Interiors are our own personality, Milou Ket Home Textile Trends by Lobster Concepts Heimtextil January 2016 | UTIB
8 HTE
New year, new trends, same Heimtextil…
Group Chairman
H.Ferruh ISIK
Publisher
ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti.
General Manager
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Responsible Editor-in-Chief
Yusuf OKÇU
Advisory Board
Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI
Editorial Consultants
Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Inkrit BERBEE (inkrit@lobsterconcepts.nl)
We are here again, in Frankfurt. It is almost the first business initiation of tens of thousands in the new year… It is a phenomenon! It is Heimtextil-Frankfurt. When we first came here 27 years ago, it was a different Heimtextil and the home textiles were different. We didn’t have so many smart and value added fabrics and so much charming trends but we had better trade and more welfare and peace. Now we have developed tremendously and sacrificed a lot! One thing remains unchanged. Heimtextil was the biggest. It still is. Heimtextil is the biggest international trade fair for home and contract textiles and the global benchmark for quality textiles of design and innovative functionality. Held over four days in January, it has been the sector’s first trade fair of the year for decades and is the foremost platform for manufacturers, retailers and designers. The home textile sector starts with Heimtextil every year. It is the New Year celebration of the sector. The professionals of the sector inflow to Frankfurt Am Main from all corners of the world. Turkey has been one of the most leading foreign national exhibitors in this world fair. Over the years we have experienced ups and downs in exhibitor numbers going up to 270s and below one hundred in early years, the fair attracts over 150 for more than ten years. We, the most leading trade magazine group of Turkey, have been attending this fair with a stand for 20 years as the only magazine group from Turkey. Our traditional place is in Galleria. We showcase 5 different titles and distribute for free. We meet the world home textile industry here and cover it in our magazines. In other words, it is treasure for the sector from every point of view.
Milou KET (studio@milouket.com) Trend Advisor
Canan Sonmez CANIK
Editorial Coordinator
Omer Faruk GORUN (fgorun@ihlas.net.tr)
Advertising Coordinator
Emir Omer OCAL (emir.ocal@img.com.tr)
Advertising Sales Staff
Adem SACIN (adem.sacin@img.com.tr) Nazım KARA Yılmaz OZKAN
Correspondents
Elke ARORA
Artdirector
İsmail GURBUZ (ismail.gurbuz@img.com.tr)
Artwork Consultant Design&Graphics
Tolga ÇAKMAKLI (tolga.cakmakli@img.com.tr)
Design&Graphics
Tayfun AYDIN (tayfun.aydin@img.com.tr)
Chief Accountant
Mustafa AKTAS (mustafa.aktas@img.com.tr)
Subscription
İsmail OZCELIK (ismail.ozcelik@img.com.tr)
HEAD OFFICE Güneşli Evren Mah. Bahar Cad. Polat İş Merkezi B Blok No:3 34197 ISTANBUL/ TURKEY Tel:+90. 212 604 50 50 Fax: +90. 212 604 50 51 www.hometextile.com.tr
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
LIAISON OFFICE: BURSA Buttim Plaza D. Blok Kat:4 No:1267 Tel: +90. 224 211 44 50-51 Fax: +90. 224 211 44 81 KONYA H. Ulusahin IS Mrkz. C. Blok Kat:6 No:603-604-605 Tel: +90. 332 238 10 71 Fax: +90 332 238 01 74
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January 2016
PROFILE
12 HTE
Drama and Innovation from Brentano
W Innovative dyeing process produces dramatic color shifts for new cotton velvet Chatoyance
heeling, IL. — Brentano reserved a truly special fabric for their 25th anniversary, an occasion marked by this fall’s Jubilee collection and its 20 textile patterns. Suited to the most sumptuous interiors, Chatoyance combines a new dyeing technique with an extremely soft and smooth cotton velvet in a perfect balance of tradition and innovation.
From the French for “cat’s eye,” Chatoyance’s dramatic, fluid shifts in color owe to a unique process where the fabric is gathered and sprayed with a random, yet repeatable, pattern of dyes. As a result, each yard of marbled colors is unique. The four colorways allude to natural landforms and the movement of light across water with the luxurious quality expected in a home and the drama of a perfectly orchestrated public space. The 54” cotton velvet’s dense construction passes 50,000 double rubs (Wyzenbeek, Cotton Duck) for both highend residential, hospitality and contract applications.
January 2016
PROFILE
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Brentano’s annual color forecast: 2016 A twist in tradition sets a new foundation to explore color
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heeling, IL. — “Interior designers are taking traditional colors and using them in non-traditional ways – it is a very exciting time in the industry,” says Brentano’s Senior Designer Aaron Mensik in regards to the color forecast of 2016. “As textile designers we are really able to explore the versatility of color.” Brentano’s seventh annual color forecast embraces rich neutrals (Porcelain, Cognac and Elephant) and three powerful jewel tones (Emerald, Peacock and Pomegranate) that will inspire the design studio’s progression for 2016 and direct the future of color trends in design. Emerald - The newfound classic and bold depth of gorgeous green, emerald, carries over from Brentano’s 2015 color forecast. Solidifying its roots in the design community, this verdure of the natural world thrives in versatility. Emerald, seeping its way into the minds of our designers, appears in daring patterns like Marque in the colorway Paradise.
Porcelain - A translucent neutral, porcelain, in its purest form moves from the 2015 forecast into 2016. This clean, smooth hue continues to offer comfort to both cool and warm interiors. Pomegranate - Delightful and ripe, pomegranate puts a juicy twist on conventional design. This traditional hue, used in a nontraditional way, is both passionately romantic and majestically superior. Cognac – An evolution from infamous gold, cognac, celebrates in a powerful way. Bronze and brassy, this warm metal fills an interior with passion, sophistication and authority. Refined and glamourous, we predict big things for cognac. Elephant - Deriving from the prior popularity of charcoal, Elephant constructs a softer and more relaxing neutral than ever before. Essential to the design world, this versatile forgiving hue can complement both welcoming warm or crisp cool interiors. Peacock - A sophisticated turn on sapphire, Peacock’s deep rich saturated undertones are both fascinating and admirable. This jewel toned pigment fills an interior with a calm, soothing sense of romance and dominance.
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PROFILE
20 HTE
Trend alarm at homes with the new collection of Ă–zdilek Prepared with its modern lines and designs, with the inspiration of the nature, the autumn/winter collection of Ă–zdilek offers always-fashionable products to be used four seasons.
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zdilek brings a touch in your rooms with its new collection nowadays when the life renews itself. Transferring modern designs into bedrooms, Ă–zdilek collection offers pleasurable products with variety of imaginative colors and lines.
A different experience in bedrooms: Digital Printing! As the new trend of fashion digital printings find a place in Ă–zdilek collection. With their eye-catching floral motives, gravure style of designs and brushstrokes the most dazzling designs of the year wait for you in the digital printing collection.
EVENTS
24 HTE
World Textile Summit explores business basis of textile sustainability
13 November 2015 – Today’s World Textile Summit gave more than 150 textile industry leaders a range of expert insights into the business issues that feed into decisions on sustainability in the textile supply chain.
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o-located with ITMA 2015, the world’s most prestigious exhibition of textile manufacturing technology, the Summit had a program designed to examine how investment in ‘clean’ manufacturing or the use of sustainably sourced materials can help add value to companies at all levels of the supply chain. It opened with a keynote address by Mary Porter Peschka, Director, Advisory Services, at the International Finance Corporation (IF), a division of the World Bank. Ms Porter Peschka explained how the IFC, which operates as the Bank’s commercial arm, assists Small and Medium-sized Enterprises (SME’s) in developing economies, often providing investment finance where other sources are either unavailable or too expensive. It also provides consultancy to industry and governments on measure to improve sustainability.
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The subject of sustainability aligned with the overarching theme of ITMA 2015, which continues at the Fiera Milano Rho, in Milan, Italy, until November 19, and the event was structured to assist senior textile decision-makers in formulating strategy. Its elements include the role of sustainability in: * differentiating brands and companies * business profitability and security
gave an investor’s perspective. There then followed a session in which three textile industry leaders gave their first-hand accounts of the advantages of investment in ‘clean’ manufacturing. Maurizio Ribotti, of Canepa SpA (Italy), Roger Yeh, of Everest Textile Co Ltd (Taiwan), and Ajay Sardana, of Aditya Birla Group (India), each briefly described their company’s experience and joined an open discussion on the investment case for ‘green’ technology.
* investment decisions * the circular supply chain * customer acquisition and retention * product development The morning continued with business insights from Paula Oliveira, Director, Interbrand, who explained how sustainability could deliver a marketing edge by differentiating brands and companies. Vivek Tandon, co-founder of French private-equity investor Aloe Group, which specializes in sustainable investments and has interests in the fiber sector,
There was a disappointment for delegates ahead of the lunchtime break when it was announced that Frank Henke, VP for Social & Environmental Affairs at Adidas, had been prevented from attending by the Lufthansa airline strike in Germany. However the continuing program was strong and varied. To start the afternoon, delegates received a preview of an important study report by the Cambridge Institute for Sustainability Leadership (CISL), part of the University of Cambridge, whose Natural Capital Leaders Platform has investigated the natural capital dependencies and impacts
EVENTS
26 HTE
of cotton production and the risks associated with these. The study was conducted in partnership with major businesses including Olam International, Kering, C&A and Asda and its results, presented at the Summit jointly by Program Manager Gemma Cranston and Kering’s Head of Sustainable Sourcing Innovation, Helen Crowley, are scheduled for publication at the end of 2015. Christian Dietrich, Director, Systain Consulting, described the response of suppliers to an initiative by a grouping of major retailers to mitigate the CO2 burden of their businesses. Helga Vanthournout, Engagement Manager, McKinsey & Co – an expert on the ‘circular economy’ as it relates to textiles – considered how recycling and reuse of end-of-life products can deliver economic and business value. And developing the theme of materials, Linda Keppinger, Global Materials Director, Nike Inc, re-
viewed sustainable trends in product development. In conclusion, Burak Tun, Director Sales, Menderes Tekstil (Turkey) and Alan Garosi, Global Marketing Manager, Fulgar (Italy) each presented a short case study, focusing on their own company’s application of environmentally friendly materials, and were joined on the platform by Peter Waeber, of bluesign technologies, for an open discussion on the strategic choices to be made in material selection. The World Textile Summit 2015 is owned and organized by CEMATEX, WTiN and MP Expositions. The event is sponsored by leading textile-machinery companies and environmental standards bodies including SPGPrints, MS Italy, bluesign technologies, Oeko-Tex, EFI Reggiani, and Oerlikon. Friends and supporters include Novozymes, the Sustainable Apparel Coalition, The Textile Institute and the Better Cotton Initiative.
January 2016
PROFILE
28 HTE
The fascinating luminescence of Swarovski at homes with Valeron
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aving been one of the leading international brands in the home textile industry with its innovative, elegant and gracious collections developed with high quality principal since 2005, Valeron carries the fascinating world of crystals with its collection embellished with Swarovski gems. Offering a wide range of home textile products from bedclothes to bathrobe and towel sets, the Valeron elegance salutes the consumers with the luminescence of Swarovski gems. The Swarovski Gemmed Valeron Collection comprised of bedcover sets, printed bedclothes and decorative pillows, offers a plane and exclusive elegance with its powder-shaded colors. Meking its presence felt first in European textile market, Valeron has been offering at over 200 points in almost 40 countries.
January 2016
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NEWS
32 HTE
Turkey imports 1.7 bn. dollars worth of cotton annually Cotton farming lots are down about 50 percent in the last decade.
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atching the pulse of home textile market in Turkey, TETSIAD, Turkish industrialists and businessmen association on the home textile industry, warns that cotton production in the country has been down remarkably for about 15 years and has negative consequences for the home textile industry in the country. Turkey produces only one third of its cotton needs and spends 1.7 billion dollars annually for cotton imports. Yasar Kucukcalik, president of TETSIAD, says, “Turkey is one of the countries producing quality cotton. Average yield of the land is ranked at second place after Australia where GMO seeds are used on larger lands and at better conditions of irrigation were utilized. Despite the successes of our farmers, the incentives provided by the ministry of food, agriculture and livestock we are facing a threat of diminishing farming of cotton. The issue is an important one for the future of our industry.
