How to Become a Digital Marketing Expert by Digitoly

September 19, 2018

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How to Become a Digital Marketing Expert by Krishan Kant Upadhyay  September 2, 2018  0  199

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To become a Digital Marketing Expert is dream of many and the good news is that making their dream come true is not very diﬃcult. Since internet has penetrated deep into our lives and people spend more time browsing internet than on other mediums like TV, radio, newspaper, books and magazines so the digital marketer has the great opportunity to reach out to those people on internet through digital advertising. People use internet for a lot of reasons like entertainment, communication, seek information about literally anything they want, and express their feelings in forms of journals, blogs, articles, Q&A forums, social media etc. Since, the consumer is on internet – advertisers are also forced to follow the same trend.

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And all of this is done through Digital Marketing also known as online marketing or web marketing. And

to do the digital advertisement and launch a successful digital marketing campaign you need a Digital

Marketing Expert who puts together the entire digital marketing strategy and executes it as per the plan for a successful digital marketing campaign to achieve the desired goal of the business.

How to Become Digital Marketing Expert? Now the question is How to Become a Digital Marketing Expert who can put together the entire digital marketing strategy and execute the digital marketing campaign to achieve the business goal. Well, that takes a little study, and understanding of the how digital marketing works. To become a Digital Marketing Expert you need a certain set of skills to use the internet tools for marketing and brand promotion. An MBA degree alone is not enough for it. Digital marketing is not as easy as to follow the marketing’s rule book and straight forward as traditional marketing used to be. It’s rules are literally not by the book, but are from the gut feeling, digital trends, experience in digital marketing, situation, industry, and requirement of the business.

What Should You Do to Become a Digital Marketing Expert? Below is the Step by Step Learning Process to Become a Digital Marketing Expert Think of a nice name for your blog depending on the topic you want to write about. Make sure your blog’s name is unique. Register your domain with the name you have decided for your blog and subscribe a hosting plan to host your website/blog. (Try to buy a .com domain if possible) Install a free or paid WordPress theme into your website. Make a list of articles or topics you want to write about. Start writing your articles and learn a little about SEO and try writing SEO optimized articles in your blog. Signup for Google Analytics and install Google Analytics tracking code in your website to see the amount of traﬃc you drive on your website. Learn a little about Google Analytics to make sense of your Google Analytics data. Signup for Google Ads account and do some keyword research to see what people are searching for related to your blog subject. List down the keywords with highest search volume and write articles about them on your blog. This will quickly bring organic traﬃc on your website.

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Setup a Facebook page dedicated to your blog and share the articles on your Facebook page. Invite your friends to follow your page and read your articles. Also, ask them to share the posts on their walls, newsfeed and groups they are associated with. Promote your page with Facebook ads. Target people who might be interested in your blog subject. Add Facebook like box in your blog and ask your readers on the blog to like and follow your Facebook page. Enable social sharing on your blog. If you are using WordPress then you can use the free WordPress plugin to share your articles on different social media platforms. Enable email signup form in your blog and ask the visitors to subscribe for your newsletter. Sign up for an email marketing service such as MailChimp or SendGrid. They give you free emailing on a list of up to 2000 contacts. Email your subscribers whenever you publish something in your blog. Promote your website via Google Ads. Google Ads gives Rs. 2000/- Free Credit on signing up which you can use with your Rs. 500 Ad Budget to promote your website. Keep lowest CPC bids so that you get more clicks for your Ad budget. Make sure your website/blog is mobile optimized because nowadays 63% of the total google searches take place on mobile devices. Try to get high quality backlinks for your website by writing guest posts, link exchanges etc.

All of this you can do in about a month’s time and doing this would give you hands-on experience in SEO, Google Ads, Website Optimization, Domain Registration, installing WordPress themes, installing and using WordPress plugins, making use of the Google Analytics data, Email Marketing, Facebook Ads, Social Media Marketing, and most importantly writing SEO optimised articles and researching keywords to write articles. And all this added together covers more than half of the Digital Marketer’s job.

