mfa portfolio designer
/ Chenmiao Liang
m fa p o r t f o l i o
/ Duality
DUALITY
Duality selected works of
Chenmiao Liang time frame
2012 — 2016
University
d ua l i t y
In Chinese philosophy, yin yang describes how opposite or
2016
institution
academy of Art
contrary forces are actually complementary and interconnected i n t h e n at u ra l wo r l d . Th ey g i ve r i s e to e a c h ot h e r a s t h ey interrelate. This is what I believe and it inspires my design thinking — two opposite ideas can work in harmony. c at eg o ry
/ Graphic Design
mfa portfolio
/ Chenmiao Liang
Duality
designer
m fa p o r t f o l i o
/ Duality
DUALITY
selected works of
Chenmiao Liang time frame
2012 — 2016 institution
University
d ua l i t y
In Chinese philosophy, yin yang describes how opposite or contrary forces are actually complementary and interconnected
2016
academy of Art
i n t h e n at u ra l wo r l d . Th ey g i ve r i s e to e a c h ot h e r a s t h ey interrelate. This is what I believe and it inspires my design thinking — two opposite ideas can work in harmony. c at eg o ry
/ Graphic Design
/ Duality mfa portfolio
/ Chenmiao Liang designer
p. 004 Milton Bradley
p. 030 Scrap
2016
p. 066 Fe a r l e s s Pe t a l s
p. 104 Fro g
c at eg o ry
/ Graphic Design
p. 114 Seize the Lights
p. 140 Book Covers
p. 154 Habbit
p. 170 Fo l d b y Fo l d
mfa portfolio
/ Duality designer
/ Chenmiao Liang
ch_01 Pe r s o n a l &
CO NTE NTS
Professional ch_02 Tr a s h & Asset ch_03 Re s i l i e n t
2016
Fr a g i l e &
ch_04 Up & Down ch_05 Dark
Ta n g i b l e ch_07 Sy n t h e s i z e & Analyze ch_08 M FA THESIS
/ Graphic Design
ch_06 Abstract &
c at eg o ry
Light &
/ Duality mfa portfolio
/ Chenmiao Liang designer
P RO F ES SIONAL
01 project
Milton Bradley course
8 |
206
T h e N a t u re o f objective
Find a d ead, defunct or dying brand and revive it based on
semester
its original brand soul. Understand the fundamentals of
2 0 1 5 Fa l l
b ra n d i n g , i n c l u d i n g t h e c re at i o n of a n i nt e g rat e d a e s t h e t i c
/ Identity,Print,UI/UX
b ased o n analysis, research and int uit ion.
c at eg o ry
Identity
project
/ Professional & Personal
Pe r s o n a l
chapter
Professional &
/ Milton Bradley
PE RSO NAL instructor
Hunter Wimmer c at e g o r y
I d e n t i t y, P r i n t , solution
Instead of creating board games for children, the new Milton
1 5 We e k s
B r a d l ey t a r g e t i s i n fo r m i n g a n d g u i d i n g p e o p l e t o a c h i e ve
206
time frame
9 |
UI/UX
persona l a nd professi ona l succe ss. Ke pt the original ide a of “t he key to fun”, I converted i t to “ the key to succe ss.” And bui lt up t he i dent i t y system ba s e d on a key shape .
course
/ The Nature of Identity
c at eg o ry
/ Identity,Print,UI/UX
10 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Milton Bradley chapter
/ Professional & Personal
11 | 206 course
/ The Nature of Identity
c at eg o ry
/ Identity,Print,UI/UX
12 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Milton Bradley chapter
/ Professional & Personal
13 | 206 course
/ The Nature of Identity
/ Duality mfa portfolio designer
/ Chenmiao Liang
MILTON BRADLAY
Milton Bradlay
MILTON BRADLAY
Milton Bradlay
c at eg o ry
/ Identity,Print,UI/UX
14 |
206
MILTON BRADLAY
MILTON BRADLAY
MILTON BRADLAY
MILTON BRADLAY
MILTON BRA DL AY
MILTON BRADLAY
MILTON BRADLAY
project
/ Milton Bradley chapter
/ Professional & Personal
15 | 206 course
/ The Nature of Identity
c at eg o ry
/ Identity,Print,UI/UX
16 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Milton Bradley chapter
/ Professional & Personal
17 | 206 course
/ The Nature of Identity
c at eg o ry
/ Identity,Print,UI/UX
18 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Milton Bradley cHapter
/ Professional & Personal
19 | 206 coUrse
/ The Nature of Identity
c at eg o ry
/ Identity,Print,UI/UX
20 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Milton Bradley cHapter
/ Professional & Personal
21 | 206 coUrse
/ The Nature of Identity
c at eg o ry
/ Identity,Print,UI/UX
22 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Milton Bradley cHapter
/ Professional & Personal
23 | 206 coUrse
/ The Nature of Identity
c at eg o ry
/ Identity,Print,UI/UX
24 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Milton Bradley cHapter
/ Professional & Personal
25 | 206 coUrse
/ The Nature of Identity
c at eg o ry
/ Identity,Print,UI/UX
26 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Milton Bradley cHapter
/ Professional & Personal
27 | 206 coUrse
/ The Nature of Identity
c at eg o ry
/ Identity,Print,UI/UX
28 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Milton Bradley chapter
/ Professional & Personal
29 | 206 course
/ The Nature of Identity
c at eg o ry
/ Identity,Print,UI/UX
30 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Milton Bradley cHapter
/ Professional & Personal
31 | 206 coUrse
/ The Nature of Identity
c at eg o ry
/ Identity,Print,UI/UX
32 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Milton Bradley cHapter
