MoOD’s success marks strong belief in the future. Heimtextil Russia unveiled the autumn season 2014 trends...
2 HTE
We hate her but she keeps coming! She has no shame, no face and no abatement at all! Nobody loves her in the world but she visits, affects, impresses and damages everywhere. She never wants to go back when she visits a place. She loves problems, lack of everything, crashes, closedowns, etc. Her name is crisis; her last name is also crisis. The year 2014 couldn’t push her back completely. 2015 is getting ready not to host her but her friends such as political conflicts and dilemmas have already settled in most parts of the world which will affect the other parts as well. The Middle Eastern conflicts, fighting and wars are climbing up. Russian-Ukrainian problems, Chinese cases, unrests in some European countries, America’s involvement in worldly disturbances and African political crisis… How could a “global improvement” take the scene among all these? All we can do at this moment is to dream or mention a “wishful thinking” for the global economy growth or survival. And we can briefly mention the Turkish case which is strong and stabile unless a new trick from envious minds hit the country. The growth rate for Turkey was revised with a little drop for the current year and inflation rate estimation was raised a little for the year end. Still it will be below the two-digit line. The economy management of the country foresees a better year for 2015. That could be my “wishful thinking and dream” to mention for traders with Turkey. Let’s all wish a better world on the eve of 2015.
Group Chairman
H.Ferruh ISIK
Publisher& Responsible Editor-in-Chief:
Mehmet SOZTUTAN on behalf of ILETISIM MAGAZIN GAZETECILIK SANAYI VE TICARET A.S. mehmet.soztutan@ihlas.com.tr
Advisory Board
Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI
Editorial Consultants
Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Inkrit BERBEE (inkrit@lobsterconcepts.nl) Milou KET (studio@milouket.com)
Trend Advisor
Canan Sonmez CANIK
Editorial Coordinator
Omer Faruk GORUN (fgorun@ihlas.net.tr)
Advertising Coordinator
Emir Omer OCAL (emir.ocal@img.com.tr)
Advertising Sales Staff
Adem SACIN (adem.sacin@img.com.tr) Nazım KARA Yılmaz OZKAN
Correspondents
Elke ARORA
Artdirector
İsmail GURBUZ (ismail.gurbuz@img.com.tr)
Artwork Consultant Design&Graphics
Tolga ÇAKMAKLI (tolga.cakmakli@img.com.tr)
Design&Graphics
Tayfun AYDIN (tayfun.aydin@img.com.tr)
Chief Accountant
Mustafa AKTAS (maktas@img.com.tr)
Subscription
İsmail OZCELIK (ismail.ozcelik@img.com.tr)
HEAD OFFICE İhlas Medya Plaza 29 Ekim Cd. 34197 Yenibosna ISTANBUL/TURKEY Tel:+90. 212 454 25 00 Pbx Fax: +90. 212 454 25 98 www.hometextile.com.tr
Mehmet SOZTUTAN (mehmet.soztutan@ihlas.com.tr)
LIAISON OFFICE: BURSA Buttim Plaza D. Blok Kat:4 No:1267 Tel: +90. 224 211 44 50-51 Fax: +90. 224 211 44 81 KONYA H. Ulusahin IS Mrkz. C. Blok Kat:6 No:603-604-605 Tel: +90. 332 238 10 71 Fax: +90 332 238 01 74
PRINTED BY Ihlas Gazetecilik A.Ş. 29 Ekim Caddesi No:23 Yenibosna/ISTANBUL Tel: 0212 454 35 06 Fax: 0212 454 34 94 www.ihlasmatbaacilik.com
October 2014
PROFILE
4 HTE
Brentano’s affinity for high-performance textiles New collection includes designer Crypton, GreenShield patterns for contract interiors
W
heeling, Ill. — Brentano’s fall collection demonstrates an affinity for beautiful, yet high-performing products. Tough new Crypton and GreenShieldfinished upholstery fabrics from the Affinity collection marry technical durability with vibrant, designer colors and patterns for commercial, healthcare and hospitality interiors. Stand-out stripe Aquarelle has the delicate, watercolor-like appearance of a contemporary ikat but with the performance of GreenShield finishing, bleach cleanability and an abrasion resistance over 50,000 double rubs (Wyzenbeek). By contrast, Mosaique’s bold geometry resonates with the sharp pairing of beautifully-colored yarns in a Crypton construction that exceeds 75,000 double rubs (Wyzenbeek). Both incredibly durable, Aquarelle and Mosaique — like
the complete Affinity collection — embrace the Brentano Design Studio’s dichotomic love of painterly forms and clean, sharp motifs. Notably, in addition to contract-level performance, Aquarelle (74% high energy-dyed, post-consumer recycled polyester and 26% solution-dyed polyester) joins the Brentano Green line of sustainable fabrics.
October 2014
Karaca Home in Dubai
NEWS
8 HTE
Karaca Home store in Dubai Alburayir Mall opened by Turkey’s Ambassador to Dubai
S
peeding up its retail expansions in export markets, a major Turkish brand of home textile Karaca Home was inaugurated in 30th September. Turkey’s ambassador in Dubai, leading names in Dubai retail industry, managers of Al Samim Group, Karaca Home chairman of the board Sami Karaca, general manager Bahadır Orsoglu, deputy general manager Erhan Inangul and export manager Aydan Oztasan participated in the event. Karaca’s business partner in Middle East Al Samim Group, distributes the products
of Karaca Home with its 500 personnel. Active in the Middle East countries successfully as a retailer, Al Samim Group is seemed an ideal partner for Karaca who is highly successful in Turkey. Including the recent store, Karaca Home products are sold in three stores of Al Samim Group in Dubai. Karaca Home has more than two thousand items in its product portfolio in the concept categories as Handmade, Ranforce, City, Saten, Vintage, Teenage, Baby and Kids, Bathroom, Solid-Knitted blanket and bed cover. Quality and aesthetic is combined in 100% cotton, bamboo, and linen products. October 2014
NEWS
14 HTE
Half year exports data published by Tetsiad
October 2014
NEWS
16 HTE
Exports of home textile exports from Turkey are up 8.7% year on year in the first half of the year reaching to 1.7 billion dollars
W
hen detailed on product categories, towel and bathrobe exports recorded and reached to 477 million dollars for the same period. Share of this category is about 29% while bed linens has 19% and curtains and upholstery fabrics have about 18 percent share. Top three export markets for Turkish home textile products are Germany, Russia and the USA. The following list shows export markets and values of exports between Jan. to Jun 2014 period (million dollars):
Turkey’s top home textile exports Germany
286.2
Russian Federation
157.1
USA
111.8
90.9 France UK
85.3
Holland
82.7
79.3 Italy Ukraine
67.3
Poland
48.1
35.5 Iran October 2014
NEWS
18 HTE TETSIAD President Yasar Kucukcalik
Yasar Kucukcalik, President of Tetsiad, Turkish Home Textile Industrialists’ Association, said, “Turkish home textile industry has a foreign trade volume of 1.896 billion dollars in Jan-June 2014 period; 1.675 billion dollars of exports and 220 billion dollars of imports. Thus it has a surplus of 1,454 billion dollars in the home textile products trade. Last year the home textile industry expanded 8.7 % in the same period. We, as Tetsiad, are carrying our efforts with an aim to increase it more, will all member companies by participating fairs abroad and international events. We aimed to build a Turkish Made brand in the word having a novel and contemporary view to our businesses. Our year end forecast for home textile industry is about 3.8 billion dollars.”
October 2014
Ormeteks active in 26countries
PROFILE
28 HTE
The company offers healthy, natural and chick fabrics made of cotton, linen and polyester by various producers.
October 2014
29
O
ffering fabrics for curtains and upholstery, Ormeteks Company is active in trade in 26 countries. Having an experienced team and organization in home textile business, the company sells healthy, natural and chick fabrics made of cotton, linen and polyester by various producers. Products are delivered from the 15,000 sqms warehouse of the company in Umraniye, Istanbul. The company tries to expand its both product varieties and customer base by participating in fairs held in abroad and by watching the trends closely. It renews its product portfolio that is offered to its customers on sample cards, at every opportunity. Attaching great importance on customer satisfaction Ormeteks has established a respectful brand image both in domestic and international markets.
