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Anette Novak appointed new CEO.

Johan Fagerlönn selected for Top of Sweden Mentorship.

Organizer of the 8th Audio Mostly conference on interaction with sound in Piteå.

Inside Explorer showcased at the Glasgow Science center, the Field Museum in Chicago, and the Smithsonian Institute in Washington DC. Interactive Institute Piteå

Organizer of NODEM 2013 conference and 10-year anniversary.

Interactive Institute Umeå

Co-organizer of NASA Space App Challenge in Gothenburg – the world’s largest hackathon. Cecilia Katzeff and Ramia Mazé appointed Associate Professors.

Interactive Institute Uppsala Interactive Institute Karlstad

We are part of Swedish ICT Research, a group of world class research institutes, ranging from ICT-hardware to software. Our owners are the industrial associations FMOF and FAV together with RISE AB.

Interactive Institute Gothenburg

Interactive Institute Kista/Stockholm Interactive Institute Eskilstuna Interactive Institute Norrköping



INTERACTIVE INSTITUTE IN UMEÅ Interaction design for extreme environments.

Interactive Institute Swedish ICT is a widely recognized experimental IT & design research institute. We conduct world-class applied research and innovation, aimed at strengthening society. With a strong focus on user behavior, we use expertise in interaction design and visualization to create groundbreaking user experiences.

INTERACTIVE INSTITUTE IN UPPSALA Open innovation, innovation management and social informatics.

material that should be explored as a means of engaging people in a successful and sustainable future. Through open, inno­vative and collaborative processes we empower people to create new ways of doing and thinking. THE CAPACITY TO SEE BEYOND the imaginable is the key to innovation.

INTERACTIVE INSTITUTE IN GOTHENBURG Learning, maker culture, future internet, and gamification.


Interactive Institute does not halt at merely peaking; we spearhead the way towards the future by co-creating amazing user experiences in a vast array of fields. We invite you to discover the next application area together with us – let us challenge you in your next research and innovation project!


INTERACTIVE INSTITUTE IN KISTA/STOCKHOLM Design strategy, participatory innovation and collaborative processes. Interactive Institute HQ.

INTERACTIVE INSTITUTE IN ESKILSTUNA Sustainable interaction design and user behavior in relation to energy use. INTERACTIVE INSTITUTE IN NORRKÖPING Cutting-edge visualization technologies. Part of Norrköping Visualization Center.


DANIEL FÄLLMAN – HEADING FOR THE FUTURE Daniel Fällman is a senior researcher at Interactive Institute Swedish ICT and a professor in Human-Computer Interaction at Umeå University. In 2010 he was awarded the ‘Individual Grants for Future Research Leaders’ by the Swedish Foundation for Strategic Research (SSF). The aim of the program is to support scientists who have the potential to become future research leaders in Sweden. Being part of the Future Research Leader’s program, what is especially valuable to you?

I am one of 18 scientists from technology, medicine, and the natural sciences participating in the program. It is truly inspiring to discuss research methods and share experiences with researchers from such different backgrounds over a longer period of time.

What do you consider to be a future challenge for research organizations?

It will be increasingly important to find formats for multidisciplinary collaboration that actually work. Sweden has a long tradition of participatory methods and is considered to be one of the most creative countries in the world, which gives us the potential to take a leading role and attract international talent.

ANNELISE DE JONG – SUSTAINABLE PRACTICES FOR FUTURE LIVING Annelise de Jong is a senior researcher at Interactive Institute Swedish ICT and assistant professor at the Industrial Design faculty at Delft University of Technology in the Netherlands. Her research revolves around social practices and design in the context of the home and sustainable urban living areas. What is your biggest research challenge?

Despite energy awareness campaigns, there has been an increase in household energy consumption over the last 10 years. We do see a trend of awareness, but little knowledge of what to do and less trust in information. I’m looking for possible intervention points to change the current trend of increasing consumption into other directions.

What can we learn from studying daily doings in the home?

