6
“EV” means home in Turkish Evteks means home textiles. Evteks means trend and trade in all languages. It means one of the best spots to source the best home textile products at the most competitive conditions. Evteks means you will have to come to Turkey this May. It means, “Welcome to Istanbul” to see the latest trends, designs, colors and styles... You will either come to buy ideal products or to discover where the industry is going or to update your technology. You will come to observe the fourth largest textile industry of the world, the second largest supplier of EU and one of the fastest emerging markets of the world. We have already come from Como, Italy, where we witnessed the enthusiasm of the world fabric and furnishing industry at Proposte show. Proposte was promising for the economy in general and for the sector in particular. The world has been going through a diverse crisis while Turkey has been enjoying a strong and stabile economy. There is a huge foreign investment inflow into Turkey. The BIST, Istanbul Stock Exchange has around 65% foreign capital. All industries attract considerable foreign investors. There are crazy-big projects such as Marmaray, the largest airport of the world, canal projects, etc. Turkey is a must-see country for especially investors. It is a touristic beauty, a historical value and a pleasurable destination for shopping and dining. After the last elections made in March 30, the government reinforced the political stability in the country thereby generating a convenient atmosphere for investments. So, come, see for yourself!
May 2014
PROFILE
20 HTE
Brentano offers a playful angle on luxury
B
Natural materials, thoughtful lines characterize durable new residential textiles
rentano’s spring Discovery collection puts an acute focus on details, like natural materials and thoughtful lines, that introduce luxury for high end interiors without compromising on wearability. Taking a creative angle on the understated elegance of the Discovery collection, Hill and Dale magnifies a playful chevron to a bold scale.
Two different weft yarns, one a textural boucle of polyester, linen and viscose and the other a viscose chenille, define the pattern’s canted lines and give the upholstery a natural softness. In eight striking colorways, 54” Hill and Dale effortlessly fits into residential environments but also passes 70,000 double rubs (Wyzenbeek) for contract applications.
May 2014
32 HTE
NEWS
Design contest “Illusion Inside” has started! Heimtextil Russia new contest for designers and architects has started!
H
eimtextil Russia has recently announced that their new contest for designers and architects had started! The designers who would like to submit their designs of wallpaper or textile print, developed according to Heimtextil 2014/2015 Trends, they can send their works and become an invited designer to decorate
Trend installation at Heimtextil Russia. Author of the best decoration will win the main prize - a trip to Heimtextil 2015 in Frankfurt! There will be some other prizes as well. Details can be obtained from the webpage of Heimtextil Russia, http://heimtextil-russia.ru.messefrankfurt.com
May 2014
EVENTS
34 HTE
Index Design Exhibition opens in Dubai 32 Turkish exhibitors will showcase their competitive products
May 2014
EVENTS
36 HTE
W
ith its proven record of delivering the principal business platform for the design and interiors industry, spanning 24 years, INDEX International Design Exhibition will open its doors from 19 to 22 May 2014. Each year, INDEX delivers a range of features and events designed to add value to the overall visitor experience, encourage industry debate, celebrate innovation, and recognize and reward some of the key players in the industry. The following initiatives have been confirmed for INDEX 2014. New for 2014! Live Art Installations: Exciting new live art installations will run alongside this year’s features and events program. Watch the artists at work on the exhibition floor, or get involved with the interactive installation, which can be found in the China space at INDEX. The Middle East & North Africa Interior Design Awards: Following the success of the inaugural Middle East Interior Design Awards, the 2014 edition seeks to recognize and reward outstanding interior design and architecture projects across the Middle East and North Africa region. INDEX & workspace at INDEX Product Design Awards: The INDEX & workspace at INDEX Product Design Awards honor manufacturers and designers for excellence and innovation in product design for the residential and commercial sectors.
May 2014
EVENTS
38 HTE
INDEX Design Talks: INDEX Design Talks is a free-to-attend program of seminar sessions, presented by an international line up of speakers, and aimed at key job functions within the region’s architecture and design communities. INDEX Trend Tour: INDEX Trend Tour is a self-guided tour of some of the most innovative products being showcased at the exhibition. INDEX Majlis Design Competition: The 5th Contemporary Majlis Design Competition recognizes talents and displays creative design interpretation of the majlis. INDEX Artists’ Avenue: The INDEX Artists’ Avenue is an art gallery on the show floor. The fourth edition brings together regional and international artists. Student Design Challenge: The Student Design Challenge is an annual design competition hosted by ISG amd tasmena and featured at INDEX. INDEX Design Talks to focus on key topics relevant to the design and architecture community - Over 200 new exhibitors to showcase at
INDEX 2014 The program of INDEX Design Talks – the free-to-attend seminars and workshops aimed at the region’s architecture, design, retail and hospitality communities – has been announced by dmg events. Covering a wide spectrum of topics related to the interior design and architecture industry, the event will be part of INDEX International Design Exhibition and will run from 19th to 22nd May at the Dubai World Trade Centre. International architects and interior design trendsetters will headline the four-day program and share their vision and valuable insights with the audience. Ranging from trends for luxury interiors, to how fashion influences design and the importance of illumination, the discussions will focus around five main topics: Architecture, Interior Design, Project Management, Hospitality Design, and Retailing. “We are honored to have some renowned industry leaders flying to Dubai to speak at INDEX Design Talks,” commented Frederique Maurell, Group Event Director for INDEX and workspace at INDEX. “The
May 2014
EVENTS
40 HTE
purpose of these seminars and workshops is to foster the discussion around some of the topics most relevant to the industry’s professionals and to provide them with some valuable food for thought. We’re excited about this year’s program which is very promising and we’re sure the industry will benefit from it”. INDEX Design Talks is expected to feature more than 20 speakers including Matteo Bianchi, Owner & Director Matteo Bianchi Studio; Milou Ket, Trend Researcher; Juliette Van Putten, Lighting Design & Founder of Light Graphics; Charles Leon, Director of Charles Leon Associates; Oliver Kessler, Designer & Principal of Oliver Kessler Design; Helen Keighley, Director of Education for the British Institute of Interior Design (BIID). London’s Chelsea College of Art will also be conducting an open evening at the show and will introduce their tutors and highlight the courses they are holding in Dubai. “I’m looking forward to speaking at INDEX Design Talks and to visiting the fair and Dubai for the first time ever,” said Milou Ket. “My session will be covering the main trends for the global residential and
hospitality markets and will be giving a foretaste of what to expect for the next years. My presentation will be all about images, through which I will highlight what to expect in term of colors, prints, weaves and much more.” Commenting on her participation as a speaker, Kate Harcastle said: “I am delighted to be speaking at the wonderful INDEX event again, which will see me bring my keynote on successful business, selling and building relationships to last to the audience. I like to call it the “oomph” factor”. At Insight with Passion we travel the world delivering our work and ideas, and speak at many world leading events. INDEX is always one of the highlights – as an event that brings trends, business and commercial reality to life to a vast range of the business community.” A total of 44 countries will be represented at INDEX 2014 which has drawn the attention of South African and Brazilian companies as never before; South Africa will in fact have a fully dedicated pavilion for the first time ever.
