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Elder(Online(Luxury(Consumers(are(More(Concerned(about(Product(Authenticity

Product Authenticity

31%

35%

31% 30% 28% 27%

Product Quality 12% 13%

Payment Security 6%

After*3*sales Service

51*and*above 16% 17%

41*3*50*yo 31*3*40*yo

8% 9% 10%

6% 7%

Return*Policy

Others

43% 41%

9%

21*3*30*yo

11%

2% 1% 3% 4%

The(Higher(the(Net(Worth(of(Online(Luxury(Consumers,(the(More( Concerns(There(are(for(Product(Authenticity

3% 16% 11% 10% 24%

2%

1%

1%

9%

8%

6%

15%

16%

17%

5%

4%

28%

29%

9%

27%

Others Return$Policy After$-$sales Service Payment$Security$

36%

38%

42%

43%

Product$Quality Product$Authenticity$ UnitďźšRMB

10M$and$below

10$-$50M

50$-$100M

100M$and$above

072

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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