“Don’t Count the People You Reach…Reach the People Who Count!” David Ogilvy
“81% of top performers say their CEO is an active champion in the use of IT to achieve Business Strategy.*”
Do other organizations agree?
*Source PwC Global CEO survey - 2014
The Decision-Maker Org Chart:
CEO CHRO
CFO
CIO
CMO
COO
CSO
“Initiatives championed by the CEO generally have a higher rate of buy-in from the C-Suite and a higher success rate*.”
But Don’t Just Take Our Word For It… *Source: Corporate Investments in Systems and Services: The Expanded Role of Chief Executives Martin Akel & Associates Nov 2012 – Jan 2013
Independent Research:
*Source: Each of these studies were carried out in 2014. Copies are available on request
Independent Research:
64% of CIOs consult the CEO
“This year's survey finds that 64 percent of CIOs say that their CEO consults with them frequently about strategy. ”* Survey Link
Data from the 14th Annual CIO survey in CIO magazine shows that the CEO is KEY * CIO magazine annual survey of CIOs – January 2015
CIO 2015 Survey Extracts: “The Strategic Value of the CIO is Waning” “CIOs are spending more time overseeing the nitty-gritty of digital transformation work, such as implementing new systems and redesigning business processes, according to our survey. In some cases, this means a diminished role in big-picture strategic activities such as identifying new commercial opportunities. Specifically, 27 percent of our CIO respondents can be classified as business strategists this year, down from 34 percent last year.” “As roles emerge that bump against CIO boundaries--chief digital officer; chief data officer; chief transformation officer--some observers are quick to declare that the strategic value of the CIO is waning.” “Because more corporate departments have their fingers in the technology pie, a whopping 36 percent of CIOs say they are involved in a turf battle in the C-Suite.” * CIO magazine annual survey of CIOs – January 2015
Digital:
Decision-Makers:
Digital:
Decision-Makers:
*Source: Corporate Investments in Systems and Services: The Expanded Role of Chief Executives Martin Akel & Associates Nov 2012 – Jan 2013
Digital:
Decision-Makers:
“Don’t Count the People You Reach…Reach the People Who Count!” David Ogilvy
*Source: Corporate Investments in Systems and Services: The Expanded Role of Chief Executives Martin Akel & Associates Nov 2012 – Jan 2013
Digital:
Event Attendees :
Digital:
Event Attendees :
We Reach Most CEOs Running Enterprises Over $50 Million
1. US Census Bureau 2. Chief Executive BPA Audit
Digital:
Contact: “Don’t Count the People You Reach…Reach the People Who Count!” David Ogilvy
Technology is covered in every issue of Chief Executive magazine, at our events and online. Is your message reaching the right people? To find out how we can help you connect, contact me:
203-930-2708 pwren@chiefexecutive.net www.linkedin.com/ in/ pgwren