May 2014
PROFILE
44 HTE
Trevira CS finds Mood an ideal meeting point
T
he quality approach of MoOD and its commitment to the contract market are the most important strengths for Trevira CS. “For us, MoOD is the ideal place to connect with our customers and partners in the contract market. Here we have an international platform to present the Trevira CS concept together with our direct customers”, says Anke Vollenbröker, Head of Marketing & Business Development Trevira GmbH. Today Trevira sees an increasing demand for yarn technologies supporting 3D-effects in the fabric. But also UV-stabilized yarns - all in addition to the FR properties - are often requested today. Trevira CS responds to this with an “upgrade” achieved by add-on functions. Additionally there is a strong focus on color. Anke Vollenbröcker: “In our second Trevira CS Fabric Creativity competition we have seen anything from bold color to simple and pure textiles with a strong emphasis on structure and feel, providing a certain luxury to the fabric. What certainly sticks out are 3-dimensional materials - not only for their spectacular look, but also because they perfectly fit new areas of application, like acoustic textiles for example.”
Anke Vollenbröker: “MoOD is the ideal place to connect with our customers and partners”
Anke Vollenbröker, Head of Marketing & Business Development Trevira GmbH
Trevira CS Square: Trevira and partners networking at MoOD May 2014
EVENTS
46 HTE
Counting down for China Homelife Turkey
China Homelife Turkey will be held from 5 to 8 June at Hall 8 &9 at the TUYAP Convention & Exhibition Center. Main focused sectors of the fair include textile, garment, home textile, electrical home appliance, house ware, household items, furniture, lighting products, building materials, and kitchen & bathroom fittings. China Homelife Turkey is the Turkey edition of highly successful China sourcing fair. China Homelife Global Series is held in Dubai, Brazil, Poland, Egypt, Jordan and India since 2009. Far East with China Homelife fair in Istanbul Today, China offers unique facilities and exports according to the needs of the buyers. China Homelife fair is an important opportunity for entrepreneurs wishing to benefit from Far East. Over 10,000 leading importers across Turkey and Eurasia regions are expected to attend the largest ever Chinese sourcing fair in Istanbul. This will be a unique opportunity to meet face-to-face with over 500 top manufactures from China offering a chance to source over 25,000 high quality products directly from the manufactures. Each exhibitor qualified through a quality control process, thereby ensuring top suppliers in China.
May 2014
EVENTS
48 HTE
Anatolian VIP Delegations In the frame of this project, some executive-level decision makers from different sectors such as home textile, fashion, house ware, furniture, etc. will be hosted in Istanbul and will have the opportunity to visit the fair. The project targets the companies in different sectors, which already import from China and have potential to import from China The organizers said that VIP guests consisting of company owners, managing board directors and general managers from different cities in Anatolia would be hosted at the fair this year.
May 2014
EVENTS
50 HTE
International home furnishings lines choose ® Americasmart Atlanta
A
TLANTA – For designers and retailers everywhere, the preferred destination for all things home this summer is AmericasMart® Atlanta and The Atlanta International Gift & Home Furnishings Market® (Showrooms: Tuesday, July 8 - Tuesday, July 15, 2014; Temporaries: Thursday, July 10 - Monday, July 14, 2014) and The Atlanta International Area Rug Market® (Wednesday, July 9 - Saturday, July 12, 2014). AmericasMart’s large and growing HOME collection welcomes the global design community with a comprehensive showcase of international case goods and upholstery, accessories, casual furnishings, lighting and area rug lines across hundreds of showrooms and in select Temporary categories. Between new and newly expanded showrooms and the celebrated HD Home, HIGH DESIGN® and High Design® LUXE juried temporaries collections, July Market buyers will enjoy one-stop access to lines and designs both from the most celebrated names in the home furnishings industry and fresh new resources, some making their U.S. marketplace debut. “This is where domestic and international manufacturers break into
the North American market,” says David Savula, executive vice president of Leasing for AmericasMart Buildings 1, 2 and 3. “Buyers and designers know that when they shop AmericasMart, they’re accessing the most comprehensive product mix available under a single roof,” Savula adds. The Markets’ cross-category internationalism is highlighted by new and expanded showrooms including Rococo Home & Design, Phillips Scott, Stilnovo, LLC and more. Complementing the international collections is South Africa’s Lifestyle Hub, a multiline showroom sponsored by the Department of Trade and Industry of the Republic of South Africa that introduces American buyers to its designers and artisans. Domestic companies also are showcasing their international influence. Europe2You of Roswell, Ga. becomes the sole North American product source for celebrated Italian manufacturer and retailer Dialma Brown in an exclusive partnership set for introduction at the Market. International collections can be found across AmericasMart’s 18 full floors of design-driven merchandise - all categorized for optimum efficiency. The Building 1 HOME collections include:
May 2014
EVENTS
52 HTE
Floor 1: HD HOME, the exclusive juried Temporary collection of designfocused home furnishings & décor.
