Our world of eggs by DAVA Foods

Our world of eggs 1

Our world of eggs The egg is a staple food in itself and an indispensable component in cooking, offering many functional properties as well as great taste. But eggs are much more than that. Offering a complex composition of essential vitamins and minerals, the egg is one of nature’s nutritional wonders. For example, eggs contain high-quality protein with branched chain amino acids that are metabolized in our muscles, promote protein synthesis and may prevent exercise-induced muscle damage. Harnessing this unique property of eggs, it gives us great pride to present our latest product innovation: a protein sensation launched under the name white™. You will find more about the new product line inside – and about the many other egg-based products available. It is our pleasure to welcome you to our world of eggs. Michaela Samuelsen, Vibeke Breum Høj, Mette Due Andersen, and Ivan Noes Jørgensen

The brand new

PROTEIN SENSATION from pure egg whites

™ A PROTEIN SENSATION!

FAT-FREE NO LACTOSE

PURE EGGS

RICH IN

NO PRESERVATIVES

HIGH QUALITY

PROTEIN Contains all the branched chain amino acids!

Shell eggs Shell egg safety is a key concern for us. Finland, Sweden, and Denmark all apply a zero-tolerance policy on salmonella. In Denmark you will find the worldâ&#x20AC;&#x2122;s strictest control measures in relation to salmonella. This puts us firmly in the forefront of egg-related health and safety: tests demonstrate that our eggs are free from salmonella, and we are confident in our claim that our eggs are the safest in the world. Our business is founded on high food safety and quality. One of the cornerstones of our business base is the â&#x20AC;&#x153;Farm to Tableâ&#x20AC;? quality system, which sets high standards for quality, food safety, production and animal welfare. Quality is not only essential for our customers, but also for breeders, egg producers, and the animals themselves. The system is based on the HACCP principles that set rules for food safety from harvest to consumption of the product. Vivi Nielsen, Quality Manager

Shell eggs ORGANIC EGGS 路 FREE RANGE EGGS 路 BARN EGGS 路 ENRICHED CAGE EGGS

HEDEGAARD 10 M/L organic eggs EAN no. 5701607583259 Item no.109333

HEDEGAARD 6 M/L Free range eggs EAN no. 5701607583204 Item no.109228 8

HEDEGAARD 12 S/M organic eggs EAN no. 5701607583402 Item no. 109346

HEDEGAARD 10 M/L barn eggs EAN no. 5701607583167 Item no.109133

HEDEGAARD 6 L/XL enriched cage eggs EAN no. 5701607582948 Item no.109022

HEDEGAARD 15 M/L enriched cage eggs EAN no. 5701607583136 Item no.109051

HEDEGAARD 15 S/M barn eggs EAN no. 5701607582207 Item no. 109157

HEDEGAARD 10 S/M enriched cage eggs EAN no. 5701607583129 Item no. 109039

HEDEGAARD 10 L enriched cage eggs EAN no. 5701607584560 Item no. 109030

HEDEGAARD 30 M enriched cage eggs EAN no. 5701607582979 Item no. 109077 9

Organic egg production ANIMAL WELFARE 路 ORGANIC BREEDING

Scandinavia has spearheaded the movement towards organic farming and organic food in many areas, and eggs are a prominent part of this evolution. DAVA Foods actively supports organic egg production; indeed, we aim to generate 50 % of our turnover from organic products in 2020. General consumer demand supports this strategy: at present, one in four of all the shell eggs we supply retail chains in Denmark is organic, and the demand looks set to grow even greater. As an added bonus, all organic eggs supplied by DAVA Foods are guaranteed to have come from hens that have been bred and reared organically from the time they themselves were eggs. To ensure animal welfare, we conduct on-site screening visits. In cooperation with business stakeholders we have developed a screening tool that enables us to form a true and realistic picture of the welfare of organic hens. With the help of such screening, supplemented by specific action plans in case of any problems, egg producers can take definite steps to promote the welfare of their flocks. We are confident that screening visits make a difference for organic egg production, and that active, ongoing dialogue with the producers helps safeguard animal welfare and high-quality eggs. The new tools will also help to reduce the risk of future welfare problems.