Components of Digital Marketing Below are the most basic and important components which a Digital Marketing Expert should know in and out: Content Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Paid Search, also called Pay Per Click (PPC) Content Automation Inﬂuencer Marketing Campaign Marketing Data Driven Marketing

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E-Commerce Marketing Aﬃliate Marketing Inﬂuencer Marketing Email Marketing Social Media Marketing (SMM) Social Media Optimization (SMO) Display Marketing Video Marketing Mobile Marketing Gaming Advertisements Web Analytics and Reporting Google Webmasters

You will see that when you dedicate 3-4 hours daily for learning about the Digital Marketing and about an hour to implement you learning on your website/blog then you are almost half-way there. Mastering all the Digital Marketing Concepts, Understanding and knowhow of using the Digital Tools, and knowing the use of the Digital Marketing resources is one part of the Digital Marketing. Second part is to make strategy for any business you want to get involved with, for achieving its business objective, viz., branding, brand positioning, increasing revenue, upselling, cross-selling, lead generation, sign-ups etc.

Are there any Courses or Certifications to Ace My Digital Marketing Knowledge? Digital Marketing is still an evolving industry and with new researches, new development, new technologies, new digital tools, new social media networks, new coding languages, it is certainly not possible to define a specific curriculum for it. Anyone with a desire can become a Digital Marketer without any training. Unbelievable, isn’t it? But, it’s true, since it is the science of internet marketing there is lot of free stuff which you can read, download, experiment with and evaluate your learning by implementing the same in your project. But, people who want to cover this journey of becoming a Digital Marketing Expert in less time can undergo training and take help of experts to learn things better and faster. Even you can enhance your Digital Marketing Skills through Google Certifications and HubSpot free certifications in different areas of the Digital Marketing like: Google Ads Search Certi cation

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Google Ads Mobile Certi cation Google Analytics Individual Quali cation Google Mobile Sites Certi cation Google Ads Video Certi cation Google Digital Sales Certi cation Google Shopping Certi cation Google Ads Display Certi cation Google Apps Administrator Fundamentals Google Analytics Premium Google Online Marketing Fundamentals HubSpot Inbound Marketing Certi cation Accredited Professional Bing Ads Certi cation

NOTE: All of the above mentioned courses and certifications are absolutely FREE. But it takes a lot of time to prepare for these certifications. Besides the above there are courses available on Udemy, Alison, Lynda and many other websites which you can refer. Now the important question is: Would I Become a Digital Marketing Expert by doing these courses and Certifications? Learning Digital Marketing is like learning to ride a Bike. Besides the instructor’s guidance you need to practice on your own, and test your driving skills on all the terrains. Similarly in Digital Marketing you need to apply and test your Digital Marketing skills in different domains and different Industry Verticals to become a Digital Marketing Expert. Practice, innovative thinking, and patience are the keys to Success in Digital Marketing. The best thing about digital marketing is that you can begin learning and implementing your understanding practically parallelly. It’s kind of DIY (Do-It-Yourself). You can start small by setting up a website/blog of your own. All you need is a computer connected with internet and a credit card/debit card to buy things from the web if required.

Summing Up

Digital Marketing is all about the strategy and execution. And that takes much more time than learning

the concepts, tools, and using resources.

Your expertise will keep increasing with the amount of work you end up doing and with the time you have spent into the Digital Marketing Industry. Companies and Brands are nowadays looking for people who are experts in building up 360° integrated marketing plans and executing them successfully. And if you acquire all the skills, have worked with different industries, have some certiﬁcations from Google, HubSpot etc., which adds to your work credentials would be an added advantage for you over other candidates in getting such opportunities.

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HOW TO BECOME A DIGITAL MARKETING EXPERT

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Krishan Kant Upadhyay Krishan Kant Upadhyay is an accomplished e-Commerce & Digital Marketing professional with a proven track record in delivering consistent proﬁt growth for business websites through high quality traﬃc and sales conversion for last 11 years. He offers Digital Marketing & Branding Consultancy to entrepreneurs, and training on Digital Marketing to people who want to make their career in Digital Marketing Industry.     