Floors 3-6: Furniture, home accents and accessories, lighting, and area rugs
Floor 7: Furniture, accessories, lighting, fine linens, home textiles and more in the HOME Temporaries collection.
Floors 9-10: Home accents, furniture and fine linens.
Floors 11-14: Furniture, home accents and accessories, lighting, and area rugs.
Floors 16-20: Holiday, floral and home décor. The HOME collection extends into Building 2 with casual furniture on floors 9 and 10 and home accessories on floors 10 through 13. For more information about the July 2014 The Atlanta International Gift & Home Furnishings Market® and The Atlanta International Area Rug Market® please visit
May 2014
EVENTS
54 HTE
Surtex offers the latest designs and trends
Unique design show to open at Javits Center, New York, May 18-20, 2014
May 2014
EVENTS
56 HTE
N
ow in its 28th year, SURTEX is the only show in North America solely devoted to selling and licensing original art and design for all types of products. It draws hundreds of designers from around the world to New York City, where they are given the opportunity to market their collections to manufacturers of products for home, contract, stationery, giftware, toys, publishing, and more. Exhibitors and attendees come from diverse lands. In addition to the United States, 49 countries – among them United Kingdom, Japan, Mexico, Israel, Italy, France, Canada and Germany – are also represented at SURTEX where you’ll find the best prints, patterns, designs and images to make your products sell! See 300 studios from around the world, ready to sell and/or license their designs to you. 6,000 attendees come from 46 states
May 2014
EVENTS
58 HTE
and 49 countries worldwide, seeking the perfect original art & design for their next best-selling products. SURTEX® is the only marketplace for original art & design—for every product, every industry. Nowhere else can you peruse the trend-setting work of some 1,000 professional artists (300+ artist/agent/licensor exhibitors) under one roof. Some important facts about the show: • SURTEX is global. You’ll see the work of artists from across the U.S. and around the world, including France, Italy, Japan, United Kingdom, The Netherlands, Canada, Israel and Spain. And you’ll walk the exhibit floor with buyers from some 49 countries.
May 2014
EVENTS
60 HTE
- SURTEX is fresh. Most of the artists exhibiting at SURTEX debut their newest and best work of the year at the Show. This levels the playing field for buyers, and gives everyone at SURTEX a sneak peek at the next big trends. - SURTEX is diverse. You’ll see original art & design in every conceivable theme and style—from contemporary patterns for high-end textiles to holiday prints for party supplies and gift wrap. And everything in between. - SURTEX is educational. There’s no better place to learn the ins, outs and best practices of buying and licensing original art & design than the SURTEX Conference, held each year in conjunction with the Show.
May 2014
EVENTS
62 HTE
- SURTEX is social. Catch up with industry colleagues and forge new business relationships at networking events such as evening receptions and parties around Manhattan. - SURTEX is productive. Almost 90% of attendees find new and unique designs for sale or license on the SURTEX exhibit floor. And 92% make valuable new connections with artists, designers and licensors at the Show who aren’t seen anywhere else.
May 2014
EVENTS
70 HTE
Proposte offered luxury, necessity and beauty… “… with beauty, research, innovation and service: they must stay a step ahead of the competition,” has been the feature of Proposte this year in Cernobbio, Como, May 7-9, 2014.
May 2014
71
“
And there in, perhaps, lies the strength of Proposte, which has always led the way in furnishing fabrics: in amazing visitors, year after year, with new collections presented to the world for the first time, the product of a well-balanced blend of craftsmanship and technology. This is why Proposte, 22 years down the line, is still an interesting show‌� saying Massimo Mosiello, general manager of Proposte at his invitation to this charming and exciting event. Mosiello has every reason to say so. Proposte has once again excited the professionals of interior designs and luxury lovers. Villa Erba has been an excellent venue for amazingly new and artistic collections of furnishing fabrics and curtains all coming from Europe. The twenty-second edition of Proposte - the world preview of furnishing fabrics and curtains amazed once again at the fascinating atmosphere of Villa Erba in Cernobbio, Como, Italy, 7-8-9 May.
Only European manufacturers of furnishing fabrics, curtains and trimmings are admitted to exhibit at Proposte. They must share at least three characteristics: the qualification of their companies and products, professional correctness, commitment to research and development in creativity and technologies. They all had these features. The press conference about the magic of Proposte on May 8 was all shouting the future trends and future success of the industry. The presentation of President Piercarlo Vigano and Vice President Mauro Cavelli were the key to success and prestige. To build up international recognition of brands, they had excellent hints for the trend and trade developers. Proposte is quite unique in the trends that are identified during the actual show. The trends report, produced by an in-house style team who visit the stands and photograph the items deemed the most innovative, will be posted for all to view on our website on the 20th of May complete with high-definition images and explanatory text.
May 2014
EVENTS
72 HTE
Proposte is always visited for business and pleasure. The environment fascinate every attendant and everybody visiting the venue will definitely miss the opportunity until the next Proposte. Music is another attraction for Proposte exhibitors. The traditional musical evening held on the 8th of May at 6.30pm featured a performance by the brilliant and highly cultured RhapsĂłdija Trio.