collect 2

build

play

Concepts adding value An egg is, of course, a generic product in itself. But at DAVA Foods we work hard to create added value throughout the value chain. Our strength lies in our ability to see new possibilities and new ways of marketing and presenting our products in ways that are genuinely attractive to consumers and businesses alike. Whenever we develop new products and concepts, we do so on a firm empirical basis: everything is based on in-depth insight into consumer behaviour and market opportunities. We are fortunate enough to enjoy uniquely close cooperation with our customers. The trust that our customers place in us is reflected in their willingness to try out new â&#x20AC;&#x201C; and sometimes surprising â&#x20AC;&#x201C; concepts to the benefit of all. Mette Due Andersen, Marketing Manager

*Our vitamin D eggs contain a naturally inreased level of vitamin D. 100 g eggs contains approximately 4-5 Âľg vitamin D corresponding to up to 80-100 % of Recommended Daily Supplement.

Vitamin D PROMOTING HEALTH · A NATURAL SOURCE OF VITAMIN D

Vitamin D deficiency is a major concern in many parts of the world – particularly where people are inadequately exposed to sunlight. Vitamin D is essential to bone health, and recent studies show that it may have other benefits, too. Getting vitamin D in your diet can be difficult; fatty fish is a good source, but is unlikely to be eaten regularly by many. Our vitamin D eggs contain naturally increased levels of vitamin D. In fact, 100 g eggs contain approximately 4-5 μg vitamin D corresponding to up to 80-100 % of Recommended Daily Supplement.

Vitamin D eggs 6 M/L enriched cage eggs EAN no. 5701607585376 Items no. 109086 15

Vitality eggs POWER YOUR WHOLE LIFE

New research increasingly recognizes the egg for its beneficial nutritional properties and high content of essential vitamins and minerals. We have gone a step further and have developed a concept that optimizes those nutritional benefits: here, the eggs are fortified with e.g. vitamin E, selenium, and lutein. We call it Livskraft™ – the Danish word for vitality or life force. The older we get, the more important it becomes to make healthy choices. By giving our bodies the best possible nutrition – and by taking fresh air and exercising – we can strengthen our mental and physical health and maintain our energy and wellbeing at top level. Well-being and vitality enables us to continue to seek out new experiences and keep a happy, healthy outlook on life. The Livskraft eggs make their own small contribution to all this.

HEDEGAARD 8 L Livskraft™ barn eggs EAN no. 5701607584645 Item no.109134 17

Bar

eggs fr om

Family estate since1872

chsen, Nis-JĂ¸rn Diederi of ion rat ne ge h fift olt farmers at Barkh

the

Barn eggs from the farm

k h o lt

Eggs from the Barkholt farm FAMILY ESTATE SINCE 1872 · FIFTH GENERATION FARMERS

The demand for local food products is a growing trend. More and more consumers are interested in where their food comes from and how it is produced. They appreciate honesty and transparency. Our Barkholt Farm Eggs is a unique concept. It centres on the Barkholt farm; a beautifully situated estate, built in 1872, that has remained in the same family for generations. Karen and Nis-Jørn are the fifth generation of farmers at Barkholt – and their four children look set to continue the tradition. The entire family participates actively in the care of the hens, packing eggs etc. More than half of the hens’ feed is produced on the farm’s own fields, where wheat and rapeseed is grown. In fact, it is the feed that gives the egg yolks of Barkholt Farm Eggs their distinctive golden-yellow colour.