PROFILE
30 HTE
Noël’s new stunning collection T
"Jaipur" Embroidered Felt Cushion Colors: Emerald green with same tone embroidery & violet with red embroidery
ruthful to its tradition of exclusivity and quality, Noël’s new homeware collection has been embellished with fine and elegant embroidered motifs inspired by wildlife and rural scenes. Emphasizing summery colors, this new range of towels, bed & table linen brings a touch of elegance and refinement to any homely interior.
Size: 40x40 cm
“Jaipur” Embroidered Bath Towels Colors: Fuchsia with turquoise / White with fuchsia / White with turquoise Assortment: Guest towel, Hand towel, Bath towel & Bath mat
“Alizée” Embroidered Beach Towels Colors: Sand embroidered in blue or in turquoise Size: 100x150 cm
"Hirondelles" Embroidered Bath Towels
“Via Appia” Embroidered Bed Linen Set + “Dolce Vita” Plaid
Colors of embroidery: silver & turquoise, silver & pink, silver & blue
Cotton percale bed sheets set (180x320 cm). Cotton percale cushion (30x40cm). Cashmere Plaid (145x180 cm).
Assortment: Guest towel, Hand towel, Bath towel & Bath mat
“Via Appia” Cotton Percale Embroidered Cushions Colors of embroidery: beige, blue, green, & red. Available in two sizes: 20x30 cm & 30x40cm
October 2014
31 “Via Appia” Embroidered Bath Towels Colors of embroidery: blue, gray, and beige. Assortment: Guest towel, Hand towel, Bath towel & Bath mat. “Quadrille” Embroidered Bed Linen Set & Lavender Ball Colors of embroidery: aqua & turquoise, orange & yellow, and purple & violet Assortment: Guest towel, Hand towel, Bath towel & Bath mat
“Carrés Magiques” Embroidered Bath Towels Colors of embroidery: aqua & turquoise, orange & yellow, and purple & violet Assortment: Guest towel, Hand towel, Bath towel & Bath mat
“Giraffe” Felt Cushion Colors: Yellow Size: 40x40 cm
“Jungle” Embroidered Bath Towels Colors: Ivory embroidered in brown or gray / Taupe embroidered in red & black Assortment: Guest towel, Hand towel, Bath towel & Bath mat
“Safari” Hand Embroidered Cocktail Napkins
“Ambassade” Embroidered Place Mats and Napkins
6 different animal motifs: giraffe, zebra, antelope, tiger, lion & panther
Place mates embroidered with seven “bourdons” whilst the napkin with one.
Size: 16x24 cm
Colors: Celadon green & Blue Napkin size: 45x45 cm
PROFILE
32 HTE
NOËL: Unique expertise Since 1883 Noël has offered home linen embellished with fine and elegant embroidery. For these unique products, Noël uses traditional embroidering techniques:
Hand embroidery: Hand-embroidered tablecloths are the iconic symbols of the Noël collections. They are decorated with Noël’s famous motifs and are a perfect illustration of the painstaking work involved in the art of embroidery. This technique requires meticulous preparation. The original motifs, drawn on finely perforated tracing paper, are stenciled onto the linen, cotton or organdie, and then embroidered by experts. This is true Haute Couture work.
The embroidery loom: This technique allows for a large number of identical motifs to be embroidered mechanically. The lengthy preparation is done by hand and requires great skill.
Hand-guided embroidery: A combination of handwork and machine, “hand-guided” embroidery allows greater scope in the composition and greater sophistication in the execution of the design. The needle of the embroidery machine is guided by the expert hand of a seamstress.
Established in 1883 by Madame Noël, the eponymous company first specialized in antique lace. It was not until 1910 that her son, Edouard-Louis Noël, made embroidery the company’s trademark. In collaboration with his wife, Jeanne Boulet, he developed what would become the “Noël style.” In the 1920s, the company moved to rue La Boétie and became renowned for the quality of its products. Noël’s sophisticated tablecloths were used at chic and prestigious dinners held at venues such as the Elysée and Versailles and receptions organized by Helena Rubinstein and Mrs. Ford in New York. Noël forged a worldwide reputation for itself and embroidered the cradle linen for Prince Charles of England. In 1992, Adeline Dieudonné acquired Noël and managed to breathe new life into the company while preserving the tradition of exclusivity and quality that made it such a cherished brand. Artists and designers are regularly asked to create new motifs that reflect the Noel style. Annabelle d’Huart and, more recently, Florine Asch and Alice Cozon, have all collaborated with the company.
October 2014
Noël prides itself on satisfying its clientele, whose demands require the company’s expertise. Noël offers exclusive and personalized services to meet its customers’ expectations: customizing designs, creating exclusive motifs, completing or matching up an heirloom, making accessories and providing a linen care service.
33
Noël is the only company that offers embroidery lovers, whether beginners or masters, ready-to-embroider patterns called “pounced” designs.
An archive of 13,000 designs In 1910, Madame Noël introduced embroidery to go along with lace for the ornamentation of table linen. Today, the archives contain 13,000 designs and thousands of tracings carefully preserved since 1883, making an infinite number of compositions possible. Fruits, flowers and leaves, wildlife scenes, the ocean life, geometric motifs inspired by art deco or more contemporary styles, etc. This fantastic range of offerings appeals to a loyal and demanding clientele. This incredible heritage is preserved, restored and regularly updated. Noël is always creating new designs to decorate table linen, bed linen, towels, T-shirts and accessories.
Today, Adeline Dieudonné presents the “Monte Cristo” and “Pop Art” collections. These display graphic patterns in bright colors, enhanced by a contemporary touch.
A showcase in the heart of Paris’ 16th arrondissement Located at Place d’Iena in Paris, the boutique, the one and only showcase of Noël’s embroidered home linen collections, is the ambassador for a name which, in the world of luxury, is synonymous with the finest embroidery and elegance for the home. SOURCE: www.noel-paris.com
NEWS
38 HTE
MUSIAD’S textile and leather summit held
Orakcioglu: “We export more apparel and textile products than total exports of Greece October 2014
39
Musiad organized a summit for textile and leather industries in Izmir where Suleyman Orackcioglu of Orka group, fashion designer Arzu Kaprol and Prof. Dr. Ziynet Ondogan of Ege University Engineering Faculty participated with their presentations.
I
n his opening speech Musiad Izmir branch chairman Umit Ulku said, “Textile sector is one of the major industries in national development. It is the first industry that industrialization has begun. Textile industries in Turkey have a 22.6% share in total exports and employ about two million.” He also expressed his happiness about his observations during his visits in foreign countries where Turkish brands have been regarded as high quality. Ahmet Yazici, chairman of textile and leather industries group of Musiad told about the objectives of Musiad as supporting and helping to find solutions to problems of member companies in their efforts to expand their business. He said, “We have been organizing several summits in related
cities annually. This time we are in Izmir, a leading city in the production of fancy apparels, value added textile products, leader in the production of wedding gowns in the region, having about 1200 companies in the sector, the pearl of Aegean.” In the panel held in the summit, the first speaker was world famous fashion designer Arzu Kaprol she said, “Believing the importance of this summit, I came here immediately from Paris Fashion Fair. The story began with having right products. Demand for design has been increased enormously during the last 15 to 20 years. Many of us have become world class brands, designers and producers. It seemed that it will keep going further. Design is to develop a complete concept. In line with trends in fashion field, we have to develop sustainable design chains. Design process is not
NEWS
40 HTE
only confined to products itself, it also covers other stages of marketing chain, including development of concept and design, production of end product, its exhibition in retail shops.” Ziynet Ondogan, Prof. of Aegean University, Textile department, told about sustainable quality. She said, “First target market has to be determined, collections should be developed and prepared, production process must be planned, production processes should be supported by suitable quality management methods.” Last speaker in the event was Suleyman Orakoglu, Orka group chairman. He summarized the developments in the industry since 2001, and said that, the industry has surpassed total exports of Greece with its textile and apparel exports.
talk about these two fields as one integrated industry. It covers all aspects including design, production and marketing. On every phase we have had great companies, brands and players.