Proposte prides itself on offering a quality array of product from a specially selected list of European exhibitors. The event is equally discerning when it comes to its visitors – members of the public are not admitted, and trade professionals can only enter if invited and issued an entry card by the fair’s operative secretariat. Only textile editors, manufacturers of upholstered furniture, wholesalers, converters, buying groups and contract operators are admitted, by invitation only, to the fair. Entrance to the fair is possible only with an entry card, issued by the Operative Secretariat. While customers generally planned cautious buying, demonstrating the need to proceed warily in ever-changing markets, the event was judged by the exhibitors to be lively given the variety of countries represented and the interest shown in the new collections. The only European exhibitors fair registered 96 European exhibitors this year despite ongoing economic crisis. Proposte attracts the major buyers from an impressive 73 countries, usually coming from Australia, China, Japan, Greece, India, Poland, Taiwan and Turkey.
May 2014
PROFILE
74 HTE
Paris Tekstil excels in kitchen textiles S
upplier of napkins, kitchen towels, drying cloth, tablecloth and loincloth, Ahmet Paral覺, introduced his company and products they sell. Brief history of our company As one of the oldest families in local textile products business in Denizli founded by our forefathers, our company has started to produce plaid tablecloths in 1999. Although this product has been known mostly as cheap commodity goods we try to produce highest quality and to sell them under registered brand names.
May 2014
75
Product portfolio and production capacities Napkins, drying cloths, loincloth and tablecloths are our major products. We basically produce what are needed in kitchens. Our daily production capacity for napkins is about 7 thousand pieces. We can produce 120 thousand pieces of tablecloths and 90 thousand pieces of loincloth, the fabric used in saunas and common baths for covering private parts of the body. We pay great attention to details, quality and trust of our customers. We try to increase not only our product volumes and profits we also try to maximize the quality of relationships with our customers.
On target markets We mostly sell our products in Turkey. However, more and more products are now sold to buyers in Kosovo, Greece and Azerbaijan, our neighboring countries. Our markets will be proliferated in the future, we believe. Presently we are wholesaler but our vision is to target the end users in retail. Customer evaluations are important for us. We try to develop new patterns and new products for our markets. We have plaid, printed, and embroidered varieties in our product range. Other comments Our trade customers are aware of the quality of our products and they can sell them at higher prices to consumers. We are growing year after year. We are producing better and better products in terms of quality and aesthetics.
May 2014
88
May 2014
89
May 2014
92
May 2014
93
May 2014
94
May 2014
96 HTE
PROFILE
Plasmat, a dependable name in cards production
O
ne of the leading sample hanger companies in Turkey, Plasmat has been producing a wide variety of products in this field since 1997. We conducted an interview with Mr. Ahmet Aydin and Ms. Mine Atay, proprietors of the company, about their success story. Full text of the exclusive interview follows:
Mine Atay
May 2014
97
On production facilities Our factory was built on a 2-thousand sqm land, and all operations are carried out on automatic machinery by professional staff. All operations are realized in the factory. On target markets 70% of our products are sold in the country and the balancing 30% is delivered to export markets. We export our products to Germany, Holland, Norway, Italy, S. Arabia, Egypt, Israel and Russia.
A brief history of the company Having deep root in the printing industry Plasmat was established in 1997. Our history of 25 years is the proof of the success of our company. Product groups and production capacities We produce every kind of sample hangers that are used to bond samples of home textile products. Sample hanger tops, book hangers, roller blinds and zebra curtain catalogues, folders, and other complementary products, packaging materials are among the products we produce. Our production capacity is about 150 thousand pieces monthly, aside from other special products.
May 2014
PROFILE
98 HTE
On customers and customer satisfaction Despite recent recession in the market, we keep going successfully. We are aware of the importance of customer satisfaction and try to maximize it by adapting our operations and building a strong corporate identity. Behind our success are our solutions to save time and cost of sample hangers mounting and packaging. Trust that we built on our customers is a result of our success in answering the needs of them efficiently, economically and timely.
Ahmet Aydin
Targets for 2014 We want to increase our production capacities by entering new markets in abroad by following technologic developments closely. We visit or participate in the fairs in abroad and in Turkey. Fairs are important tools for us to expand our vision and finding new buyers. Additional comments The quality of home textile products also depends on the quality of packaging and sample hanger preparation, both is important for successful presentations. Efforts to grow home textile industry are also helpful for the producers of sample hanger and product handlers.
May 2014
EVENTS
100 HTE
Indigo Brussels Home edition: the event for home textile and surface designs From 9 to 11 September 2014, do not miss next Indigo Home edition trade show. From this year on, the show will take place in the hall 8 of Brussels Expo, Belgium and will present the creative and updated collections of more than 100 international studios (they were 102 in September 13) to professional and qualitative international visitors.
May 2014
101
A
s from the start, lndigo Brussels is held concurrently and alongside of MoOD (formerly Decosit) the leading fair of furnishing fabrics featuring the widest offer with more than 230 exhibitors and 7000 visitors from over 100 countries. Every year, lndigo Home edition proposes a creative offer to very diverse and qualitative home-universe professionals: weavers, printers, editors of decorative fabrics, makers of bed, table and bath linens, volume retailers, specialized distributors, manufacturers of floor and wall coverings, major home decoration brands, designers and design consultants. The show also creates show-to-show synergies for MoOD’s exhibitors represent about 25% or the visitors, which are among the most qualitative clients with a high potential of purchase.
May 2014
EVENTS
102 HTE
More international than ever, the show welcomed last year 79% visitors from outside Belgium among a total of 4.012 attendees in 3 days. Mainly European (80%), international visitors came from Germany, France, Turkey, the Netherlands, but also from Italy, Spain and the UK. But what is also to be noted is the attendance of important and distant home textile markets such as Turkey, now a major player in
the textile industry, the USA, but also from Asia (10%) - led by China and India. Another proof of the strong and international appeal of the show. Save the dates for next Indigo Home edition, September 9-11, 2014 to be at this specialty show dedicated to the home and decoration industries, and a fertile soil for sawing the seeds of sustainable business relationships and for letting existing ones grow.