/ Professional & Personal
33 | 206 coUrse
/ The Nature of Identity
/ Duality mfa portfolio
/ Chenmiao Liang designer
TR A SH 02 project
Scrap course
34 |
206
Ty p e objective
To c r e a t e a c a m p a i g n f o r a p u b l i c o r g a n i z a t i o n b u t n o t a
semester
f o r- p ro f i t c o m p a n y, w h i c h i n c l u d e s a n e v e n t . D e l i v e r a b l e s
2 0 1 3 Fa l l
/ Identity,Print, UI/UX
have to be typography based including the logo.
c at eg o ry
Sy s t e m
project
/ Scrap / Tr a s h & A s s e t
Tr a s h &
chapter
ASSE TS Asset instructor
Kathrin Blatter c at e g o r y
I d e n t i t y, P r i n t ,
S c r a p i s a B ay A re a c re a t i ve re u s e c e n t e r, d i ve r t i n g w a s t e
1 5 We e k s
from landfills for use as art supplies for more than 35
206
solution
time frame
35 |
UI/UX
yea rs. Playi ng w i t h d i fferent mate rials and hand-drawings, I illustrated a creative, energetic and interesting visual system of workshop event s to at t ra ct ch ildre n and crafte rs.
course
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
36 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Scrap chapter
/ Tr a s h & A s s e t
37 | 206 course
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
38 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Scrap chapter
/ Tr a s h & A s s e t
39 | 206 course
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
40 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Scrap cHapter
/ Tr a s h & A s s e t
41 | 206 coUrse
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
42 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Scrap cHapter
/ Tr a s h & A s s e t
43 | 206 coUrse
RBQ@O
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
44 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Scrap chapter
/ Tr a s h & A s s e t
45 | 206 course
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
46 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Scrap cHapter
/ Tr a s h & A s s e t
47 | 206 coUrse
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
48 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Scrap chapter
/ Tr a s h & A s s e t
49 | 206 course
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
50 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Scrap chapter
/ Tr a s h & A s s e t
51 | 206 course
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
52 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Scrap cHapter
/ Tr a s h & A s s e t
53 | 206 coUrse
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
54 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Scrap chapter
/ Tr a s h & A s s e t
55 | 206 course
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
56 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Scrap cHapter
/ Tr a s h & A s s e t
57 | 206 coUrse
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
58 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Scrap cHapter
/ Tr a s h & A s s e t
59 | 206 coUrse
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
60 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Scrap chapter
/ Tr a s h & A s s e t
61 | 206 course
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
62 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Scrap cHapter
/ Tr a s h & A s s e t
63 | 206 coUrse
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
64 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Scrap cHapter
/ Tr a s h & A s s e t
65 | 206 coUrse
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
66 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Scrap cHapter
/ Tr a s h & A s s e t
67 | 206 coUrse
/ Ty p e S y s t e m
c at eg o ry
/ Identity,Print, UI/UX
68 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Scrap cHapter
/ Tr a s h & A s s e t
69 | 206 coUrse
/ Ty p e S y s t e m
/ Duality mfa portfolio
/ Chenmiao Liang designer
FRAG ILE 03 project
Fe a r l e s s Pe t a l s
206
objective
70 |
course
Create and develop a film festival for a well known director of
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
Communications
your choice. Find a thread that goes through all the featured
semester
f il m s and based on t hat , design a system of deliverables to
2015 Spring
g ive the fest ival your own touch.
c at eg o ry
Integrated
project
instructor
Christopher Morlan
/ Fragile & Resilient
Re s i l i e n t
chapter
Fr a g i l e &
/ Fearless Petals
RE SILIE NT
c at e g o r y
Packaging
solution
Pedro Almodovar is a well known Spanish film director w h o s e f i l m s a l ways i nvo l ve v i v i d co l o r s a n d s t ro n g vo i ce s of
1 5 We e k s
fe m i n i n e s o u l s . Ba s e d o n t h i s i d e a , I d e s i g n e d a n i nt e g ra t e d
206
time frame
71 |
I d e n t i t y, P r i n t ,
visual system to celebrate the festival. Crushed flowers, frustrated women, vivid colors blended with torn up materials, a l l g i ve a m e s sy, s u f fe r i n g b u t p e r s eve ra nt e m ot i o n a l course
feeling to the project.