He said, “By now we have been talking about the greatness of our data about production, sales, employment ind growth. During that period, textiles and apparel industries have always been at top. Now we began to
In 2001 Turkey’s total exports was about 24 billion dollars. This year textile and apparel industries will export about 28-29 billion dollars worth of products, 9-9.5 billion dollars of it belongs to textile, 19-19.5 billion dollars of it belongs to apparel industry.”
October 2014
41
Demor opens export curtain in China Demor, an aggressive brand in the drapery industry, participated in Intertextile Shangai Fair with its striking products.
W
orld famous Intertextile Shangai Fair, hosted many exporters of the world one more in the largest market of the world. The fair is highly important for the companies in draperies business. Demor exhibited 400 different products, of them 150 were especially designed for the fair, in the fair. The stand has attracted both interest and visitors by its trendy, thematic, printed, modern line made of special fabrics and materials. Bright, thin and draper models were reflecting the trends. Other models made of embroidered materials that have colorful and intensive motifs were highly attractive. Lila, turquoise, bronze colors and floral and wood patterns were interesting also with their practicality and price labels. Demor products got high scores from industry professionals for its 2014-2015 fall and winter collections.
NEWS
42 HTE
Home textile industry in Turkey worth $13.5 billion T
ETSIAD, Turkish Home Textile Industrialists’ and Businessmen’s Association, informed that production value of Turkish home textile industry increased %80 during the last five years and reached to 13.5 million dollars, $8 bn. in domestic and $5.5 bn. in exports.
Turkish companies began to compete with their value of products not on price. Tetsiad, supports companies to empower them in their competition with their global rivals in activities and events held in both domestic and international markets. As a result of growing number of new families established, 600 thousand annually, the volume of market, about 20 million household, grows %15 annually. The traditional dowry preparation culture, and the developments in both health and tourism industries are shown as the main causes of the growth.
Domestic market growing fast Yasar Kucukcalik President of TETSIAD
On the issue, Yasar Kucukcalik, chairman of Tetsiad, said, “Domestic market is important, however, there is a great potential for exports. Middle classes in Turkey are both expanding and increasing their buying power. They are demanding more and better products in home textile fields, as well. They are both value and quality centered buyers rather than being focused on prices. In line with growing demand, number of producers have also been increased by %23 and their productions by % 77 during the last five years.”
Turkey ranks fourth in world in home textiles TETSIAD, Turkish Home Textile Industrialists’ and Businessmen’s Association, informed that Turkish home textile exports ranked fourth in the world with its 3.6 percent share and 3.3 billion dollars of sales. October 2014
43
Data on home textiles exports proves the success of the industry. The stationary period of world trade that started in 2008 is ended and the industry reached its earlier volume for sales in 2012. The sales keep the rising trend by the end of 2012. World home textile industries have increased its total exports up to 91.3 billion dollars, 7 percent increase, at the end of year 2013. It was 85.3 billion dollars in 2012. Exports of Turkish producers in home textiles have a share of 3.6 percent in world exports and totaled to 3.3 billion dollars. Being a powerful competitor in world home textile markets Turkish home textile products are sold in hundreds of export markets with their proven qualities. Turkey is no longer competes in global markets on prices, instead it plays on quality and value. China has the largest share in home textile exports in the world and is followed by India, Pakistan, Turkey, South Korea, Germany, Taiwan, Italy, USA, Belgium, Japan and France, respectively.
NEWS
44 HTE
Target for 2023, 10 bn Yasar Kucukcalik, President of TETSIAD said, “In 2013, Turkey has managed to keep its fourth rank in world home textile products exports as it was in 2012. Our share in world exports is 3.6 percent and our exports are 3.3 billion dollars. Additionally, when the coffer trade with our neighbors is added, the share of Turkey goes up to 6 percent. “Being one of the most important player in world home textile industries Turkey competes in global markets not with its prices instead with its quality and value added. During the last half decade, the industry has changed its product composition by quitting common products and adding higher value innovative products produced with qualified staff, knowledge and technology. The average cost of general exports is about 1.5 dollar per kilogram. However, the home textile industry’s has 10.5 dollar per kg. average price for exports. We, as the association, keep our efforts to support exports and exporters in world markets. Our target for this year is 3.8 billion dollars and 10 billion dollars of exports for the year 2023, the centennial of Turkish Republic. October 2014
EVENTS
46 HTE
nd 2
FESPA Eurasia to host textile printing professionals in Istanbul S
ome sources clime textile printing technique was first attempted by Indians and Chinese. On the other hand, some fabric pieces which colored by different techniques than dying founded in Egyptian pyramids and tombs. It shows that the first example of textile printing tried also at Mesopotamia. Textile printing has been in existence for a long time, and these days are achievable through various techniques, among them screen printing and digital textile printing. Since digital textile printing came onto the market in the late 1980’sits quality, application uses and popularity have increasingly grown across the years to a position where textile printing is now more reachable for print solution providers and one of the key growth markets across the world within the wide format print sector. One of the most obvious applications for textile printing is in the fashion industry, which is vastly recognized by the Turkish market as one of the
October 2014
47
European and World leading producers of apparel. Textile and ready-wear industry provides 1/5 of the country’s total export revenues and with around 2 million people, the industry has become the second largest recruitment after agriculture. The textile sector is in very important point at the country’s economy, so textile printing sector also has been developed and still keep going. Professional of textile printing sector, develops correspondingly textile which is one of the most important export item of the country and affecting millions of people, works with their full strength to catch evolving technology. According to FESPA World Wide Survey 4 in 2013 among the printers, 81.3% of the respondents points the textile printing which they expect to grow most. Textiles currently take the second place with 32% (right after decals 34%) of the printers business. It is a growth market. In fact, we can easily observe how textile sector has grown by looking at our daily lives. Aside our clothes increase in various color and different printing each year, we can see its applications in the interior décor market with boldly patterned sofas, interesting carpet designs, luxurious curtains and a host of other soft furnishings, all adding joy and color to our personal lives and homes. Of course these uses of textile print are not confined to homes but the corporate world around us. For example hotels across the world have embraced to use of printing, both textile and otherwise, to create uniquely styled rooms within a hotel or used as a simple way to update the look of accommodation with a smaller investment than a full refurbishment.
EVENTS
48 HTE
We are also seeing how textile print can serve as a more functional media substrate for certain applications and products– take a window display in a retail outlet or a theatre backdrop– what once may have been printed on cardboard, or even vinyl applied to a rigid substrate, can be more effective and efficient on printed on textile by offering various advantages: 1) Costs – while textile may be slightly more expensive to produce, for items that require high shipment costs, textile produces a great alternative as it is lighter, smaller and easier to transport, folding into neat packages to save on logistical costs; 2) Multi-use – textile lends itself to be used again and again, while still looking fresh and perfect in comparison to rigid media; 3) Environmentally friendly – digital printed textile is argued to be use less water, power and produce less chemical waste, and of course the material can be recycled; And for printers, getting into the textile printing market can offer great financial benefits – not only are profit margins on textile printing at a premium, but venturing into the sector can open a print service provider to a different client base who also seek printed media. Many local and international companies in textile sector has already taken their places at FESPA Eurasia 2014 which will be held in second time in İstanbul at 04th -7th of December. This year the area for the textile sector is 50% larger than the last year’s exhibition. It shows that textile business in the printing sector has become more important. On the contrary the other textile exhibition, the visitors can see all the textile printers in a compact place. FESPA Eurasia will host textile professionals from Middle East, Uzbekistan and the other countries in the region as well as Turkey.
October 2014
EVENTS
54 HTE
Private Apartment: Milan’s CityLife complex project E
xciting, fluid, functional. This is the language that distinguishes MARCO PIVA’s architectural creations, product design and interior design.. The effort in material research and technology, the value of differentiation, the design innovation, lead the establishment of Studiodada Associates, whose production becomes one of the most representative of the period of Radical Design. In the ‘80s opens Studio Marco Piva, whose work ranges from large projects to architectural interior design, to industrial design. In the center of the historic “Fiera Milano” district, overlooking the new public park, there is the apartment for which Marco Piva has been assigned of designing the interior design (internal architecture, lighting-design and furniture).
