Consumers( Born( After( the( 80’s( are( More( Inclined( to( Purchase( Luxury(
The( HigherVAsset( Consumers( are( Less( Inclined(to(Purchase(Luxury(Goods(Online
Goods(Online 100%
7%
6%
90% 80%
23%
19%
5%
4%
15%
12%
100%
8% 90% 80%
70%
43%
13%
48%
2% 11%
55%
40%
45%
56%
50%
30%
58%
30%
20%
0%
14%
60%
41%
50%
10%
4%
70%
38%
60%
40%
18%
5%
32%
39%
46%
15% 30$yo
40$yo
50$yo
50$and$above
Will$not$shop$online Willing$to$try Fairly$confident$ Completely$confident$
20% 10% 0%
35% 16% 10M$and below$
! 2)(Advantages(of(online(shopping:(most(important(benefit(is(convenience
067
42%
25% 10$E$50M 50$E$100M 100$and$above
Will$not$shop$online Willing$to$try Fairly$confident$ Completely$confident$