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
72 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Fearless Petals cHapter
/ Fragile & Resilient
73 | 206 coUrse
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
74 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fearless Petals chapter
/ Fragile & Resilient
75 | 206 course
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
76 | 206
P E TA LS
designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Fearless Petals cHapter
/ Fragile & Resilient
77 | 206 coUrse
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
78 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
G R_6 1 2
I NT E G RAT E D CO MMU NI CAT I O NS
B UC KE TS
DIRECTOR_Pedro Almod贸var
Chenm iao Liang
GR_612
INTEGRATED COMMUNICATIONS
B U CK E TS
G R_6 1 2 I NT E G RAT E D CO MMU NI CAT I O NS
proJect
/ Fearless Petals
B UC KE TS
cHapter
/ Fragile & Resilient
Chenm iao Liang INTEGRATED COMMUNICATIONS
coUrse
/ Integrated Communications
B U CK E TS
206
GR_612
79 |
DIRECTOR_Pedro Almod贸var
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
80 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Fearless Petals cHapter
/ Fragile & Resilient
81 | 206 coUrse
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
82 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fearless Petals chapter
/ Fragile & Resilient
83 | 206 course
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
84 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fearless Petals chapter
/ Fragile & Resilient
85 | 206 course
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
86 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Fearless Petals cHapter
/ Fragile & Resilient
87 | 206 coUrse
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
88 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fearless Petals chapter
/ Fragile & Resilient
89 | 206 course
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
90 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fearless Petals chapter
/ Fragile & Resilient
91 | 206 course
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
92 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Fearless Petals cHapter
/ Fragile & Resilient
93 | 206 coUrse
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
94 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fearless Petals chapter
/ Fragile & Resilient
95 | 206 course
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
96 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fearless Petals chapter
/ Fragile & Resilient
97 | 206 course
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
98 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fearless Petals chapter
/ Fragile & Resilient
99 | 206 course
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
100 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fearless Petals chapter
/ Fragile & Resilient
101 | 206 course
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
102 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fearless Petals chapter
/ Fragile & Resilient
103 | 206 course
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
104 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fearless Petals chapter
/ Fragile & Resilient
105 | 206 course
/ Integrated Communications
c at eg o ry
/ I d e n t i t y , P r i n t , P a c k a g i n g ,V i s u a l S y s t e m , U I / U X
106 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fearless Petals chapter
/ Fragile & Resilient
107 | 206 course
/ Integrated Communications
/ Duality mfa portfolio designer
/ Chenmiao Liang
UP 04 project
Fro g course
c at eg o ry
108 |
206
Ty p e objective
Composition
Pick an existing coffee table book having large images
semester
a n d n e ce s s a r y co m p o n e n t s t o re d e s i g n . Re p a c k a ge i t fo r a
2013 Sprig
different target audience with a book cover and nine spreads.
project
/ Frog chapter
/ Up & Down
D OWN Up & Down instructor
A n d r e w Lo e s e l c at e g o r y
Print, solution
I chose a science book Frog, which informs and educates the
5 We e k s
re a d e r a b o u t f ro g s . I t a r g e t e d t e e n a g e r s w h o l ove n a t u re , a nd a re w i lli ng to go to sci ence m use um s. Inste ad of setting
206
time frame
109 |
Ty p o g r a p h y
t ype on t he sa me ha ng li ne, I ch oose to im itate the jum ping of frog s, ma ke t ype j ump t hrough spre ads. I also drew a lot of i l l u s t rat i o n s t o go w i t h t h e f ro g i m a ge s t o a d d i nt e re s t . w i t h ha nd -draw n t i t les to be con siste nt.
course
Ba sed on a n ex i st i ng t ypefa ce, I cre ate a ty pography syste m
/ Ty p e C o m p o s i t i o n
c at eg o ry
110 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Frog cHapter
/ Up & Down
111 | 206 coUrse
/ Ty p e C o m p o s i t i o n
c at eg o ry
112 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Frog cHapter
/ Up & Down
113 | 206 coUrse
/ Ty p e C o m p o s i t i o n
c at eg o ry
114 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Frog cHapter
/ Up & Down
115 | 206 coUrse
/ Ty p e C o m p o s i t i o n
c at eg o ry
116 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Frog cHapter
/ Up & Down
117 | 206 coUrse
/ Ty p e C o m p o s i t i o n
/ Duality mfa portfolio
/ Chenmiao Liang designer
L IG HT
05 project
Seize the Lights course
Ty p e 206
118 |
Experiments
objective
D e s i g n a t y p e f a c e w i t h a n e x p e r i m e n t a l m e t h o d a n d fo r m ,
semester
with hands on experimentation and visual exploration.