HEDEGAARD 8 M/L Barkholt barn eggs EAN no. 5701607584676 Item no.109154 19

eggyplay® A REVOLUTIONARY CONCEPT · MAKING EGGS MORE FUN THAN EVER

DAVA Foods created this patented new concept that turns egg trays into toys: a unique series of colourful egg boxes specifically targeted at families with children. The boxes are made from polypropylene (PP05) and go in the dishwasher, allowing them to be reused as building blocks that click together, making eggs – always a favourite with children – even more fun for them. Not only can the eggyplay® boxes be used to build forts and castles – they are also excellent storage containers. They can be neatly stacked when open, taking up minimal space in the playroom when not in use. This is a truly value-adding egg box that gives children hours of entertainment. The box design is patented and is CE certified by European Toy legislation. The box weighs less than standard egg boxes and takes up half the space when opened and stacked. An important consideration at home and for the environment: the design also makes transport simpler and more fuel-efficient.

eggyplay® 8 M/L barn eggs EAN no. 5701607584720 Item no. 109127

Available in four standard colours and three different seasonal themes: Easter, Halloween and Winter. 21

We ♥ eggs RECOMMENDED BY THE DANISH ANIMAL WELFARE SOCIETY

The Vi ÆLSKER Æg® (We Love Eggs) concept is aimed at food-conscious consumers who favour organic foods and want to know more about the products they buy. Our Vi ÆLSKER® eggs are produced by farmers who are strongly committed to organic farming and to understanding hen behaviour and well-being. In addition to meeting all the general guidelines for organic egg production, every Vi ÆLSKER® farmer must meet additional requirements to be part of the concept. Working in close cooperation with the farmers, we strive to ensure the best possible conditions for the hens. For example, we have specific requirements for the design of chicken coop. During all seasons, the hens must have access to vegetation, crops, fallen fruit — and plenty of shelter. The farmers must ensure hens feel safe and that there is always something for the hens to do: this helps prevent stress and ensures top-notch animal welfare.

HEDEGAARD 8 M/L VI ÆLSKER® organic eggs EAN no. 5701607584799 Item no. 109348 23

Gaardbo eggs ORGANIC EGGS · MADE WITH CARE

Organic farming has become mainstream, boasting impressive growth rates. This has fostered new organic concepts that take a broader view of what organic farming entails. The Gaardbo (literally “Farm Dweller”) is a mythical figure; a little elf or gnome. Scandinavian farmers used to believe that this little creature crept around the farm to care for the animals and children there. This meant that it was important to also take good care of your Gaardbo. The Gaardbo name was chosen to show that the hens behind the Gaardbo eggs are particularly well looked after. As something new we are now also offering soup hens in our Gaardbo product range.

HEDEGAARD 8 M/L Gaardbo Æg organic eggs EAN no. 5701607584584 Item no.109328

HEDEGAARD Gaardbo soup hen EAN no. 5701607585284 Item no. 9700986 25

Brunch ĂŚg

Brunch eggs THE SOCIAL EGG CONCEPT

We conduct consumer research on a regular basis, and the results always reaffirm that a soft-boiled egg to start the day remains a firm favourite. Our brunch range, featuring extra large eggs, lends itself very well to making soft-boiled eggs for weekend brunches. The brunch concept has become ever-more popular in recent decades, offering a relaxed and attractive alternative to the more formal lunches. Brunch has become a no-stress way of celebrating birthdays – or simply a pleasant Sunday tradition with friends and family. Eggs are, of course, an important component of brunches — in scrambled eggs, pancake batter etc. Yet few things beat the soft-boiled egg, as is also evident from our website traffic: one of our most popular subjects is “how to boil an egg.” Reflecting this, we have printed a chart of recommended cooking times inside the box.

HEDEGAARD 4 L/XL brunch Free range eggs EAN no. 5701607585000 Item no. 109209

HEDEGAARD 10 L/XL brunch Free range eggs EAN no. 5701607583341 Item no. 109234

HEDEGAARD 6 L/XL brunch organic eggs EAN no. 5701607583013 Item no. 109322

HEDEGAARD 6 L/XL brunch barn eggs EAN no. 5701607583365 Item no. 109128 27

Egg products At DAVA Foods we always strive to find ways of making our products even better through continuous product development and testing. We explore and optimize the functional properties of eggs, such as their whipping ability, emulsifying ability, baking ability, etc. And we use our findings to adjust our products â&#x20AC;&#x201C; or create new ones. We may give you products with a longer shelf life, eliminate the need for preservatives, improve production for food manufacturers â&#x20AC;&#x201C; or products that are more convenient for consumers. Everything we do is based on real needs that we see and hear about among our many different customers. So if you have an idea for something you would like to see, talk to us. We might be able to make that happen, too. Tom Markussen Jensen, Chief Product Developer

