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Consumers(with(Undergraduate(Degree(are(the(Most(Willing(for(SecondV hand(luxury(Goods(Purchasing

Below&undergraduate

Undergraduate

Graduate(Master/MBA/EMBA)

Bought

16%

43%

41%

Sold

17%

45%

38%

4)(SecondVhand(luxury(market(is(mainly(composed(of(female(consumers

Male

33% Bought Female

67% Male

29% Sold

Women are the most willing to transact in the second2 hand luxury goods market, they are the major consum2 ers of scarves, accesso2 ries, handbags, backpacks, etc.; Male consumers on the other hand, mostly purchase upscale station2 ery, lighters, small leather goods, briefcases, travel bags and small accesso2 ries. 21230 year olds mainly comprise this market.

Female1

71%

080

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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