2 0 1 3 Fa l l
Based on the mood of the typeface, create or redesign a magazine and develop a concept of expression through
c at eg o ry
/ Ty p e f a c e , P r i n t
e x p e r i m e n t a l t y p o g r a p hy.
project
/ Seize the Lights chapter
/ Light & Dark
DARK Light & Dark instructor
Irina Blok c at e g o r y
Ty p o g r a p h y, solution
Playing with the light in the dark, I found an interesting
1 5 We e k s
opport uni t y to i llust rate t he rhythm of m usic with diffe re nt lighting situations. Different with what I experienced, a
206
time frame
119 |
c a m e r a c a n t r a c k t h e m ove m e n t s of l i g h t s , w h i c h d r a w s t h e r hy t h m of l e t t e r s .
course
/ Ty p e E x p e r i m e n t s
c at eg o ry
/ Ty p e f a c e , P r i n t
120 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Seize the Lights chapter
/ Light & Dark
121 | 206 course
/ Ty p e E x p e r i m e n t s
c at eg o ry
/ Ty p e f a c e , P r i n t
122 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Seize the Lights chapter
/ Light & Dark
123 | 206 course
/ Ty p e E x p e r i m e n t s
c at eg o ry
/ Ty p e f a c e , P r i n t
124 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Seize the Lights chapter
/ Light & Dark
125 | 206 course
/ Ty p e E x p e r i m e n t s
c at eg o ry
/ Ty p e f a c e , P r i n t
126 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Seize the Lights chapter
/ Light & Dark
127 | 206 course
/ Ty p e E x p e r i m e n t s
c at eg o ry
/ Ty p e f a c e , P r i n t
128 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Seize the Lights chapter
/ Light & Dark
129 | 206 course
/ Ty p e E x p e r i m e n t s
c at eg o ry
/ Ty p e f a c e , P r i n t
130 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Seize the Lights cHapter
/ Light & Dark
131 | 206 coUrse
/ Ty p e E x p e r i m e n t s
c at eg o ry
/ Ty p e f a c e , P r i n t
132 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Seize the Lights chapter
/ Light & Dark
133 | 206 course
/ Ty p e E x p e r i m e n t s
c at eg o ry
/ Ty p e f a c e , P r i n t
134 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Seize the Lights cHapter
/ Light & Dark
135 | 206 coUrse
/ Ty p e E x p e r i m e n t s
c at eg o ry
/ Ty p e f a c e , P r i n t
136 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Seize the Lights chapter
/ Light & Dark
137 | 206 course
/ Ty p e E x p e r i m e n t s
c at eg o ry
/ Ty p e f a c e , P r i n t
138 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Seize the Lights cHapter
/ Light & Dark
139 | 206 coUrse
/ Ty p e E x p e r i m e n t s
c at eg o ry
/ Ty p e f a c e , P r i n t
140 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Seize the Lights chapter
/ Light & Dark
141 | 206 course
/ Ty p e E x p e r i m e n t s
c at eg o ry
/ Ty p e f a c e , P r i n t
142 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Seize the Lights chapter
/ Light & Dark
143 | 206 course
/ Ty p e E x p e r i m e n t s
/ Duality mfa portfolio
/ Chenmiao Liang designer
ABST R AC T
06 project
Book Covers course
144 |
206
Ty p e objective
Desig n a series of t hree book covers, including front , spine
semester
a n d b a c k , t h a t re p re s e n t s a re i s s u e f ro m a p u b l i s h e r. E a c h
2013 Sprig
sel ected t it le should be different enough from one anot her to g ive individualit y to t he books; however, t hey all need to
have so me grounding element s to t ie t hem toget her.
c at eg o ry
Composition
project
instructor
A n d r e w Lo e s e l c at e g o r y
/ A b s t r a c t & Ta n g i b l e
Ta n g i b l e
chapter
Abstract &
/ Book Covers
TA NGIB LE
Print, solution
Po e m s a re f re e , c o n c e p t u a l a n d a b s t r a c t , t h e d i f f i c u l t y i s
5 We e k s
to ex press t he moods vi sua lly. I illustrate d those title s with d i f fe re nt t y p ef a ce s t o g i ve d i f fe re nt e m ot i o n s t o d i f fe re nt
206
time frame
145 |
Ty p o g r a p h y
b ooks, a nd st ruct ured t hem clearly and consiste ntly.
