Berlin Fashion Week Magazine #23 by Berlin Fashion Week Magazine

F A L L / W I N T E R 17/ 1 8 M A R I A A N D J Ö R G K O C H A N D 0 3 2 C C R O W D , A N D R É M A E D E R , A N G E L A M I S S O N I , FA S H I O N C O U N C I L G E R M A N Y, M U M I H A I AT I , B LAKE MYCOSKIE , #FASHIONTECH, THE GREAT OUTDOORS, FASHION EVENTS

Berlin Fashion Week Magazine #23

WELCOME

The Governing Mayor of Berlin, Michael Müller

the conference on the future of fashion

JANUARY 18, 2017 Kühlhaus station-berlin www.fashiontech.berlin

Seeing tomorrow’s trends today – this year, too, Berlin Fashion Week will be offering countless opportunities to discover what the future of fashion has in store. Between 17 and 20 January 2017, Berlin will again be transformed into a vast marketplace for designers, retailers, brands, the media and inquisitive fashion lovers from across the globe.

and-coming Berlin labels as well. Berlin Fashion Week gives them the chance to showcase their designs to an international audience and to catch the eye of potential new buyers. But Berlin’s fashion labels are also ambassadors for our city. They show just what Berlin has to offer as a creative, diverse and innovative place.

Creativity, diversity and innovation are the trademarks of Berlin Fashion Week, an event that continues to attract hundreds of thousands of visitors to our capital. I am particularly pleased that this week will see not just famous fashion houses presenting their collections, but up-

With this in mind, I would like to wish all of the fashion designers, fashion lovers and visitors to our city a thrilling four days, many lasting impressions and some exciting encounters.

Imprint PUBLISHER

CONTRIBUTORS

COVER

ADVERTISING

Anita Tillmann | Dr. Florian Bachelin

Tina Molin | Janine Dudenhöffer

Photographer Lukas Wassmann

Advertising Director | Marco Gröning

Jörg Arntz

Berit Großwendt | Adriano Sack

Total Management

Junior Advertising Manager | Xenia Suworova

Till Schröder | Verena Dauerer

Alexandrinstrasse 118–121

PREMIUM E XHIBITIONS GMBH

Julia Mönnich | Chris Danforth

10969 Berlin

PRINTING

Luckenwalder Strasse 4–6 | 10963 Berlin

Gerlind Hector

www.totalworld.us

Wagemann Medien GmbH

Models: 032c crowd

Leuschnerdamm 31 | 10999 Berlin

+49 (0)30 62 90 850 magazine@berlinfashionweek.com

TR ANSL ATION

www.berlinfashionweek.com

Nivene Raafat

+49 (0)30 62 73 52 30 ART DIRECTION

info@wagemann-medien.de

Sonnenstaub – Büro für Gestaltung

www.wagemann-medien.de

EDITORIAL

CIT Y GUIDE

und Illustration

Editor-in-Chief | Christine Zeine

Fenia Moskou

Sonja Marterner | Peter Großöhme

Managing Editor | Sophie Templin

Greifswalder Strasse 29 | 10405 Berlin +49 (0)30 55 57 79 290 | hallo@sonnenstaub.com www.sonnenstaub.com

RADAR

Ikebana Albums – Ana Kraš Illustrator, artist, model and designer: newcomer Ana Kraš is the ‘Design Star of the Moment’ accor ding to the New York Times. In ‘Ikebana Albums’ the Belgrade-born self-taught photographer offers up a photo diary of the last ten years. The 200-page book catalogues moments in a series of striking and candid photographs (some in colour, others in black and white) with a snapshot aesthetic. www.randomhouse.de, price 39.95 Euro

R ADAR

Smart DHL

Let your car become your pick–up point In future Smart owners will be able to collect packages from their car. A specially designed app has been developed for use by both DHL and Smart drivers. If the customer’s vehicle is located close to their home address when a package is being delivered, the app displays the exact location to the DHL delivery agent, who is then granted access to the car for a specified period. The driver is then informed via push messaging that the package has been successfully delivered. www.paket.de

Unplanned – bespoke surprise holidays Head off on a last-minute trip with no set itinerary: with the help of travel agency Unplanned, the dream of a journey into the unknown is now reali ty. A traveller’s preferences are first collected via questionnaire and a weather forecast is sent two days before the travel date. The final destination is only revealed as you set off. Whether it’s a culture holiday, a yoga retreat or a wilderness adventure, everything is individually tailored. Unforgettable moments guaranteed.

only the best out west

www.unplanned.de

Foldimate – a dream come true Hate folding? Here’s an invention for you: an engineering team from the US took on the time-consuming task of folding laundry and found a solution. From now on, you can leave the job to the ‘Foldimate’. Simply clip your clothes to the device and it gets straight to work, leaving a neatly folded pile of laundry in its tray. As if that wasn’t enough, as it folds, ‘Foldi’ (as we’ve lovingly dubbed the device) also perfumes, softens and treats clothes. A relative of Wall-E perhaps? www.foldimate.com

CONTEMPORARY FASHION, FABULOUS FOOD AND GREAT DESIGN

wonderful to wander bikini berlin

Budapester Str 42 – 50 10787 Berlin www.bikiniberlin.de

FASHION + TECH

DATE 18 January 2017

LOCATION Kühlhaus, 4th & 5 th floor Luckenwalder Straße 3 10963 Berlin VISITORS Trade visitors + public SCOPE International Entry is free of charge for trade visitors with PREMIUM GROUP visitor badge.

