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Boost Your Local SEO to Attract More Customers

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by Krishan Kant Upadhyay  September 17, 2018  0  65

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The sole aim of the SEO is to increase a business’ visibility to a targeted audience on the web, especially in search engines, but local SEO takes this specific targeting even further. Local SEO is very effective for the local businesses like restaurants, clinics, departmental stores, car dealers, retail stores, cafeterias, spa, hotels, gym, salon, bar & lounges, or any other business having local customers. By focused target on the local SEO the customers and prospects of a business in a specific area see the business prominently when they search online for the services or products they offer. People hire the services and buy products from the businesses which they can find quickly. Local SEO also helps drive traffic to websites and physical establishments, which, in turn, makes it possible for a local business to gain an edge against local competitors.

Why Local SEO? 1. For Gaining Prominent Position on the Search Engine Results Pages: 95% people don’t go beyond the first page of the search engine result pages when they are searching for something. The businesses which appear on the first page of the Search Engine Results pages get the click and business. Local SEO gives you that place where people find you on first page of the Search Engine Results pages and do a business with you or make a visit to your store. 2. All the Bene ts of Organic SEO: Getting found in Search Engines is much easier if you have done Local SEO for your businss than getting found when you haven’t done anything specific for your local SEO. Create PDF in your applications with the Pdfcrowd HTML to PDF API

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3. Higher Success Rate and Faster Results: An effective local SEO work requires a combination of geo-targeted optimization and content marketing, business listings and backlinks, and user-generated reviews.

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How to Do Local SEO to Attract More Customers? Doing local SEO is not very much different than the regular SEO practices, but it has few things which you need to take care to get better results. Below are the techniques to do Local SEO to attract more customers and generate more business:

Managing Business Listings and Social Pages One aspect of local search is maintaining brand consistency across all online properties, and this includes listing websites. Claim, verify, and manage your business listings on Google My Business, Google Maps, Facebook Places, Here, Foursquare, LinkedIn, Twitter, Local Directories, Google+, and YouTube if you have a YouTube Channel. Create Vanity URLs for all your online properties with your business name, so that people have seamless branding experience on every channel they go to. Don’t forget to mention the Business Hours, Physical Address, Google Map Directions to your local store, Phone Number, Email Address, and any other way your customers can contact you. Facebook Business Pages, Google My Business & Foursquare offer Review option for your business, ask your customers to write reviews for you so that other people can trust your business. The reviews are kind of social proof of your excellence and serviceability. I have written an article earlier “How to Supercharge Your Local Social Media” which would give you complete information on how you can supercharge your social media to get advantage and better results in your local market.

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As I explained earlier that the Local SEO uses the same elements as traditional SEO does, but it requires a few speciﬁcally targeted elements as well, and this is for the website not for the social media channels you have listed upon.

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Contact Information and Business Hours This is the information search engines, listings or directories, and customers often look for when they ﬁrst visit local business websites. A business’ operating hours and contact information, which includes its physical address and phone number, should be displayed on every page of its website. Best idea is to either keep it on the top of the website or at the footer. It’s best to give your customer click to call option, or Give Us a Missed Call, and integrated Google Map for easy navigation for them to reach you if they want to visit your store physically.

Hyper Local Keywords Keywords and phrases containing the business’ location should appear in title tags, meta descriptions, and content. Simply targeting a city or state may not be enough to drive local trafﬁc to your website or visitors to your local store. Going hyper local by targeting even more speciﬁc communities within your city can help get more customers through your doors. For example, if your Restaurant is located in Laxmi Nagar area of Delhi, you should use that in your keywords, titles, meta descriptions and content. This will help you rank better in the search engines and hence bring you more customers.

Targeting Local Markets With Content Content marketing for local audiences requires the same amount of creativity and quality for any other SEO campaign, but there needs to be a stronger emphasis on calls to action, relevant information, and topics relevant to the locality.

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Word of mouth marketing was always the king of marketing techniques, and would always remain the king. Best way is to create word of mouth marketing is to deliver best of your service and delight your customers. They become your loyal customers and refer your

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business when someone requires the same services in their inﬂuence circle.

Establish Business Identity Use schema markup to make sure on your website’s local content is correctly identiﬁed by search engines, so that they can show correct results from your website to your audience. Local Business Information (Phone, Address, Business Name, Email, Opening Hours) Map Schema Language Schema Product Information Schemas Images and Logo schemas

Build Quality Backlinks & Citations Quality backlinks are very signiﬁcant for SEO, but citations are even more signiﬁcant for local SEO. Citations are simply the brand mentions made by customers on social media, reviews, discussion forums, or other businesses on third-party websites. These brand mentions or citations are key ranking factors in local search. Participate in the local discussion forums, offer solutions to your customer problems, respond to your customer queries, show your gratitude for the reviews your customer write for you.

Manage Customer Reviews

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As we discussed earlier that the customer reviews are social proof of your excellence and serviceability. People trust people when it comes to make a buying decision, and this social proof of your customer reviews will go a long way in making people trust your

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business. Encourage your customers to write reviews for you. Integrating links to your social media pages and business listings in your website, publishing press releases about your new products, services, and engaging customers through interesting online content can also get them to share their thoughtsabout your business, services and products.

Conclusion As we know that the mobile is the most powerful device in the consumer hands nowadays and over 90% people mobile phones to search for information, places, products, services, etc., hence, it is necessary that local businesses adopt a local SEO strategy, and optimize their websites for mobile devices, that will allow them to showcase their business to where their customers are. It’s not just to increase trafﬁc to your business website, but it is also about staying geographically relevant to your customers and not losing out to your competitors.

HOW TO BOOST LOCAL SEO

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HOW TO DO LOCAL SEO

LOCAL SEO

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LOCAL SEO TECHNIQUES

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WHAT IS IMPORTANCE OF LOCAL SEO

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WHY LOCAL SEO

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Krishan Kant Upadhyay Krishan Kant Upadhyay is an accomplished e-Commerce & Digital Marketing professional with a proven track record in delivering

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consistent proﬁt growth for business websites through high quality trafﬁc and sales conversion for last 11 years. He offers Digital Marketing & Branding Consultancy to entrepreneurs, and training on Digital Marketing to people who want to make their career in Digital Marketing Industry.     