course
/ Ty p e C o m p o s i t i o n
c at eg o ry
146 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Book Covers cHapter
/ A b s t r a c t & Ta n g i b l e
147 | 206 coUrse
/ Ty p e C o m p o s i t i o n
c at eg o ry
148 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Book Covers cHapter
/ A b s t r a c t & Ta n g i b l e
149 | 206 coUrse
/ Ty p e C o m p o s i t i o n
c at eg o ry
150 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Book Covers cHapter
/ A b s t r a c t & Ta n g i b l e
151 | 206 coUrse
/ Ty p e C o m p o s i t i o n
c at eg o ry
152 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Book Covers cHapter
/ A b s t r a c t & Ta n g i b l e
153 | 206 coUrse
/ Ty p e C o m p o s i t i o n
c at eg o ry
154 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Book Covers cHapter
/ A b s t r a c t & Ta n g i b l e
155 | 206 coUrse
/ Ty p e C o m p o s i t i o n
c at eg o ry
156 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Book Covers cHapter
/ A b s t r a c t & Ta n g i b l e
157 | 206 coUrse
/ Ty p e C o m p o s i t i o n
/ Chenmiao Liang
mfa portfolio
/ Duality
07 project
Habbit course
N a t u re o f
To create a well considered, mobile, on-screen, user experience
semester
thro ug h an app for urban San Franciscans aged 21- 25.
2 0 1 4 Fa l l
c at eg o ry
/ Identity, UI/UX
206
Interaction
objective
158 |
designer
SY N THESIZE
project
/ Habbit
Analyze instructor
To d d S c h u l t e c at e g o r y
/ Synthesize & Analyze
Sy n t h e s i z e &
chapter
ANALYS E
I d e n t i t y, solution
In s p i re d by t h e n e e d s of p ro c ra s t i n ato rs , I wa nte d to b u i l d
1 5 We e k s
a n a pp to help people to ma na ge the ir tim e and work m ore effect i vely. By t ra cki ng t he use of tim e , the app asse m ble s
206
time frame
159 |
UI/UX
data and analyzes it to customize a workable schedule. It also moni tors people’s follow i ng t he sche dule by notification or show i ng t he a na lysi s. course
/ Nature of Interaction
c at eg o ry
/ Identity, UI/UX
160 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Habbit cHapter
/ Synthesize & Analyze
161 | 206 coUrse
/ Nature of Interaction
c at eg o ry
/ Identity, UI/UX
162 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Habbit cHapter
/ Synthesize & Analyze
163 | 206 coUrse
/ Nature of Interaction
c at eg o ry
/ Identity, UI/UX
164 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Habbit cHapter
/ Synthesize & Analyze
165 | 206 coUrse
/ Nature of Interaction
/ Duality mfa portfolio
TIMER
STUDY
DOING
00:00
00:00
START
PA USE
S TAR T
notes
/ Chenmiao Liang
3:34
00:00
S TAR T
TIMER
ACTIVITY
EOING
e
designer
TIMER
TIMER
DOING
en
Listening music
notes notes notes
TIMER
TIMER STUDY
END
engage
TIMER
STUDY
STUDY
STUDY
ACTIVITY
ACTIVITY
A C T I V I TCYH A T
A C T I V I TCYH A T
3:34
3:34
3:34
3:34
PAU SE
END
PAUS E
SPORT STUDY
PAUS E
END
EN SD LEEP
Listening music YES
50%
STUDY
PA USE
EN SD LEEP
REST
HAVE YOU FINISHED ACTIVITY?
