Fortune Character China Luxury Report 2012

Page 73

1% 6% 11% 23%

19% 18% 22% 10M$and$below

2%

4%

3%

7% 4%

9% 5%

10% 2%

37%

42%

Others

29%

16% 10$-$50M

Guaranteed$Quality Time$Efficiency

18%

24%

Instant$Availability$of$New Products$

10%

8%

Variety

25%

26%

Deliver$Straight$to$Door

10%

9%

50$-$100M

Cheap$Price UnitďźšRMB

100M$and$above

3)( Authenticity( is( the( main( concern( of( Chinese( consumers( buying( luxury(products(online

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