Intertextile Shanghai Home Textiles impressed 3rd SLEEP WELL EXPO Istanbul just around the corner!
6 HTE
Normalization is excellent! Turkey had an unfortunate experience with Russia in recent months but the relations were improved and the two friendly countries have been friends again. This has helped to all industries especially to the textile business in general and home textiles in particular. That’s why we are en route to Moscow to attend Heimtextil Russia and distribute free copies as well as to cover this important event for our October issue.
Group Chairman
H.Ferruh ISIK
Publisher
ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti.
General Manager
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Responsible Editor-in-Chief
Yusuf OKÇU
Advisory Board
Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI
Editorial Consultants
Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Inkrit BERBEE (inkrit@lobsterconcepts.nl)
September has been the busiest season for almost all industrial sectors after the summer vacation break. The home textile industry was no exception. The professionals gathered in Paris first for Maison&Objet and then in Brussels for MoOD and Indigo Brussels. Both European events, Maison&Object and MoOD&Indigo are among the most prestigious fairs of the world.
Trend Advisor
Canan Sonmez CANIK
Editorial Coordinator
Omer Faruk GORUN (fgorun@ihlas.net.tr)
Advertising Coordinator
Mood & Indigo has been the inspiring industrial heart of Europe again with a high quality offer and a lot of room for innovation and rejuvenation, brought by 230 companies from 20 countries.
Emir Omer OCAL (emir.ocal@img.com.tr)
Advertising Sales Staff
Adem SACIN (adem.sacin@img.com.tr) Nazım KARA Yılmaz OZKAN
Correspondents
Elke ARORA
Artdirector
İsmail GURBUZ (ismail.gurbuz@img.com.tr)
Artwork Consultant Design&Graphics
Tolga ÇAKMAKLI (tolga.cakmakli@img.com.tr)
Design&Graphics
Tayfun AYDIN (tayfun.aydin@img.com.tr)
Chief Accountant
Mustafa AKTAS (mustafa.aktas@img.com.tr)
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İsmail OZCELIK (ismail.ozcelik@img.com.tr)
CIFF, China International Furniture Fair’s Shanghai edition was also another important events of early September. As the largest sourcing fair for the furniture industry, CIFF is held in Guangzhou in September and in Shanghai in September. The 38th CIFF (CIFF 2016 September) was held on 7-10 September, 2016 at National Exhibition and Convention Center (Shanghai) in Hongqiao, Shanghai, China on the scale of 400,000SQM. I have been attending all editions of this biannual show for more than 10 years and it is really worthy to.
Milou KET (studio@milouket.com)
We will be in Istanbul for Hometex with our next edition November issue. We wish lucrative business for all!. HEAD OFFICE Güneşli Evren Mah. Bahar Cad. Polat İş Merkezi B Blok No:3 34197 ISTANBUL/ TURKEY Tel:+90. 212 604 50 50 Fax: +90. 212 604 50 51 www.hometextile.com.tr
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
LIAISON OFFICE: BURSA Buttim Plaza D. Blok Kat:4 No:1267 Tel: +90. 224 211 44 50-51 Fax: +90. 224 211 44 81 KONYA H. Ulusahin IS Mrkz. C. Blok Kat:6 No:603-604-605 Tel: +90. 332 238 10 71 Fax: +90 332 238 01 74
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September 2016
PROFILE
12 HTE
Fall 2016 Cityscape Collection by Brentano New collection draws inspiration from the energy and graphics of the urban landscape
Metropolis- Nightlife 4569-06, CityscapeMarina Towers 4565-04, Boulevard-Gran Via 456803 - - Cityscape captures the urban landscape within a two dimensional textile form. Its 15 plus inch vertical repeat and 7 bold colorways reflect the complexities found in any major metropolitan city.
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heeling, IL. — The fall 2016 Cityscape collection captures the urban landscape within a two dimensional textile form. Design Director Iris Wang and the Brentano design studio were inspired by all senses represented within the metropolitan environment – such as the towering skyscrapers, perpetual movement and energetic sounds that pulse throughout any city. The 18 new patterns symbolize society’s kinetic energy while offering a unified balance of residential, hospitality and contract textiles. Representing the eccentric life of the big city, the new collection includes graphic large-scale patterns (Cityscape and Boulevard) with small-scale coordinates (Metropolis and Boomtown) that push the limit of expected design. Built for high performance contract applications all four patterns offer outstanding wearability, exceeding over 75,000 double rubs (Wyzenbeek, Cotton Duck) and include Incase finishing and acrylic backing for a wide range of applications. Boomtown-Showgirl 4564-02, Metropolis-Improv 4569-03 -- Inspired by the rapid growth and expansion of Chicago in the early 19th century, Boomtown’s explosion of buildings turns history into a contemporary and playful motif.
September 2016
EVENTS
16 HTE
Made in Germany from fiber to end product: New mattresses for the contract sector
Ocean Royal - IMO certified mattresses by Werkmeister with Trevira CS covers by Mattes & Ammann - Š Photos: Trevira GmbH/ Werkmeister
Trevira, Mattes & Ammann have developed a variety of qualities for mattress covers and they recently extended their product range for the segment to include a collection in Trevira CS to cater for the contract market.