Listening music
SPORT
NO
Listening music notes notes
notes notes
WORK
REST Listening music notes notes
WORK
ESSAY
10hr / week
TIMER STUDY
166 |
206
A C T I V I T AY
PAU SE
/ Identity, UI/UX
TIMER Today: Monday,17Nov
07:00-09:00
SPORT
07:00-09:00
SPORT
07:00-09:00
09:00-10:00
ACTIVITY01
09:00-10:34
ACTIVITY01
09:00-10:34
SPORT
10:23-12:34
ACTIVITY02
10:34-12:34
ACTIVITY02
EN SD TUDY
12:40-13:00
REST
12:40-13:00
REST
12:40-13:00
REST
19:00-
ACTIVITY
19:00-
ACTIVITY
19:00-
ACTIVITY
an
Listening music notes notes
c at eg o ry
TIMER Today: Mo nday,17Nov
C H AT
3:34 a
TIMER Today: Mond ay,1 7 Nov
activity
SLEEP
10:34-12:34
SPORT ACTIVITY01 ACTIVITY02
REST WORK
TIMER
TIMER STUDY
TIMER STUDY
TIMER STUDY
STUDY
09:00
09:00
09:00
09:00
1:34
1:45
1:34
1:34
ACTIVITY
ACTIVITY
ACTIVITY I
the
ACTIVITY
you
Listening music
Listening music
Listening music
Listening music
10:34 A C T I V I T Y 0 2
10:45 A C T I V I T Y 0 2
10:34 A C T I V I T Y 0 2
10:34 A C T I V I T Y 0 2
project
/ Habbit chapter
/ Synthesize & Analyze
167 | 206 course
/ Nature of Interaction
c at eg o ry
/ Identity, UI/UX
168 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Habbit cHapter
/ Synthesize & Analyze
169 | 206
TIMER
TIMESHEET
R
What are you doing?
00:00
00:00
:00
STA RT Q
notes
STA RT
r W A
E
R
S D notes Z
X
ra
T
:00 research
Y
U
I
O
F
G
H
J
K
C
V
B
N
M
P L
07:00-09:00
Sport
09:00-10:00
Research
10:23-12:34
Sketch
12:40-13:00 19:00-
Rest Dinner
/ Nature of Interaction
To d a y: M o n, 1 7 N O V
coUrse
TIMER
/ Duality mfa portfolio
/ Chenmiao Liang designer
206
170 | / Identity, UI/UX c at eg o ry
D A I LY
D A I LY To d a y: M o n, 1 7 N O V
To d a y: M o n, 1 7 N O V
DAILY Research
11%
WEEKLY
MONTHLY
08 hr 32 42%
Sleep
42%
Sleep
36%
Work
36%
Work
12%
Research
11%
Research
7%
Sketch
7%
Sketch
3%
Sports
3%
Sports
CURRENT
COMPARE
SCHEDULE
CURRENT
COMPARE
SCHEDULE
proJect
/ Habbit cHapter
/ Synthesize & Analyze
171 | 206
W E E K LY
D A I LY To d a y: M o n, 1 7 N O V
T h is We e k: 1 6 — 2 2 N o v
S leep
S p o rt
S ket ch
Res earch
Es s ay
Res t
S S
M
T
F
S
9
42% 10
SLEEP 11 12
13 13
14
15
42%
18%
Sleep
16
36% 17
WORK 18 19
20
21
22
36%
25%
Work
23
12% 24
ACTIVITY 01 27 25 26
28
29
12%
5%
Research
30
7% 31
ACTIVITY 02 3 1 2
4
5
7%
12%
Sketch
3%
ACTIVITY 03
3%
3%
Sports
CURRENT
T
W
COMPARE
SCHEDULE
CURRENT
COMPARE
M T
SCHEDULE
W
CURRENT
COMPARE
SCHEDULE
/ Nature of Interaction
To d a y : M o n , 17 N OV
coUrse
D A I LY
/ Duality mfa portfolio
TIMER
00:00 S TA R T
TIMER
CATALO G
W h a t a re y o u d o in g ?
Research
03:34 PAU SE
:15
E ND
TIMER
Research
ResearchC H A T
03:34
3:34
PAUSE
:14
END
listening YE S music
Research
NO
Research
C H AT
03:34
PAUSE
a
SPORT
Q
W A
listening to music R E S T
E
R
T
PAUSE
ESNPD O activity RT
an
Y SUT UI D YO
Z
X
C
V
B
N
ESNT D UDY
P
SLEEP
S D Fmusic G H J K L listening SLEEP
WORK
C H AT C ATA L O G
C ATA L O G
ESNT D UDY SLEEP
C ATA L O G
A
03:34
SPORT
PAUSE
TIMER
C ATA L O G
C ATA L O G
HAVE YOU FINISHED ACTIVITY?