May 2014
TRENDS
104 HTE
Interior trends 2015/2016 by Milou Ket The new ‘Interiors’ book of Ket offers inspiring themes for all seasons
INTRODUCTION In this new ‘INTERIORS’, edition 2015 / 2016, the most influential international themes are shown. The book contains both summer and winter themes. There are six themes featured, all with their corresponding color cards. For weavers, printers and spinners we there is a special box with colors, meant for the interior, contract and hospitality market, where cotton yarns are dyed after specification. This is a separate product, but there are also extra skeins available on request to go with this book. Besides that, there is a list of the compatible Pantone® cotton colors. Every theme is shown with its corresponding color card, plus more than 100 inspiring materials that match the themes in color and character. At the end of the book is a list of sources, designers and manufacturers that are featured in this INTERIORS book. Color has been accepted in the interior. Neutral colors are the base to add colors in different intensities. The pastel colors will be the most important for textiles and accessories. The first theme “PopUp Brights” shows bright and primary colors, often against a white, neutral or black background. The second theme ”Soft Focus” is partly contemporary, partly traditional romantic and vintage, in fresh pastel colors. “Ethni Craft” is the third theme, based on handicraft, from different corners of the world. In “Nordic by Nature” the emphasis is on cool neutrals, now combined with dusty pastel colors to meet the demand for more color. Exotic nature and jungle fever take a central role in the theme “Second Nature” in colors inspired by nature, combined with some bright accents. In the last theme “Opulent Glamour” we are inspired by our cultural heritage, and add luxurious materials, in deep basic colors and exiting accent colors. Metallics are important. Different styles are mixed.
May 2014
105
1. POP-UP BRIGHTS
COLORS:
Color has become very important over the last few seasons. This will be continued, but the pastels will be the most important. In this first styling direction we see slightly faded bright colors, with a touch of vintage, but also primary colors in the style of the Dutch painter Mondrian. Art is an important source of inspiration, for instance Pop Art, the art of Sonia Delauney and Vasarely with their colorful effects. These bright colors are mainly meant for accessories, but we see them also applied for walls. Geometry, and painterly effects such as blending watercolors are important. Mistakes from the computer are used in prints. Everything is light and airy. Therefor we will see a lot of metal wire furniture. Sometimes the inside of a bowl or vase is very colorful. Ceramics and glass will be important. Opposed to cool materials we will see warm, textured materials such a felt and wool to balance the effect. Black is often used as a good background color and in outlines to make the colors shine.
For this theme we see a range of bright colors, but slightly faded for a vintage effect. They work best in combination with black or neutral colors such as beige and grey. They are also combined with old wood. As colors we see Bright Red, Bright Pink, Bright Orange, Warm Yellow, Bright Green, Bright Cyan, Cobalt Blue and Purple. Black is an important background color, and is also used for outlines. White as a combination color gives the necessary freshness.
May 2014
TRENDS
106 HTE
2. SOFT FOCUS
COLORS:
This theme is partly contemporary, partly romantic, feminine, classical and traditional. The range of the pastel colors will be the most important of the season. Nature plays an important role, but in a refined way. We see old-fashioned floral patterns, old engravings and poetic images. It has often a touch of glamour because of the combination with mirrored surfaces and the use of metallics and sateen. The use of gradient colors is important as well. The volumes are rounded and friendly. Sometimes a touch of an even brighter color will be applied. Old handicraft and new techniques are combined. We will see a lot of lace and matte/ shine effects, open work and laser-cut materials in an opaque/ transparent interpretation. It is mostly light hearted, elegant and feminine. White is often used as a background color, but we also see different shades of beige, for a recycled effect. Colors are combined for a gradient color effect.
Fresh pastel colors prevail. The emphasis is on the range of pink shades. The colors are: Lipstick Pink, Pastel Pink, Salmon, Blush, Pastel Yellow, Mint Green, Soft Turquoise and Pastel Green. They are often combined with white for a fresh effect, but also with beige for a more antique and worn effect.
May 2014
TRENDS
108 HTE
3. ETHNI CRAFT COLORS: Products from all over the world find a place in our interiors as a souvenir from far-way places and our travels. We have become a kind of modern Nomads, travelling around and making our homes in various places. Regional Folk art is valued again. From refined Far Eastern ideas with flowers and birds, Chinese porcelain to Navajo Indian hand-woven blankets and Berber weaves. With African wooden sculptures and masks, and Turkish applications and Kelim patterns. We also see interest in materials coming from the former colonies like Indonesia. The colors are warm and rich and combine well among each other. Peacock is one of the most important colors and is combined tone-in-tone in different shades of blues and greens. Luxurious materials and almost forgotten hand-made techniques play a role. Warm red brown is the most important background color. Also the English country side, and the forest in autumn colors are important with tweeds and checks.
The colors in this theme are warm and expressive. Red brown is the most important background color and makes the range work. As colors we see Red Brown, Tomato Red, Copper, which acts also as a warm orange, Ochre, Aubergine, Light Peacock, Indigo Blue and Purple. All these colors combine well. Luxurious materials and almost forgotten techniques play a role to obtain a rich and warm look. Peacock will be one of the most important colors and will be used also for painted walls.
May 2014
TRENDS
110 HTE
4. NORDIC BY NATURE
COLORS:
In this direction we see Nordic influences from Scandinavia. Before this theme consisted only of neutral colors, but now some dusty pastel shades are added to meet the demand for more color. Mostly the textures and decorative objects are inspired by nature, such as fossils, shells, seeds and a whole range of animals. Cold winter landscapes with snow, photo prints in black, white and shades of grey are important here. These neutrals and dusty pastels are sometimes combined with the anthracite grey, chocolate brown and black from the last theme, but only in small touches to add some accent and interest. White is also an important color, and comes to life, in fragmented and angular shapes. Laser cuts, and pleating give a shadowy effect. The neutrals are often the base and background color, to be combined with the pastel colors. There is not much contrast in this theme. The metals are often aged, worn and oxidized. Hairy materials such as hides, furs and mohair are added for balance.