There is need for more support for domestic textile companies who use domestically produced cotton and for the development of cotton quality produced in the country. Using cotton as 60 percent of its inputs, our industry has an important share in Turkish economy, as well. Support for more cotton production in the country means to improve our position in world textile markets. In 2002, 850 thousand tons of cotton has been produced, while in 2015 the volume of production set back to 550 thousand tons. In terms of productivity, quality and product varieties our land has many advantages for farming. With intelligent choices the average value added through agriculture can be improved substantially. Our target for mid term is to increase the production of cotton up to 2 billion tons, and by 2023 we have to aim to produce 4 million tons of cotton annually.�
PROFILE
38 HTE
Zorlu Textile introduced new collections at Home&Tex, Istanbul
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ne of the biggest home textile producers among global companies, Zorlu Textile Group participated recently into Home&Tex, Home Textile and Decoration Fair, and exhibited the newest collections in bed linen and draperies categories. The company was represented in the fair with its major brand TAC and other brands Kristal and Brielle. Reflecting the most recent trends in its products in the millions of house in the world, TAC’s boot was a focal point for visitors seeking new colors and rich patterns.
Held in Istanbul, CNR Expo Yesilkoy, Home&Tex Fair reflected the power of Turkish companies and reflected the colors of the country. Participants and visitors have found opportunities to watch the trends and developments in the home textile world, both on the manufacturing and consumption sides.
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TRENDS
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Setting the trends… I
am proud to present within the contents of this articles the Turkish Home Textile Sector’s distinguished firms. It is obvious that the home textile business has a prominent place in the textile industry. Turkish Home Textile exports exceeded 3,1 billion US$ at the end of 2015, which made us it again one of the top 3 largest home textile exporters in the world. Besides, more than half of our exports are primarily to the EU countries - which adhere to the highest standards of quality, environment and health. Today, Turkey is one of the first countries to come to mind in world markets when home textiles are mentioned. In this regard, Turkey has also become one of the major centers setting the trends and fashion in the global home textiles industry. Furthermore our companies are aware of the importance of healthier and environmentally friendly products. At the point we have now reached, the Turkish Home Textile industry provides the highest of standards in quality in all aspects, from production to promotion from quality standarts to marketing. We are raising our competitiveness through advancement and innovation. As part of Turkey’s Strategic Export Plan, this success has been attained by focusing on higher value, fashion and greater brand awareness. With
this respect, during the past few years, Turkish Home Textile industry has achieved success in dealing and combating with the negative aspects of the global economic crisis. As all actors in the global home and contract textiles sector know, Heimtextil is the largest international trade fair for the industry and provides the global benchmark for quality design textiles and innovative functionality. This fair is also one of the main gatherings of professionals in the field from all over the world. The latest products, trends, technologies, designs and developments are shared here. We have established Turkey’s first “Textile and Technical Textile Excellence Centre” in Bursa. Through this center, services on training, organization, technical reporting, project writing and project implementation services, environmental consulting, services such as testing and examination will be organized. As an active center of research and excellence, we will contribute to the clusters in the sub-sectors of the textile industry and thus to the sustainable development of each sub-sector in order to create higher value. Furthermore on 11-14 November 2015 we have initiated the first edition of Turkey’s first and only Contract Business fair “Contract Hotel Expo Bursa” in Bursa. Our
fair is the first in Turkey to lead the establishment of significant collaborations in the international arena. Our Fair Contract Hotel Expo Bursa enables the institutions which are open to development, give importance to following the innovations and want to enter the sector, to come together with qualified products and important suppliers in the Contract Sector. I would once again like to express my sincerest gratitude for having all of the distinguished participant companies/associations and honored guests attend this fair. I wish everyone great success in their business endeavors. Sincerest regards and salutations. İbrahim Burkay Chairman Bursa Chamber of Commerce and Industry ChairmanUludag Textile Exporters’ Association
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Lobster Concepts The creative innovators in fashion and interior The way we play
About Inkrit Berbee
Lobster Concepts makes trend, colour forecasts and concepts in the field of fashion and interior. Trends play a vital role and are the key to strategic product development and communication. Lobster Concepts bridges the gap between the creative and the commercial industries by offering tailored coaching and consults during brainstorm sessions and design processes. The approach is pure and personal. A fresh view on the subject. Striving for originality and a unique point of difference.
Concept and trend designer Inkrit Berbee studied fashion and textiles in Amsterdam and is director of Lobster concepts. Having her roots in fashion she moved gradually to the field of interior design and is now active in both fields. With more than 25 years of experience, she is working as a consultant for various companies and is an expert in trend forecasting and concept design.
The people we trust Lobster Concepts is a creative Network, headed by Inkrit berbee. Each project has its own nature and requires specific care. That’s why we work with a flexible team of creative individuals, with expertise in forecasting, design, brand management and coaching. Our unique individual approaches and visions ensure a diversity in concepts and keeps us all vibrant. For the Heimtextil 2016 project: STILL LIFE, the team consists of Inkrit Berbee (trend expert), Janine Bos (head of styling team), Jacqueline Opbroek & Laila van Hooff (creative project management), Studio Ron van Roon (graphic designers) and Corien Bruggink (head decoration team)
The signs we collect One of the Lobster initiatives is ‘Lobster Visions’. A visual perspective on what’s next in design and style, colour, form and the sign of the times. An image that will never stop evolving as we are constantly fed with new impulses. We keep up with and translate signs of the times, presented in magazines, street culture, fashion and music, into our own unique vision. Our creative lab The studio of Lobster Concepts is based in Amsterdam, The Netherlands. An old industrial factory gives us daily inspiration and is the place where the creatives come together. Lobster Concepts Nieuwpoortkade 2a 1055 RX Amsterdam Phone +31 6 1341 3868 Website: www.lobsterconcepts.com E-mail: inkritberbee@xs4all.nl
Inkrit Berbee Lobster Concepts
TRENDS
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Antique archieves have triggered the imagination and new placements and combinations have brought these beautifully crafted fabrics once more back into a modern limelight. Lavish brocades, rococo jacquards, cut velvets & bejeweled borders. the past historical
the past ST I L L L I F E TREN D S 2 0 1 6 / 1 7
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Fabrics & motifs Historical and floral brocades and embroideries. Luxurious blends of wool, satin & silk, a filigree effect is added with modern lace. Beautiful discrete plains and textures, cloques and fine jacquards. Prints are bold, scaled up and engineered. Rich tapestry jacquards, chinoiserie silks, cloques, florals and ornamental arabesques reference both East and West.
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Keywords Historical
Keywords Classic
Historical Old Traditions Classic Dutch Masters Rembrandt Vermeer Dark versus light Jacquard Damask Velvet Prints from archival discoveries Painterly reproductions Persian and Chinese designs Re master Colours: A rich shadowy palette of deep dark dramatic colours
Enrich Quest for Oppulence Still life with fruits and flowers Victorian Baroque Renaisance Splend’or Balanced luxury Inspiration from classisism Moire effects Hero pieces Collector editions Monochrome prints Decorative cut-work Embossed leather Colours: A warm up lifting palette of yellows, ochres, gold
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TRENDS
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A vibrant indigo and blue meet texture, it’s a whole new approach to create a broken irregularmelange look. Topography and threedimensional cartography are the inspiration behind the mineral and geological textures. A potpourri of decorative pattern and 1970s influences. the present artistic
the present ST I L L L I F E TREN D S 2 0 1 6 / 1 7
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Keywords Artistic Fabrics & motifs Hair- and cloudy looks, tweed, pebbledash textures, fancy yarn constructions, coloured moulinés, frisés, bouclés, multi stripes and hand knitted look. Washed linen fabrics and handcrafted furniture. Printed or dipdyed, gradated and water-coloured effects Paisleys, kelim geometrical patterns, embroidery, appliqués and decorative trims
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Artist’s atelier Artisan Craftmanship Contemperary Art Marbling Paint splatters Drips & brush strokes Playful vibrancy Multi coloured imaginative collages Oversized arty florals Painted chaos Fancy coloured fluffy yarns Exotic nomads Bohemian Woodblock prints African patterns Leather & suede Blanket plaids Colours: Vibrant palette, the use of lots of colour in one garment
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Keywords Etnic Authenticity Ethnic influences Macrame and crochet techniques Custom made Repaired PatchworkAging & distressed Disrupt & distort Hand-loom weaves Indigo melange effects Heathery yarns Brush effects Batiks and Oriental geometrics Camouflaged minerals Colours: Industrial palette of chalked blues and neutrals
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TRENDS
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Sculpting the future. There is crispness in clean geometric shapes; fabrics hold these stiff outlines with simple folds and wrapping. This story is all about innovative, technical developments pushing the boundaries with 3D printing. Draw inspiration from the digital world, full-blown the futureprint modern and pattern.
the future ST I L L L I F E TREN D S 2 0 1 6 / 1 7
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Fabrics & motifs
Keywords Modern
Keywords Design
New wave constructions, compact fabrics. Yarn and fabrics are a variety of melange, blurred, wreckled, speckled effects: THE NEW PLAINS. Vintage furnishing patterns, light transparencies, fragile webby structures, light effects are important, shimmering surfaces. Patinas, Iridescents and metallics, 3D printing technology, x-ray details. Linear patterns traced on sheers to create optical distortions
Techno Future- Design Energise Dynamic Young Modern Fresh Scandinavian design Hay Optical illusions Copper-modulair design Photo realistic as well as digitised designs Graphic geometrical patterns Bonded and double faced qualities Air-stuffed en mesh techniques Copper ripple texture
Science Space Sterile Minimalistic Lab Sensorial design Hollistic Wellness Shimmering surfaces Patinas Iridescents and metallics Delicate transparancy Mesh weaves Mirror foils Light weight materials Wired furniture Architectural structures Optic brilliance Expirimental volumes
Colours: Shades of different unexpected pastels; coral- and blush tones 23
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Colours: Subtle neutrals and offbeat brights
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TRENDS
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This is not about the futuristic, despite its radical, ground-breaking constructions: it has a primitive air infused with a spritual charm. It explores the relationship between creation and destruction. This is all about finding new ways of making & beyond ‘textile’ nature Structures are faceted and extruded.
& beyond ST I L L L I F E TREN D S 2 0 1 6 / 1 7
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Fabrics & motifs
Keywords Nature
Keywords Spiritual
Felted surfaces and non-wovens, 3D and relief effects, . Linear en twinning effects of skeletal trees, hand knitted looks. Textures are key here, broken surfaces, brushed effects, canvas twills Back to nature, taking inspiration from organic materials. Contrast between the primitive and the progressive.
Elemental-Biotope Raw Wild Plant roots and branches of trees Giant knits Naturals Indigo Plant green Skeletal structures Plant shadows and silhouettes Worn Washed Brushed Felted Coated and treated finishes Urban land art Colours: A palette of Earthy tones
Minimalistic Zen Nowness Spiritual Astral Play with light Frozen nature and crystellaisation Protective coatings An ethereal radiance Intriguing surface treatments Engraved and relief effect structure of coral
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Colours: A palette of quiet and organic tones
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PROFILE
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Chick and impressive design from Enza: Rain collection January 2016
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ain collection of Enza Home’s aims to enter in living spaces with its impressive details and modern designs, it offers an opportunity to be distinguished among others. Rain dining room set makes family diners more enjoyable. Coated by natural walnut the set has an innovative concept with its bronze mirror and accordion console, having bronze handles and strips. Made of 100 % MDF and coated with lacquered body with 100 % walnut coatings, it is practical to use with slowing down rail system.
