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Consumers( Born( After( the( 80’s( are( More( Inclined( to( Purchase( Luxury(

The( HigherVAsset( Consumers( are( Less( Inclined(to(Purchase(Luxury(Goods(Online

Goods(Online 100%

7%

6%

90% 80%

23%

19%

5%

4%

15%

12%

100%

8% 90% 80%

70%

43%

13%

48%

2% 11%

55%

40%

45%

56%

50%

30%

58%

30%

20%

0%

14%

60%

41%

50%

10%

4%

70%

38%

60%

40%

18%

5%

32%

39%

46%

15% 30$yo

40$yo

50$yo

50$and$above

Will$not$shop$online Willing$to$try Fairly$confident$ Completely$confident$

20% 10% 0%

35% 16% 10M$and below$

! 2)(Advantages(of(online(shopping:(most(important(benefit(is(convenience

067

42%

25% 10$E$50M 50$E$100M 100$and$above

Will$not$shop$online Willing$to$try Fairly$confident$ Completely$confident$

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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