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or many years Mattes & Ammann from Tieringen, specialists in circular and warp knitting, have used Trevira yarns for their high quality circular knitted and warp-knitted products. Here particular note falls on applications in the automotive sector and on Trevira CS qualities for seat covers on trains. Now, however, the topic of “living� is a segment growing in importance for the Swabian textile company, and especially in the mattress sector. Working with fiber manufacturer Trevira, Mattes & Ammann have developed a variety of qualities for mattress covers and they recently extended their product range for the segment to include a collection in Trevira CS to cater for the contract market. Within the contract market, safety takes on great significance from the very beginning of project planning. Spectacular large-scale fires, such as the hotel conflagra-
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tion on New Year’s Eve 2015 in Dubai, continually bring this subject back into the public eye. Due to fire safety regulations, flame retardant drapes, decorative and upholstery fabrics are established standard in hotels, hospitals and in care homes today. The use of flame retardant mattress covers makes an additional contribution towards preventive fire protection.
New developments for all contract sectors Navicella - IMO certified mattresses by Werkmeister with Trevira CS covers by Mattes & Ammann © Photo: Trevira GmbH/Werkmeister
The new Trevira CS mattress cover qualities by Mattes & Ammann © Photo: Trevira GmbH/Mattes & Ammann
The new range currently includes three qualities in various grammages and in fabric weights of 230 – 365 g/m², with the result that the cover can be adapted to the different structure and the desired weight of the mattress. A variety of looks offers further possible choices, highlighting the wide range of fabric constructions. Every newly developed article bears the trademark approval for Trevira CS. Working with Werkmeister based in HenstedtUlzburg, the manufacturer of top-end mattresses, Mattes & Ammann have also set in place the complete IMO certification for the maritime sector (both Module B and Module D), so that these mattresses are suitable for maritime applications. This includes use on cruise liners and yachts. Mattress manufacturer Breckle in Weida too has mattresses for the maritime sector, correctional facilities and contract applications in its portfolio and will in future be using Trevira CS fabrics from the Mattes & Ammann collection for its covers. Alongside products for shipping, mattresses with permanently flame retardant covers are also of interest for aircraft for instance (catering for First Class equipment on long-distance flights). The same applies to barracks, psychiatric clinics or penal institutes – indeed anywhere there is a need for mattresses and where particular safety regulations apply.
The new Trevira CS mattress cover qualities by Mattes & Ammann © Photo: Trevira GmbH/Mattes & Ammann
The virtues of the new development are two: the high quality of “Made in Germany” embedded in the article from fibre to end product and the permanent flame retardancy of the covers, a benefit that is not lost even after washing. Trevira CS materials are easy care and kind to the skin, and Trevira fibres and yarns meet the human-ecological demands of Oeko- Tex 100 standard.
PROFILE
22 HTE
DreamSPACES excels in bed and bath textiles
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reamSpaces is a recognized brand operating in the home textiles industry. It is especially specialized in bed and bath products. We asked the story of DreamSpaces to Elif Gรถktan, Co-founder of the company.
Would you brief about the history of your firm? We decided to produce dreamy spaces by combining common tastes and hobbies, desire of designing and beautifying houses. Harmonizing
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our enthusiasm with our professionalism and discipline embedded in corporate culture, DreamSpaces was born. We started to realize the dreams of our customers and provide them what they are dreaming. Despite being a young brand, we have realized that our customers have been sharing their dreams with us as we witnessed. This was obvious especially in the fairs that we participated. Boutique production is a principle in DreamSpaces without compromising on quality and it aims to proof that luxury can be reached in home decoration.
How large is your product portfolio and production capacity? Products can be classified into three groups: table, mattress and bathroom products. First group contains table covers, runners, American services and napkins. In mattress line are linens and pique sets. In bathroom group, there are linen and cotton towels, either embroidered or French guipure.
What would you say about your production facilities? We produce customized products. We have an eight-person team and an additional team for hand embroidery and hemstitch by hand production.
PROFILE
24 HTE
What about your export and target markets? By now we had individual buyers from abroad. Our target is to reach more customers in Kuwait, Bahrain, Jordan, UAE and Europe. We have products addressing specific needs and habits of consumers.
What is your customer satisfaction policy? We aim to make our all buyers in domestic market and in abroad fully trusted to our product and our company, and we want them to use our products for more years.
Do you participate in fairs held in abroad? We have plans to participate in international fairs in the last quarter of 2016 and in 2017. Fairs are important tools for every industry for watching trends and fashion in the market and to exhibit the innovations we produced in our field.
Do you have any additional comment on the industry and on your activities? We want to emphasize on the fact that the textile industry in Turkey has proven its power and production quality, which are superior over many countries.
September 2016
PROFILE
28 HTE
Panayir, a home textile company from Denizli F
ounded officially in 1994 Panayir company has become one of the first producers of home textile products operating in Denizli, a hub of home textile companies in south west of Anatolia. Having a factory of about ten thousand sqm. over 13.5 sqm land, the company, founded by Mustafa Panayir and now managed by his sons, the company produces a wide variety of products that are sold under two special brands Luoca Patisca and Home Design. Emphasizing on research and development, the company has an annual production capacity of 10 million meters, one of the largest producers of home textile products in the country and in abroad.
