4. Digitalisation and datafication

emergence of powerful aspirations to modernise HE with technology, with myriad institutional tasks and functions delegated to digital platforms and data systems, supported by a diverse cross-sectoral array of ‘arms length’ HE agencies, think tanks, consultancies, private companies and coalitions (Williamson, 2019). Together, these organisations and technologies are making new digital markets for services and products in HE, which are in turn reshaping universities, colleges and the tertiary education sector itself to act in more market-like ways (Komljenovic and Robertson, 2016). Commercial providers of digital technologies and data systems for HE have therefore become highly influential in the Global HE Industry. They include global education businesses such as Pearson, massive global technology companies including Amazon, Alibaba and Microsoft, education technology market intelligence agencies, investors in HE technologies, ‘visionary’ consultancies and think tanks, and a whole array of education technology vendors, startups and their platforms and services. The global industry of educational technologies and data services has grown to encompass every aspect or ‘market segment’ of HE activity, including: recruitment, enrolment and admissions services; student management systems; core digital infrastructure; management dashboards and analytics platforms; learning management systems and virtual learning environments; digital library and information services; elearning software and courseware; learning analytics; online assessment; plagiarism detection; graduate talent analytics, alumni and graduate relationship management; and more.31

4. Digitalisation and datafication

As educational technologies and data services have proliferated over the last decade, researchers have identified significant critical issues. These include emerging forms of digital exclusion and educational inequality, the growth of the education business and technology sectors as agenda-setting and policy-influencing forces in public education, and the increasing roles of commercial platform and infrastructure companies, artificial intelligence and machine learning in defining the future of education, teaching and learning (Selwyn et al, 2020). Educational digital technologies, including recent developments in online education, learning analytics, machine learning and AI, can promote positive developments towards academic improvement, equity, and enhanced forms of teaching

31 Williamson, B. 2020. The Automatic University: A review of datafication and automation in higher education. University and Colleges Union Scotland: https://www.ucu.org.uk/media/10947/The-automatic-university/pdf/ucus_the-automatic-university_ jun20.pdf

and learning (Bayne et al 2020). But educational technologies can also promote restrictive standardisation, excessive datafication, privatisation, and the deprofessionalisation of teaching.32 Many of these pressures are already being amplified by the response to COVID-19, as education systems have experienced increased digitalisation and datafication. The rapid recent digitalisation of all sectors is often associated with the belief that computers are always the solution to social problems, are more objective than human reason, and promise improvement wherever they are applied (Marres, 2017). However, as research has documented, the application of computers can sometimes make things more complicated, produce unintentional or harmful effects in the social systems where they are deployed, reflect the worldview of a narrow band of computer specialists, or serve the business interests of commercial companies over other needs (Broussard, 2018). These risks are amplified when digitalisation also enhances datafication, or the rendering of aspects of the world in measurable digital formats (Lupton, 2020). Datafication usually depends on (often for-profit) digital infrastructures for collecting, analysing and reporting data; on the specialized practices and assumptions of data analysts and engineers; and on algorithms that can condense the complexity and multiplicity of real world phenomena into perceptible forms and meanings, and thus make them amenable to subsequent action (Amoore, 2020). Together, digitalisation and datafication have been implicated in racial and genderbased forms of profiling, bias and discrimination, the reproduction and exacerbation of existing social and economic inequalities, the rise of extremist politics, widening political polarisation, and threats to rights, liberties, security and labour.33 Education has long been subject to historical forms of digitalisation and datafication, but the quantification, measurement, comparison, and evaluation of the performance of HE institutions, staff, students, and the sector through digital data systems is intensifying and expanding rapidly (Williamson, Bayne and Shay, 2020). For businesses in the global HE industry, digital data are a key source of market-making, both as universities seek out new technologies to help them measure and improve their performance at various levels, from the institution to the individual, and the companies utilise those data for product refinement and further development (Komljenovic, 2019). Digitalisation and datafication also introduce new market-based dynamics into HE

32 We the Educators. 2017. Educational Technology and the Personalisation, Standardisation, Privatisation and Datafication of Education. Education International: https://issuu.com/educationinternational/docs/coor-124_wetheeducators-eng 33 See, for example: West, S.M., Whittaker, M. and Crawford, K. 2019. Discriminating Systems: Gender, Race and Power in AI. AI Now Institute: https://ainowinstitute.org/discriminatingsystems.html; Nadler, A., Crain, M. and Donovan, J. 2018. Weaponizing the Digital Influence Machine: The Political Perils of Online Ad Tech. Data and Society: https://datasociety.net/library/weaponizing-the-digital-influence-machine/

and erode other values: by adopting ‘commercial marketplace norms, these providers undermine core functions and values of education, which include promoting democracy, equal access to opportunity, and self-actualization as well as economic growth’, and instead ‘automate instruction, maximize data collection, and codify learning outcomes according to the limited parameters of data-defined metrics and credentials’ (Zeide and Nissenbaum, 2018). The commercially programmed pedagogic environments introduced into HE during COVID-19 potentially stand to extend datafication and automation further through long-term hybrid arrangements of on-campus and online teaching and learning. Longstanding pressures of HE marketisation, privatisation and commercialisation are now instantiated in and enacted by educational digital technologies and data systems weaving educational aims together with political aspirations to regulate HE in terms of its performance on multiple metrics and private sector ambitions to capitalise on emerging market opportunities (Williamson, 2019). This has been amplified by the response to COVID-19. The rest of this report is dedicated to examining how the COVID crisis has been utilised as an opportunity by private and commercial organisations and their supporters to reimagine HE as a digital-first, data-intensive sector, and to experiment in the construction of new kinds of campuses, colleges and universities.