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Magazines(and(product(brochures(are(highly(popular

The(PostV80s(Generation(Consumers(Prefer(Online(Channels( Consumers(over(50(Prefer(Product(Brochures 45%

41%

38%

35%

34%

33%

21% 17% 15%

16% 13%

8%

8%

7%

9%

7%

5%

30#and#below TV

6%

30,40#yo Magazine

8% 9%

40,50#yo

Newspaper

Outdoor#Advertisement

10% 9%

6%

3% 50#and#above

Internet

Product#Brochure

Male(Consumers(Prefer(to(Receive(Luxury((Information(from(Magazines( Whereas(Female(Consumers(Prefer(Online(Sources Male

40%

Magazine

36% 18%

Product8Brochure

15% 18%

Internet

TV

Outdoor8 Advertisements

Newspaper

097

Female

8%

7% 7% 6%

9%

11%

25%

Profile for Fortune Character

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

Fortune Character China Luxury Report 2012  

The definitive report on Chinese luxury consumption and habits as well as detailed information on global luxury brand penetration in China

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