Client’s requirements / Concept: The apartment is developed according to specific housing needs of the client, established in the first design phase. The request stated that there should be two main bedrooms, plus one for the maid and a studio, that could be used also as a guest room.
Marco Piva, a traveller and a designer, an innovator who is educated in rational approaches, studies and produces design solutions which are pervaded by stylistic freedom and compositional sobriety. Marco Piva Atelier Design designs for many prestigious companies in Italy and abroad.
Each bedroom had to be served by a private bathroom. To meet the customers’ passion for cooking and music, the project also had to reserve two important and technologically advanced spaces for cultivate these passions.
October 2014
55
Entrance corridor
The objective was to achieve a sophisticated elegance for any environment, which are simple and functional, but at the same time rich in details that emphasize the exclusivity and sophistication of the overall project. A careful chromatic research was made, selecting contemporary but not invasive colors: a trend-color range that doesn’t go out of fashion with the passage of time. For the furniture choice, the request was for an absolutely contemporary sign, as in Studio Marco Piva DNA, to be achieved by selecting the best of Italian production, both from the point of view of the quality of the products that of their functionality within the home context. From the very beginning has been given an indication that antique furniture belonging to the family, such as art pieces, paintings and Persian carpets would be brought within the new home. So there was, both from the chromatic than furniture’s point of view, a careful research focused on the dualism old / contemporary, to integrate the historic pieces with the contemporary ones in a fluid and natural way.
Project development / Spaces: Marco Piva, along with his team, has revised the layout of the space according to the needs of the customer. The entrance, featuring a custom-made backlit plasterboard wall, leads to the large living area. Designed by Marco Piva, the plasterboard has been studied as opposed to the window, an artificial backlit in contrast with a natural light source. The contrast is also visible in the decision to give a horizontal cut at the wall, which gives more visual impact to the verticality of the fixtures and plants. The living area, very spacious and with access to both terraces, is designed to receive guests or relaxing with the family. An important element are the two hanging lamps, characterized by a descent of blown glass spheres in which is positioned the light source. The oval one incorporates the oval table in the dining room, and a circular one is instead placed upon the conversation area. The library, very long, has a geometric pattern reminiscent of Mondrian, obtained with a set of closed and open parts that create harmonious contrast between empty and filled space.
EVENTS
56 HTE
Inside there were placed decorative lamps, in antithesis with the rigor of the library. For the central table, it was decided a rust lacquered polyester color in contrast with chairs that have a light-tone decorated fabric. Even the upholstery was played with neutral and contemporary colors, a comfortable seating that call in tissue textures and designs borrowed from the world of fashion. For the curtains, it was necessary to have an element that softens the light and the very strong architecture that characterizes the entire complex. For this reason the choice was for a simple white veil that can be opened in all directions as needed.
Kitchen
In the living area there is also one of the main project’s design characteristic: at the junction of the second conversation area, just behind the second sofa, there is a sliding door, which you don’t see tracks or anything about it while it is open. This door divides the space when necessary, creating the space reserved for listening to music or watching television. The sliding partition, a reflex glass door, is partially transparent and partially reflective, creating a visual game while it is closed. From the main living area there is the access to a large utility / laundry room, a space strongly desired linked to the need to have an extremely clean and functional, sterile and technologically advanced products and systems for cleaning the house and a wardrobe where to store clothes. Here there isn’t a decoration lighting, just a technical deep-studied one, purely functional.
External Terrace
From the laundry area we access to the kitchen and to the maid’s bedroom and bathroom. The kitchen had a key role in the design, both from a dimensional point of view that from the one of the devices that were chosen for the furniture, which come from the world of food and catering industry, bringing in the home the most sophisticated innovations. For example, the presence of uncommon appliances, such as blast chillers, a steam oven in addition to the classic one and the microwave, a wine cellar, a fridge / freezer with a very large double door, a double sink, a very large stove. So many little touches that enhance the family’s pleasure of good eating... The kitchen floor is done with dark stone, while the back is made of steel; that is also the coating of all appliances. Single bedroom: the door entrance acts as a divider between the study area, consisting of a large corner desk, and the sleeping one, with a bed and a bookcase. Master bedroom: there are two walk in closets, one for man and the other one for the woman. The woman ward-
October 2014 External Terrace
57
Living Room
robe has been placed before the bathroom, because we liked to imagine that the woman could close it and have a space totally reserved for herself, a space dedicated both for the makeup and the dressing. The headboard, designed by Marco Piva, provides a soft leather pad for the part that includes the bed, while is stiff and lacquered the one that incorporates the theme of the tables and brings the reading light. For the two drawers, one for the woman and one for the man, we played on the contrast between the glossy lacquered opening and matt lacquered structure, which creates a pattern of memory of certain Japanese decorations, a culture loved by our customers.
Bathroom single room With no window, this bathroom is characterized by a large walk-in shower that goes from wall to wall with a groove in the bottom of the ceiling light, designed to give light to the same and greater depth to the bathroom. It has been given great importance to the taps for which there is a significant overhead for the various solutions of water use. The wall cladding plays on a type of tile that creates a play tone-ontone glossy / matte herringbone, with which the light creates a vibration with almost wavelike motion.
Utility Laundry Room
EVENTS
58 HTE
Master Bedroom
Single Bedroom
Master Bathroom
Bathroom Double Room In this bathroom the request involved a solution that is both whirlpool tub than shower. The choice was, having a very “invasive� architecture, to further emphasize the performance of the window, select a bath with a shape that makes even more evident the formal contrast. A long sink, designed with a dynamic and original stretch, replaced two individuals one, making the space more efficiently, while maintaining the use of two taps. For the entire length of the cabinet, there is a large backlit mirror.
Bathroom Studio / guests / courtesy Even in this bathroom there is a shower that occupies the entire space wall to wall, with an important architectural element that actually makes it a double shower. The architectural element (structural) has been revised and the internal pillar was coated, creating a unique environment. For the furniture we have chosen to use wood material.
The terraces The terraces play a very important role in the project, as there is a big exterior space, divided into two large terraces plus a service’s veranda. The terrace that overlooks the main living room has a square base, while the second, rectangular, starts from the living room and goes until the room.
Studio Bathroom
For the main terrace, designed to be used as a conversation area, we have imagined that the column that interrupts the terrace (a structural one) will be completely green-covered, so we decided to put there a climbing jasmine. The idea is that it will become a vertical green.
October 2014
Single Bathroom
Moreover, decorative lights were placed on the trees inside the vessels. For the second terrace, it was decided to work on a dining area in the front of the living-room, while in the front-bedroom, we used a plant near the pillar so as to make the area a little more intimate and private. Together with two lounge chairs and a coffee table, it was placed an old family’s dresser chamber, on which it was made a ​​ special treatment in order to stay outdoors. Here, too, it was decided to decorate the green using decorative lamps to complement the architectural lighting of the ceiling.
HOME AUTOMATION TECHNOLOGY AND SOUND From the technological point of view all the CityLife units are equipped with cutting-edge technologies and the most modern automation systems, with the important role of improving and simplifying the quality of life. The main domestic functions can be controlled using an integrated system that governs the switching on and off and control even remotely the home. In addition to that supplied, Studio Marco Piva has made an additional operation, developed in conjunction with B Ticino. From the acoustic point of view, it was important to set up a Home Theatre system to offer in the TV area the feeling of being immersed in the middle of the event. Moreover, it has also set up a wireless system to offer the possibility of following the favorite music/Tv program in every room, including bathrooms, with high sound quality. All parts related to the sound system were perfectly hidden inside containers / walls, and are not visible.