High-quality organic products SUPERIOR EGG QUALITY

Organic egg production has progressed far beyond the shell eggs that were the original focus of the organic consumer trend. These days, consumers and industries demand a much wider range of organic egg products, including bottled egg whites, yolks and whole eggs. At DAVA Foods, our unwavering focus on the quality of our raw material â&#x20AC;&#x201C; shell eggs â&#x20AC;&#x201C; helps ensure that all our processed organic egg products are of similarly superior stock, and we conduct regular tests to keep quality levels uniformly high. Our sophisticated processes also preserve the various properties of fresh eggs as well as can possibly be done. Shelf life is a particular concern with egg products, not least for the organic varieties where no preservatives can be added. Thanks to measures such as aseptic filling and extremely strict hygiene procedures, the DAVA Foods range of organic egg products offers a shelf life of up to 52 days.

HEDEGAARD organic whole eggs 250 g EANnr. 5701607584652 Item no. 700130

HEDEGAARD organic egg yolks 250 g EAN no. 5701607584737 Item no. 800130

HEDEGAARD organic egg whites 250 g EANnr. 5701607584744 Item no. 900130 31

Egg products PASTEURIZED EGG PRODUCTS

HEDEGAARD scrambled eggs 1 kg EAN no. 5701607579757 Item no. 700189

HEDEGAARD whole eggs 250 g EAN no. 5701607584607 Item no. 700117

HEDEGAARD egg yolks 250 g EAN no. 5701607584621 Item no. 800148

HEDEGAARD egg whites 250 g EAN no. 5701607584614 Item no. 900175

HEDEGAARD whole eggs sleeves EAN no. 5701607579764 Item no. 700192

HEDEGAARD egg yolks sleeves EAN no. 5701607579771 Item no. 800192

HEDEGAARD egg whites sleeves EAN no. 5701607579788 Item no. 900192 33

RICH IN HIGH QUALITY

PROTEIN

white™ THE NEW PROTEIN SENSATION · FROM PURE EGG WHITES

The human body needs vitamins, minerals and other nutrients to operate and maintain its strength. Eggs contain very high-quality protein from a nutritional point of view: their protein has all nine essential amino acids, including the branched chain amino acids. These proteins are vital for the build-up and maintenance of body cells and muscle mass – and served as the basis for white™: the new protein sensation. When you taste white™ you won’t believe you are actually drinking pure egg whites. The structure is more like milk, making this healthy shot of protein goodness very palatable indeed. Being egg-based, this product is of course excellent news for lactose-intolerant consumers who cannot digest the regular dairy-based protein products on the market. We are confident that this new protein option will be embraced by serious athletes and ordinary health-conscious consumers alike. white™ Strawberry EAN no. 5701607585314 Item no. 950001

white™ Pomegranate EAN no. 5701607585338 Item no. 950003

white™ Vanilla EAN no. 5701607585345 Item no. 950004

white™ Tropical EAN no. 5701607585352 Item no. 950005 35

SHAKER 36

SHAKER QUICK, EASY, DELICIOUS!

The SHAKER series reflects the ever-growing trend towards high-quality convenience products: here is a product that makes the consumer’s busy everyday life easier, saving time without compromising on q uality and taste. All the ingredients required are included the packaging, and cooking is quick and easy. The unique two-piece packaging helps ensure long shelf life, is easy to handle, and looks attractive on supermarket shelves. Having proven very popular, the SHAKER range now features five tasty variants – each of them an easy shortcut to home-cooked meals.

