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Online( Luxury( Consumers( Born( after( the( 80’s( are( More( Concerned( with( Product(Variety(and(Prices

51,and above

4%

29%

13%

8%

41,-,50,yo

38%

21,-,30,yo

10%

20%

Cheap,,Price Time,Efficiency Others

31%

26%

30%

40%

4% 8% 4%

35%

12%

12%

19% 0%

8%

29%

10%

31,-,40,yo

38%

15% 50%

Deliver, Straight,to,Door Guaranteed,Quality

60%

11% 70%

80%

3% 5%

3%

10% 6%

2%

14%

3%

90%

100%

Variety Instant,,Availability,of,,New,Products

Online( Luxury( Consumers( in( Tier( 2/3( Cities( are( More( Concerned( with( Efficiency(Whereas(Those(in(Tier(1(Cities(Pay(More(Attention(to(Prices

45%

43%

40%

37%

Tier-1-cities

Tier-2/3- cities

35% 30%

28%

26%

25%

18%

20%

14%

15%

8%

10%

8% 6%

5%

2%

4% 3%

0% Cheap-Price Deliver-Straight to-Door-

069

Variety

TimeEfficiency

2% 1%

GuaranteedInstantOthers Quality Availabilityof-New-Products

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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