59
EVENTS
60 HTE
ID CARD OF THE PROJECT Client: Private Location: Milan CityLife complex, lot Zaha Hadid Type of work: Interior Design, Lighting, Furniture Project Duration: 2010-2014 Area: 230 sqm internal, 80 sqm terraces
Doors (specifications): Lualdi_mod.LCD62, opaque white lacquer Window (existing architecture): Permasteelisa
Decorative Light: Artemide_mod.Talo Artemide_Mod.Nur Bathroom furniture: Falper_coll. Shape mirror with custom frame cristalplant Tile coating (specifications) Gres: Granite Fiandre_ coll.Geostyle Platinum Wave Texture 1, 30x60 cm, White Platinum Floors (specifications) Gres Casamood_coll. Neutra, 60x60 cm, Silver Natural Plumbing Hangrohe_coll. Metris Sanitation: Wells Ginori_mod.Easy 02
SOGGIORNO
MASTER BEDROOM:
LIVING ROOM
Sliding walls closet: Rimadesio_Graphis Frost Reflex Plus in color Drawers week: 808 Molteni_serie Decorative lamps: Flos_mod. sheet for lamps parete_ KTribe suspension Lamp architectural Iguzzini_mod. i24 Walk-in Closet: Rimadesio sliding walls. Bed: Simmons Bathroom master bedroom : Bath, Teuco_mod. 385 TOP combined with hydro hydrosilence Washbasin: Falper_ mod Shape Evo_specchio polished flush with retroillumianzione Decorative light; Artemide_mod.Talo Flos_mod. Smithfield Tile coating (specifications) China: Sweet Home casa _20x60 cm, Polished Cashmere Floors (specifications) Gres Casalgrande Padana_ Pietre Native, 30x60 cm, Black Chalkboard Natural Plumbing: And Hangrohe_mod.Focus Sanitation: Wells Ginori_mod. Easy 02 Bathroom Studio: Walk-in Shower: Antonio Lupi Bathroom furniture: Falper
LIST OF SUPPLIERS
Flooring: Plank Giordano_mod.Cabreuva Corner sofa: Minotti_mod.Powell Pouffe: Minotti_mod.Davis Table: Minotti_mod.Sullivan Swivel armchairs: Minotti_mod.Martin Chairs: Minotti_mod. Owen Oval table: Minotti _mod. Claydon length 2.80 Rug central Minotti_mod. Dibbets Rainbow Forest Pendant: Reflex_mod.Bulles Floor lamp: Flos_mod. Ktribe Lamps in a library: Flos_mod. Miniteca Library, Molteni_mod. 505 Sofa TV Zone: Minotti_mod.Sherman Mobile TV: Pass model Suspension lamp Zone TV: Flos_mod. Ktribe S Wall lights: Artemide_mod.Mesmery Sliding partition: Rimadesio_mod.Graphis black glass SLR Mobile TV: Minotti_mod.Pass
KITCHEN Floors: from the tender, Gres Marazzi_coll.Soho, col. Grey Kitchen: Dada_Mod.Trim Table and chairs: Calligaris_sedia mod.Folding Steel Net Pendant Lamp: Flos_mod. Sky Garden Appliances: Sholtes, Fhiaba, Plasters, Siemens
SINGLE ROOM Bed: Simmons Bookseller: Molteni_mod. 505 Single bedroom bathroom :: Walk-in Shower: Antonio Lupi_mod On-Off
TERRACES Flooring (specifications) Floor drain made of teak wood slats essence rests on adjustable feet Outdoor furniture: Varaschin (mod.Cora sofas, coffee table mod.Altea, mod.Victor dining table and chairs, armchairs and coffee table in front room mod.Summerset) Vases: Botanic Decorative lights: Flos_mod.My Day
October 2014
EVENTS
64 HTE
MoOD’s success marks strong belief in the future
Trends were set, exhibitors were satisfied, visitors were pleased‌ What else?
October 2014
65
23 Turkish exhibitors participated in this important European show.
M
oOD fair of Brussels once again scored high in the field of quality and that in this way, it offered a solid basis for the future. One cannot conclude otherwise than that MoOD gained in aura and charm, which is the result of a move towards new halls, in combination with its new look & feel.
Looking back, MoOD can be subdivided into three main issues: First of all, it was very successful transformation towards new spaces. For the first time, MoOD took place in a new trade show concept in Brussels Expo’s Hall 5, the Patio and Hall 8. This was a very successful transformation, as visitors felt welcomer than ever. MoOD’s transformation was based on a different placement of exhibitors and product groups on the one hand and on the offering of new and inspiring projects on the other. Secondly, the exhibitors made the difference: A trade show scores thanks to the quality of its exhibitors. It was clear that the exhibitors at MoOD gave the new concept their full support, which could be seen all around, with lots of renewed booths and an extensive range of new collections. In all of these it was not only about quantity, but mainly also about a striking high quality of the creations. Thirdly, it was better than expected: Three days of MoOD demonstrated the show did a lot better than was expected. This was the overall spirit of the exhibitors we talked to at the end of the show. MoOD already looks to the future, as the dates for MoOD 2015 have been set: 8, 9 and 10 September 2015 when the exhibitors we be hosted in Hall 5, the Patio and Hall 8 of Brussels Expo as was this year.
MoOD’s new identity wins favor
Patrick Geysels, General Manager of MoOD, “It is already clear to MoOD, the most exciting developments happen at the nexus of contrast. We hope we have succeeded in this.”
How did visitors rate this year’s MoOD? “Satisfied” to “very satisfied” was how 80% of the visitors to MoOD rated their visit, according to an article published by Furniture News Magazine. On the one hand, they appreciated the high quality and international diversity of the exhibitors there, and on the other, they enjoyed new projects like the “Inspiration Zone”, “Walk of Fame” and “Innovation platform”. The lion’s share of surveyed visitors intend to attend the trade show again in 2015.
EVENTS
66 HTE
A closer look at the profile of the MoOD visitor 1. MoOD visitors tend to be general managers and professionals in the fields of design and styling. Commercial reps often visit MoOD, representing companies active as editeurs, wholesalers, retail agents, import/export companies, furniture manufacturers, in design, interior decoration and product development. 2. Upholstery fabrics remain the dominant focus. No less than 76% of visitors attend for this precise product group. Window decoration accounts for 50% of intended purchasing and 35% of visitors indicate that they come to the show specifically for wall coverings. The product range at MoOD reflects that exact ratio, and so it aligns perfectly with the visitors’ expectations and requirements. 3. Fifty per cent of MoOD visitors is also interested in the offerings at Indigo; 25% will certainly also check out MoOD Yarns. Both figures show that both Indigo and MoOD Yarns generate significant added value for visitors. 4. New trends and contract qualities are at the very top of visitors’ wish lists. The various projects and the product ranges of exhibitors satisfy this wish.
October 2014
67
MoOD scores when it comes to quality The results of the exhibitor survey provided overall confirmation of what visitors already had to say. First and foremost, the new Look & Feel of MoOD was warmly received by 75% of the companies present. The participating companies also emphasized that MoOD 2014 achieved high sites particularly when it comes to quality. Exhibitors indicated that they were satisfied to very satisfied with the level of quality of their fellow exhibitors. High-quality, useful contacts translated into orders actually placed that exceeded the numbers for MoOD 2013. Finally, we can say that the new identity of MoOD leads to a feeling of general satisfaction among exhibitors and confidence in the 2015 edition.
EVENTS
68 HTE
The exhibitors have a positive outlook towards the future All in all, most participating companies have a positive outlook on the future. No fewer than 80% stated that they expect an increase in volume and/or turnover for their companies in the next three years. It is also striking that some 65% say that the contract market may well account for a larger share of their turnover than it does today in the medium term. As for new technologies (such as digital printing), 50% is convinced that its product range will change fundamentally in the next three years as a result of new technologies. If we look at the focus on geographic markets, the jury is unanimous: MoOD exhibitors will continue to concentrate primarily on the European market over the next three years as well. Colors and expressive patterns are popping up more and more in window decoration. The use of basic colors in combination with graphic patterns is one example of a striking statement. We are also seeing more “inbetweens” than we were a few years ago. This refers to the type of fabric that can be used for different applications. We are thinking of pillows, window coverings, all types of accessories, and sometimes even upholstery. Technicity is also playing a big role in window decorating. Special weaves are scratching the itch for playful effects, like having the daylight generate a pattern in the fabric as it streams in, and then suddenly disappear when it grows dark at night. Window coverings are where the creative and technological innovations can be found, more so than in other fabrics. One of the most innovative was a modern-looking lace with noise-insulating properties normally expected only from heavy curtains. Noise insulation was achieved by making micro-perforations in the thread combined with specials weaves in the fabric. One thing is certain: aesthetic, technicity and willingness to experiment at the loom have resulted in a cutting-edge, tremendously high-caliber range at MoOD.