Having an experienced and disciplined staff both for design and production the company offers attractive and original patterns for its products. Products are manufactured for and sold to some major brands. Without compromising on quality the company has managed to have a profitable customer base that demand more volume from their supplier. Founder of the company Mustafa Panayir says that his company sells its products to both domestic market and export markets. “We export our products to foreign countries either directly or through agents. In our customer list there are several brands who procure their goods from our collections. Our products are mainly in home textile categories. However we produce for the needs of hotels and other manufacturers of garden
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products such as umbrellas, plastic chairs etc. We also produce raw fabrics and sell them to buyers in England. New models and patterns are important in our business. We have a team of designers who try to satisfy the demands of our buyers.� Three sons of the founding father now are managing the company. Recep Panayir, chairman of the board, says, “Our print quality of patterns and motives are of higher quality. Our motifs and patterns are especially developed according to the taste and preferences of customer segments, the youth, the kids, and others. Production manager Himmet Kosoglu, says that his company has more than three hundred different products in production programs, each have different specifications and patterns. We use quality yarns to weave them into high quality fabrics that are printed in the most up-to-date machinery in our facility. We sell our products to more than 80 countries and in the country. Our aim is to have a chain stores in the country that sell our products and chain of distributors in selected markets abroad.�
PROFILE
30 HTE
Celik Tekstil grows in export markets M anufacturing a wide range of home textile products Celik Tekstil has been supplying quality products over two decades. The company has been exporting to eastern and western markets and aiming at diversifying its markets. We asked their success story to Isa Celik, general manager of the company. The interview follows:
September 2016
Will you brief us about the past of your company? Founded in Istanbul in 1996 to take Turkish home textile products at better positions in the world markets, Celik Tekstil started to export it products. Having their own original patterns and motives on their products, now sells its products in more than 300 stores in the country and in 200 stores in 35 countries in abroad.
On product groups and production capacity We produce fabrics for bed covers, digital pressed bed sets, towels, bathrobes, tablecloths, etc. Our monthly capacity is 1.4 million meters.
Info about exports and target markets We have been already in Caucasus, the Balkans, North Africa, East Europe, and Middle East. Central and south Africa, Middle East and North America are our target markets for exports.
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PROFILE
32 HTE
On customer satisfaction policy The best way to satisfy the customers is to know more about them. It means having knowledgeable about the traditions, fashions, culture, living standards, and market conditions in related countries. Also we have to offer them the best products produced on Turkish standards.
On participation in international fairs We participate in many international fairs. There are several efficient fairs held in North African region. Besides the trade fairs are organized in European countries in which we find opportunity for either direct or indirect contacts with professionals representing supermarket, shopping malls, stores and tradespeople.
On your plans for 2016 In 2016 we, as Celik Tekstil, aimed to reach wider markets in the world through our powerful and global network.
Do you have any additional comment on your activities and about the industry? Textiles have been regarded as second class industry in the development of countries. However, we believe that having value added products and powerful brands are more important to close the gap of foreign currency balance in national economy. Selonya – Eyfel Filinta – Palas
September 2016
PROFILE
36 HTE
Pijon Tekstil: A respectful brand in curtain fabrics September 2016
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ince its establishment Pijon Tekstil has a principal to keep the satisfactions of customers and employees at maximum level with environmentally friendly production. We conducted an exclusive interview with Mr. BĂźlent Endez, proprietor of the company.
Would you brief us about Pijon Tekstil? Starting its business life in Bursa in 1998 Pijon Tekstil was established based on my years of experiences in the sector. Our company has always adopted innovative developments and has been modernized as a company looking forward.
PROFILE
38 HTE
What does your product range include and what is your capacity? We have mainly been producing zebra fabrics at a monthly average of 150,000 meters. Our range of products includes general zebra curtains, curtain silhouette, aris curtain, voile curtain blinds, curtains and net curtains as digitally printed zebra varieties.
What about your production facilities? We have a covered area of 75,000 sqm where we operate with 24 units of fully automatic weaving looms, 1 stenter and 1 printing machines.
Which countries do you export and what are your target markets? We are shipping our products mainly to Canada, Iran, Morocco, The Netherlands and Jordan.
What can you say about your customer satisfaction policy? The most important principle of our company is to protect and to advance our quality and customer satisfaction.
Do you participate in international fairs? No, not yet.
Do you have targets set for 2016? Our main goal is to keep the satisfaction of our customers, employees and the environment we live in at the maximum level and to offer the best service with most quality products with an exemplary style for its competitors and for the others. We will keep pace with all speed of growth and development of our contemporary time.
September 2016
EVENTS
40 HTE
Intertextile Shanghai Home Textiles impressed Well-known brands from 30 countries and regions featured under the same roof.

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sia’s leading trade event for the home textiles industry, Intertextile Shanghai Home Textiles – Autumn Edition, was successfully held. Due to strong feedback last year from exhibitors and buyers the show ran for four days instead of three from 24 till 27 August. “Given the relatively robust conditions in the domestic home textiles sector as well as steady demand for overseas brands, this year’s fair will be another success,” Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd. had explained before the fair’s opening. “The strong international nature of the fair shows that overseas brands are still seeking out opportunities in China and Asia, and that Intertextile Shanghai is their preferred platform to do so.” In fact all of the expectations of the organizers as well as exhibitors have been realized.
