Online( Luxury( Consumers( Born( after( the( 80’s( are( More( Concerned( with( Product(Variety(and(Prices
51,and above
4%
29%
13%
8%
41,-,50,yo
38%
21,-,30,yo
10%
20%
Cheap,,Price Time,Efficiency Others
31%
26%
30%
40%
4% 8% 4%
35%
12%
12%
19% 0%
8%
29%
10%
31,-,40,yo
38%
15% 50%
Deliver, Straight,to,Door Guaranteed,Quality
60%
11% 70%
80%
3% 5%
3%
10% 6%
2%
14%
3%
90%
100%
Variety Instant,,Availability,of,,New,Products
Online( Luxury( Consumers( in( Tier( 2/3( Cities( are( More( Concerned( with( Efficiency(Whereas(Those(in(Tier(1(Cities(Pay(More(Attention(to(Prices
45%
43%
40%
37%
Tier-1-cities
Tier-2/3- cities
35% 30%
28%
26%
25%
18%
20%
14%
15%
8%
10%
8% 6%
5%
2%
4% 3%
0% Cheap-Price Deliver-Straight to-Door-
069
Variety
TimeEfficiency
2% 1%
GuaranteedInstantOthers Quality Availabilityof-New-Products