Trends at MoOD: aesthetics, technicity and the willingness to experiment One of the most striking autumn trends at MoOD is the wide-ranging use of color for upholstery fabrics and window coverings. While upholstery fabrics tend towards discrete, neutral colors, window coverings are trending in the opposite direction: windows have colorful stories to tell this year. A second trend is the focus on technicity: gorgeous, creative weaves and effects that all owe their existence to refined knowledge of the loom’s possibilities. Another noticeable pattern is that contract-quality fabrics, such as October 2014
69
those with a high Martindale rating, are finding their way to the residential market. The superior softness of the textile fabrics has a lot to do with this.
MoOD 2014 where the future meets tradition Mr. Patrick Geysels, general manager of MoOD, gave all details about the show on the first day of MoOD: “When MoOD (formerly Decosit) was founded in 1979, the future was so challenging that little attention was left for tradition. Tradition, however, has seen a robust comeback for some years now. We see this in many creations that hark back to traditional techniques, crafts or designs. Interest in the future is still very great, on the other hand, if not even greater than before. The part of technology in our industry for example is growing especially quickly. In addition, it seems that companies that manage to link tradition and technology perform better than their counterparts who don’t.
How is this manifested at MoOD? Tradition “Tradition is visible at MoOD in the languid, exclusive productions by exhibitors who reach back for traditional techniques or designs. For example, there is a noticeable trend towards handicrafts, sometimes combined with advanced technological production processes. Hand-woven or hand-embroidered details are popping up in more and more collections and lace, or illustrations of lace, abound. Paisley designs are also regularly resurfacing, in addition to many traditional illustrations from diverse cultures. An old tradition is seeing a resurgence even in the materials, specifically by selecting the highest quality with care and carefully processing them with attention to durability. “Tradition is the central theme at the trend forum too, more specifically in the theme of DamNation. This lays bare a trend in which brands and companies return to their original values and their history.
EVENTS
70 HTE
DamNation spurs companies on to opt for colour pallets with historical value. “The trade show figures also show an unsolicited view of where the tradition of MoOD is pointing. Upholstery remains the most strongly represented product range. The companies that are specialised in upholstery are primarily grouped together in the front of Hall 5. They gradually shift to the second strongest group, window coverings, and, in the Patio, the specialists in wall coverings are grouped. Here, too, tradition continues to play a role for MoOD, because at MoOD it is primarily about textile wall coverings. In Hall 8, finally, “Touch of Class” features the exhibitors with a pronounced focus on the high-end market. Tradition is ubiquitous here. Not only in the use of materials, but certainly also in the designs. “Designs are also in ample supply at our sister fair Indigo, where 103 designers are presenting their newest work to the public.
Future “MoOD supports the future of the industry like no other and so it emphasises technology. The innovation platform in the Patio again offers a strong selection of innovative samples. Some are prototypes, others are already being produced and can be used immediately in interiors. The samples were selected in cooperation with cutting-edge partners. The possibility to interact with the companies that have submitted the samples is new. A large portion of these companies are not physically present at MoOD, after all, but now guests can contact them at the fair and ask questions or even place orders. This makes a sort of digital mini-trade show at MoOD. “The contract market is also sharply focused on the future, due in large part to the fact that the demand for new functionalities in textiles has increased dramatically in recent years. “It is no longer sufficient for a contract fabric to just be fire-proof,” we heard from Engelbert Stieger.
October 2014
71
tisation of production is also unavoidable to the high-end companies, by the way. They are also discovering and exploring the boundless possibilities.
MoOD is the ‘plaque tournante’ “First and foremost because MoOD is filling the stately historic halls of the expo with a ‘nouveau aménagement’ and presenting products for the future here, but also of course because MoOD again has some 160 high-quality exhibitors to present to visitors in a clear and structured trade show plan.
“Contract fabrics also have to be dirt-repellent as well. UV-resistant, sun-blocking, energy-saving and increasingly noise-insulated.” Such contract quality is being employed increasingly in residential environments. In other words, the boundaries are becoming blurred. MoOD is convinced that textiles can offer solutions in widely diverse domains and that there is great potential to be exploited in the future. “The cooperation with Trevira CS, who is attending with 6 gold and silver members, only serves to underscore this. “For the first time, you will also find a Contract Experts Sample bank near the innovation platform where visitors can browse through the samples submitted for the contract market. They give a reliable picture of the range. “When we talk about the future, we have to talk about yarns, where many innovations are finding their ways to the weaving mill. The exhibitors of MoOD yarns are eager to talk to visitors.
Digital printing, it is ubiquitous! “With new technologies and rapid advances in printing technology, the possibilities are being expanded even farther. “The only limit is imagination” is a statement by Athenea, one of the exhibitors who has embraced the digital production process. MoOD views the emergence of the technology as a new challenge and accordingly is presenting the Digital Village to the public. The ‘village’ is built around trade show partner HP, who was present for the first time at MoOD last year. You will notice that the digi-
“MoOD is also a pivot for visitors looking for knowledge. Knowledge is power, after all. Armed with the knowledge of the right suppliers, knowledge of trends, of the industry and colour. That knowledge is waiting for you at MoOD, with the exhibitors, with the press booths, the designers
EVENTS
72 HTE
and of course the trend forum. “But the most important task of MoOD is to be a pivot for the exhibitors. We remain loyal to our unique profile, where each exhibitor owns the creations they offer. MoOD is the place where business can be done face-to-face and especially where the textile professional can discover partners to collaborate on creations. Co-creation is after all the key to the future, because this is how intensive cooperation ties are created that transcend disciplines and broaden perspectives. Cocreation leads more often to unique designs in cooperation with the customer for whom the product is intended. That is why MoOD counts not just the quality of products but definitely also the quality of contacts. And that is what is and continues to make MoOD unique. “Finally, MoOD is also a ‘plaque tournante’ – a pivot – because interaction with visitors is being stimulated in this edition. There are two ways this is happening: first of all, there is the possibility for interaction at the innovation platform and, very importantly, the visitors
themselves can choose an award for the first time. Blue Drop is being expanded to include the new Blue Drop Visitor’s Award to be presented on Thursday afternoon. Every visitor can exert influence by voting for a product from the Blue Drop selection. iPads are provided for this purpose in the Walk of Fame, in Hall 5, where the Blue Drop Awards and labels are presented to the public.
The future is not possible without tradition. “I can only conclude that the future is not possible without tradition, because it is the dynamic between the both that is the key to more sustainable (ecological) enterprise but also to durable, rock-solid companies and, not to forget, to a sustainable industry that still has reason to exist the day after tomorrow. “
October 2014
DOMOTEX Başarıya Zemin Hazırlıyoruz DOMOTEX‘e gelin ve dünyanın lider üreticileri tarafından sergilenen yeni ürünleri ve son trendleri keşfedin. Tayfun Yardim and Olaf Schmidt
TEXWORLD Fair in Turkey Texworld, one of the most important fashion fabric shows of the world will be held for the first time in Turkey after its New York and Paris editions.
Zemin kaplama dünyasını tek çatı altında deneyimleme fırsatını kaçırmayın! Eski ve yeni tüm iş ortaklarınızla bu platformda buluşma imkanını yakalayın.