We have identified socially shared practices in the home – e.g. cooking, bathing – as a promising way of tapping into people’s habits. Existing patterns are disrupted and new patterns evolve when you introduce or remove products and services. We need to under­stand these patterns in order to design products that support practices for future sustainable living.




TURNING COMPLEX DATA INTO A COLLABORATIVE EXPERIENCE Gas turbines are extremely complex pieces of machinery designed to meet the highest demands. Interactive Institute Swedish ICT has created an interactive visualization tool for Siemens Industrial Turbomachinery that supports the entire development process. SIEMENS INDUSTRIAL TURBOMACHINERY

in Finspång produces world-class gas turbines. For the development of the new gas turbine SGT-750, they needed a visualization tool suitable for collaborative design reviews and presentations. TOGETHER WITH THE SIEMENS TEAM, Interactive Institute developed a visualization table solution that allows real time collaborative exploration of massive 3D models of the turbine. The

tool helps users interact with the entire turbine, from the surrounding building down to the smallest bolt. “IT’S A FASCINATING EXPERIENCE for existing and potential customers to explore the design of a gas turbine in such depth, and to learn more about the turbine features and benefits in this interactive way”, says Madeleine Davidsson at Siemens Corporate Commun­ ications in Finspång.

EXPLORING DIGITAL LITERACY IN CO-CREATION WITH CHILDREN Children’s interest in computer programming and digital creation proved to be much greater than expected when the course “Hackerklubben”, founded by Interactive Institute Swedish ICT in Gothenburg, opened registration before midsummer 2013. In less than one day it was fully booked. are important tools in nearly every imaginable situation in a digital society. The aim of ”Hackerklubben” is to make people and society richer through providing children with the opportunity of learning to code. Through playful and experimenting means children are encouraged to explore programming and digital creativity. CODE AND PROGRAMMING

of the acitivities within Collaboratory, a participatory DIY environment for co-creation research and development located within Lindholmen Science Park in Gothenburg. Interactive Institute, Story Architects and Gothenburg Film Studios are the leading actors behind this next generation maker space, and the focus is on games, film, and ICT, as well as technological and social innovation. “HACKERKLUBBEN” IS ONE

Find more cases at


ALARMS THAT SPEAK FOR THEMSELVES Alarm signals in control rooms serve to alert operators to deviations from normal conditions. Often however, alarms are implemented carelessly, using annoying and confusing sounds. In a recent research project, Interactive Institute Swedish ICT produced a groundbreaking solution to increase efficiency and improve the work environment for operators. Smurfit Kappa Kraft­ liner volunteered to be the test site when Interactive Institute wanted to try a new idea for auditory alarms. In a user-centered process, Interactive Institute designed sounds that would identify the different operating sections. A water drop, for example, represented the washing section. PAPER PRODUCER

thoroughly tested under real working conditions, and the response was extremely positive. The operators thought it was easy to identify the location of an alarm, and they felt that the work environment was more pleasant, allowing them to focus on problem solving.


STOCKHOLM ROYAL SEAPORT – THE SMART CITY DISTRICT Stockholm Royal Seaport is one of Europe’s biggest city development projects and a future home for many Stockholmers. Together with 17 partners, Interactive Institute Swedish ICT is developing solutions for increasing awareness of ’green behavior’ in Stockholm Royal Seaport, with the vision of creating one of the world’s most sustainable city districts by using real time data. research is to build an information platform based on environmental data connected to the city, by giving its citizens the possibility to easily make sustainable decisions. This information platform gives the user the right information at the right time, and in the right place – something that until today has not been technically possible. THE OBJECTIVE FOR THIS

REAL TIME DATA IS integrated with mobile

online-feedback through Augmented Reality, as a method for increasing awareness as well as encouraging sustainable actions. The result will be a smart and sustainable community in which decisions can be made in an effective manner, based on easily accessible, relevant real time data.