Besides several neutral colors we see some dusty pastel tones. As colors we see beige, soft orange that can act as a color or represents also a warm shade of wood. Pale yellow, dusty pink and a snow white, ice blue, pearl grey and middle Grey. The anthracite grey, the brown and black from our last theme can be easily combined with this range, to add more accent and interest. White is also important and is combined with pleating to add shadow effects.
May 2014
TRENDS
112 HTE
5. SECOND NATURE
COLORS:
Nature is a very important source of inspiration. In this theme we see the emphasis on lush, exotic nature, tropical, with foliage and leaves, exotic flowers such as orchids, and parrots, parakeets, monkey’s, leopards, butterflies and insects. But also the underwater world is a source of inspiration, like lobsters and clams, fishes and corals. It is like jungle fever, or urban jungle. We see botanical influences as well, but in brighter colors than we have seen before. Besides some green shades and a khaki, there are some accent colors like a poisonous lime and a signal red. But also bright yellow and turquoise could be used as an accent. The former Arts and Crafts movement of William Morris in the United Kingdom meets a revival. His fabrics are still made. Flora and Fauna, but also the creatures from the sea with shells, corals and fishes is a source of inspiration. We see show cases and bell jars and we take plants into our homes.
In this direction we see several green shades such as Khaki Green, Grass Green, Poisonous Lime. Besides that, two very bright colors, hypnotizing pink and signal red. Also a bright turquoise and yellow from our other ranges could be well combined as an accent. Besides those, there are three water colors: Jade blue, lagoon green and an ocean blue. Often white is used as a fresh background color.
May 2014
TRENDS
114 HTE
6. OPULENT GLAMOUR COLORS: The rich historic paintings from the Dutch Golden Age are the source of inspiration for this color theme in mysterious gem - and dark colors. The theme is traditional, based on an opulent cultural heritage, with rich metallic such as bronze, copper, tin and oxidized metals such a gold and silver. There is a kind of golden light over everything and color comes to the forefront against a dark background. As colors we see Golden Yellow, Prune, Magenta, Peacock, Deep Night Blue and three basic colors such as a warm Chocolate Brown, Anthracite Grey and of course Black. The shapes can be simple, but mostly the materials are rich and luxurious. The shapes themselves can also be quite minimal. It can be contemporary, but it can be also more traditional and even baroque. Black and white will be continued. Circles and Spirals are popular motifs. Illustrations with a Surrealistic touch and engravings as well as the work of Cocteau, remain important.
In this theme the emphasis is on a range of dark colors, and colors that remind us of gems. Like a facet of a gem, their different facets radiate their own colors, mostly tone-in-tone. Peacock will be a very important color and can be combined with turquoise and bright green from our bright color range. As colors we see Golden Yellow, Prune, Magenta, Peacock, Deep Night Blue and three basic colors such as a warm Chocolate Brown, Anthracite Grey and of course Black. These dark colors can be used in combinations with other themes as well. For contact: studio@milouket.com www.milouket.com www.milouket.tv
May 2014
EVENTS
118 HTE
20th Evteks opens for generating trade & setting trends The leading home textiles exhibition will hold its 20th edition 21st-25th May 2014 at the Istanbul CNR Expo Center, May 21-25, 2014.
TETSIAD and CNR organized a press conference on May 12 to introduce the latest developments about the important event which is around the corner. Mr. Yasar Kucukcalik, President of Tetsiad, and Ms. Ceyda Eren, chairwoman of CNR Holding, unveiled striking fact and figures about the event.
May 2014
119
May 2014
EVENTS
120 HTE
May 2014
121
EVTEKS Istanbul Home Textiles Exhibition is one of the top destinations for new business ties in the home textiles industry.
May 2014
EVENTS
122 HTE
May 2014
123
E
VTEKS 20th Istanbul Home Textiles Fair in which thousands of home textile goods are exhibited is just around the corner. As the second largest home textile show in the world Evteks has always been a great venue for the latest collections of some world brands along with many leading companies of the home textile industry.
May 2014
EVENTS
124 HTE
May 2014
125
The Turkish home textile industry is a part of the Turkish textile industry, which is the world’s fourth largest supplier and the EU’s second largest supplier, has now a significant role in world trade and capacity to meet the high standards of all sophisticated consumers.
May 2014
EVENTS
126 HTE
May 2014
127
Almost all kinds of home textiles are produced in Turkey and may be listed by export value as follows: towels, bed sheets, bed spreads, curtains, blankets, pillows, quilts, cushions, eiderdowns, table linens, tulle, lace, gobelin, wall hangings and sleeping bags.
May 2014
EVENTS
128 HTE
May 2014
129
The fair which was booked intensely by both foreign and domestic exhibitors, is expected to be visited over 120 thousand professionals coming from domestic and world markets. With a high-quality and diverse product portfolio, the event has seen an increase in the number of international participants over the last 19 years.
May 2014
EVENTS
130 HTE
May 2014
131
Highlights at Evteks 2013 included the Trend Area, which was entitled Explore. Prepared by Nelly Rodi, the display featured themes such as Cheeky Chic, Mysterious Compliance and Pretty Luxury for the springsummer season, while Chaos Style, Soft Shapes and Rural Breeze took center stage for the autumn-winter season.
May 2014
EVENTS
132 HTE
May 2014
133
Last year’s event also presented its Dizaynist area for the second time, at which various design studios from Turkey, Germany, Sweden, the UK, France, The Netherlands and the USA displayed their innovative home textile products – some of which were specially designed for the event.
May 2014
EVENTS
134 HTE
May 2014
135
Last year the show had attracted 118,413 visitors whose 39,275 were foreigners. The visitors came from 69 countries in 6 continents. Held at Istanbul CNR Expo Center, almost at walking distance from Ataturk International Airport, EVTEKS is organized by Istanbul Trade Fairs Inc. and is officially supported by TETSIAD, Turkish Home Textile Industrialists and Businessmen’s Association.
