. His steady involvement with the camp provides a reliable employer and letter of recommendation. And it complements his student schedule. “Since I have a two semester program, I can easily do this in the July-August period,” explained Ornstein. This summer position has helped hone his communication skills. As Ornstein points out, kids have a short attention span, so getting your point across quickly is a talent. “And,” he adds, “it’s a very active job that’s good after being cooped in all day during school.”

The internship Don’t turn your nose up quite yet. This very well could be the most powerful of all the options. Most internships are career-related, so there’s a nice résumé booster right off the

JOBPOSTINGS.CA | FEBRUARY 2013

bat. Even if it’s not career-related, skills you develop in these positions can be. And best case scenario? You’re hired afterwards. Take Stephanie Wiriahardja, a recent grad of the Interactive Arts and Technology program at Simon Fraser University. She started off as intern at HootSuite and now works full-time for the hot social media management company as Community Program Coordinator. Even though her internship started in the fall of 2011 and coincided with two courses, the value and possibility of promotion still applies to summer internships. “To me, internships are like going through post-secondary. I learned so much and gained real life experience without paying any money or doing any silly exams. That’s more valuable than any schooling,” Wiriahardja says in a Skype interview from Bali. Her advice is to act like an employee from day one and you’ll be treated like an employee. In her case, she was hired as one. “Don’t ever pass on a chance to intern at a company you care about if the position is unpaid,” she says. “The experience and the network you gain is a great investment.”

Volunteer work If you think volunteer work isn’t valuable, think again. Some employers may appreciate this more than anything else, because it can reveal true passion. And again, there’s serious potential for skills development. Stephanie Smith, an International Development Studies major who graduated from Dalhousie University in 2010, spent one of her summers volunteering part-time with the Halifax Refugee Clinic. She wrote background research reports on specific countries. Sounds simple enough, but the knowledge she gained then is helping her significantly now, as an ESL instructor at Study English in Canada Inc.

“Culturally, (that research) helps me a lot because I have background info on certain countries,” says Smith. “Just by knowing history you can understand how people act a certain way.” She points out that this is very useful when she interacts with people from different corners of the world every day. To top it off, she felt like she really made a difference in peoples’ lives. “I think it’s always a good idea to volunteer,” says Smith, “because you might find out something that you didn’t know, either about someone else or yourself.”

Choose and Attain Do any of these options appeal to you? Hopefully one of them does. Robin Nurse, director of the Career and Leadership Development Centre at Dalhousie University, advises volunteer or gain work experience at some point during their summer holiday’s. “The job market for young graduates has become increasingly competitive. Employers value prior experience. Working to gain practical experience (think a summer internship or volunteering) is one of the first steps towards showing future employers what you can do outside of the classroom. The availability of internships, projects, and temporary work provides students with the opportunity to turn theory into practice in addition to helping you build your resume, credentials, and network.” She recommends discovering and learning about employers, internships, and summer jobs at winter/spring career fairs, both on and off-campus. Joining associations and clubs in the industry or field you are interested in is another great tool for networking purposes. “Networking give you the opportunity to gain exposure, hone your communications skills, gather and exchange information and ideas,” says Nurse. “It will help you take advantage of opportunities.”| By: Michelle Hampson

NEVER STOP PUSHING YOUR CAREER FORWARD

CONTINUING EDUCATION THE BUSINESS SCHOOL AT HUMBER

business.humber.ca/ce

From marketing to finance to international trade, this program offers the unique skills you need to launch your career as a brand manager, operations planner, marketing coordinator, media analyst and many other exciting career options.

GLOBAL BUSINESS MANAGEMENT POSTGRADUATE CERTIFICATE business.humber.ca/postgrad