AN INTERACTIVE EXPLORATION OF WOMEN’S RIGHTS The right to express one’s opinions is a core value to any democratic society. Today however, online threats intimidate many women off the Internet and into silence. In the summer of 2013, ’Ballade of Women’ – an interactive installation exploring women’s rights – was shown in Siena, inviting the audience to confront and reflect on other people’s opinions on social media and online forums. OF WOMEN’ allows the audience to, through the lens of the personal experiences of three historical female characters, explore three fundamental themes; emancipation, self-determination and violence. THREE PAINTINGS ARE fragmented and float in the space, as panels on which content is projected. This setting expresses how information about these characters has been fragmented ’BALLADE

by history, politics and the speed of our world. ’BALLADE OF WOMEN’ responds to Interactive Institute’s intention to explore domains related to ethics, engagement and social innovation. The resulting installation, created in collaboration with the University of Siena and the Eindhoven University of Technology, was exhibited at the Fondazione Monte de’ Paschi di Siena.

THE NEXT GENERATION OF SPORT APPLICATIONS WEMEMOVE is a new and exciting spin-off from SICS Swedish ICT and Interactive Institute Swedish ICT, heading for a global sports market expected to be worth 145 billion US dollars by 2015. WORKS WITH motion analysis within sports and well-being and is launching its first product mySKILAB – a digital ski-coach. Behind the scenes is a dream team comprising the world’s most experienced sports researchers in biomechanics and physiology, the foremost experts in advanced mathematical modeling, together with Swedish elite skiers. WEMEMOVE

in 2013 as a spin-off from the Internet of Sports project at SICS and Interactive Institute. The company has developed a motion classification engine that answers the questions “What are you doing?” and “How are you doing it?” The service uses the latest technology and findings in machine learning, big data analytics, user experience and interaction design. WEMEMOVE WAS CREATED




Jan–Dec (KSEK)


Net turnover Result after financial items

53 899

45 534



27 772 8 746

23 903 8 426

0,6% 31,5%

0,1% 35,3%



Balance sheet Balance sheet total Shareholders equity Key figures Net margin ratio Equity ratio Average number of employees


5% International industry sector

9% EU projects

32% National industry sector

15 % Swedish government

39% National project funding

Key figure definitions Net margin ratio: result after financial items in % of turnover. Equity ratio: equity capital in % of balance sheet total. Average number of employees: average number of employees during the period.



Operating income Net turnover 53 899 Other operating income Operating expenses Other external costs Personnel costs Depreciation of tangible assets and intangible assets

2012 45 534

53 899 45 534 -18 802 -34 831

-16 992 -28 504



OPERATING PROFIT/ LOSS 179 -111 RESULT FROM FINANCIAL INVESTMENTS Result from other securities and receivables Interest income and similar items Interest expense and similar items







RESULT AFTER FINANCIAL INCOME AND EXPENSES 320 25 Deferred tax Minority interest

0 0

0 0


Number of employees: 135 employees

52 employees, 4 Associate Professors and 12 PhDs


Interactive Institute Swedish ICT is a widely recognized experimental IT & design research institute. We conduct world-class applied research and innovation, aimed at strengthening society. With a strong focus on user behavior, we use expertise in interaction design and visualization to create groundbreaking user experiences. Interactive Institute is owned by RISE (Research Institutes of Sweden) through Swedish ICT and has 8 research studios: Piteå, Umeå, Karlstad, Uppsala, Kista/ Stockholm (HQ), Gothenburg, Eskilstuna and Norrköping.

CONTACT Interactive Institute Swedish ICT Isafjordsgatan 22 / Kistagången 16 Box 1197, 164 26 Kista, Sweden

Follow us on Twitter: @II_info

People on cover Front Cecilia Katzeff, Research Director, Interactive Institute, Eskilstuna Carl Heath, Researcher Interactive Institute, Gothenburg Back Ronja Frimalm, Interaction Designer, Interactive Institute, Piteå Stefan Lindberg, Sound Designer, Interactive Institute, Piteå Graphic Design Formstark in Sweden,

Profile for RISE Interactive

Interactive Institute Annual Report 2013  

Interactive Institute Annual Report 2013