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1% 6% 11% 23%

19% 18% 22% 10M$and$below

2%

4%

3%

7% 4%

9% 5%

10% 2%

37%

42%

Others

29%

16% 10$-$50M

Guaranteed$Quality Time$Efficiency

18%

24%

Instant$Availability$of$New Products$

10%

8%

Variety

25%

26%

Deliver$Straight$to$Door

10%

9%

50$-$100M

Cheap$Price UnitďźšRMB

100M$and$above

3)( Authenticity( is( the( main( concern( of( Chinese( consumers( buying( luxury(products(online

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Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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