ISFA's Countertops & Architectural Surfaces Vol. 15, Issue 2

Page 24

MASTERS OF STONE: Classic Rock Fabrication

Mechanicsburg, PA showroom Quartz area.

By Dani Mackey Few wholesale fabricators are as passionate about what they do as Classic Rock Fabrication, which serves specialty kitchen and bath professionals in New Jersey, Pennsylvania, Eastern Ohio, West Virginia, Maryland and northern Delaware. President and CEO Alex Bazdar built his business with a single go-tomarket strategy: providing dealers and designers everything they need to exceed their clients’ expectations, from craftsmanship to service. Through trusted long-term relationships, new technologies and a well-honed sales process, Classic Rock has seen 20% growth year over year — including during the COVID-19 pandemic — installing up to 60 kitchens per day. Location, Location, Location, Location To better serve the industry, Classic Rock embarked upon one of their biggest endeavors by installing their own 11,000-squarefoot stand-alone design center in Mechanicsburg, Pennsylvania, in 2018 — the first of its kind. Seeing how positively the center was welcomed by designers, Classic Rock opened a second 24 • Vol. 15 / Issue 2 • International Surface Fabricators Association

20,000-square-foot center in Sewell, New Jersey, in 2021. It’s at these “not open to the public” facilities where Classic Rock welcomes dealers into a playground of stone and color — where hundreds of choices of granite, marble, quartz and porcelain grace the showroom. Cascading walls of multi-dimensional carved and textured Corian Solid Surface designed by M.R. Walls — which Classic Rock sees as the next big trend — are among some of the focal points of the Mechanicsburg design center, along with vividly inspiring kitchen and bath vignettes, top-end commercial kitchens, and wine-tasting spaces that feature the hand-selected products that meet Classic Rock’s high bar of quality, service, and on-trend styles. Classic Rock’s two fabrication facilities located in Harrisburg and Pitttsburgh, Pennsylvania, house a total of 14 automated CNC machines, routers and sawjacks. Investments in technology and automation are vital to their ability to deliver accurately and on time and keep up with changes in demand and material specifications.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.