EVENTS
42 HTE
Well-known brands from 30 countries and regions feature under the same roof Occupying 160,000 sqm across six halls in the National Exhibition and Convention Center, the fair featured around 1,150 exhibitors from 30 countries & regions. International exhibitors had been located in hall 4.1 and hall 5.1 this year. Hall 5.1 featured a number of editors representing over 30 brands such as Armonia di Interni, Boeme, Designers Guild, LaCanTouch and Zimmer + Rohde, while exhibitors promoting products in the Whole-Home concept was also featured in the
same hall. In hall 4.1, seven overseas country & region pavilions from Belgium, India, Morocco, Pakistan, Portugal, Taiwan and Turkey featured. In the same hall, some of the leading suppliers participating this year included upholstery brands such as Ateja, Celesta, Culp and Enzo Degli Angiuoni; bedding & towelling brands such as Advansa, Brinkhaus and Cotton Council International; design studios like Antoinette et Freddy, Atelier Mineeda and Cosmo Kumagaias; as well as companies specialising in digital printing such as Atexco, d.gen, DIGITEX and Epson.
Turkey has been one of the strongest national pavilions with 22 exhibitors
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EVENTS
44 HTE
Apart from the international exhibitors, four Chinese regional pavilions also featured throughout the domestic halls, as do themed halls to facilitate buyers’ sourcing. Some of China’s leading home textile brands featured in the Emerging Players Hall (4.2), Glamorous Brands Hall (5.1), Colourful Haining Hall (5.2), Fashionable Yuhang Hall (6.1) and the Premium Two-City Hall (6.2). Continuing on from last year’s successful revamped design and trend program, the InterDesign programme enriched the four-day show by providing trend forecasting, conceptual designs, product demonstrations and seminars to show participants. This year’s program included three parts, namely a Trend Area, Trend Concept Exhibition and Forum
Space, with an intention to provide participants with the latest design & trend direction. Four trend themes were brought to life by a series of product demonstrations throughout the Trend Area, which has been designed by a committee led by the NellyRodi Agency, the internationally renowned specialists on consumer lifestyle demand. In addition, 11 famous domestic designers utilized the products of six renowned editor brands to interpret the trend theme ’Far Away’ in the Trend Concept Exhibition. Last but not least, a series of seminars were held in the Forum Space, with designers and trend experts sharing their views on interior decorations, market trends and the latest technology.
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Apart from the InterDesign program, Messe Frankfurt has also cooperated with Lenzing to feature eco-friendly home textile products in the Green Zone. A number of Lenzing’s partner mills showcased their green products including mattresses, bed linen, duvets, towels and carpets which focus on the TENCEL® fibre. There will also be seminars in the digital printing seminar area in which industry players share the latest industry updates and market information. Intertextile Shanghai Home Textiles – Autumn Edition is organized by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).
EVENTS
50 HTE
Trevira CS at MoOD Brussels 2016 T
he fiber manufacturer Trevira is making an appearance at the new fair location in Brussels, based on its tried and tested concept and working together with a total of eleven partners. As in recent years, Trevira CS yarn partners Vlnap from the Czech Republic and Lei Tsu (Italy) are presenting their latest products at MoOD Yarns, while Trevira itself will be on show on the Trevira CS Contract Square, along with nine fabric manufacturers. Trevira has further extended its range of spun-dyed yarns with new developments, including melange hybrid yarns for stiffened textiles. In the collections a noticeable trend is evident towards more colour and this is reflected in the supply of new fibre and filament yarns. Trevira and its yarn partners are also offering an extensive selection of melange yarns, reflecting the natural shades which continue to be topical. Chair by Brunstad: „Delta“.
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Chair by Brunstad: „Sting“.
At the end of the first half of 2016 the fiber manufacturer on balance expresses its satisfaction with business. With their strong Trevira CS customer base in Western Europe, home textiles are doing well, and there is increasing activity in Asia, which also has the support of the network of Indorama Ventures, the majority owner of Trevira. Increasing numbers of enquiries are coming from India, Pakistan and China. These orders, however, are subject to the special brand policy for Asia, whereby the fabrics produced there are destined for the regional market. Besides the continuing good business in hybrid yarns, filaments show a rise in standard polyester activity in the home textiles sector – there has been an increase in volume, mainly in filament yarns for velvets. Flame retardant Trevira fibers and fiber yarns are gaining more and more ground in technical applications, accompanied by a steadily rising demand for spun-dyed qualities – which is translating into positive results in sales figures. Here the base lies in customized development projects aimed at joint exploitation of market potential in Europe, North America and Asia.
EVENTS
52 HTE
Trevira CS Contract Square 2016 – the new fabric highlights At MoOD Trevira’s fabric partners are once again offering trade visitors a whole series of innovative fabric constructions, interesting looks and colors. Baumann Dekor (Austria) celebrates its centenary this year and is bringing gloss and glamour to the world of textiles with its new collection. Using a great variety of fancy yarns, different weaving techniques and fresh color ranges, it has created collections like Luxury, Rough, Opulence and Precious: the very names underline the new concept. All the textiles on display, from heavy furniture fabrics to light decorative materials, are made in Austria. They are manufactured exclusively from Trevira CS – and are therefore suitable for the contract market.
Fancy yarns, various weaving techniques and new colour ranges create the appeal of the new collections from Baumann Dekor. Photo: ©Baumann Dekor
September 2016
EVENTS
54 HTE
Engelbert E. Stieger (Switzerland) is presenting a Trevira CS collection in modern, elegant single colours. They include top-quality drape and light decorative materials, articles with the linen look and attractive mĂŠlange effects. A variety of techniques, such as leno cloth and scherli, extend the range of these outstanding qualities.