Valerie Lamontage

Ready for a digital upgrade? Berlin’s #FASHIONTECH conference, Europe’s largest showcase for wearable designs, is set to take place on 18 January on floors four and five of Kühlhaus, presenting the latest in 3D printing technology, virtual reality, issues relating to e-commerce and digital solutions as well as innovations from 20 fashion-tech designers hailing from ten different countries and four continents. Fashion-tech pioneers and high-calibre fashion and marketing experts will also be on hand to discuss innovations and business concepts. Light-up LED patterns that turn designer bags into smart screens, elegant accessories that reflect different emotions and impressive sci-fi outfits that change according to the wearer’s mood: the fashion trends of the future dissolve the boundaries between high-tech and design, with couture turning fashion into an experience that expands the senses. From jewellery that can alert you to calls or act as a calorie tracker to smart clothing – at #FASHIONTECH, guests can discover creations by designers such as rising star Anouk Wipprecht. The Dutch designer’s futuristic garments are wearable works of art kitted out with sensors and artificial intelligence that allow them to react to their surroundings. Electronically illuminated crystals add emphasis to the works of new media artist Melissa Coleman and British leather specia list Rachel Freire. Style icon Iris Apfel and the bracelets featured in the ‘Socialite Collection’ by tech company WiseWear prove that wearables can be both stylish and functional. And even the most unusual of materials (step forth mycelia and micro-bacteria) are being employed in fashion to innovative effect. Lusi Ajonjoli will be busy demonstrating bioscience experiments in fashion-tech agency ElektroCouture’s new biochemistry lab. World-class experts will take the stage in various panel discussions and talks to shed light on current trends. Jury members judging Deutsche Telekom’s ‘Fashion Fusion’ innovation contest and representing Wired, Gala, Deutsche Telekom, Adidas Sport Style Division, ElektroCouture and PREMIUM will form a panel discussing what the next level of fashion-tech might have in

by SONJA PETERANDERL

# FA SHIONTECH

The nex t level: Tech Couture

OPENING HOURS 10.00 – 19.00

FASHION + TECH

Pankaj & Nidhi

store as well as showcasing innovations. Twelve young talents have spent the last six months in the Berlin-based ‘Fashion Fusion Lab’ designing new products with the support of fashion-tech pioneers such as Lisa Lang, founder of fashion-tech agency ElektroCouture, and Dr Paul Lukowicz, professor of artificial intelligence and a smart textile researcher. The mission to combine design and technological added value has brought fashion groups, tech companies, scientists, designers and programmers together in search of innovation. But how can these new partnerships at the intersection between fashion and tech guarantee success? In a presentation, Trina Watt, founder of consultancy firm Watt Knowledge, will demonstrate how technical know-how can be better shared. “We need a common language for tech experts and fashion designers. Only then can we unleash the full innovative potential of wearables,” explains the tech marketing expert. Insiders will offer unique insights into the corporate culture of digital business, e-commerce strategies and the potential of augmented and virtual reality for the fashion industry. Digital expert Philipp Friesen from Fond of Bags explains how the bag manufacturer has enhanced its internal digital capacity in order to establish seven strong ‘love brands’. Thorsten Höllger, Managing Director at e-commerce agency Gute Marken Online, and Andreas Graf from accessories manufacturer Codello explain how e-commerce solutions can help ease the workload for fashion brands. Florian Schiffer from label Mavi outlines the success factors that can help companies improve customer management and boost brand loyalty. #FASHIONTECH’s start-up area is a showcase for digital solutions. Innovations such as digital price labels are revolutionising sales. Agata Sadowska shows how EllaFashion can help quickly and flexibly adapt prices across all channels – from online stores to boutiques. With its visionary concepts, trend analyses, practical knowledge and creative inspiration, #FASHIONTECH offers visitors an interdisciplinary platform for the fashion of tomorrow that brings together experts and creatives from every field. Melissa Coleman

www.fashiontech.berlin

FASHION + TECH

TRIPPING THE LIGHT The aesthetic symbiosis of fashion and technology by VERENA DAUERER