May 2014
EVENTS
136 HTE
May 2014
137
The foreign participant countries of the fair which will be held in 11 halls comprising of 160 thousand square meter area will be primarily formed of countries as Spain, Italy, Belgium, France and Germany followed by Austria, United Kingdom, Greece, Holland, Switzerland, Poland, Azerbaijan, USA, UAE, Egypt, Iran, Morocco, Russian Federation, India, Pakistan, China, Taiwan and TRNC.
May 2014
EVENTS
138 HTE
May 2014
139
Spanish interest in Evteks The Exterior Promotion Committee of Home Textiles Home Textiles from Spain in collaboration with ICEX Spain Export and Investment has been organizing the tenth group stand of Spanish companies in the 20th edition of the Evteks Fair.
May 2014
FOCUS
140 HTE
Turkish home textiles: trendy, elegant, quality and stylish‌ Today the Turkish home textile industry is aware of the trend in international markets towards the increasing demand for healthier and more environmentally friendly products and quickly adapts itself to developments in legal and technical regulations.
May 2014
141
T
he Turkish home textile industry is a part of the Turkish textile industry, which is the world’s fourth largest supplier and the EU’s second largest supplier, has now a significant role in world trade and capacity to meet the high standards of all sophisticated consumers. Almost all kinds of home textiles are produced in Turkey and may be listed by export value as follows: towels, bed sheets, bed spreads, curtains, blankets, pillows, quilts, cushions, eiderdowns, table linens, tulle, lace, gobelin, wall hangings and sleeping bags. The Turkish home textile industry is one of the world leaders with its wide range of products and superior quality in home textile production, especially in the production of towels, bed sheets and covers, curtains, tulle, embroidery, guipure and quilt covers. Turkey has the
May 2014
largest machine park for the production of both embroidery and guipure in the world. Europe’s largest factory producing quilt covers is in Turkey. The Turkish home textile industry has also acquired the latest technology with a high production capacity, a highly skilled labor pool, and design and fashion capabilities. In addition, the industry has managed to reduce the cost of production below the world average while it has increased the quality of its products. Therefore, with a huge production capacity, high quality and strong competitiveness, Turkey was among the world’s top three suppliers of towels, bed sheets, bedspreads and curtains in 2012. In the same way, Turkey was the second largest supplier of EU in towels, bed sheets, table clothes, bedspreads and curtains in 2012.
FOCUS
142 HTE
In Turkey, the towel sector has traditional roots and its towels are known as “Turkish Towels” worldwide. Today the Turkish towel sector has competitive power in international markets in terms of jacquard and embroidery technologies. Lace, which is commonly used in many textile applications, especially in home textiles, is originally a Turkish handicraft. It is an embroidery art reaching back to the mid 1500s and crowned by the labor of Turkish women. It is an outstanding handicraft with its traditional taste and motifs in different colors and lines, which are now reflected in modern home decoration. Turkish home textile producers are mainly located in Istanbul, Denizli, Bursa, Tekirdag, Izmir, Gaziantep, Kayseri and Usak. Towel and bathrobe producers are concentrated in Denizli and Bursa, voile producers in Istanbul and Bursa, and blanket producers in Usak. Many of the producers in these cities have integrated their production process from yarn and fabric production to product design, dying, finishing and sewing in order to obtain the best quality in every stage of production.
Denizli is the manufacturing center of toweling sector city is mostly concentrated on toweling sector. Over 190 companies in Denizli manufacture cotton towels and bathrobes. Such a manufacturing facility on one product group in the same area is a success story and a good example of the cluster development. In Denizli, towels and bathrobes are manufactured from Aegean cotton which is the finest cotton in the world. These towels and bathrobes are well known throughout the world with their extraordinary softness, absorbency and warmth. Their extraordinary pile thickness and density give towels and bathrobes these superior features. In addition, the more these towels and bathrobes are washed, the softer and more absorbent they become, contrary to the ordinary products. That’s why Denizli on its own has a major share in world’s cotton towel and bathrobe exports. About 90% of these products are exported to all over the world. “Turkish Towels and Bathrobes”, especially the ones from Denizli, are not used only at homes but also presented by 5 or 4 star hotels in all over the world as a quality service sign. Moreover, visitors of these hotels would consider a negative point in their services if “Turkish Towels and Bathrobes” were not kept in bathrooms, sport centers, saunas and Turkish baths.
May 2014
143
Bursa is one of the most important manufacturing centers in the textile field in the world and it is mostly concentrated on the manufacturing of curtains, curtaining and upholstery fabrics, decoration fabrics, bedding products, towels and bathrobes as well as other textiles. There are hundreds of companies which are active in manufacturing and trading on all kinds of textiles in Bursa. Many of these companies have been organized very well and come together in “Bursa International Textile and Shopping Centre”, called Buttim in short. In Buttim, there are about 850 textile companies, most of which are active in the sector of home textiles, curtaining and upholstery fabrics. In Buttim, there are about 320 showrooms where every kind of home textiles and textile products are presented to thousands of national and international visitors. Buttim is such a huge center that it has a daily visitor capacity of 20 thousand. Therefore, visitors abroad looking for upper quality and a wide range of home textiles, curtains, curtaining and furnishing fabrics etc. should not go back home without visiting Buttim.