Leno cloths and scherlis complete the collection from Stieger. Photos: ŠEngelbert E. Stieger
September 2016
Havaalanı Mah. Taşocağı cd. Gerede sk. No: 10/B (Tekstilkentin altı) Esenler / İstanbul / TURKEY Tel : +90 0212 629 12 22 Cep : 0538 879 95 15 www.ekobag.net - www.ekobag.com.tr info@ekobag.net Bugünümüzü değil yarınlarımızı kurtarmak için
Ekobag
EVENTS
56 HTE
FIDIVI (Italy): The highlight in FIDIVI‘s range of upholstery fabrics is the new Langhe-collection in Trevira CS, with 33 brilliant colours in widths of 140 cm. These robust qualities in weights of 420 g/m2 have high resistance to abrasion (to 50.000 Martindale cycles). The irregular surface structure of the articles is further accentuated by the use of two different yarn colours.
Irregular surfaces and different colours create an attractive look. Photos: ŠFIDIVI
September 2016
EVENTS
58 HTE
Mario Cavelli (Italy) is presenting in its Retex collection new and very light transparent Trevira CS curtains in strong colours, giving an iridescent effect. Also new is the decorative fabric collection Ispra Fiammato, an etamine article in slub yarns in widths of 340 cm, supplied in a variety of pastel shades.
New decorative fabrics from Mario Cavelli. Photos: ŠMario Cavelli
September 2016
EVENTS
60 HTE
Mersem displays a range of Trevira CS fabrics for the hospitality-sector. Photos: ŠMersem
Mersem (Turkey): The weaver from Bursa supplies the hospitality-sector with upholstery and curtain fabrics, drapes and print qualities. With in-house product development, Mersem offers a sample service. Trevira CS is used for part of its collection of decorative and upholstery fabrics, which also contains permanently antimicrobial Trevira CS Bioactive qualities.
September 2016
Pugi (Italy) is enhancing its range of velours in 100% Trevira CS with Velluta U, a collection of articles with the creased look, very reminiscent of qualities in natural fibres. The collection is available piece-dyed and in a wide range of colours and it is also possible to meet special requests in terms of colour, both in small meterages and at short notice. The strengths of this upholstery fabric lie in its elegance and simplicity. Always on the look-out for new fancy yarns and looks, Pugi is also presenting Iguana C, a collection of upholstery fabrics with an innovative appearance and quite special feel. The material is double-sided. One side is smooth, with an attractive silkiness, while the other is woolly and semi-dull. Individual piece-dyeing is also possible within short delivery times.
Trevira CS upholstery fabrics from Pugi. Photos: ŠPugi
EVENTS
64 HTE
Spandauer Velours (Germany) specializes in high-value velour and is displaying a wide collection of top-quality decorative and upholstery fabrics, catering particularly for the contract market. Velvetex (Italy) is presenting its velour digital print qualities, offering a wide variety of possible designs. Other important product ranges include piece-dyed jacquard velours and plain velours in the cotton look. Both collections are available in a wide variety of shades.
Variety in design with digital print Velours from Velvetex. Photo: ŠVelvetex
September 2016
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66 HTE
Wintex (Italy) brings to Brussels a wide range of Trevira CS drapes and curtains. New developments include soft draping fabrics with metallic effects and interesting 3D structures created by stripes of loose threads.
Soft draping Trevira CS fabric with metallic effect and 3D structure. Photos: ŠWintex
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Photos: ŠLei Tsu
MoOD Yarns The twister Lei Tsu (Italy), offers one of the most comprehensive programmes in flame retardant yarns in Europe. Articles are available in crepe, fancy and mĂŠlange yarns, and also air-textured. The titer range for the Trevira qualities extends from 25 dtex to 4000 dtex.
EVENTS
68 HTE
Vlnap (Czech Republic), making its fourth appearance at MoOD Yarns, is showing its range of yarns for all applications in the home textiles sector. The collection of flame retardant Trevira yarns covers more than 150 different articles, produced by the worsted, semi-worsted and wool yarn processes. Further stages deliver twisted and fancy yarns.
Photo: ŠVlnap
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Have a seat at the Trevira CS Contract Square: New chairs with Trevira CS upholstery Quality, Comfort and Design: Chair manufacturer Brunstad from Norway presents its new products. Brunstad stands for solid craftsmanship, excellent upholstery fabrics and materials, combined with classic Scandinavian design. The furniture must be comfortable, have appealing design, the right materials and fabrics to withstand use. The hardwearing Trevira CS upholstery materials, supplied by Pugi, impress with their fresh effects, special structures and pleasant handle.
Chair by Brunstad: „Ceta“.
PROFILE
70 HTE
Cottonize, a respectful brand of Kadir Ikizler Tekstil The company exports towels, bathrobes and bed textiles to a great number of countries including Russia, Ukraine, Algeria, Iran, Azerbaijan, Uzbekistan, Kyrgzstan and UAE.
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K
adir İkizler Tekstil was established in Marmaris region of Mugla in 1990, with the goal of becoming a leader in the field of innovation and enterprise. As a first step in the retail sector, providing direct access to the ultimate consumer began its adventure was accelerated with the evolution of Turkey’s tourism sector. The company has become an arbiter with its successful works and bulk towels in the region. Its daily production capacity is 5 tons including terry, armored and jacquard fabrics.