HEDEGAARD SHAKER pancakes 740 g EAN nr. 5701607584423 Item no. 700108

HEDEGAARD SHAKER waffles 710 g EAN no. 5701607584683 Item no. 700115

HEDEGAARD SHAKER scrambled eggs 850 g EAN no. 5701607584454 Item no. 700198

HEDEGAARD SHAKER pancakes wholegrain 740 g EAN no 5701607584430 Item no. 700110

HEDEGAARD SHAKER crème brûlée 650 g EAN no. 5701607584805 Item no. 800152 37

Rapeseed oil PRESSED WITHOUT CHEMICALS · GMO-FREE

Rapeseed oil is a key ingredient for professional food manufacturers, for bakeries – and in private homes. Our oil is renowned for its purity: it is pressed without chemicals, entirely GMO-free, and bottled directly at the production site, which not only reduces its carbon footprint, but also eliminates the risk of contamination during transport. Rapeseed oil is a healthy choice, too. It contains plenty of omega-3 fatty acids in combination with omega-6 fatty acids – and practically no trans fats. It is also a source of natural vitamin E.

HEDEGAARD rapeseed oil 0,4 l Item no. 9700951

HEDEGAARD rapeseed oil 1 l Item no. 9700952

HEDEGAARD rapeseed oil 5 l Item no. 9700960

HEDEGAARD rapeseed oil 10 l Item no. 9700950 39

Quail eggs DELICATE ALTERNATIVE TO HEN’S EGGS

Quail eggs are a delicate alternative to normal hen’s eggs. The eggs are about the size of a large olive, with an attractive brown speckled shell. They have a higher proportion of yolk to white compared to a hen’s egg, and a slightly stronger flavour, but can be treated in much the same way. The delicate size is a perfect fit for canapés, appetizers, salad topping etc.

HEDEGAARD quail eggs 12 pcs EAN no. 5701607585291 Item no. 9700965 41

Making the most of organic hen farming At DAVA Foods we have contributed greatly to increasing the percentage of organically farmed chickens and hens in our local markets. But what happens to those hens when their best laying days are over? In the past, they were often used for animal feed, biofuel or similar purposes – worthy causes in themselves. Now, our organic egg-laying hens are used as the basis for organic cuisine. Thanks to our collaboration with Scandinavian Organics – a rapidly-growing business venture that began with one man’s vision of preventing organic produce from going to waste simply because it failed to meet purely aesthetic demands – the meat of our hens is put to excellent use, ending up on consumers’ dinner tables in a satisfying finale to their lives. We already offer a range of organic convenience foods, including meatballs and delicious organic meals. Vibeke Breum Høj, Key Account Manager

Organic meat MAKING THE MOST OF ORGANIC HEN FARMING

Organic chicken minced meat 400 g Item no. 9700970

Organic chicken meatballs 300 g Item no. 9700971

Organic Pulled Beef BBQ 450 g Item no. 9700984

Organic Pulled Beef Yakiniku 450 g Item no. 9700985

Organic Chicken Bolognese 500 g Item no. 9700973

Organic Bouef Bourguignon 500 g Item no. 9700978

Organic chicken meatballs, small 300 g Item no. 9700972

Organic Chicken Curry 500 g Item no. 9700979 45

Food service INDUSTRY · CUSTOMER RECIPES

Eggs are an important ingredient in the kitchen; both at home and for professionals. At DAVA Foods an egg is not just an egg. We strive to make our products even better by continuous product development and testing. We explore and challenge the egg’s functional properties, such as whipping ability, emulsifying ability, baking ability etc. And we use our findings to adjust our products – or create new ones. We know that heat treatment at high temperatures causes denaturing and coagulates the proteins in the egg. A combination of lower pasteurization temperatures and increased time is therefore essential to maintain the egg’s qualities and to achieve the desired kill-effect on bacteria. The group offers a wide and deep range of eggs, which are adapted to food service and the food industry in North and Western Europe. We deliever all kind of pasteurized egg products, boiled eggs, egg powder, semi-finished and finished mixtures. We deliver on prescribed customer recipes.

