Elder(Online(Luxury(Consumers(are(More(Concerned(about(Product(Authenticity
Product Authenticity
31%
35%
31% 30% 28% 27%
Product Quality 12% 13%
Payment Security 6%
After*3*sales Service
51*and*above 16% 17%
41*3*50*yo 31*3*40*yo
8% 9% 10%
6% 7%
Return*Policy
Others
43% 41%
9%
21*3*30*yo
11%
2% 1% 3% 4%
The(Higher(the(Net(Worth(of(Online(Luxury(Consumers,(the(More( Concerns(There(are(for(Product(Authenticity
3% 16% 11% 10% 24%
2%
1%
1%
9%
8%
6%
15%
16%
17%
5%
4%
28%
29%
9%
27%
Others Return$Policy After$-$sales Service Payment$Security$
36%
38%
42%
43%
Product$Quality Product$Authenticity$ UnitďźšRMB
10M$and$below
10$-$50M
50$-$100M
100M$and$above
072