01. THE ORIGIN
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INTRODUCTION
MILTON BRADLEY
BRAND OVERVIEW TIMELINE
1960 With the re-release of “The Checkered Game of Life, ” the company began to look overseas for new markets by signing licensing agreements with European toy makers to manufacture the company’s products.
1959 Milton Bradley released “Concentration," a memory game based on an NBC television show of the same name.
2015 Rebranding
1941 Milton Bradley released “Concentration," a memory game based on an NB C television show of the same name.
1984 After a failed attempt to develop their own video game system in 1983, Hasbro acquires the Milton Bradley Company and keeps the Milton Bradley name as a unique brand.