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Zuckerberg’s new idea is the Metaverse
THE METAVERSE
ECHOES FROM THE FUTURE WORDS MICHEL CRUZ
J
ust three months ago, Facebook CEO Mark Zuckerberg announced the official renaming of his company to Meta Platforms. It seemed a bold move for a large corporation that pretty much dominates the social media scene and can
boast over a billion users. The question arises: why did Facebook feel the need to change the name and direction of a company with $85 billion in revenue? Surely its existing business model is lucrative enough? Well, in 2019 the firm launched
44 / FEBRUARY 2022 ESSENTIAL MAGAZINE
Facebook Horizon, a social media-based virtual reality world, and the potential it sees in the metaverse is obviously such that Zuckerberg et al believe this is the future – not just for their business, but for the entire Internet. ›