Rain TV unit is also shining eyes having compatible to dining set. The unit is made of 100 % MDF and coated with lacquered body with 100 % walnut coatings, has special wall units, special bronze handle and led lightings to increase the comfort in halls. Slowing hinges and rail, a section for DVD and receivers are other details of the product. The line also has a sofa set that adds chick and impressive ambient to the spaces. Armchair sets make home living more comfortabli for the families. They have special stitching, lux velvet fabrics and special pillows to combine the comfort with chick.
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Home&Tex visited by 46 thousand domestic and international professional buyers Organized by CNR HOLDING in collaboration with Turkish Home Textile Industrialists’ and Businessmen’s Association (TETSIAD), HOME&TEX Fair attracted a great deal of interest of leading manufacturers and professional visitors. January 2016
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eld in Istanbul, CNR Expo Yesilkoy, Home&Tex Fair reflected the power of Turkish companies and reflected the colors of the country. Participants and visitors have found opportunities to watch the trends and developments in the home textile world, both on the manufacturing and consumption sides. The fair hinted that lighter carpets would be demanded more in 2016 winter season. The buyers from Eastern provinces prefer burgundy, dark blue and green colors. People in other parts of the country like light brown, light pink colors. Organized by CNR Holding and TETSIAD, Turkish Home Textile Industrialists Association, Home&Tex, Home Textile and Decoration Fair, was held for the third time. The fair was participated by about 600 companies active in the home textile industry. All categories and products related to home textile and decoration are exhibited in the fair, where visited by about 46 thousands visitors, domestic and international, coming from Iran, Jordan, Lebanon, North African countries, Russia, Denmark, Germany, France, Turkic republics and Middle Eastern countries.
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Easy to clean fabrics and durable velvet fabrics were highly popular this year. Companies expect that demand for these varieties will be higher in 2016. Light and non-sliding kind of carpets are seemed to be preferred in southeastern provinces of Turkey and Arab countries. They are also light in price and easy to clean. Observers said that demand for lighter carpers would grow more in the world in parallel with the needs of modern livings. In draperies there is a trend toward more classical models, away from store type of curtains. Mint colors were found more attractive by visitors. Natural colors are preferred by the buyers from Aegean and Mediterranean provinces.
January 2016
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PROFILE
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“GCM” continues to exist everywhere that the textile has! O
ur company has been established in 1988 and has acquired a wide customer portfolio with its quality and customer oriented after sales services, and has become a leader of the field first at local market and in time abroad with the exports to more than 30 countries. Our knowledge and experiences that we acquired as Güven Çelik, are combined under the name of “GCM Group” as follows; “GCM” brand in the “Textile Machinery” sector “GCM Geri Dönüşüm” in the “Plastic Recycling Machinery” sector “GCM Otomasyon” in the “Automation and Software Systems” sector
Koray KUTLU Owner of GCM GROUP
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Our firm was established in 1988 has a wide area of customers that from integrated textile industry to weavers, from knitted fabric manufacturer to fabric wholesaler, from ready-to-wear manufacturer to fabric importer. Our clients comprise numerous firm all of Turkey. Our target is that enlarges our export program and introduces our machines to all Textile Industry in the world, permanently and currently.
Some of our products: • • • •
Fabric Inspection Machines, Fabric Double Folding Machines, Fabric Roll Packing Machines and Automation, Laboratory Test Equipment; Spectrophotometer, Rubbing Resistance Test Apparatus (Crockmeter), Light Box. • Manuel and Automatic Swatch Cutting Knife Machines, • Portable Swatch Cutting With Laser, • Barcode Management for Fabric Sample, • Fabric Quality Inspection System and Bar code Warehouse Management System, • Drilling Machines. We continue our production and after sale service activities with our experienced and expert staff at our factory in IstanbulHadımköy. • • • •
With our brand “GCM”; We are more POWERFULL more ENTHUSIASTIC more “CUSTOMER ORIENTED” solution partner!
TRENDS
64 HTE
2016 to be the year of change and reform in home textiles
TETSIAD, association of Home Textile Industrialists and Businessmen in Turkey, set the trends for 2106 winter. Geometrical forms and tones of soothing color of blue prevail while brown and beige types of soil color shades reflect the noble approach for those who prefer plain style.
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TETSIAD President Yasar Kucukcalik
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olding the pulse of the home textiles sector in Turkey, TETSIAD unveiled the new colors of entering 2016. As is the case every year, novelties, comfort and functionality take the lead in preferences. Yasar Kucukcalik, President of TETSIAD introduced the new patterns and trends in the industry. He said, “Comforting and trust inspiring themes will be seen more at homes this year. Every category of the industry from bed linens to tulle, from draperies to bathrobes, emphasize on geometrical patterns. For those who seek dynamic, integrated and aesthetic ambient in their living spaces, the year 2016 will be a year of change and transportation.�
NEWS
66 HTE
Home textile industry produces value and currency for the economy
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he association of home textiles industrialists and businessmen, TETSIAD, informed that the home textile industry in Turkey has brought 25 billion dollars in the last five years. Having an annual turnover of 13 billion dollars the industry also produces 70 dollars of added value for national economy on every 100 dollars of product sold and employment opportunity for about one million people. Having a sustainable growth pattern the industry realized an average growth of 5 % annually in the last five years. Covering 98 % of Turkish home textile industrialists representing a production power of about 13 billion dollars, Tetsiad aims to improve the position of the industry in global markets. President of the association, Yasar Kucukcalik, said, “Turkey has become a powerful player in global competition having its own production base, distribution channels and preparing special collections for the brands. We are one of the rare industries in Turkey whose dependence on imports is the least. The industry produces 70 dollars of added value for national economy on every 100 dollars of product sold. “Machinery inventory used for embroidery and guipure that the industry has is regarded as the largest in the world. The largest producer of bed linens is in Turkey. Turkey is known a major producer of towels, and is one of the top three suppliers in the world.�
January 2016
PROFILE
68 HTE
Nazsu, 40 years of experience in textile industry January 2016
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stablished in 1996 to produce fabrics sold to home textile products producers in Bursa, Nazsu company has expanded its operations and product lines with additional partners. In 2006 the company began to process its fabrics to make them various items used as home textiles. Thanks to its emphasis on quality and innovativeness, the company has become a trusted business partner for many customers in Turkey and in abroad. The company has basically five product lines including duvet covers, pique bed covers, plain bed covers, tablecloths and baby bed covers. Fabrics are made of cotton and other special materials such as bamboo fibers, that have lighter fibers and high ratio of hydrophilic and breathing. Products made of bamboo fibers are mostly preferred during summer time. They are so glossy that they do not need any additional finishing. It absorbs the body moisture immediately and reflects UV lights. They are also antibacterial characteristics and are free from allergens. All of the products are manufactured in the factory that belongs to the Nazsu company. Located in the Visne Trade Zone, the factory of 2,500 sqm are solely devoted to the production. Metin Dimetoka, chairman of the board, says that fairs and especially the fairs that focused on home textiles are important tools for trade both in domestic market and international markets. Fairs attract visitors from all over the world, and the companies find lucrative opportunities to talk with them.
PROFILE
70 HTE
DETS Textile exports a wide variety of home textiles to all over the world D
ETS Textile, established in Denizli, one of the leading textile centers in the World, in 2005, has achieved to become one of the leading brands with its visionary structure and the importance DETS puts on research and development and innovation. DETS Textile, has adopted “high level of customer satisfaction” as a tenet by its high quality and in time production principles via accurate planning, dynamic and flexible structure. DETS Textile exports its products manufactured compatible with Öko-Tex standards to European countries like United Kingdom, Germany, Italy, France, Ireland, Switzerland and Slovenia as well as many countries in all continents like Israel, Russia, Singapore and Morocco. We talked to Volkan Unlu about their success story:
Volkan Unlu
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Can you outline the brief history of your company? Established in 2005 in Denizli, one of the major centers for textiles in the world, Dts Textile exports towels and bathrobes in world markets. Recently it launched a brand of its own, Marie Lou.
production
What can you say about your targeted export markets?
The brand covers most of the home textile products, including towels, bathrobes, bed linens and others. The brand is built on differentiation and quality and all products are produced by our factory on the up-to-date digital fabric printing machines that have a daily production of 5,000 meters.
Exports are important for both our company and national economy. In a short period of time we have managed to export our products to several countries, including England, Germany, Italy, France, Ireland, Switzerland, Slovenia, Israel, Russia, Singapore and Morocco. We also have established a sales partnership with Versace 19.69 Abbligliamento Sportivo Srl. the world famous brand.
What about your production facility?
How is your customer satisfaction policy?
Our factory is built on 6,000 sqm land in Denizli. At the factory we have 12 bathrobe weaving looms, stitching machinery, and high technology digital printing machine on textiles.
Quality is the most important standard for Dets Textile and Marie Lou brand. We aimed unlimited customer satisfaction. We measure consumer satisfaction, expectations and needs.
What are your capacities?
products
and
PROFILE
72 HTE
Which international fairs do you participate and how do you evaluate the importance of the fairs Fairs are important activities for us. They offer great opportunities for both companies and customers. They help to reach larger groups of people in the markets. We plan to participate in Evteks and Home&Tex in 2016. Besides we expect our customers to visit our booth J58 in Hall 8 in Heimtextil fair.
What additional comments do you have on your activities and on the industry? Textile is a major industry in both Turkey and in Denizli. Companies both larger and smaller ones can communicate with each other and try to find better solutions for improving their businesses. If we maintain this positive environment in the industry all companies in textile industry can prosper even more.
January 2016
PROFILE
74 HTE
Seha Textile, a reliable brand in home textiles
The company has a great success in selling its exclusive products with Aqua-Soft brand name in domestic and international markets.
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t all started a quarter century ago in Denizli, Turkey when Seha Textile opened a home textiles business offering a wide range of quality products at affordable prices. Seha Textile, one of the leading textile companies in Goveclik, Denizli, has been manufacturing towels, bathrobes, bed sheets and quilts, sleeping sets, pique and hotel groups in any dimensions and quality. Seha has a great success in selling its exclusive products with the patent of AquaSoft in import and export business. Exporting 80 percent of their production to Europe and Africa countries, Seha is proud of offering 100% customer-satisfaction guarantee. With the OEKO-TEX 100 standards, Aqua-soft products of Seha Textile never damage the nature with no any chemical material. They have rich and profound experience in the development of bamboo towels that never contains microbe. All their products are 100% cotton, soft, hygienic and quality.
PROFILE
76 HTE
Seha Textile is one of the best companies dedicated to Textile industry, serving a variety of customers around the world satisfying those customers remains the focus of everything they do. They are manufacturers and exporters of various kinds of fabric made of 100% cotton products. The aim and effort of Seha Textile is to put together a team of extremely efficient experts to service the needs of retailers and wholesalers. They offer a gamut of services, right from procuring products from the leading manufacturers, to providing special embellishments and finishes on clients’ request, to quality assurance and packaging. Their commitment to provide their customers with the finest products at the best prices has enabled them in winning their trust.
to have honored all the commitments made to their clients resulting in long term relationship. Seha Textile has a modern integrating R&D, production and marketing of products by undertaking the development of the second generation of products with higher technological contents and larger added values. Seha’s efforts are relying on technologies and continuous innovations. Manufacturing quality products with high-end machines and offering them at affordable prices, Seha Textile aims to spread all Aqua-Soft brand products all over the world. Meeting standards without sacrificing quality, Seha Textile is planning to open up additional markets.
the importance of value: value for money, service which is valued by their customers and the value of, their most important asset, their colleagues. They firmly believe that engaged, talented and motivated colleagues are at the heart of the business. So they need talented developer and marketer in order to promote their products worldwide. Seha Textile is a mix of system that aspires for nothing but the best in terms of quality and standards. Subsequently they have achieved the reputation for being the best and competitive amongst their competitors worldwide. Their strategy is to offer their customers highest quality products, excellent service, on time delivery and production flexibility. A combination of these factors guarantees total customer satisfaction. The effectiveness of their management systems, the skill of their workforce and the quality of their products are their real pride comes from their ability
January 2016
PROFILE
78 HTE
Rise of “Made in Turkey” products
Haydar Ari, General Manager of Hssimgecan Textile Home Collection: “We have a great image in domestic and international markets. Turkish people prefer to use ‘Made in Turkey’ products”
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ne of the most popular brands in the home textile industrdy, Hssimgecan Home Collection continues to serve the industry with both the quality and its dazzling colors. Hssimgecan Home Textile Industry started its textile production activities in 1994. Gained a different and unique line to the industry with its products, Hssimgecan notably manufactures bedspread, blanket, bed, lounge and kitchen sets for home and abroad market. Renewing its models every three months, Hssimgecan, as company, is always open to new ideas and manages to grow with each passing day offering its products for whole
sale and retail buyers without compromising on quality of fabrics and workmanship. With a perfect dealer network scattered over the nation, Hssimgecan deliveries its all products to all regions of Turkey. Hssimgecan exports its textile products to a great many countries including Azerbaijan, Kazakhstan, Russia and Germany. As a company, Hssimgecan Textile is a popular textile brand in Turkey. It also starts to export its products to foreign countries for meeting foreign demands. Satisfied overseas customers may find Hssimgecan Textile products in their own countries.
