Fortune Character China Luxury Report 2012

Page 55

6.( Social( functions( of( luxury( products( being( highlightedZ( Wealthy( Chinese( tend( to( collect( luxury( goods( with( value( for( investment

Wealthy(Chinese(Population(Prefers(Luxury(Goods(with(Collecting(and( Investing(Values(

70% 60%

61% 51%

50%

46% 42%

40% 30%

29%

26%

25%

20% 10%

9% 6% 5%

12% 13% 8%

2%

3%

20% 16% 17% 5%

4%

0% Less-than-10-million Personal-use-

10-6-50-million Business-gifts

Hobbies

50-6-100-million Retain&incresase-value

Over-100-million Other

052


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