PROFILE
72 HTE
“After the crisis in Turkey and the decrease of the production in 2000, we started Kadir İkizler Tekstil San. ve Tic. Ltd. with our production in 2004. We managed to make our presence felt in the sector with strong competition,” says the official of the company. “Our quality starts with raw materials. We get the best raw materials and within all production units from weaving to embroidery, from packaging to distribution and shipment is made by our experienced staff.” “Our target is to open the doors through Dubai to Central Asia and Africa with our registered trademark ‘Cottonize’. Kadir İkizler Tekstil presciences production ecology of raw materials and chemicals used in textile manufacturing in
terms of environmentally friendly technology as an approach envisages the use of selection and treatment methods required in every possible aspect. Compatible with the expectations of the environment and workers in the appropriate direction to social and ethics, customer expectations and demands meet up any activities recognizing this sense, customer and staff satisfaction as one of the main operating principles we are realizing this consciousness. Kadir İkizler Tekstil shows respect for fundamental rights and freedoms of workers and ensures that all employees are legally granted with their rights.”
September 2016
EVENTS
74 HTE
3 SLEEP WELL EXPO Istanbul just around the corner! rd
The show of innovation, technology and design trio in the mattress industry. September 2016
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rom raw materials to the finished mattresses, including the supply industry, components, machinery and technology SLEEPWELL EXPO Istanbul is the event showing the trends and latest products. The last edition of Sleepwell Expo - Mattress and Technologies Fair, which is the first and only fair in Turkey in its field, became an arena where 101 exhibitors, of which 79 were domestic and 22 foreigners, and 5,238 professional visitors followed.
Discover the story of mattress where you spend one third of your life The mattress industry has been going through major changes leaving many ancient stages behind. Starting with grass and similar material stuffed putons and futtocks, it went through becoming springs and foams and developed up to memory foams today. The organic mattresses and well-developed innerspring mattresses are the most ideal items on our bedrooms.
The mattress industry to focus this event Sleepwell Expo will represent a wide range of portfolio including the latest products of mattress manufacturers, pillow manufacturers, sleep products manufacturers, exporters and dealers, mattress exporters and importers, bedding manufacturers, home textile manufacturers, coverlet manufacturers, equipment firms, distributors, agents, firms who want to get distributorships, chain store purchasing authorities, local furniture stores, professional import and export firms, designers, hotel purchasing managers, interior design firms, experts of the private sector, mattress industry buyers and trade press portals‌ In short, all members of the industry come together at the Sleepwell Expo-Mattress and Technologies Fair. Turkey continues to pursue its development worldwide with its rapidly increasing population, advantageous geography, and contribution of exports by its advantageous geography. One of the most important sectors in Turkey, without any doubt, is the mattress industry,
EVENTS
76 HTE
mattress machinery and components industry. Developments, innovations and example solidarity of the sector which has been performed in the mattress sector in recent years, have become the factors which affect the sleep products sector positively. Correspondingly, many positive economic indications which have been performed on behalf of the country and the sector in recent years, many regulations and directives made for the business volume and the mattress sector which has grown depending on the flow of foreign investments, indicate the importance of the SLEEPWELL Fair, which is an important area in the country. The mattress main sector, sub-industry, machinery and equipment fair which has been awaited for a long time by all sleep products industry professionals, will be successfully held for the 3rd time in Istanbul Fair Center, which is located opposite the Ataturk International Airport, 20- 23 October 2016. The mattress industry in Turkey is growing rapidly. It has been known that the sector has reached the sales figures of 4 million in the local market in 2014. 95 percent of the market has been consisted of spring mattresses and remaining 5 percent of foam mattresses. The size of the market is very close to TL 1 billiard and the growth rate is 7%. 10 thousand mattresses of Turkey’s total 20 thousand daily are produced in Kayseri. After Kayseri, it comes Istanbul and Izmir. There are more than 400 manufacturers in Kayseri. The production capacity of these firms approaches to 2.7 million. Kayseri holds the half of the total production with 2.5 million mattresses. The share of the sector in the foreign market is approximately 60 million dollars. Kayseri performs more than half of the total export value. The mattresses, which are produced in Kayseri, are exported mainly to France, Germany and The Netherlands and other European countries and the different countries of the Middle East.
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EVENTS
78 HTE
Representatives of the industry express that the trends that are seeking healthier, more comfortable sleep environments, play an important role in growth. According to the industry representatives the 3 million of the 4 million mattresses sold, have been sold to the individual consumers, 1 million to the institutions such as hotels, dorms and hospitals. There are around one thousand hotels which are under construction with 800 thousand-bed capacity in the country and the private sector hospital investments are accepted as an indicator that the growth in the industry will be continuous. With the rising success trend of the industry, the request to announce this success publicly, the desire to have a say in the international areas, the expectations from the industry and that the Voli Fair is able to respond to these expectations and therefore Sleepwell Expo Mattress and Technologies Fair was appreciated by the mattress industry and the fair resulted in a great success.
September 2016
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EVENTS
80 HTE
The mattress industry officials now have bigger expectations from the 3rd Sleepwell Expo Mattress and Technologies Fair, which will be held 20-23 October 2016, after the success achieved at the fair and both the organizer and the exhibitors started to work for the grater targets.
Official carrier solution partner is STAR ALLIANCE SleepWell Expo 2016 made a prestigious contract for transportation and signed an agreement with Star Alliance as the official airline group. The exhibitors and visitors flying for SleepWell Expo Istanbul will get discounts up to 20% in Business and Economy Class flight statuses with the 27 member airlines over a flying network of 193 countries.
ISTANBUL FAIR CENTER Istanbul Fair Center which hosts Sleepwell Expo Fair in its 9-10 and 11. Halls, is located in the area of Istanbul Ataturk Airport. Istanbul Fair Center is the most appropriate place to arrange the Sleepwell Expo Fair both with its infrastructure and transport and technical specifications. The venue of 18 thousand square meters in total with its lounge and technical facilities has greatly contributed to perform the fair successfully.
