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The(Higher(the(Consumers’(Educational(Backgrounds(are,(the(More(Inclined( They(are(to(Purchase(Luxury(Goods(Online

55%

54%

43%

Below&Undergraduate

41%

Undergraduate& Graduate&(MBA,&EMBA,&Ph.D)&

33% 25%

13% 10% 8% 4% Will&not&shop&online

Willing&to&try

Fairly&confident

6% 8%

Completely&confident

Consumers( in( TierV1( Cities( are( More( Inclined( to( Purchase( Luxury( Goods( Online(than(Those(in(Tier(2/3(Cities Will$not$shop$online Willing$to$try Fairly$confident$ Completely$confident$

Tier$1$Cities

52%

34%

26%

Tier$2$/$3$Cities

0%

10%

49%

20%

30%

40%

50%

8% 6%

16%

60%

70%

80%

9%

90%

100%

066

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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