Milton Bradley Brand Guidelines

Page 20

MILTON BRADLEY

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Highly Organized • Planner, good at scheduling things. And he does it for almost everything, such as time, finance, meals.

Peter 28 year-old

• Uses effective, functional apps to help him to remember and plan things. • Lives alone in a basement.

• Always has a notebook with him. He thinks writing down on paper is more

• Has never had any girlfriends, and is

convenient and emotional rather than

still waiting for his first kiss.

typing in the phone. • Has a clear life plan—will get married at 30-year-old, and have 2 boys and one girl, will promote to be the manager before he’s 35… • He feels frustrated when goals are not met. • He will be upset if his plan is disrupted. • He has a long term relationship, almost 10 years, and is very satisfied with that.

• Very shy, and is afraid to talk to the strangers.

Socially Isolated

• Will be very uncomfortable and upset if he is in a new environment.

Bob 37 year-old

• Hates social activity especially hates crowds. So instead of going downtown for shopping, he shops online a lot. • Hates changes, the last time he moved is 10 years ago. • Doesn’t like surprising either, cause he has no idea how he should respond. He was terrified by the birthday surprise from his 20th birthday party. that doesn’t know what to talk about when meeting new people.


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