Chamber Snapshot 2021 Greater Hewitt Chamber Achievements GENERAL
MEMBERSHIP AND COMMUNITY, cont.
• Increased audience engagement across all social media platforms • Attracted over 10,000 people into Hewitt through events and special programs • Raised $10,000 for local scholarships at Express Classic Golf Tournament • Reached thousands during November through Small Business Saturday campaign • Increased exposure through media outlets and new partnerships • Strategic and regional marketing efforts through publications, digital targeting and amenity brochures • Recognized Students of the Year at each Midway ISD campus • Provided additional support to Hewitt Public Library, Hewitt Kiwanis Club, Midway Education Foundation, Hewitt Lions Club, CASA and Christian Women’s Job Corps • Special initiatives included Toys for Tots, Coat Drive, Holiday meal donations
• Fall Feature Member Spotlights in November • Local Food Pantries Donation in December • Continued to monitor CDC, State and venue Covid guidelines
MEMBERSHIP AND COMMUNITY • Membership represents over 21,000 families and jobs in the workforce • Hosted over 60 business development events including 15+ business educational programs • Annual membership events attendance: 2,500 • Maintained 86.99% retention and represent 500 current members • Provided over 300 volunteer hours and supported five partnered events in the community • Raised $250,000 through development and membership activity • Visited over 400 members (80%) in one day through Operation Thank You in March • Back to School: Supplies Drive in May • First Responders Appreciation Efforts in June • $2,000 support to Hunger Free MISD in October
PAGE 4 • 2022 GHC COMMUNITY GUIDE & BUSINESS DIRECTORY
PUBLICITY • Strengthened media strategy and captured over 500,000 impressions • Circulation of 21,000 printed piece exposure through Hewitt Brochures, Welcome Bags, Hewitt Express Magazine and Annual Community Guide and Member Directory • Website traffic averages over 2,700 views per month SHORT TERM GOALS: 2021–2023 • Continue to creatively adapt to new environment and provide value to GHC members • Continue efforts to maintain Hewitt’s reputation as a desirable city to live/visit • Create specific Executive Committee member descriptions • Continue execution of Operation Thank You • Implement Ambassador Training Program from 2020 • Promote scholarship donations year-round LONG TERM GOALS: 2021–2025 • Continue to increase Building Fund • Continue strengthening relationships and service to City of Hewitt • Maintain current staff and continue to grow • Scholarship Endowment Program Implementation • 700 membership by 2025 • Discuss specific month for renewals and implement a prorated structure • $15,000 Scholarship Fund by 2025 and $20,000 by 2030
