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6.( Social( functions( of( luxury( products( being( highlightedZ( Wealthy( Chinese( tend( to( collect( luxury( goods( with( value( for( investment

Wealthy(Chinese(Population(Prefers(Luxury(Goods(with(Collecting(and( Investing(Values(

70% 60%

61% 51%

50%

46% 42%

40% 30%

29%

26%

25%

20% 10%

9% 6% 5%

12% 13% 8%

2%

3%

20% 16% 17% 5%

4%

0% Less-than-10-million Personal-use-

10-6-50-million Business-gifts

Hobbies

50-6-100-million Retain&incresase-value

Over-100-million Other

052

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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