listening to music
TIMER
C ATA L O G
C ATA L O G
listening to music R E S T
M
WORK
REST
c at eg o ry
/ Identity, UI/UX
172 |
206
designer
/ Chenmiao Liang
WORK
TIMESHEET
TIMESHEET
Tod a y : M o n , 1 7 NOV
To d a y : M o n ,1 7 NOV
07:00-09:00
Sport
07:00-09:00
Sport
09:00-10:00
Research
09:00-10:00
Research
10:23-12:34
Sketch
10:23-12:34
12:40-13:00
Rest
12:40-13:00
19:00-
Dinner
19:00-
Dinner
D E TA I L
D E TA I L STUDY
09:00
09:00
Sketch
1:34
1:54
Rest
ACTIVITY01
ACTIVITY
Listening to music
Listening music
STUDY 09:00
1:54
1:34
A CanT I V I T Y activity
a W
E
R
T
Y
U
I
O
activity A CanT I V I T Y
a P
Q
W
E
R
Listening music A
10:54 A C T I V I T Y 0 2
STUDY
09:00
Q
10:34 A C T I V I T Y 0 2
D E TA I L
D E TA I L STUDY
F
G
H
J
T
Y
U
I
O
P
Listening music
S
D
K
Z
X 10:54 C V A CBT I VNI T YM0 2
L
A
S
D
Z
X
F
G
H
J
K
C V A CBT I VNI T Y M0 2 10:54
L
U se r N ame
U se r N am e
D A I LY
D A I LY
Tod a y: M o n , 1 7 N O V
To d a y : M o n , 17 NO V
Tod a y: M o n , 1 7 N OV S
C ATA L O G
C ATA L O G
C H AT C ATA L O G
M
T
W
T
F
S
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
5
/ Habbit
D A I LY
REPORT
proJect
REPORT
SPORT Sleep
42%
SLEEP
42%
Sleep
36%
Work
36%
WORK
36%
Work
12%
Research
12%
ACTIVITY 01S L E E P
12%
Research
7%
Sketch
7%
ACTIVITY 02
7%
Sketch
3%
Sports
3%
ACTIVITY 03
3%
Sports
CURRENT
D A I LY
T
W
T
F
S
S
W
T
F
S
17
18
19
20
21
22
9
10
11
12
13
14
15
24
25
26
27
28
29
16
17
18
19
20
21
22
30
31
1
2
3
4
5
23
24
25
26
27
28
29
31
Dec 1
2
3
4
5
11
12
13
14
15
30
COMPARE
W O RSCHEDULE K
CURRENT
W E E K LY
T hi s We e k : 16—22 N o v
S le e p
Sport
Sketch
S le e p
Sport
Sketch
R e s e a rc h
Essay
Rest
R e s e a rc h
Essay
Rest
S
S
M S
M
T
W
T
F
S
Sleep
42%
SLEEP
16
17
18
19
20
21
22
36%
Work
36%
WORK
23
24
25
26
27
28
29
30
31
Dec 1
2
3
4
5
9
10
11
12
13
14
15
12%
Research
7%
Sketch
3%
Sports
CURRENT
COMPARE
SCHEDULE
12%
ACTIVITY 01
7%
ACTIVITY 02
3%
ACTIVITY 03
CURRENT
COMPARE
SCHEDULE
CURRENT
COMPARE
SCHEDULE
SCHEDULE
W E E K LY
T hi s We e k : 16—22 N o v
42%
COMPARE
T
M
W T
12% 32%
T
F SCURRENT
COMPARE
SCHEDULE
W CURRENT
COMPARE
SCHEDULE
/ Synthesize & Analyze
M
23
10
T
CURRENT
To d a y : M o n , 17N O V
16
9
M
SCHEDULE
D A I LY
To d a y: M o n ,1 7 N O V
S
December
COMPARE
REST
cHapter
D A I LY To d a y : M o n ,1 7 NOV
STUDY
42%
173 | 206 coUrse
/ Nature of Interaction
/ Duality mfa portfolio designer
/ Chenmiao Liang
MFA 08 project
Fo l d b y Fo l d course
174 |
206
Thesis objective
Peo p l e t hrow away tons of clot hes every day. This causes a
semester
series of issues, especially adding pressure on the environment.
2014-2016
To save old clot hes from landfills, FOLD by FOLD is devoted
/ Identity,Print, UI/UX
to l ead ing a D.I .Y. t rend of reusing clot hes.
c at eg o ry
P ro j e c t
project
/ Fold by Fold
THE SIS
chapter
/ M FA T h e s i s
M FA THESIS instructor
Phillip Hamlett Sandra Isla Carolina De Bartolo Dave Gottwald
I d e n t i t y, P r i n t , Packaging, UI/UX time frame
2 Ye a r s
FOLD by FOLD offers workshops and classes, both onsite and onli ne, to tea ch people how to re use old clothing.
206
c at e g o r y
solution
175 |
Bob Slote
Classes are presented in different colors for different levels; d i fferent cla sses come w i t h d i ffe re nt e ducational m ate rials. For each class, we have a printed box containing all the materials the class needs including a lesson guide. Instead of using illustrations and graphic icons to help people understand b e re u s e d a s c o n t a i n e r s fo r t o o l s . T h e w o r k s h o p i s a l s o a p l a t fo r m fo r p e o p l e t o c o m m u n i c a t e a b o u t re u s e i d e a s , a s well a s excha nge materi a ls a nd products.