PROFILE
80 HTE
Armes Home expands its markets and enriches its product portfolio Established in 1985, Armes Home, a Bursa-based company is a respectful company operating in the home textile sector. Ozgur Ozdemir, Chairman of the board, Armes Home dowry products company, introduced his company and its activities. Ugur Özdemir
Özgür Özdemir
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On the history of Armes Home company Our business, Ozgur Ceyiz, was a small shop, a retailer-producer of dowry products in Inegol market district in Bursa, founded by Ibrahim and Semra Ozdemir in 1985. The foundation of business actually was started when she began to produce hand-made embroideries for dowry textiles at her young age. Since then for 28 years both Semra and
Ibrahim Ozdemir have been producing with the same enthusiasm and dedication they felt at their first day in business. The company has produced for other sellers between 1985 and 2010. In 2010 ther took a radical decision to produce under their own brandname, Armes Home. Then the second generation of the family entered the scene as part of the company who look for a future full of hope and success.
PROFILE
82 HTE
On products and production capacities
On customer satisfaction
We make embroidered bed sets, pique sets, bride sets, and bed covers in home textile branch. We can produce 200 hundred thousands sets in our facilities that is equipped with automated machinery operated by professional staff. Since we are self-sufficient, we have an advantage for provided quality products on time.
Despite some sales and production problems in textile markets, our company keeps its growth successfully. We are aware of the importance of customer satisfaction. Trust of our customers comes from our integrated efforts to adapt our offers to the needs and desires of buyers, our prudence, productivity, quality, economic prices, timely delivery and our respect to our customers.
On production facility Our factory is on Visne road in Bursa, has 2.000 sqm of closed area. Fabrics enter in factory and are out as packaged items.
On export markets and target markets Presently we export our products to markets in Europe, North Africa, Arabian Peninsula and Middle East. Our target markets are North and South America and the Far East.
On fairs, targets for 2015 and general comments We participate in or visit to fairs and exhibition held in the country and abroad. They are all valuable activities to expand ofr vision and to find new markets and customer segments. In 2015 we will watch developments in the markets and increase our capacity and markets we have been in. We aimed to get more share in the market by expanding our product portfolio.
January 2016
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84 HTE
Central Asia Hometextile Fair attracts worldwide interest! Central Asia Hometextile show, the most important international specialized and prestigious home textile fair at Central Asian region will open at Atakent Exhibition Center in Almaty, Kazakhstan, 27 February-1 March 2016.
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entral Asia Hometextile fair is organized annually and attracts worldwide interest. Home textile and decoration suppliers from around the world participate in the fair with a wide range of products. “Prestigious exhibitors from over 15 countries including Belarus, Belgium, Egypt, France, Greece, Germany, India, Iran, Italy, Kazakhstan, Korea, Kyrgyzstan, Pakistan, Poland, Portugal, Russia, Spain, Turkey, Ukraine and Uzbekistan will have a great opportunity to meet buyer’s, wholesalers, retailers, traders, importers, contractors and distributors from main cities of Kazakhstan such as: Almaty, Astana, Karaganda, Kyzylorda, Aktau, Atyrau, Taraz, Taldykorgan, Oskemen, Semey, Pavlodar, Chimkent, Aktobe and also from neighboring countries like Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan, and Siberian Region of Russian Federation,” said Gülden Parlak, Turkey representative of the fair in İstanbul. Exhibitors will display curtains, jacquard curtain fabrics, tulles, woven curtain fabrics, decorative curtain accessories, decorative & upholstery fabrics, decorative cushions, bedding & bathroom textiles, bedspread covers, bed sheets, table clothes, towels & bathrobes, rugs, mats & lab robes, accessories for personal needs (napkins & handkerchiefs), kitchenware accessories, etc.
Kazakhtan is a business center of Central Asian Region and is rich of mineral resources, oil and gas. Most of well known worldwide companies choose Kazakhstan to control their operational and sales activities in Central Asia Region. B2B Buyer’s matching program will empower the quality of exhibitors-visitors integration. Central Asia Hometextile 2016 is organized by Central Asia Trade Exhibitions, an experienced, specialized and prestigious organizer of international exhibitions. Central Asia Trade Exhibitions, offers great chances and remarkable advantages to every company in the market, meet the buyers, make the deal, generate trade and get their own shares in the market. The fair is supported by Ministry of Industry and Trade of the Republic of Kazakhstan, The Chamber of Commerce and Industry of the Republic of Kazakhstan, Central Asian Crafts Support Association of Kyrgyz Republic, and City of Almaty.
Jennifer Castoldi on branching out with MoOD & Indigo Brussels M
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oOD’s core business is upholstery, windowand wall coverings manufacturers and yarn producers. At Indigo Brussels surface designers will remain the heart of the show. Below is an interview with Jennifer Castoldi from Trendease International, curator of the Launch Pad in 2015, about branching out with these two important and trendsetting European shows.
The Launch Pad started in former edition of MoOD. What are the plans for next year? It was an honor that Trendease had the opportunity to curate the Launch Pad, inviting creatives in business for less than five years, who we scouted from around the world. The Launch Pad at MoOD 2015 created quite a buzz at the show. All participants said that they benefited from the exhibition and that they made valuable contacts. Some of the new talents are even in talks with MoOD exhibitors for special collections and exclusive projects. This is exactly the outcome we had hoped to achieve. Creating a platform where networks can flourish and new business is encouraged brings value to all involved. For 2016 Trendease and MoOD plan to expand the Launch Pad concept in one of the ‘bis’ sheds at Tour&Taxis where the natural light is inspirational and we will have the floor space to double in size. The inaugural edition had a waiting list of impressive talent who we will definitely welcome to the show in addition to the new people we will meet in the coming months leading up to September.
MoOD is branching out. In September 2016 a whole new range of products will come to MoOD. Can you explain? The value proposition at Moodigo is changing. That is my informal term for MoOD and Indigo, a trade show combination that creates strength and symbiosis. You see, this exciting new chapter will offer so much more to the visi-
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tors. They will be able to shop a complete value chain at the show from surface design concepts at Indigo to yarns, weavers, printers, various service providers, color experts, trend forecasters, new materials, and more at MoOD. It is a strategically developed eco-system that will support product development from start to finish. Visitors can discover these additions in the ‘bis’ sheds, which are directly connected to the halls containing the recognized exhibitors of MoOD. The Innovation Platform has been a focal point at MoOD showcasing unique materials beyond the scope of traditional textiles. Such interest has led us to cultivate an additional area for MoOD 2016
where visitors will be able to find approximately ten companies producing novel materials for interior applications. Think laser-etched wood veneer for upholstery, super thin stone for flexible wallcoverings, woven recycled plastics as strong as carbon fiber; there are materials out there that offer synergy to the traditional MoOD offer. We also plan to bring in a range of at least ten service providers from color tools that help companies create sure-win palettes for their collections to ground-breaking dye solutions, to quilting and embroidering firms, to digital print experts: a broad scope of utilities that add to the product development process.
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There are also plans to expand the yarn selection as well as introduce decorative trim to the mix. Exhibitors and visitors will also benefit from a number of collaborations that are in the works.
What will be your role in these ambitious new plans? Trendease International has been a media partner to MoOD for almost ten years and we have really enjoyed working with the team at Textirama and cultivating strong relationships with the exhibitors, visitors, and fellow members of the press. The 2016 edition of MoOD will be our fifth year curating a section of the Innovation Platform. As a multimedia company scouting innovations, talent, and market directions on which to report, we travel to over 100 international design events per annum and we come across many inspiring companies. We believe in the interconnected eco-system that will bring a full-service network to visitors--as well as exhibitors--to help drive business in an efficient and effective manner all under one roof. Sitting on the steering committee that holds the visionaries of the refreshed and rejuvenated MoOD, I hope to be an integral driver of this positive change. Through the Trendease network and our global trade show experience of 18 years we aim to introduce new exhibitors to the show who will add a fresh dimension, as well as invite a critical mass of new visitors to shop the revamped exhibition. There are so many exciting plans to unveil in due time. It is an era of new beginnings, new partners, new technologies, new exhibitors, new visitors... NEW and not-to-be missed!
January 2016
NEWS
90 HTE
Burkay: “2016 Action Plan of the Government offers diverse range of opportunities for all segments of the society” Ibrahim Burkay, Chairman, Bursa Chamber of Commerce and Industry - BTSO: “We should focus on the structural reform packages targeting sustainable growth and development.”
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URSA-The 64th Government’s Action Plan was made public at a meeting at the Ankara Congresium. Turkish Prime Minister Ahmet Davutoğlu outlined a set of comprehensive measures for the fulfillment of pre-election promises to the society. The Government program attaches great importance to enacting long-term structural reforms for the maintenance of sustainable economic growth. On the occasion of the announcement of the Action Plan of the new Government, İbrahim Burkay, Chairman, Bursa Chamber of Commerce and Industry- BTSO, said, “2016 Action Plan of the new Government offers diverse range of opportunities for all the segments of the society. The Plan covers a series of investment incentives much needed by the private sector. We should focus on structural reform packages targeting sustainable growth and development.” İbrahim Burkay, Chairman, BTSO, underlined the fact that, “According to the Plan, value-added tax (VAT) will not be imposed on feed and fertilizers, and furthermore, financial support of up to TL 30,000 will be granted to younger farmers for projects they submit. Also, programs for extending rural development incentives to 81 cities are in progress.” He also added, “The government will also take further steps to minimize the burden on small and medium-sized enterprises (SMEs). For example, the costs and fees paid to the Turkish Standards Institute and for patent certificates will
be covered by the Government. Guarantee limits for SMEs will also be increased.” “The social security support contribution deducted from the pensions of the Social Security Authority, Social Security Organization for Artisans and Self-Employed and State Retirement Fund will be cancelled within three months. Moreover, all deductions from the wages of employees who are 65 years old or older will be removed. Minimum wage will be TL 1,300.” “We, as private sector of the country, will support the Action Plan of the Government in order to contribute to the sustainable growth and development of the country,” pointed out İbrahim Burkay, Chairman of BTSO. January 2016
PROFILE
92 HTE
Berkay Kartela, a world of S colors tarted its production activities in Bursa, the center of the textile business, in 2005 Berkay Kartela has come to a leading position today with its years of experience and strict business principles. Collaborating with its customers for many years Berkay succeeded a lot of firsts in Turkey with the cooperation and supports of the customers. Treating its customers as trade partners the company gets benefits of this approach. “Our company is the leader of its sector thanks to our latest technology system machine park and production facility. We mainly manufacture color chart headings and chart books to respond all requirements at this regard,” says an official of the company and adds: “We take pride of being with our valued customers and to offer solutions to all of their problems. It is our business philosophy to offer the best quality products at most competitive prices. We also attach extra importance on timely delivery. We keep our promise and our principles which all lead us to greater successes in the business life. We respect our customers and we care for their satisfaction with our products and services. We will continue to improve our activities in line with the guidance of our R&D studies by following up the latest trends in the industry in the world.”
