The(Higher(the(Consumers’(Educational(Backgrounds(are,(the(More(Inclined( They(are(to(Purchase(Luxury(Goods(Online
55%
54%
43%
Below&Undergraduate
41%
Undergraduate& Graduate&(MBA,&EMBA,&Ph.D)&
33% 25%
13% 10% 8% 4% Will&not&shop&online
Willing&to&try
Fairly&confident
6% 8%
Completely&confident
Consumers( in( TierV1( Cities( are( More( Inclined( to( Purchase( Luxury( Goods( Online(than(Those(in(Tier(2/3(Cities Will$not$shop$online Willing$to$try Fairly$confident$ Completely$confident$
Tier$1$Cities
52%
34%
26%
Tier$2$/$3$Cities
0%
10%
49%
20%
30%
40%
50%
8% 6%
16%
60%
70%
80%
9%
90%
100%
066