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The fair venue is very close to the airport in the terms of the international visitors. It is also very close to the subway station and to the intersection point where both TEM and E-5 connections. The service busses operated from the subway as the ring provided an advantage to visitors of the fair. “Our team who worked very intensive to perform Sleepwell Expo Fair successfully, had no difficulties to reach the information because of the industrial publications which have been published by Istmag Magazine Group, a group company with fair organizer Voli Fair,” Omer Faruk Gorun, Project Manager of the show, said. “Sleep Well and Sleep Tech magazines became the main media sponsors for the fair and since they publicized the event to the world at the preparation period, the show attracted a great many exhibitors and visitors from around the world.” For further information please visit the website of the event: www.sleepwellexpo.com.
PROFILE
82 HTE
Ekobag, an experienced designer and producer of bags and packages
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eneral manager of Ekobag, a supplier of bags and packaging materials for several industries, introduced his company.
Can you brief the history of your company? Started in 2009 to produce printed packaging materials our company has expanded its product varieties almost all fields of packaging industry. Presently, we supply printing, pressing, pvc, non-woven, raw canvas, interlining cloths for variety of needs.
What about your product lines and production capacities? In printed products we offer services at every field, home textiles, cosmetics, fair activities etc. We have no capacity limitations and have a different production tactic. We also have a high grade of experienced quality control staff. September 2016
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What production facility do you have? We have a well-equipped facility in terms of both labor and equipment for the production of our line of products and have the structure and knowledge to respond to all extra needs.
Please tell us about your export markets and targets. We have served to many companies in Turkey; among them are Karaca Home, Watsons, Hayrat, THY, etc. We contacted wit several companies in their preparations for fair event. We are open new markets, ready to serve when needed.
What is your customer satisfaction policy? We work as customer and solution centered company. We dedicated ourselves to produce complete customer satisfaction.
Are you participating in international fairs, and can you comment on importance of trade fairs? By now we never participate in any international fair. We wait to be explored as a hidden treasure.
What targets do you have for 2016? We wish that the year 2016 would be a year of attack and expansion. We targeted to reach out the highest grade of companies to serve them.
What additional comments would you like to share with our readers? Our sector is one of the fast growing sectors and variety of companies is contributing to each other. We want to establish bridges among the companies to produce newer products. We are able to determine the common points among industries and find the needs in the industry. With supports of our R&D activities we want to expand our horizons even more.
PROFILE
84 HTE
Palmiera Tekstil aims new export markets
“Our mission is to offer quality and reliable products and services and to deliver fast to assure customer satisfaction through innovative and honest service.�
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almiera is a home textile company renown for its high quality and fast service. It adds a different vision of vast experience in the world market. Bülent Çiğil of the company responded the questions of Home Textile Exports magazine.
Can you brief your company? Palmiera Textile Trade Ltd. Co. was established by highly experienced board members in 2014.
What does your product portfolio include? We produce tulle curtains, fabric curtains and drapery, linen, upholstery, Trevira, printing, roller blinds, table clothes, home textiles, hotel textiles and accessories.
PROFILE
86 HTE
What about your current export markets and your target markets? We are currently exporting to Russia, Ukraine, Central Asian republics and Middle Eastern countries. We are targeting to penetrate European and African markets in 2016.
What can you say about your customer satisfaction? We are determined to be distinct at the evaluations of our customers by developing innovative products. Our mission is to offer quality and reliable products and services and to deliver fast to assure customer satisfaction through innovative and honest service. Our goal is to exceed our customers’ requirements and expectations by adapting to changes in the world market.
Tevik SĂźmengen, Hakan Akay, Halit Tokluk
Do you have any targets set for 2016? We have goals to penetrate new markets and increase our capacity and to accelerate realizing our programmed targets. We will attend international fairs to gain new customers and develop our business more.
Anything you would like to add? Although 2015 seemed to be a tough year for the sector we could make a big progress thanks to the stability in our region. The political stability should be continual. And relations between the countries should be improved. Otherwise, new crisis can break out. I hope that the recent conflicts will be solved in a short time and the relations recover. This will be the most ideal choice for all. We are
May 2016
innovation
technology
design
20-23 October2016
ISTANBUL EXPO CENTER - TURKEY
“THIS FAIR IS ORGANIZED WİTH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174”
mattress and technology exhibition
PROFILE
88 HTE
VOLENKA, innovation for lovers
As an exporter of chic and quality products Oran Textile has been building up two brands namely Merzuka and Volenka. September 2016
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ocated in Denizli, Oran Textile has been successfully producing quality home textile products. Musa İNAÇ, General Manager of Oran Textile, detailed their operations.
Can you brief the history of your company and your activities? Oran Textile is a family business founded in Denizli in 1994 to produce private brand textiles, towels and bathrobes that are sold both in the country and in abroad. Having its own brand Merzuka and a new one Volenka, we produce new product lines of pastel colors, unique patterns and chick accessories.
PROFILE
90 HTE
About export markets and targets of the company? We are aware of the importance of exports both for our company and for national economy. Products having Merzuka brand is exported to Russia, Ukraine, Azerbaijan, Algeria and near and Middle Eastern countries. We try to overcome the problems caused by recent recession in world economy by developing new and different products. We keep trying to find new markets and new customers.