January 2016
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94 HTE
Alfa Kartela, an ambitious designer in printing for the textile industry A
lfa Kartela has been serving textile producers and wholesalers since 2006. Started with color chart on contract business Alfa Kartela has been one of the leading printing houses of Turkey in the meantime. They had a printing house story originated from their machinery investment interest which led the way the company to be a binding giant in the sector. We conducted an interview with Orhan Akgoren of Alfa about their operations:
Could you tell us about your product groups and production capacity? Alfa Kartela has served the textile product producers and wholesalers since 2006. Entering the sector with contract production of hanger systems, Alfa Kartela has become one of the leading presses in Turkey over the time. We have a printing adventure because we attach importance to the machine investment. We are one of the industry giants in the field of binding business.
What are your product groups and production capacity? We organize our products into two collections: 1- Apparel Department: We serve our customers with sub-production of hanger with a staff of twenty people. We produce long type, waterfall-type and book-type hangers in this field. In this section, clearly to give a production capacity is difficult due to every fabric has its own characteristic. For example, timing of workmanship for Rachel knit fabric takes different times from a tergal 70 denier or 20-denier organza fabric. We know many different kinds of fancy fabrics due to
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our customer portfolio. That’s why our customers never get a delay in delivery time. 2 - Printing Section: There are ten staffs in this section. We are a giant company in Turkey in the area of bookbinder. We serve to the sector with series of cutting-edge technology machines and, fast and quality service. Daily capacity of our fully automated pasting machine for a standard heading hanger is 10,000 pieces. We have all the pressing types for heading hanger and we never spend time for sub-production.
Could you inform us about your manufacturing facility? We have a wide operating environment of 1000 square meters. We use many machines from yarn hanger to PVC mobile machine. We attach great importance to machine investment. These investments provide us to work in a clean, comfortable environment.
Could you give information about your current export market and your target markets? We notably export to Russia, Belgium, Israel, Iraq and Greece. We are working very hard with these countries. We export more than these nine countries but turnover is
not enough for us. We want to increase exports to these countries. A great buying power in the Russian market is available; we plan to increase the share of this market.
What is your policy on customer satisfaction? We know our place and our aim very well at service, so we have better and more quality service concept. Our company never leaves helpless your work with its large working area, machine racecourse, which supports all the requirement, strong staff and honesty at delivery time, friendly service and strong capital. ALFA KARTELA is an ambitious and self-sacrificing designer. It looks at the world from an innovation frame and with a wide color fan, our company starts every work not with its invitation, it starts every work with prepared work orders.
Do you participate in international fairs? What do you think about the importance of fairs in the sector? We participate in two fairs. One of them is Cnr Evteks Fair; another is Home Textile Fair Ankara. Evteks is an international trade fair. We find the opportunity to meet many local and foreign customers to work thanks to this
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exhibition. Home Textile Fair Ankara is first held this year and will be an exhibition about the domestic market. We have participated in Evteks for four years. Evteks provides us a lot of benefit. There are a few more international trade fair we want to participate in. One of them is Heimtextil Fair in Germany. Fairs are places where to meet customer trouble-free and directly.
Do you have goals for year 2016? Yes, of course. I think to improve on my business further with short and long term business objectives. In this way, the bigger my target is the more successful I will be. The year 2016 will be the year for market research. We made many investments for advertising. The return of these investments takes time, we know. We are a big company and I think that growth further needs more time. We serve home textile companies by producing hanger systems. We compete with not only Turkey but also world. Producing with more capacity, there are some companies in China, Italy and Germany. We see them as an opponent and strive to compete with them.
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What would you like to add about the sector and your activities?
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I do not think year 2016 will be a very productive year. The slowdown has been continuing in European market due to the slowdown of the product purchase of companies we work directly or indirectly. This slowdown results from disinvest of some companies. Business does not stop in my industry. We facilitate movement to the sector by applying new hanger, new styles on old patterns. Then pieces of hanger decreases but we increase the number of customer when the system processing.
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January 2016
PROFILE
98 HTE
VOLENKA, innovation for lovers As an exporter of chic and quality products Oran Textile has been building up two brands namely Merzuka and Volenka.
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ocated in Denizli, Oran Textile has been successfully producing quality home textile products. Ahmet Ete, Marketing Manager of Oran Textile detailed their operations:
Can you brief the history of your company and your activities? Oran Textile is a family business founded in Denizli in 1994 to produce private brand textiles, towels and bathrobes that are sold both in the country and in abroad. Having its own brand Merzuka and a new one Volenka, we produce new product lines of pastel colors, unique patterns and chick accessories.
PROFILE
100 HTE
About export markets and targets of the company? We are aware of the importance of exports both for our company and for national economy. Products having Merzuka brand is exported to Russia, Ukraine, Azerbaijan, and near and Middle Eastern countries. We try to overcome the problems caused by recent recession in world economy by developing new and different products. We keep trying to find new markets and new customers.
What is your policy of customer satisfaction? It is the key for success, besides other words quality, service and price. Customers seek better products and lower prices. They also seek for instant opportunities. Customer satisfaction is to understand what the buyers’ needs and expectations are. We are keen on our quality, sales and after sales services, on reasonable prices.
Targets for the year 2016 We want to offer our products, services and reasonable prices to our buyers, prospective distributors and customers under Volenka brand. Our aim is to reach about 200 distributors by the end of 2016.
Ahmet Ete, Marketing Manager of Oran Textile
Additional comments on the sector and activities Textile industry is as important for Denizli as for the national economy. However, recent slow down in global economies have affected to several industries including the textiles. We are trying to overcome the situation and turn it to our favorable advantage.
January 2016
Hall 1 F13
Riskulova 89 Almaty/Kazakistan T: +7 727 253 0 252 info@zugohome.com
info@oguzlartekstil.com.tr
PROFILE
102 HTE
Güney Chart pays attention to customer satisfaction G
üney Chart firm partners Senay Sarikaya and Tulin Ay share: “Our company was established to meet the increasing and changing needs of the especially home textile companies in 2014.
We have all kinds of chart as title chart in our product groups including book catalog, chart folders, etc. There. We produce the swatches of all upholstery fabrics, funds, gauze, zebra and roller blinds as fabric. These include the size chart, the waterfall series of tapeless tape, ladders books swatch or chart etc. We offer machine and equipment which are required for all our products such as hot cutting tables and waterfalls series and auto overcast cutting machine.
Güney Chart firm partners Senay Sarikaya and Tulin Ay
Our production capacity varies according to desired product group. Our policy to comply with the deadlines about customer satisfaction we gave as precision is very important to us. We report to our customers after the delivery date, therefore the desired product type and quantity, depending on the manufacturing process meticulously calculated. Because we are new in the market, yet it has not been able to open directly into the export market. However, our swatches or charts are shipped to European, the Middle East and Russian markets through our various customers in domestic. Our goal for next year is to open up direct exports through international trade.”
January 2016
Kaliteyi bizimle keĹ&#x;fedin!
Adres : Ulu mah. Hatipler sk. no:14/A Osmangazi / BURSA Tel: +90 532 608 8035 www.guneykartela.com mail. info@guneykartela.com
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DOMOTEX asia/ CHINAFLOOR 2016, full steam! Handmade carpet hosted buyer program to be held at Domotex asia/ CHINAFLOOR
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OMOTEX asia/CHINAFLOOR 2016 has recently introduced the “2016 Handmade Carpet Hosted Buyer Program�, a specially designed program to provide professional visitors with the best service and experience during the show. This program enables visitors to easily meet handmade carpet & rugs manufacturers from Iran, China, Pakistan, India, Afghanistan, Nepal, etc., showcasing products they are interested in, in the form of
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pre-arranged B2B meetings, while receiving exclusive benefits. On the first day of the show participants will get a chance to engage in professional match-making in a specially arranged area with exhibitors from the handmade rug sector according to their preferences. As demand for this program is high, places are limited, therefore the organizer will act on a strict first come – first served basis. Professionals who wish to take part should download the application form to get a full list of all benefits included in this program and apply before the 31st of January at: http://domotexasiachinafloor. com/hosted-buyer-programs
2015 HOSTED BUYER PROGRAM REVIEW In 2015, the DOMOTEX asia/CHINAFLOOR hosted 40 international individual buyers from 5 different product sectors: machine made carpet, laminate flooring, bamboo flooring, WPC flooring and sport flooring. The buyers came from 15 different countries, such as USA, Australia, New Zealand, India, Japan, Korea, Singapore, Malaysia, Germany, Spain, South Africa, etc. Two delegations were also hosted from Korea and Japan, including some of the top retailers / distributors / wholesalers of flooring products in the respective countries.
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Onsite match making meetings were arranged between these buyers and over 50 flooring manufacturers from the sectors of their interest. The hosted buyers were also invited to attend some special events such as “The international Wood Polymer Composite (WPC) Sector Development Forum”, “International Night in Shanghai” – VIP Party held at one of the most luxurious bars in Shanghai, and so on. First delegation of flooring distributors from the United States set to attend DOMOTEX asia/ CHINAFLOOR 2016 DOMOTEX asia/CHINAFLOOR will host its first North American distributor delegation during the week of its 18th edition which will take place in March 22-24, 2016, in Shanghai, China. Delegates will meet with peers from China and Asia, preview new products and technologies, tour manufacturing sites and learn about conducting business with Asian partners. Pre-arranged visits to production facilities of leading flooring manufacturers located near Shanghai will give delegates an important introduction to China’s manufacturing and business practices. “Chinese manufacturers make fabulous products at excellent values, but business is conducted in a different manner in Asia. It is important to see the facilities, meet the people, clarify expectations and avoid misunderstandings,” explains Jim Gould, President of the Floor Covering Institute. “Costly mistakes can be made if the details are not talked through to achieve a true meeting of the minds”. Gould strongly recommends that all attendees take an extra day or two to visit manufacturers while in China during DOMOTEX asia/CHINAFLOOR 2016. “China has become the hotbed of innovation. Anyone missing DOMOTEX asia/CHINAFLOOR will be a year behind learning what is new and what the future holds. Distributors especially need to visit the show because their customers depend on them to offer the newest and best products available.” Some delegates include Hoy Lanning (Senior VP, JJ Haines), Steve Rosenthal (Senior VP of Sales and Marketing, All Tile, Inc.), Theodore Gillgrist (VP Purchasing, William M. Bird & Co). and Michael Martin (President & CEO, National Wood Flooring Association – NWFA). “I am really excited to visit DOMOTEX asia/CHINAFLOOR 2016 and see products offered from around the world. I am interested to see Asian manufacturing facilities and the inspection processes while searching for new
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product opportunities,� says Hoy Lanning, Senior VP at JJ Haines. Two lucky attendees will win free spots with the delegation during two drawings at The International Surfaces Event (TISE) in Las Vegas on January 22, 2016 in the Distributors Lounge sponsored by Floor Covering Weekly. One trip will be awarded by the North American Association of Floor Covering Distributors (NAFCD) and the second by Floor Covering Weekly. The drawings are open to qualified owners/executives or buyers of North American based distributors or retail organizations who enter online at fcw1.com/domotexcontest. The delegation was assembled with the cooperation of the Floor Covering Institute LLC, Floor Covering Weekly and The North American Association of Floor Covering Distributors (NAFCD). This will be the first trip to China for many of the delegates. DOMOTEX asia/CHINAFLOOR 2016 will take place March 22-24, 2016 in Shanghai, China. The online registration portal is now open and admittance for pre-registered visitors is free. To attend DOMOTEX asia/CHINAFLOOR 2016 as a regular visitor and get a free entrance badge please pre-register online at the official website of the show www.domotexasiachinafloor.com.