/ Thesis
v i s u a l l y. B a s e d o n t h e s u s t a i n a b l e c o n c e p t , t h e b oxe s c a n
course
extensive text, we designed lesson guides and packaging with
c at eg o ry
/ Identity,Print, UI/UX
176 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fold by Fold chapter
/ M FA T h e s i s
177 | 206 course
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
178 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fold by Fold chapter
/ M FA T h e s i s
179 | 206 course
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
180 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fold by Fold chapter
/ M FA T h e s i s
181 | 206 course
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
182 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Fold by Fold cHapter
/ M FA T h e s i s
183 | 206 coUrse
/ Thesis
/ Identity,Print, UI/UX
184 | 206 designer
X
X
c at eg o ry
/ Chenmiao Liang
X
X
ยบ 45
1/ X 7 X X
by
mfa portfolio
/ Duality
project
/ Fold by Fold chapter
/ M FA T h e s i s
185 | 206 course
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
186 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fold by Fold chapter
/ M FA T h e s i s
187 | 206 course
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
188 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Fold by Fold cHapter
/ M FA T h e s i s
189 | 206 coUrse
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
190 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Fold by Fold cHapter
/ M FA T h e s i s
191 | 206 coUrse
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
192 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fold by Fold chapter
/ M FA T h e s i s
193 | 206 course
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
194 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Fold by Fold cHapter
/ M FA T h e s i s
195 | 206 coUrse
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
196 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fold by Fold chapter
/ M FA T h e s i s
197 | 206 course
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
198 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fold by Fold chapter
/ M FA T h e s i s
199 | 206 course
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
200 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
project
/ Fold by Fold chapter
/ M FA T h e s i s
201 | 206 course
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
202 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Fold by Fold cHapter
/ M FA T h e s i s
203 | 206 coUrse
/ Thesis
c at eg o ry
/ Identity,Print, UI/UX
204 | 206 designer
/ Chenmiao Liang mfa portfolio
/ Duality
proJect
/ Fold by Fold cHapter
/ M FA T h e s i s
205 | 206 coUrse
/ Thesis
/ Duality mfa portfolio
/ Chenmiao Liang designer
printing
& bindery
Blurb, Inc. 580 California St , #300 San Francisco, CA 94104
206 |
206
(415)362-2067 acknowledgments
T h a n k yo u t o my m o t h e r, f a t h e r a n d f a m i l y fo r a l w ay s supporting me and believing in me. I would not be this far without you. Thank you to all of my friends for giving me help, joy and
c at eg o ry
/ Graphic Design
a c c o m p a n y i n g m e o n t h i s j o u r n e y. T h a n k y o u t o a l l m y i n s t r u c t o r s . Yo u a r e a l w a y s s o s u p p o r t i v e , e n c o u r a g i n g a n d i n s p i r i n g . Yo u p u s h e d m e t o
blurb.com pa p e r
Proline Uncoated 100# s o f t wa r e
Adobe Creative CC camera
Sony A6000
do better and extended my vision. Many thanks to Mary
photography
S c o t t , P h i l l i p H a m l e t t , H u n t e r W i m m e r, K a t h r i n B l a t t e r,
Chenmiao Liang
Dave Got t wa l d , Bo b Sl ot e , Dav i d Ha ke , C h r i s t o p h e r Mo r l a n , A n d re w Lo e s e l , I r i n a B l o k , To d d S c h u l t e , M i c h a e l K i l g o re .
t y p e fa c e
Lato
mfa portfolio
/ Duality designer
/ Chenmiao Liang
school
Academy of Art
THANK YOU !
U n i v e r s i t y, Graphic Design 79 New Montgomery St re e t Sa n Fra nc i sco
class
206
D e s i g n S e m i n a r/
207 |
CA 94105
Po r t f o l i o instructor
Mary Scott
Duality
/ Graphic Design
title of book
c at eg o ry
student
Chenmiao Liang
/ Duality mfa portfolio
/ Chenmiao Liang designer
c o n ta c t
Chenmiao Liang phone
(603)560-8085 website
chenmiao-
208 |
206
liang.com Š 2016 chenm i ao li a ng A l l r i g h t s re s e r v e d . N o p o r t i o n o f t h i s b o o k m a y b e u s e d or reproduced in any manner without written consent of Chenmiao Liang. All respective work shown has been a p p ro p r i at e l y i d e nt i f i e d a n d c re d i t e d . A ny o m i s s i o n s fo u n d
c at eg o ry
/ Graphic Design
wil l b e n oted and corrected in subsequent edit ions.
mia.liang.gr@ gmail.com
2016 designer
/ Chenmiao Liang mfa portfolio
P ORTFOL IO
/ Duality