What is your policy of customer satisfaction? It is the key for success, besides other words quality, service and price. Customers seek better products and lower prices. They also seek for instant opportunities. Customer satisfaction is to understand what the buyers’ needs and expectations are. We are keen on our quality, sales and after sales services, on reasonable prices.
On importance and participation in national and international fairs We emphasize on both local and international trade fairs. They offer great benefit for us and for our customers. In regard, we are going to take part in İstanbul textile fairs and world fairs (İstanbul Home & Tex Fair and Algeria Decor Expo Fair)
Targets for the year 2016 We created in 2015 Volenka brand quality service and reasonable price approach has been appreciated by our buyers, prospective distributors and customers.. we reached 80 distributors by the end of 2015 under Volenka brand. We plan to reach our brand in 200 stores in 2016
Musa İNAÇ, General Manager of Oran Textile
Additional comments on the sector and activities Textile industry is as important for Denizli as for the national economy. However, recent slow down in global economies have affected to several industries including the textiles. We are trying to overcome the situation and turn it to our favorable advantage.
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PROFILE
92 HTE
DETS Textile gains momentum in world markets!
The company exports a wide variety of home textiles to all over the world.
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ETS Textile, established in Denizli, one of the leading textile centers in the World, in 2005, has achieved to become one of the leading brands with its visionary structure and the importance DETS puts on research and development and innovation. DETS Textile, has adopted “high level of customer satisfaction” as a tenet by its high quality and in time production principles via accurate planning, dynamic and flexible structure. DETS Textile exports its products manufactured compatible with Öko-Tex standards to European countries like United Kingdom, Germany, Italy, France, Ireland, Switzerland and Slovenia as well as many countries in all continents like Israel, Russia, Singapore and Morocco. We talked to Volkan Unlu about their success story:
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Volkan Unlu
Can you outline the brief history of your company?
What about your production facility?
Established in 2005 in Denizli, one of the major centers for textiles in the world, Dts Textile exports towels and bathrobes in world markets. Recently it launched a brand of its own, Marie Lou.
Our factory is built on 6,000 sqm land in Denizli. At the factory we have 12 bathrobe weaving looms, stitching machinery, and high technology digital printing machine on textiles.
What are your products and production capacities?
What can you say about your targeted export markets?
The brand covers most of the home textile products, including towels, bathrobes, bed linens and others. The brand is built on differentiation and quality and all products are produced by our factory on the up-to-date digital fabric printing machines that have a daily production of 5,000 meters.
Exports are important for both our company and national economy. In a short period of time we have managed to export our products to several countries, including England, Germany, Italy, France, Ireland, Switzerland, Slovenia, Israel, Russia, Singapore and Morocco. We also have established a sales partnership with Versace 19.69 Abbligliamento Sportivo Srl. the world famous brand.
PROFILE
94 HTE
How is your customer satisfaction policy? Quality is the most important standard for Dets Textile and Marie Lou brand. We aimed unlimited customer satisfaction. We measure consumer satisfaction, expectations and needs.
Which international fairs do you participate and how do you evaluate the importance of the fairs Fairs are important activities for us. They offer great opportunities for both companies and customers. They help to reach larger groups of people in the markets. We plan to participate in Evteks and Home&Tex in 2016. Besides we expect our customers to visit our booth J58 in Hall 8 in Heimtextil fair.
What additional comments do you have on your activities and on the industry? Textile is a major industry in both Turkey and in Denizli. Companies both larger and smaller ones can communicate with each other and try to find better solutions for improving their businesses. If we maintain this positive environment in the industry all companies in textile industry can prosper even more.
September 2016
Blue Drop Awards 2016, and the winners are...
NEWS
96 HTE
Turkey’s Mersem Tekstil has won Best Contract Award
WINNERS: (from left to right) Into C:D:C, Mersem Tekstil, Drua Albrechtsen, B&T Textilia, Van Maele Weavers & Vigano.
September 2016
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oOD and Indigo fairs were successfully held and traditional Blue Drop Awards were given.
The Blue Drop Awards have been awarded on the second day of MoOD. The Blue Drop exhibition is an inspiring overview of the “best of the best” of what you can find at MoOD selected from creations submitted by exhibitors. Unique in its own way because it is the world’s only quality label of its kind for interior textiles.
Blue Drop Best Contract Mersem Tekstil Without any doubt, the jury loved this fabric. Technologically it is a masterpiece. Its natural beauty is in the combination of technology, color and the effect of the structure.
Blue Drop Best EPIC Into C:D:C INTO is young and bold and so is its creation. Metal like, shiny, looking robust and beautiful at the same time.
Blue Drop Best Flukiness Van Maele Weavers NV This extreme fine eclectic weave uses copper and flax. The dominant color is cobalt blue. The shiny effect and the rigid character make it very special. Anyone you hates window covering, will love this one.
Blue Drop Best Nearness Vigano’ S.p.A. Fabric with a very high martindale of 100 000 rubs. The fine structure is created only in the warp. The trendy and beautiful color makes it a piece of art.
Blue Drop Best Wanderlust B & T Textilia Luxury of the golden accent is combined with the rough feeling of linen. It is a juxtaposition of poverty and richness that make this fabric epic.
Blue Drop Best Launch Pad Drua Albrechtsen Captured by Cable Couture Number 5 impressed the jury with its technique of extracting cable-knit structures and combining them with jacquard to produce a 3D sculptural textile for luxury interiors.
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