PROFILE
108 HTE
Orsan Kartela aims to offer the best solution and service O
rsan Chart and Printing Materials has been serving in the field of chart and printing materials in Bursa since 2004. Orhan Ay, owner of Orsan Chart shares information about operations of the company: “It has been our mission to provide the best solution and services for our customers to meet the needs of them.
Respect for customers and work The reliability of our company is a result of the merger of many values, such as our honesty, quality, efficiency on solutions, our economical prices and timely delivery properly, respect for the customer and work. In this direction, our company is closely following developments by increasing its range of products, and is proud to offer all the innovations for our customers. Our product range includes every product you can think of the chart, we can also work according to your specific product that may be ideas. Our standard products are hangers groups, chart fasteners, imported and with our own production of binder materials, adhesive materials, interlining, machine groups, edge bands, label groups, gut strings to overlook, hot wax silicone and glue gun.
Orhan Ay, owner of Orsan Chart
To develop further in 2016 Our year 2016 target is to develop every material that can be used in the chart to provide our valued customers. In addition, by increasing our exports to new countries, it is to serve the new company. One of our goals is making work for the fair in 2016 in order to introduce our company and our products close to you.�
January 2016
Cilt Bezi Own Production Binding Cloths
Silikon Tabanca Professional Glue Gun
Kenar Bant ve Etiket Border Label
Sürrle Kesim Makinası Shuffle Cutting Machine
Şelale Makinası Folding Machine
Everything for hanger...
www.orsan.com.tr
Adres: Sakarya mh. 21. Yıldız sk. No:26/A Osmangazi/BURSA Tlf. +90 224 272 34 72 Fax. +90 224 271 10 16 mail: orsan@orsan.com.tr
PROFILE
110 HTE
Palmiera Tekstil, a professional and visionary home textile brand What does your product portfolio include? Palmiera is a home textile company renown for its high quality and fast service. It adds a different vision of vast experience in the world market. Bülent Çeğil of the company responded the questions of Home Textile Exports magazine.
Can you brief your company? Palmiera Textile Trade Ltd. Co. was established by highly experienced board members in 2014.
We produce tulle curtains, fabric curtains and drapery, linen, upholstery, Trevira, printing, roller blinds, table clothes, home textiles, hotel textiles and accessories.
What about your current export markets and your target markets? We are currently exporting to Russia, Ukraine, Central Asian republics and Middle Eastern countries. We are targeting to penetrate European and African markets in 2016. January 2016
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What can you say about your customer satisfaction? We are determined to be distinct at the evaluations of our customers by developing innovative products. Our mission is to offer quality and reliable products and services and to deliver fast to assure customer satisfaction through innovative and honest service. Our goal is to exceed our customers’ requirements and expectations by adapting to changes in the world market.
Do you have any targets set for 2016? We have goals to penetrate new markets and increase our capacity and to accelerate realizing our programmed targets. We will attend international fairs to gain new customers and develop our business more.
Anything you would like to add? Although 2015 seemed to be a tough year for the sector we could make a big progress thanks to the stability in our region. The political stability should be continual. And relations between the countries should be improved. Otherwise, new crisis can break out. I hope that the recent conflicts will be solved in a short time and the relations recover. This will be the most ideal choice for all.
Tevik SĂźmengen, Hakan Akay, Halit Tokluk
112 HTE
TRENDS
Interiors are our own personality, Milou Ket Internationally acclaimed trend forecaster Milou Ket interprets the preview of 2017/2018 trends.
Introduction Milou Ket gives insight into her new INTERIORS book, edition 2017-2018. In this time of transformation, there is interest in sustainability and innovation, inventions and exploration. Fantasy and Imagination are connected with nature and technology. Neutrals have become an interesting option again. We see them especially in very light and cool variations, but can be combined with darker and warmer shades. But now also darker, moody colours are accepted, mainly in shades of blue and blue green, and in dark neutral variations, to emphasize atmosphere. Our interior is the expression of our own personality, it has become more individual, and shows traces of wear and use. Textures, aged and worn aspects give warmth and homely features to the interior. There will be more inter-
est in non-aggressive natural colours, often with vegetal dyes. Designers are researching, discovering and exploring old and new resources and techniques. New shapes, rounded and friendly are used for multi-functional furniture. Digitally printed carpets and wallpaper give a boost to the interior. Industrial vintage is popular. The first, neutral coloured theme, is called “The luxury of Silence”, where we slow down in a serene atmosphere. The second theme is called “Surprise the Senses”, with fresh pastel colours. The third theme is called “Embrace Diversity”, focusing on multicultural and Bohemian lifestyles. Bright colour takes a dominant place in “Colorific!”. In “Forces of Nature” everything evolves around nature. In “Glamorama” historical, oppulent and precious influences are combined in dark shades.
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1. Luxury of Silence Inspiration In our noisy, busy lifes, overwhelmed by information, we value the “Luxury of Silence�, space and light. In our homes we want as little as possible distraction, we want to focus on the essential and keep it simple, to have a kind of Nordic safe heaven or nest, our own sanctuary. The atmosphere is quiet and serene. We want to slow down. Wire furniture is barely visible. Colours are light and modern. Textures and traces of aged and worn effects play a very important role, to make us feel comfortable, as they add warmth to our environment. Handmade aspects, as well as one of a kind products are popular. Textiles are therefor very important, but we see also how other products show texture, such as concrete, wood, cork etc. Even more than before
we balance opposites, such as round and square, soft and hard, textured and smooth, light and dark, new and old etc. Especially carpets are applied to add warmth and texture in our lifes. Digital printed wallcoverings imitate the real material, such as (scrap) wood, concrete, marble, stone, textured textiles etc.
Colours In this theme we see a range of neutral colours. They are refined, light, cool and serene. They show just a hint of a tint. They can be combined with the warm copper shades, brown and anthracite grey from our last theme for more definition. Thin lines are added as outlines, for a minimalistic approach. As colours we see Pearl Grey, Lilac Grey, White, Pale Grey, Ivory, Pale Pink, Light Sand and Light Beige. Black and white are still around.
TRENDS
114 HTE
2.Surprise the Senses Inspiration We have called this direction “Surprise the Senses”. Pastel colours play a very important role to achieve this, but also the touch and the smell are important. Gradation of colour plays in important role, we see lots of gradients, and colour transitions, hence the popularity of handpainted and aquarel techniques, with their dissolved colours. This direction is contemporary, without being too sweet or romantic. Furniture is contemporary, and open. There are many new shapes, soft and rounded. Also modular sofa’s adapted to our new life style, with multiple devices. We see furniture with different functions. We will see a lot of geometric ideas, sometimes a bit blurred, or with overlapping colours. The lipstick pink colour acts as an accent. There is also Oriental inspiration. We see that in the decoration with fans, furniture, Oriental umbrella’s and delicate decoration. Besides that, we see influences from exotic far-away Islands, the jungle, almost like Paradise with it’s palms, foliage, flowers and exotic birds such as flamingo’s.
Colours The pastel colours for this styling direction are fresh and vivid, reminiscent of sherbets and candy. Often these colours are combined with white or with a neutral base. Often a bright colour is added to these pastels in prints, but also dark colours are added to give the range more strength. As colours we see Soft Lilac, Anis Green, Soft Pink, Lipstick Pink, Pastel Aqua, Pastel Blue, Soft Pistache and Pastel Turquoise. Lipstick Pink is the brightest colours in this range, and acts as an accent colour.
3.Embrace Diversity Inspiration In this direction “Embrace Diversity” we celebrate the multi-cultural influences from all over the world. We cherish the products that we bring from our travels and showcase them in our homes as souvenirs. But also in the large towns in different countries, people from many different ethnic backgrounds are living together, sharing their way of living, cooking and musical preferences in order to enjoy the Nomadic mix. Alone in Amsterdam already, there are people from169 different nationalities, living
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TRENDS
shapes of the furniture are rounded and friendly. Glass filters are applied for interesting effects. There are new mirror materials available, also with the addition of colour. Shiny surfaces are opposed to matte materials.
Colours In this colour direction we see bright and cheerful colours, brought to life in combination with black and white. Also these colours play an important role when added to the pastel range, where often also a darker shade is added. These colours are important as well, when they are used tone-in tone, as accents. As colours we see Bright Red, Pink, Orange, Acid Yellow, Fresh Green, Cyan, Middle Green and Radiant Blue. In the interior these bright colours are added for accessories, and also to highlight single objects such as a remarkable chair. together, all with their different cultural backgrounds and roots. They have produced a large carpet where all people have collaborated to depict their different handcrafted motifs, all characteristic for their original region. Handcrafted, unique products are cherished. We see among others carpets, textiles and woven baskets, inspired by the Global Bazar. Old techniques are revived, such as tie & dye, ikat, batik, block print, shibori etc. Also African influences, sometimes with a primitive twist, are present.
Colours For this direction the colours are warm and vegetal, and are reminiscent of old and worn handmade ethnic products. They are often combined with dark brown and brique from our last range, but also black and white are used as an accent to highlight a product. Neutral colours are often used as a ground colour. As colours we see Corn, Light Terra Cotta, Terra Cotta, Red Brown, Hortensia Rose, Light Purple, Dark Beige and Light Olive. Indigo Blue, as shown in the previous books, is also still around.
5. Forces of Nature Inspiration This style direction is directly influenced by the “Forces of Nature”, a continuation of our “Aquatic& Botanical’’ theme of last year. It does not only mean, that we want to take nature into our homes. We cherish herbs, green plants and healthy food. Nature and Technology are combined. New products with Led’s are developed so everyone can have “green fingers”. But we also are interested in sustainable products, in the circular “Blue Economy” as promoted by Gunter Pauli. Young designers are experimenting and exploring resources and the laws of physics and nature. They experiment with minerals to obtain different effects, and recycle hemp, linen and even wool fibres to make interesting chairs and
4.Colorific! Inspiration In this style direction “Colorific!” bright colours play a role. Colour is applied for paint with a striking effect for the interior. We see how for instance a chair in a bright colour will be highlighted. A retro Mood, influenced by the Swinging Sixties and London, plays a role, with ironic Pop-Art prints, colourful checks, and a mix of Peace symbols, Optical effects are obtained by combining bright colours with black and white, to make the colours pop. Art, especially the Memphis movement are important.The combination with white makes a summery and fresh impression. Prints are either bright and colourful, or more tone-in-tone for a more decent effect. Also in this style direction gradients are important. And we see overlapping colour fields in prints. The January 2016
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other pieces of furniture. After many seasons now darker moody colours are accepted as paint colour for walls, especially moody blues and blue/greens are popular to simulate the colours from nature. Products from the Industrial era make popular vintage furniture to obtain a worn and aged look.
Colours These vegetal colours, reminiscent of oceans, lakes and lagoons, and foliage are inspired by nature. The first three colours act as neutral shades, the other colours are shades of blues and greens. They are a continuation of our last year’s theme “Aquatic & Botanical”. As colours we see Light Greenish Yellow, Light Ochre, Soft Brown, Greyish Aqua, Greyish Green, Light Blue, Greyish Dark Blue and Dark Leaf Green. They all combine well, and give a harmonic and natural effect.
6.Glamorama Inspiration The galaxy with bright shining stars against a dark background is the source of inspiration for our theme “Glamorama”. Also historic influences play a role here. We see ideas derived from pieces from well-known art museums, that are applied with a contemporary twist. Luxurious materials play a role
here. Gold and copper as well as silver, brass and bronze will remain important additions to the interior. Mysterious darks play in colourful opulence with precious jewel colours for an encounter of Heritage and Future. Space, height and size add to the feeling of luxury and show monumental solutions. Traditional craftsmanship is appreciated and applied in new ways, sometimes with a twist. All things precious and rare are a luxury and therefor valued and in demand. Matte materials are often opposed to shiny materials. The interior is not always opulent, it may also be minimal in shape, but luxurious and high-end in the execution of materials. Images of eyes show up here and there on decorative products.