May 2014
Besides large-scale firms, there are many small and medium sized companies scattered all around the country. In the rural areas around some cities like Denizli, Mugla and Kastamonu, the production of traditional fabrics is still widespread, and recently they have been used in the production of home textiles. One of these traditional fabrics having worldwide fame is the “Buldan Fabric”, from the Buldan province of Denizli. With its characteristic designs, it is unique and carries the heritage of the past into the present as it is woven on traditional handlooms. This fabric, which has a completely natural look and basic textile characteristic due to its being made of pure cotton, is widely used both in traditional and modern home decoration. Another traditional fabric is “Selalmaz Çemberi” which takes its name from Selalmaz, a region in Kastamonu. This fabric is also obtained from pure cotton yarn and woven on hand looms. It is a very thin fabric like tulle. It is a difficult fabric to weave that one can only weave one meter per day. Due to its outstanding originality it is used widely in-home decoration as well as in clothing. “Azdavay Çemberi” is another famous fabric woven in Azdavay, a town of Kastamonu. It is made from linen or pure cotton and it is a very original hand woven fabric. This fabric like Selalmaz Çemberi, is woven loose or dense. It is used widely in home decoration and clothing production.
FOCUS
144 HTE
Since all of these traditional fabrics are natural, made of pure cotton or linen without using any chemical dyes, they are environmentally friendly. Therefore, there is considerable demand for home textiles made of these fabrics in international markets. Today the Turkish home textile industry is aware of the trend in international markets towards the increasing demand for healthier and more environmentally friendly products and quickly adapts itself to developments in legal and technical regulations. Many manufacturers in the sector are able to produce with quality and environment management systems, e.g. ISO 9000 series. Additionally, some companies in the home textile sector have private Eco labels.
In a rapidly changing world, the home decoration field is very sensitive to all changes. That’s why the creation of collections with innovative and modern designs and motifs in addition to the quality of the product is essential. Turkish home textile manufacturers are very conscious about fashion creation and design, which enables them to gain a special place in international markets. New and modern designs and unique motifs, all created by Turkish designers, keep a finger on the pulse of world home decoration fashion and meet most tastes and preferences.
May 2014
145
EXPORTS Besides meeting domestic demand in Turkey, the Turkish home textile sector with its high potential in the export market and its wide range of products and superior quality is an important export earner for the country. The sector exports about 60% of its production. According to the International Trade Center’s (ITC) statistics, Turkey was the fourth largest exporting country in home textiles with a value
The main export products in 2013 were towels, bathrobes, dressing gowns, bed linens, furnishing and curtain fabrics, and bed spreads. The European countries are the most important markets for Turkey’s home textile exports. A large quantity of home textiles is exported to Germany. The other main markets are Russia, USA, France, the U.K., Italy Ukraine, and the Netherlands.
May 2014
of US$ 2,7 billion in 2012. Exports of home textile products increased 13% from US$ 2,7 billion in 2012 to US$ 3,1 billion in 2013. With its fashion products, the advanced technology of production and quality of products, Turkey has been increasing her share in the main markets, especially in the European market. Therefore, prominent world suppliers have started to cooperate with Turkish manufacturers for joint production in the home textile field.
146
May 2014
147
May 2014
148
May 2014
149
May 2014
150
May 2014
151
May 2014
152
May 2014
153
May 2014
154
May 2014
155
May 2014
PROFILE
156 HTE
Dina Vanelli loves MoOD “MoOD is really important for us, it is compact and easy to access,� Mrs. Ruchan Tacettin.
Participating in Mood every year Dina Vanelli has recently won innovation award from Trevira. May 2014
157
Details of Dina Vanelli’s award wining Linses Timothy product. It is an article inspired by fashion with the appearance of a softly flowing apparel fabric in wool. The unusual pattern is based on a dull/shiny effect and a certain “hazy look”. The generously made Jacquard has a handmade effect - elegant and extravagant. With its restrained elegance the pattern can adapt to many furnishing roles. The pleasant handle is especially noteworthy, as it emphasizes the effect of luxury. This product can be used as curtain and decorative fabric for accessories in the hotel and in the upmarket residential sector. It comes in 315 cm width/height.
D
ina Vanelli is a reference amongst Turkish textile companies and an innovative player on a global basis. MoOD is an important exhibition for them where they meet the right customers. Mrs. Ruçhan Tacettin of Dina Vanelli comments: “MoOD is compact and very accessible. The products range from the middle to the upper segment. This is crucial to us because that is exactly the segment we are positioning our products. So we meet the right people at MoOD. But we also like to visit Brussels. It is a pleasant place and you’re never far removed from the exhibition.”
May 2014
Dina Vanelli seized the quick changes in the market to stand out. As Ruçhan Tacettin puts it: “We work very closely with our customers and handle business face-to-face. We are very flexible, especially concerning colors, because these are very important to our customers. A different shade can make all the difference.” Dina Vanelli is already looking forward to the new location in the historic exhibition halls. “We are convinced it will provide a new breeze of energy to MoOD.”
PROFILE
158 HTE
Fulara Tekstil, an innovative company in home textiles!
Brief history of our company Our firm was established in 1996. At the beginning, we could produce 15 thousand meters of fabric monthly. Gradually growing our monthly production capacity has reached up to 150 thousand meters. On product portfolio We produce mainly leno, leno burned, armored draperies, and other kinds of fabrics for background and products that related with hotel projects.
On manufacturing facilities We have a factory of 3 thousand sqm that is operated by a young, innovative and dynamic team of production who utilize the latest technologies. On target markets and exports Presently our products are exported to Germany, Italy, France, and other European, North African and Middle Eastern countries. These are our main target markets in abroad. 30 percent of our products are exported directly to these markets. The rest is sold to exporter companies.
May 2014
159
On fair activities and importance of fair events We participate in Evteks fair. We consider participating in other events in abroad. Fairs are important tools for finding buyers and suppliers in both present and prospective markets. On targets for 2014 We aimed to increase our exports by fifty percent this year. Also we want to develop additional and quality products and to enter new markets. Customer satisfaction is our indispensable aim, as was in the past. Additional comments Home textile industry, a locomotive industry, is highly dynamic and requires innovation. We try to offer the best and the newest to our customers.
May 2014