17 –20 Ocak 2015 Hannover ▪ Almanya domotex.de
Tüm lere yenilik ın: göz at @ ations Innov TEX ! DOMO
The fair will bring the continents in Istanbul, the heart of Eurasia. Long expected fashion and accessory show “Texworld” finally comes to Istanbul, 4-6 November 2014. As of next year, the show will be held biannual to meet the demand which is already shown to the textile manufacturers in the Far East. Speaking about the fair to be held at Lutfi Kirdar International Congress and Exhibition Center, Olaf Schmidt, textile fairs director at Messe Frankfurt, said, “Texworld is an exciting milestone for Messe Frankfurt in Turkey. The last decade has witnessed a big progress for Messe Frankfurt’s operations in Turkey. Our high caliber textile fairs led the way to international markets for many sector professionals.” Speaking on his part, Tayfun Yardim, assistant general manager at Messe Frankfurt Istanbul, said, “Texworld Istanbul Fair targets professional buyers from Turkey and neighboring countries. This includes Turkey, Middle East, Gulf countries, Central Asian republics, Russia, Southeastern Europe and North Africa. Istanbul has a great location for all these markets. We have 110 exhibitors coming from 12 countries.” HANNOVER FAIRS TURKEY FUARCILIK A.S. Tel. +90 212 334 6900 • cemre.uludere@hf-turkey.com
EVENTS
74 HTE
Heimtextil Russia unveiled the autumn season 2014 trends in home textile and interior design Backed by Uludag Textile Exporters’ Association (UTIB), Turkey was traditionally number-one national pavilion at the show October 2014
75
I
nternational Trade Fair for Home Textiles, Floor Coverings and Interior Furnishings Heimtextil Russia took place in Moscow on September 24 – 26, having opened with great success the autumn season 2014 in home textile and interior design industry. The leading textile trade fair of Russia was organized on its traditional grounds – the exposition of Heimtextil Russia 2014 with the total area of 19 520 sqm took place in Pavilion 1 of IEC Crocus Expo. During the three days 15 873 professional visitors managed to see the products, presented by 319 exhibitors from 23 countries.
Heimtextil Russia is a trade fair with the International status. This year companies from Austria, France, Germany, Greece, India, Italy, Korea, the Netherlands, Saudi Arabia, Spain and other countries participated in the trade fair. National pavilions of Germany, China, Pakistan, Portugal, Taiwan and Turkey as always became real embellishment of the fair. Traditionally the exposition of Heimtextil Russia is formed by both foreign and Russian companies. Such leading players of the Russian market as Hometex, DECOLUX, Ortgraf, Protos Textile, Luxberry, Neutex, Art Deco, Monolit textile union took part in Heimtextil Russia 2014. Among
EVENTS
76 HTE
the foreign exhibitors one can point out Hefel (Austria), AMR (Portugal), Zorlu (Turkey), Reig Marti (Spain), DECHELETTE-MALLEVAL (France), GM Syntex (India), Sharda Exports (India). Uludag Textile Exporters’ Association (UTIB) led the way to most of the Turkish exhibitors at this important show. The Turkish companies exhibited a broad range of home textile and household textiles at the show. Eugen Alles, General director of Messe Frankfurt RUS, organizing company of Heimtextil Russia, said:
“Heimtextil Russia is one of the biggest and oldest projects of Messe Frankfirt RUS. It is constantly growing and developing being ahead of its time. Heimtextil Russia is distinguished by the extensive Fringe program, which comprises workshops and lectures of the famous Russian and European designers, as well as professional design contests. The trade fair develops new product groups and co-operates with industry professionals. Heimtextil Russia is a separate world, reflecting the latest actual trends and decisions of textile industry and opening new prospects for business development of Russian and International participants”.
October 2014
77
EVENTS
78 HTE
Heimtextil Russia collaborates with different companies and attracts famous International brands as sponsors and partners of the fair. This year Heimtextil Russia continued co-operation with Dr. Deco, Russian representative of SUPERtextil Holding, which was General sponsor of the fair. Multibrand company Solo Office Interiors provided furniture for VIP Lounge and Business Lounge. Hellenic Goods company, Food sponsor of Heimtextil Russia 2014, treated fair participants with Greek delicacies. ELLE DECORATION, the leading Russian magazine on Interior design, has been the irreplaceable General Media partner of the fair for three years. Also this year Heimtextil Russia started to co-operate with Epson company, Technical sponsor of the fair. In 2014 the product group of wallpaper and wall cov-
erings was highlighted separately at Heimtextil Russia 2014, and it became the key theme of the trade fair. New specialized pavilion Wallpaper Bar was presented to the visitors in Hall 2. Wallpaper companies Opus, Bartex, Empire Design, BelloCasa, Italreflexes, Artville demonstrated the best collections of wallpaper and wall coverings. Such leaders of wallpaper market (and loyal participants of Heimtextil Russia) as KT Exclusive, LeDimore, Pan-El were presented in the main exposition of the fair. To support the theme of wallpaper and wall coverings design contest “Illusion Inside� on the best wall decoration was conducted within the framework of Heimtextil Russia 2014. The first stage of the contest was conducted with the support of Pinwin.ru portal.
October 2014
79
INTERIOR+DESIGN magazine was Main Media partner of the contest; Tefal, BOCCHI, Hellenic Goods, Neutrogena Norwegian Formula®, Le Petit Marseillais® and Clean&Clear® brands as well as International Design School and Higher School of Environmental Design of Moscow Institute of Architecture (State Academy) were partners and prize sponsors of the contest. Participants had to send wallpaper or textile print based on Heimtextil Trends 2014/15 “Progress! Revival!”. The Jury Board defined three finalists, who took part in the second stage of the contest: wall decoration in a special trend installation „Illusion Inside“ at Heimtextil Russia 2014. Irina Vitiunina (Nizhny Tagil), Olga Ermolina (Minsk, Belarus) and Irina Okolesnova (Saratov) became the finalists of the contest, and in the visitors‘ sight they implemented their vision of wall decoration, using fabrics, wallpaper and paints, kindly provided by the companies, sponsoring the trend installation: Bharat Silks (Russia), Ernst Feiler (Germany), multiSTiQ International Coating B.V. (the Netherlands), PROTOS &Co (Russia), SUPERtextil (Turkey), TAC Tekstil (Turkey), Artville (Russia), Karo (Russia), S Textile (Russia), Muza Noche International (Russia), Tkani LifeStyle (Russia), HAKS/Sotex (Greece), Little Greene (UK). Olga Ermolina’s work was recognized the best one and in January 2015 she will go to Heimtextil, the international trade fair for home and contract
EVENTS
80 HTE
textiles in Frankfurt. Irina Vitiunina and Irina Okolesnova were recognized the second the third correspondingly. The three winners received many different prizes from the contest sponsors. The formal award ceremony was followed by a champagne reception. Not far from the trend installation „Illusion Inside“ one could see Top 10 Gallery with the best 10 works, defined after the first stage of the contest. Images for Top 10 Gallery were printed on textile and photopaper by Epson company, Technical sponsor of the fair. Another professional contest for designers and decorators „Textile in interior“ took place on the grounds of Heimtextil Russia 2014. The contest was organized by General sponsor of the fair SUPERtextil holding. Designers from all over Russia came to the trade fair to make booth decoration with textile. The winner of this contest will also be awarded with a trip to Heimtextil 2015 in Frankfurt. Heimtextil Russia 2014 is a real feat of textile design and
October 2014
81
Heimtextil Russia: the preview of textile design and color trends of the future
EVENTS
82 HTE
colorful trends of the Future, which lasts for three days! To continue the tradition of the last year, we again united the Concept Area with the Fringe program. Our long-term partner KAVER DESIGN studio decorated the Concept Area according to Heimtextil 2014/2015 trends. Sponsor of the Concept Area was KT Exclusive company. This year the Fringe program received the name of Heimtextil Russia Design Academy. In these unusual installations in the shape of big futuristic cubes European and Russian designers and industry professionals performed with their presentations and lectures: British design studio FranklinTill, Russian artist Pavel Kaplevich, Russian designer Milla Rezanova, International Design School, KT Exclusive. Part of the lectures was organized by ArchDialog communication agency. Visitors of the fair could also take part in the workshops „Sketches for inspiration“ by Milla Rezanova and workshops on creation of paintings on water for textile by Ebru Art. It is worth mentioning that all lectures and workshops of Design Academy were a great success with the fair visitors. Station of textile print technology by Epson and 3D print by Globatek.3D worked in the Concept
October 2014
83
EVENTS
84 HTE
area during the fair. Near the Concept Area visitors could discover Design Library, where they had an opportunity to find actual information on interior design in specialized magazines and leaflets. Heimtextil Russia is a professional exposition for professional visitors; it is the best collections of home and interior textile and the most topical textile trends of the future. We are looking forward to seeing you at Heimtextil Russia 2015! The next edition of Heimtextil Russia will take place on September 23 – 25, 2015 in IEC Crocus Expo, Moscow, Russia.