Miscellaneous ACCESSORIES · MERCHANDISE

eggyplay® STARTER kit Item no. 110001

eggyplay® STARTER kit Halloween Item no. 110002

eggyplay® '3-in-1' egg cups, 4 pcs. Item no. 9700931

eggyplay® pallet display Item no. 30195

eggyplay® STARTER kit Winter Item no. 110003

Twisty, 2 sizes in assorted colours, 32 pcs. Item no. 14331 49

LASS

GG SKA

RD O

I MU ST

TIL B

SVE

TTA VÄ D

JOR

KE NS Æ

Food safety AN EVER-EVOLVING QUALITY SYSTEM

For DAVA Foods, it is essential that quality and safety throughout the value chain is at top level â&#x20AC;&#x201D; from the day-old chicken to the finished product in the counter. And based on consumer requirements and our own visions, our quality system is adapted and developed continuously. Consumers should never doubt the quality and safety of our products. It is our responsibility to ensure that raw materials and production processes result in consistent and high quality. We place great demands on our suppliers and other business partners based on open and honest dialogue. We demand much of all our employees, including education and skills development. All company activities are BRC certified at level A. We are also KAT approved at the packing plant in Denmark, a German industry certification for eggs and egg products. We promise quality â&#x20AC;&#x201D; and deliver on that promise!

The brands PRODUCT BRANDS

EGGO

The group ONE GROUP · SEVEN COMPANIES

The DAVA Foods group consists of seven companies and handles approximately 1.5 billion eggs a year. The group processes, packs and distributes fresh shell eggs and a variety of cooked and pasteurized egg products and egg powder. The group has six packing plants and three product factories in Denmark, Sweden, Finland, and Estonia. In 2014 a new business area was established: a packaging company, which develops new innovative egg packaging.

DAVA Foods expects its annual group turnover in 2015 to exceed EUR 170 million after acquisitions in Finland and Estonia.

Through the ownership structure DAVA Foods has deep roots in agriculture and the animal feed industry in Northern Europe.

4 1

DAVA Foods Denmark

DAVA Foods Starup

DAVA Foods Sweden

DAVA Foods Packaging

DAVA Foods Packaging, sales office

DAVA Foods Finland

DAVA Foods Finland, Oripää

DAVA Foods Finland, Närpes Äggpackeri

DAVA Foods Estonia 53

Product range SHELL EGGS · EGG PRODUCTS · PROTEIN DRINK · RAPESEED OIL · QUAIL EGGS · ORGANIC MEALS ·

Item no. 109322

Item no. 109348

Item no. 109328

Item no.109333

Item no. 109127

Item no. 109157

Item no. 109021

Item no. 109096

Item no. 109030

Item no. 900175

Item no. 700192

Item no. 800192

Item no. 900192

Item no. 950004

Item no. 950005

Item no. 9700951

Item no. 9700952

Item no. 9700979

Item no. 9700984

Item no. 9700985

Item no. 9700986

SOUP HEN 路 MISCELLANEOUS

Item no. 109346

Item no. 109208

Item no. 109228

Item no. 109234

Item no. 109127

Item no. 109039

Item no. 109051

Item no. 109077

Item no. 700130

Item no. 700189

Item no. 700108

Item no. 700110

Item no. 700115

Item no. 9700960

Item no. 9700950

Item no. 9700965

Item no. 9700970

Item no. 110001

Item no. 110002

Item no. 110003

Item no. 9700931 55

Item no. 109128

Item no. 109154

Item no. 109134

Item no. 109127

Item no. 109133

Item no. 800130

Item no. 900130

Item no. 700117

Item no. 800148

Item no. 700198

Item no. 800152

Item no. 950001

Item no. 950003

Item no. 9700971

Item no. 9700972

Item no. 9700977

Item no. 9700978

Item no. 30195

Item no. 14331

Item no. 109133

"To add value to the entire value chain is what we are passionate about” Ivan Noes Jørgensen, Group CEO 57

Ivan Noes JĂ¸rgensen Group CEO +45 23 33 48 33 inj@davafoods.com

Michaela Samuelsen Sales Manager +45 23 33 48 46 mis@davafoods.com

Vivi Nielsen Quality Manager +45 22 67 27 73 vin@davafoods.com

Vibeke Breum HĂ¸j Key Account Manager +45 23 33 48 44 vbh@davafoods.com

Kjeld Gasberg-Madsen Orders +45 23 33 48 24 kgm@davafoods.com

Mette Due Andersen Marketing Manager +45 51 97 97 12 mda@davafoods.com

Vibeke Vernersen Logistics Manager +45 23 33 48 47 viv@davafoods.com