Colours These dark glowing colours evoke the memory of a nightly sky, or of infinite space with bright coloured stars against a dark sky. Also the night blue of previous seasons should be added as a dark background colour. Metallics such as brass and gold, but also warmer shades such as bronze and copper remain important to obtain a certain luxury. As colours we see Peacock, Dark Magenta, Deep Cardinal, Golden Ochre, Rich Copper, Anthracite Grey, Brown and Black. The two metallic colours, may be used, as well as a warm yellow and as orange. Contact: studio@milouket.com Turkish Agent: didem@fabricconcept.com
EVENTS
120 HTE
36 edition of CIFF successfully held in Shanghai th
Turkish companies made their presence felt at CIFF, China International Furniture Fair
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H
eld on the world’s largest fair venue of 400 thousand sqm., CIFF’s 36th edition ended on 12 September, hosted about 1500 international companies. An important event for the furniture industry in the world, CIFF, supported by government funds, also hosted 23 Turkish companies on 1000 sqm. area at Hall 1, the International Hall. The unit allotted to Turkish companies was inaugurated by Ahmet Gulec, member of the exporters assembly of Turkey and chairman of the Association of Istanbul wood and forestry products exporters, Ozcan Sahin, Chinghai ambassador and Aykut Aymelek, commercial attaché in Chinghai. Major Turkish furniture companies introduced their products to leading companies in their sector including Ashley, HTC and Kuka. Turkish companies were showed up in the fair earlier than the Italian companies that are known for their designs. Italians will take place in the fair next year.
Fruitful contacts were made Ahmet Gulec, member of the exporters assembly of Turkey and chairman of the Association of Istanbul wood and forestry products exporters, said on the event: “The fair, that we met with world’s famous furniture giants was an important organization for our efforts to increase exports. We have also made important talks with prospective buyers from Canada, China, India, Kuwait, and Saudi Arabia. Next year our booth area will be doubled. There is a growing interest to Turkish furniture. We already started talks with fair organization to get the most prestigious point in the fair.” Growth of furniture exports during 2001 – 2014 period, were higher than the growth pace of total exports of Turkey. Gulec said, “Furniture industry increased their exports by 25 percent on the average while total exports were growing 16.9 percent. This shows the importance of furniture products in Turkey’s exports. The furniture industry exports were 2.84 billion dollars in 2013, and 2.98 billion dollar in 2014. Our target for
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the year 2015 is 5 billion dollars. It is expected to reach 10 billion dollars level by 2023. Sector has a serious potential in both domestic and international markets.” Turkish exhibitors at CIFF-Shanghai 2015 included: Sofaline, Hakan Ayhan, Cadi, Mogno, Ambiance, Artlife, Mobi, Fuga, Woiss, Stella, Estetik Décor, Adares Armoni, Gala, HKM, Ne1land, Weltew, Eral, Gumusev, SKM, Kupa and Isil. The next edition of CIFF will be in Guangzhou as usual and from this year on, spring edition of the fair will be held in Guangzhou and autumn edition will be held in Shanghai every year. Since 2015 the annual CIFF September show held in Guangzhou was shifted to China Expo Complex in Shanghai. Thus, the future of CIFF will be held at Guangzhou in March and at Shanghai in September. Mr. Wang Yanhua, Vice President of China Foreign Trade Centre (Group) gives the introduction as follows: Jointly built by China Foreign Trade Centre (Group) and Shanghai Eastbest Group, China Expo Complex in Hongqiao, Shanghai is completed and put into use by the end of 2014. The completion of the project will optimize the layout of China’s exhibition industry and thoroughly ease the undersupply of large-scale exhibition space in Yangtze River Delta area. China Foreign Trade Centre (Group) is the controlling shareholder of China Expo Complex and also China’s largest international exhibition group. Thanks to the gracious support by the furniture associations, enterprises and all the supportive parties, CIFF has been one of the world’s most prestigious furniture exhibition brands. With the transfer of the September show to Shanghai, CFTC offers more favorable conditions and professional services for exhibitors.
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China Foreign Trade Centre (Group) (“CFTC”) is a leading enterprise in China’s exhibition industry with a history of 57 years. For decades, the Group has worked on the principle of open, cooperation, equality and win-win based on the fair competition. Together with domestic and overseas counterparts, CFTC has organized a number of renowned exhibitions, such as China Import and Export Fair, China International Furniture Fair (Guangzhou), China (Guangzhou) International Building Decoration Fair and China (Guangzhou) International Automobile Exhibition, providing Chinese enterprises with the best platforms to go global. CFTC is a world’s leading exhibition group specialized in building and operating exhibition complex as well as organizing exhibitions.
PROFILE
124 HTE
Four seasons reflected in home with Florentine wallpapers
January 2016
PROFILE
126 HTE
A
semi-classic product of Rasch brand, Florentine wallpapers reflect the senses of seasons on walls. People either have their homes ready for a romantic fall with soft breezes and yellow-red leaves, or for a bright, warming and colorful summer. Blue, yellow, orange, and pink colors of the flowers of spring and summer, and grey, beige, and lilac, the colors of fall and winter are used in the product line. Patterns are suitable for making combinations have choices of plain, heavy strip varieties. As in all Rasch collections of modern and imported products, they all are able to clean, resistant to solar light, ecological and have RAL and CE certificates, that ensure the healthiness of the products free of all kinds of hazardous material. January 2016
Bringing you Producers of Upholstery + Window + Wall coverings + MoODyarns
creative textile & surface design show
6-7-8
September
2016
>> new location Brussels
www.moodbrussels.com www.indigobrussels.com
MoOD & Indigo Brussels by Textirama vzw Poortakkerstraat 9d BE-9051 Ghent, Belgium Phone +32 9 243 85 50 info@moodbrussels.com
PROFILE
128 HTE
COTTON USA – quality, purity and responsibility W
ith the claims of “quality, purity and responsibility,” COTTON USA is putting responsible cotton cultivation in the United States at the center of its trade fair message for Heimtextil 2016, thereby showing its support for manufacturers and retailers, helping them in their quest to offer responsibly-produced products. At the COTTON USA booth in hall 8.0/H60, the trade can gather information on the global cotton market and responsibly-produced U.S. cotton, as well as find out how the CottonLEADS® program helps to identify suppliers using U.S. cotton, ensuring they take the first decisive step towards a sustainable supply chain. As a global brand for high-quality cotton products, COTTON USA stands for the most important natural fiber – namely cotton – which is one of the most environmentally-friendly and socially-compatible fibers in the global market. Responsibly-produced U.S. cotton provides necessary sustainability throughout the entire supply chain. Sustainable agricultural practices have been used in the United States for more than 30 years. Such practices seek to preserve land for future generations, and to continually support environmentally-friendly and energy-conscious production. Since cotton in the United States is aligned with other food crops, there are extensive, binding federal regulations that must be followed in cotton production. Consequently,
January 2016
PROFILE
130 HTE
the United States is one of the leading countries producing responsible cotton today. In addition, research findings and best practices are shared internationally to continuously optimize cotton sustainable cultivation worldwide. The industry and trade both face increasing challenges of transparency in the supply chain. To meet such a challenge, after ginning and classification, U.S. cotton bales are assigned barcodes and sold worldwide. The PBI system, developed to identify bales in the United States, ensures the traceability of each bale from the textile mill to the cotton gin – to create transparency in the entire supply chain. The COTTON USA quality brand stands for innovative, advanced, environmentally-friendly and socially-conscious cotton cultivation and processing technology as well as unique, quality-oriented classification and control of all U.S. cotton fibers. The COTTON USA booth at the trade fair in Frankfurt is the meeting point for the international cotton industry. U.S. cotton organizations—Cotton Council International (COTTON USA), Cotton Incorporated and Supima—provide visitors with comprehensive background information on the development of the global cotton market, the findings of current market and con-
sumer studies, and ongoing sourcing programs such as COTTON USA’s proactive support with respect to procurement issues, which includes organized sourcing trips to important procurement regions. Marketing campaigns and collaborations with leading brands/ retailers represent another focus of the international COTTON USA program. Consumer-oriented marketing and communication initiatives directly address consumers all over the world. Social media is becoming an increasingly important part of the communication strategy. The international COTTON USA and Supima licensing program, as well as the trend forecasts and technical support of Cotton Incorporated, are additional resources in the comprehensive support program of the U.S. cotton industry. At Heimtextil, CCI will present product samples from the new collections of international COTTON USA licensees such as Bassetti (Italy), Caliphil (Taiwan), Cogal and Camillatex (Italy), Graser Exclusive Bettwäsche (Germany), Kimpeks and Nesa (Turkey), Liztex (Guatemala), Ningbo Guangyuan, Sunvim and Shijiazhuang Changshan (China), Textiles Brito and Zermatex (Mexico) and Zucchi Group (Italy).
January 2016
PROFILE
132 HTE
VigoHome, the innovative, quality and competitive home textile brand of Universal Textile
Being among Turkey’s leading companies in polyester knitted fabric production VIGOHOME is now offering finished products as well. The major target of the company is to enter every home through many sales points. January 2016
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E
stablished in Corlu, Tekirdag, Universal Textile company is a recognized and respectful name in the textile industry serving to both wings of the textile industry, clothing and home textiles. With the products produced in the integrated facilities of knitting, dyeing, printing and finishing up, the company is providing a wide variety of fabrics for the industry of inner and outer clothing, home textiles and upholstery industry. VIGOHOME, the home textile brand of Universal Textile is a sought after name in domestic market and it is on the way to become a world brand with its innovative products. The company would produce and supply a wide variety of fabrics but now it is also supplying excellent finished products with its own trendy fabrics with an aim to enter every home with its elegant products through a great many sales points in and out of Turkey.
PROFILE
134 HTE
With trained employees and modern technology used in the production line, Universal Textile is among Turkey’s leading companies in the manufacture of polyester knitted fabric and has always been at the forefront of innovation in the sector. Universal Textile has quality certificates such as ISO 9000 and Oeko-Tex Standard 100 for the products it manufactures in its own facilities. The company has always paid attention to protect the nature using chemical waste facility in sensitivity and responsibility of environmental protection. Universal Textile offers fashion collections prepared in accordance with current trends in domestic and foreign markets to its customers. An official of the company says: “On the way to be a leading company in our field by developing the most competitive production processes using the new technologies, raising the educational level of our employee, Universal Textile is determined to ensure hundred percent customer satisfaction applying quality standards at every stage of production starting from raw materials, until delivery of packaged goods to customers. It is our philosophy to produce the desired quality according to the customer’s request at once at each stage of production. We attach extra importance on enhancing productivity and production investing in technology and people by adopting the philosophy of continuous improvement and the spirit of teamwork to respond to changing customer and market conditions, and consider the environment and human health in all the activities, and work in this direction.”
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NEWS
136 HTE
OEKO-TEX attending the Heimtextil 2016 fair with a specialist presentation and info event ®
Subject: Sustainability in Home Textiles - Exhibition Stand in Hall 8, Level 0, Stand D96
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ust in time for the start of the 2016 season, the Heimtextil fair in Frankfurt am Main, the leading international trade fair for home and commercial textiles, will open its doors to industry visitors from all over the world. From 12 to 15 January 2016, these guests have the chance to learn about new product features and trends and get fresh inspiration for the new season. As a partner of companies from the home textiles sector and specialized trade, the OEKOTEX® Association will once again take part in Heimtextil 2016 with its own exhibition stand. In hall 8, level 0, stand D96, experts from several OEKO-TEX® organizations will be there to provide expert consulting regarding the certification options for the more than 65,000 expected specialist visitors. Held over four days in January, the Heimtextil fair is the most significant and major platform for manufacturers, retailers and designers and is establishing a tradition as the first important event of the year for presentations and orders. Some of the main focuses of Heimtextil 2016 include sustainably produced furnishings such as bathroom, bedroom and table textiles and textile products for window decoration, upholstery, floor coverings, wall coverings and sunshades. Talks on why the subject of sustainability in furnishings is becoming more and more important worldwide and what its successful implementation might look like will be provided by top-class representatives from the North American, Asian and European furnishings sector in the SYMMETRIE 3 Conference Room, in hall 8, level 1:
* Warren Shoulberg, Editorial Director, Home & Textiles Today Topic: Sustainability is Not the Wave of the Future: It’s Here. * Xiangzhong Li, Marketing Manager, Loftex China Ltd. Topic: Build Green Textiles. Promote Sustainable Development. * Artur Soutinho, President of the Board, More Textile Group Topic: Sustainability as a Competitive Global Value in Today’s Market. The event takes place at 11:00 on 14 January 2016 and the talks will be in English. Attendance is free, but spaces are limited. For more information, please contact bklaus@ certification-oekotex.com. You can also use this address to confirm your attendance. On 13 January 2016, Jörg Diekmann from the Hohenstein Textile Testing Institute will give a talk on the subject MySTeP by OEKO-TEX® - Transparency in the Supply Chain Labelled with Made in Green. The event takes place from 5:00 to 5:30 in hall 8, level 0, F44 in the Speakers Corner (Green Village - Kompetenzzentrum für Nachhaltigkeit - Expertise Centre for Sustainability).