October 2014
85
FOCUS
86 HTE
Turkish home textile industry decorates the world
October 2014
87
T
urkish home textile industry is a growing, dynamic and developing sector both with its production and sales; domestic and foreign trade volume. At the end of 2013, the total exports of textile and clothing of Turkey was recorded as USD 25.8 billion. Total textile exports of Turkey are 8,4 billion USD. Total Home Textile exports of Turkey are recorded as 3,1 billion USD. Towels, bed sheets, curtain fabric, bathrobes, the other furnishing articles, curtains, interior blinds, curtain and bed valances and upholstery fabrics are the main export articles. The home textile sector in Turkey has sustained its development as a branch of textile and garment industry. This venture, which began with the weaving industry in Anatolia, has become famous with weaving in a number of regions. These include the Buldan Fabric of Denizli, the Silk of Bursa and Çorum’s Kargı Fabric, just to name a few. The factory constructed in İzmit, or the “Hereke Fabrİka-i Hümayün”, has throughout its 150-year history pio-
FOCUS
88 HTE
neered the production of many towel textile goods extending from silk weaving to carpets, from clothing to socks. With the jacquard workbenches, introduced from France in 1850, production of the fabrics for flooring and curtains today has become an important and indispensable part of home textile. After 1990, the home textile sector developed dramatically and Turkish home textile products have reached a position in which they can comfortably compete in world markets. The main reasons for this are a huge variety in fabric and design, production with latest technology, utilization of innovative and modern design and motifs, as well as a combination of the highest-level quality and reasonable prices. Today in Turkey, all types of home textile goods are being manufactured and Turkish home textile production is progressing on the road to becoming one of the leading markets thanks to greater product variety and excellence in quality.

 The Turkish home textiles industry has recently achieved success in dealing and combating with the negative aspects of the global economic crisis. Turkey is one of October 2014
89
the major centers setting the trends and fashion in the global home textiles industry and Turkey is one of the world’s top three exporters of home textiles, with 5% global market share. Turkish home textiles possess some critically unique features. Primarily, the sector, having a very strong quality image abroad, has a machinery park with the latest technology and an infrastructure with a flexible working style and a highly qualified labor force which can produce a wide range of products. The “Turkish Home Textile Sector”, unlike contracting manufacturers of only name brands - as in many divisions of textile; is one of the brilliant sectors with its design, product technology, R&D investments, production capacity and its worldwide brand names. Today, Turkey is exporting its own special collections to mature markets such as EU & USA and also exporting to rising markets such as CIS, Far East and The Middle East. In 2011, its export volume surpassed 3 billion dollars. The sector offers highly quality production in a global market with its capacity, technology, quality and trend creating designs and is raising its market share by increasing promotion and marketing activities. Among the main factors providing success in the sector, is brand creation. Today, it is apparent that the companies which truly ascend in terms of their brands become more powerful in the international arena. Furthermore, adapting to high value-added quality products, participation in international fairs in order to introduce Turkish home textile products, consideration of intellectual property rights, human health, environment and total quality management issues also aid in increasing the competitiveness in the sector.
FOCUS
90 HTE
High scale companies acquire the highest-level quality in all stages of production by integrating the production process from fiber and fabric manufacture to product design, painting, finishing and sewing. This process has brought the companies acting in the home textile sector to very key positions in Europe and worldwide.
Some facts: The machinery park established to produce embroidery and guipure in Turkey is the largest machinery park in the world. The largest bedding factory in Europe is in Turkey. Turkey is one of the top three suppliers of curtains and embroidery in Europe, and is also one of the top three global suppliers of towels. All of these companies run at high capacity, using modern technology and a highly qualified labor-force with well-trained human resource representatives. The suc-
October 2014
91
cess that this industry has gained in international trade is a 4. Home Tex. – Other items 387 million dollars result of the hard work of small and medium sized firms as 5. The Other Furnishing Articles, 303 million dollars well as large, modern and vertically integrated companies. According to data from Turkish Statistics Institute, more than 5500 companies are active in production in the home textile industry. The major centers of production are İstanbul, Denizli, Bursa, Izmir and Usak. Concentrated production of net lace and sheets are centered in Bursa and Istanbul and that of blanket weaving in Usak.
Turkish Home Textile Exports By Country (The first five in 2011) * Germany, 712 million dollars (22%) Russian Federation, 302 million dollars (16%) 2. United States of America, 225 million dollars (7%)
France, 203 million dollars (9%) The most important events in terms of providing accessibility to foreign buyers are the various exhibitions and Iran, 153 million dollars (3%) fairs. The trend of growth in the sector is increasing daily *Source: Turkish Ministry of Economy with intensified involvement of the sector in the fairs in a greater attempt to introduce itself and market its products. At the end of 2011, the total exports of textile and clothing of Turkey is recorded as 24 billion USD. Total textile exports of Turkey are 8 billion USD. Total Home Textile exports of Turkey are recorded as 3 billion USD. Towels, bed sheets, curtain fabric, bathrobes, the other furnishing articles, curtains, interior blinds, curtain and bed valances and upholstery fabrics are the main export articles.
Main export products among the Turkish Home Textile products (2011) * 1. Towels, 634 million dollars 2. Bed sheets, 600 million dollars 3. Curtain Fabric, 390 million dollars
NEWS
92 HTE
OEKO-TEX速 Standard 100 - Laboratory testing and certification of textiles at all processing levels with regard to ingredients that may be harmful to health.
Made in Green by OEKO-TEX速 New product label for safe and sustainably produced textiles
October 2014
93 STeP by OEKO-TEX® - Assessment, auditing and certification of production facilities along the textile chain with regard to the use of environmentally friendly production technologies, fair working conditions and appropriate safety in the workplace.
tutes with regard to sustainable production conditions. As a logical enhancement to this, OEKO-TEX® recently also developed MySTeP database which enables the central administration of existing OEKO-TEX® certificates and optimum management of the complete supply chain with regard to sustainable key performance indicators (KPIs). With the established OEKO-TEX® Standard 100 and the latest range of OEKO-TEX® services, the textile and clothing industry now has at its disposal a complete up-to-date package which can specifically support companies on their path to improved product safety and sustainability.
Z
urich – With the product label “Made in Green by OEKO-TEX®”, the Switzerland-based OEKO-TEX® Association presents a new certification for textiles proven to be safe in terms of human ecology and that are additionally produced in a sustainable and socially responsible manner. The label replaces the previous certification system OEKO-TEX® Standard 100plus and the Spanish mark “Made in Green by Aitex”. The latter is already used by several companies, of which Mango is the most well-known fashion brand, who use it to distinguish their products. After taking over the name rights, OEKOTEX® and its 16 member institutes are, from now on, the exclusive issuers of the new “Made in Green” label. “As a logical enhancement of our product portfolio”, says OEKO-TEX® General Secretary Dr. Jean-Pierre Haug, “the ‘Made in Green by OEKO-TEX®’ label offers companies in the textile industry the perfect tool for communicating to the consumer their commitment to sustainability directly on the product.” With the STeP by OEKO-TEX® certification, brand suppliers, manufacturers and retailers have, since last year, been able to have their production plants assessed, analyzed and audited by the OEKO-TEX® insti-
MySTeP by OEKO-TEX® - Online database for the central administration of existing OEKO-TEX® certificates and optimization of supply chains with regard to sustainable key performance indicators (KPIs).
Made in Green by OEKO-TEX® - Certification of proven harmless textiles which have been manufactured under environmentally friendly and socially responsible production conditions.
“The basic difference and added value when compared with its predecessors”, explained Haug “is in the transparency of the new ‘Made in Green by OEKO-TEX®’ label for the consumers.” Using the given test number and a QR code, the textiles and the manufacturing process can be uniquely tracked. Other prerequisites apply for the allocation of the “Made in Green by OEKO-TEX®” label than for the “OEKOTEX® Standard 100plus” and “Made in Green by Aitex”. “We understand that not all companies can meet the requirements for the new product certification ‘Made in Green by OEKO-TEX®’ straight away. In spite of this, the OEKO-TEX® Association cannot relax the defined requirements under any circumstances. However, we offer all companies the best possible support in the implementation of the necessary prerequisites”, states Haug.