Headquartered in Zurich, Switzerland, the International OEKO-TEX® Association is an association of 16 independent textile testing and research institutes with contact offices in more than 60 countries worldwide. The member institutes are responsible for the joint development of the testing methods and limit values that form the basis of the product labels for the OEKO-TEX® Standard 100 and Made in Green by OEKO-TEX® and the production facility certifications based on STeP by OEKO-TEX® (Sustainable Textile Production). They are also authorised to perform the associated laboratory tests and company audits. At present, more than 10,000 companies from around 100 countries throughout the world and across the entire textile value-creation chain use the OEKOTEX® system as an integral part of their sustainability strategy. ©OEKO-TEX®
January 2016
EVENTS
138 HTE
37th edition of CIFF to host furniture, home textile & home textile sectors in Guangzhou
The 37th CIFF (CIFF 2016 March) will be enlarged to the scale of 750,000sqm. There will be more than 4000 exhibitors from over 32 countries and districts and professional visitors from
T
he 37th China International Furniture Fair (Guangzhou) (“CIFF”) is ready to open in China Import & Export Fair Complex, first phase 18-21 March and the second phase 28-31 March 2016. CIFF will be presented with new concepts and new look based on 19 years of history in the industry. The 37th CIFF (CIFF 2016 March) will be enlarged to a huge area of 750,000sqm. There will be more than 4000 exhibitors coming from over 32 countries and districts and professional visitors from over 190 different countries and districts at this year’s March-Guangzhou edition of CIFF. Mr. Wang Yanhua, Vice President of China Foreign Trade Centre (Group) gives the introduction as follows: Jointly built by China Foreign Trade Centre (Group) and Shanghai Eastbest Group, China Expo Complex in Hongqiao, Shanghai is completed and put into use by the end of 2014. The completion of the project has optimized the layout of China’s exhibition industry and thoroughly ease the undersupply of large-scale exhibition space in Yangtze River Delta area.
January 2016
EVENTS
140 HTE
China Foreign Trade Centre (Group) is the controlling shareholder of China Expo Complex and also China’s largest international exhibition group. Thanks to the gracious support by the furniture associations, enterprises and all the supportive parties, CIFF has been one of the world’s most prestigious furniture exhibition brands. With the transfer of the September show to Shanghai, CFTC offers more favorable conditions and professional services for exhibitors. China Foreign Trade Centre (Group) (“CFTC”) is a leading enterprise in China’s exhibition industry with a history of 58 years. For decades, the Group has worked on the principle of open, cooperation, equality and win-win based on the fair competition. Together with domestic and overseas counterparts, CFTC has organized a number of renowned exhibitions, such as China Import and Export Fair, China International Furniture Fair (Guangzhou), China (Guangzhou) International Building Decoration Fair and China (Guangzhou) International Automobile Exhibition, providing Chinese enterprises with the best platforms to go global. CFTC is a world’s leading exhibition group specialized in building and operating exhibition complex as well as organizing exhibitions.
January 2016
NEWS
142 HTE
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Champions of exports, towels and bathrobes
aving a major share in Turkish economy, the home textile industry ended 2014 with around 3.5 billion dollars of exports. According to data of TETSIAD, Turkey Home Textile Industrialists and Businessmen Association, towels and bathrobes are exported the most among other products, and Germany was the largest export market. The industry expects a 7 percent increase in home textile exports by the end of 2015. Improving its image and increasing it sales in world markets the players in Turkish home textile industry have been growing their successes. Having 38.96 percent share in total textile exports, the industry obtained 3.327 billion dollars of earnings from exports in 2014. While commenting on export data of the industry, TETSIAD disclosed that towels and bathrobes are the most important items with their 942 million dollar sales, followed by linens with 655 million dollars of exports, and fabrics for drapery and upholstery with 580 million dollars. Germany is the largest export market for Turkish home textile products with its export volume of 577 million dollars. Germany is followed by Russia with 307 million dollars and the USA with 269 million dollars. Austria, Estonia and Bulgaria ranks at last stages of the list of export markets.
January 2016
PARİS / 22 - 26 OCAK 2016 PA R I S N O R D V I L L E P I N T E
PARİS, EVRENSEL İLHAM KAYNAĞI
PARIS / JANUARY 22-26, 2016 BE HIGHLY INSPIRED IN PARIS
WWW.MAISON-OBJET.COM
TASARIM GROUP - RAŞIT TIBET - TEL : +902164495575 - RASITTIBET@TASARIMGROUP.COM.TR SAFI ORGANISATION, A SUBSIDIARY OF ATELIERS D’ART DE FRANCE AND REED EXPOSITIONS FRANCE / PROFESYONELLERE YÖNELIK / DESIGN © BE-POLES - IMAGE © DR - ZIMINDMITRY
Photo by CĂŠline Demoux
PROFILE
144 HTE
Idol Hotel Paris:
more than just an overnight stay, it is an experience with music and pleasure
The Idol Hotel provides the emotion of a design hotel but with something else: sound and groove.
January 2016
Photo by Céline Demoux
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dol Hotel located in the heart of the 8th arrondissement in Paris, a neighborhood appreciated by music lovers from all over, located a stone’s throw away from luxury Parisian department stores, the Opera and Saint Lazare train station. Designed by owner Yann Gasparini, a jazz and soul-funk music lover along with Julie Gauthron, the funkiest hotel decorator in Paris, the recently opened Idol Hotel is a joyful homage to soul music from the 1960’s to 1980’s in America. Renovated by Elegancia Hotels as well as architecture firm AD-Tango with music fittings by Parisian DJ and record storeowner, François Mazza. The Pop Soul and So Funk inspired rooms and suites such as Lady Soul, Moon Blue, Light My Fire, Jungle Fever and Give me the Night are decorated like colorful record sleeves from famous record labels like Stax Records and Motown. The 32 rooms and suites play a vintage melody that isn’t defined by just one particular era but a mix of the 60’s and 70’s with a few 80’s touches. This Parisian ‘jam hotel’ is more than just an overnight stay, it is an experience.
Groove baby groove! The Idol is a place unlike any other. More than a hotel, the Idol (and its 32 rooms) is a sensorial experience that awakens all your senses, the sight as much as the touch and the hearing.
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When you enter this hotel, you will instantly feel a slight shiver down your spine upon hearing the first notes of Boogie Wonderland (Earth Wind & Fire) or Across 110th Street (Bobby Womack)! This jamming hotel sells as many experiences as overnight stays and leaves nothing to chance to take fans back to the heart of the 70’s!
The grooviest hotel in Paris! In the very same street is also located the Conservatoire Municipal de Paris and the Conservatoire National was also located there for a long time. Therefore, many musical instruments makers have settled down in this street and in its surroundings, where you can find guitars, violins, double basses... A commemorative plaque even reminds us that famous music critic and eminent expert on Berlioz’s work Adolphe Boschot lived there. In the “musical” lobby, above the piles of vinyl records, the collection of sculpPhoto by Céline Demoux
Photo by Céline Demoux
PROFILE
146 HTE
January 2016
tural “Clark” ceiling lights by editor DelightFull, made of gold-coated brass, gives the trumpet, the trombone and the organ a new function and announces the score about to be played in the hotel.
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A bright neon light sculpted by artist Julie Gauthron and entitled “The Sound of the Trumpet” illuminates the lounge area. A photocall backdrop even enables guests to take a photo in front of a record cover (while wearing one of the wigs) and to post it on Facebook or Instagram, to mimic Austin Powers: “Groovy baby!”
Photo by Céline Demoux
It is also in this welcoming and vintage room — with its Jazz club feel — that a delicious sweet and salty breakfast is served every day from 7:30 to 11 am to hotel guests as well as exterior guests. The hotel also features a small patio with honeysuckle and jasmine, which provides the option of having breakfast outside on warm days or simply to enjoy a moment of relaxation in the heart of Paris. Far away from current neo-minimalism, the hotel proudly displays its glittering wallpapers, its pop-col-
Photo by Céline Demoux
Photo by Céline Demoux
PROFILE
148 HTE
Photo by Céline Demoux
ored Corian furniture (red, green, orange), its spherical lamps (a reference to Studio 54, temple of disco music in the 70’s) and all its cheeky smashing-up of colors: peacock blue-gold, fuchsia-olive green, yellow-red... The golden list of albums that have inspired the rooms is as long as the playlist of a Dj: George Clinton, Snoop Dog, Leroy Hutson, Sly Stone, James Brown, George Benson of course, but also the iconic disco band Earth Wind & Fire.
The decoration designed by Julie Gauthron is melodious: it is as charming as the colorful records you might find on a Sunday morning bargain hunt.
January 2016
Photo by Céline Demoux
Glamorous and fresh, the decoration gives in to playfulness and sensuality. All elements are texturized (velvet, vinyl...) and they arise a desire to touch everything, to caress the walls and furniture.
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Funky Suites!
Photo by Céline Demoux
In the corridors, you will admire the magnificent Coltrane lamps in the shape of a trumpet handle. My Chérie Amour, Give Me the Night, Blue Sunshine, Jungle Fever and Feeling Good; the 5 suites (30 to 35 square meters) play the tune of a period when music made everyone dance. All of them feature spherical speakers that can be connected to a smartphone via the Bluetooth of the amp set in the small desk. Depending on your mood, you may choose the hammam under the roofs with your other half (Feeling Good), or the wonderful luminous bathtub (Blue Sunshine and Give Me The Night), or the fresh and colorful tones that spark an irresistible need to move your body (Jungle Fever) or the harmony of colors going from red to black (My Chérie Amour).
Music box!
Photo by Céline Demoux
In this 32-room hotel, music can even sooth the walls. Parisian record shop owner François Mazza, a.k.a. “DJ Maz”, and Yann Gasparini, Jazz and Black music lover, have carefully picked a selection of records for the Idol Hotel, and had “Planet L” spheres, an emblem of the iconic brand Elipson, installed in the rooms, and good old turn tables in the common areas. All year round, guests will be able to attend a variety of musical events held at the hotel.
PROFILE
150 HTE
Awardwinning pattern joins Brentano’s jubilee New, 25th anniversary collection includes contract fabric Equinox
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heeling, Ill. — In honor of Brentano’s Silver Jubilee anniversary, the fall 2015 Jubilee collection delivers a signature balance of contract performance and residential flair that pushes the limits of expected design. One of the 20 new patterns, Equinox proved a showstopper at NeoCon and won an IIDA/HD Product Design award at the HD Expo this summer. An intricate tessellation of triangles accented by saturated color facets, Equinox undulates from dark to light and back to dark in a metaphor for day and night. Designed for high-performance contract applications, 54” Equinox has a strong, nylon warp with a GreenShield finish and abrasion resistance of 75,000 double rubs (Wyzenbeek, Cotton Duck). Cotton lends the construction its softness and rich coloration, while fine, post- consumer recycled polyester yarns define the pattern.
January 2016