Take her ‘Ambience Skirt’, a piece made of a dark material similar to neoprene and embedded with tiny LED lights that light up randomly, giving the skirt an aura of grace as both ornaments and accessories. Lina solders the 27 LEDs together and connects them to a microcontroller, a sort of minicomputer that controls the individual LEDs, instructing them to light up in a specific order. It’s all powered by a small coin battery, which lasts ten hours. All the electronic components are discreetly hidden, sewn in between the outer fabric and the lining of the skirt. Here the technology is so small it’s almost imperceptible. The microcontroller will also survive a hand wash. “You wear it like any other skirt,” says Lina Wassong. This element is crucial in the designer’s eyes: “You should be able to buy an item of clothing and put it on without needing a manual. Once this happens, smart textiles and wearables will finally take off,” she explains. “Technology adds function to design”, Wassong argues. In the exciting creations that she herself designs, she works with light, plays with the materials’ movement and integrates sensors that interact with the surroundings. Wassong completed courses in design at Pasadena City College in Los Angeles, studied garment technology at Hamburg’s University of Applied Sciences (HAW) and completed an internship at a fashion company in San Francisco. Today the designer lives in Berlin. She recently spent three months teaching light design and microcontroller technology to twelve teams of up-and-coming designers in the Fashion Fusion Lab as part of Deutsche Telekom and PREMIUM’s Fashion Fusion Challenge. Her latest creation explores the interaction between 3D printing and light and is being showcased at #FASHIONTECH Berlin. The ‘Symbioses Dress’ presents the communication between the item and its wearer as a highly aestheticised symbiosis. Here too, light has been effectively fused with design.

www.linawassong.com

Designer Lina Wassong takes fashion to the next level exploring the intersection of fashion and technology and showing us how to seamlessly connect to the world via apparel.

Lina

Wassong

FOOD + TECH

Berlin’s first interactive eatery Data Kitchen shows how digital eating can become a total work of art

As you enter Data Kitchen via one of Hackescher Markt’s rear courtyards in Berlin’s Mitte district, what immediately catches your eye is its impressive Food Wall, a state-of-the-art digitised vending machine made of 20 compartments. Fine cuisine from an automatic dispenser? Can it be true? Digital eating has gone from fantasy to reality. Today the whole process, from ordering to serving food, can be done digitally. The city’s new digital Slow Food restaurant is the brainchild of none other than Berlin’s cult restaurateur Heinz ‘Cookie’ Gindullis, a man who in recent years has become one of the hottest restaurant owners around with his famed establishments Cookies Cream, Chipps and Crackers. His latest concept restaurant was realised together with SAP, Europe’s largest software company. At Data Kitchen, guests order via app. The unique feature? Whether from home or the office, customers can choose their food and drink and pay on their smartphone all using the Data Kitchen app. As soon as the requested order time rolls around, diners head to the restaurant where they will see their name flash up on the Food Wall. Their order sits ready behind a compartment door, which is unlocked via the app. One of the screens opens and a freshly prepared meal, created under the supervision of head chef Alexander Brosin, is revealed. It isn’t surprising that Cookie teamed up with SAP to realise this innovative concept. After all, Berlin has evolved into a start-up magnet; even Google and Apple have opened offices here. And the Food Wall itself is truly exceptional: its 20 screens and compartments create a stunning data visualisation. A computer program takes anonymised order data and generates animated patterns that wind their way across the screens. The result is a digital artwork. The system was developed by international media festival Ars Electronica from Linz in co-operation with SAP. When discussing the collaboration, Kamila Joanna Laures, Media Relations Director at SAP SE, explains: “Media art is always looking for aesthetic and interactive ways to illustrate what is technically possible.”

by Verena Dauerer

It’s also fitting that Data Kitchen’s opening in December practically coincided with a visit to the capital by the world’s first restaurant to serve 3D-printed food. Over four evenings, Food Ink conjured up 3D-printed culinary creations for guests at wearable agency ElektroCouture’s studio. Where else but in Berlin?

www.datakitchen.berlin

BERLIN FASHION

Christiane Arp Vogue

Roel de Cooman Adidas

BERLIN FASHION

BEYOND BORDERS

A boost for fashion designed in Germany

Nicola Knels Vogue

Daniel Wingate Escada

Lisa Lang ElektroCouture

Melissa Drier Fashion Journalist

Angela Missoni Missoni

Christian Ender Bogner

Dirk Schönberger Adidas

Phil Gaedicke BAM & Soto Store

by SOPHIE TEMPLIN

Floriane de Saint Pierre & Associés

Angela Gallenz H&M

Inga Griese ICON

Claudia Hofmann Fashion Stylist

Leadership & Self Discovery, Theoretical Skills/Supply Chain and From Idea to Real ization. The winners are also given the fantastic opportunity to be included in the ‘Eyes on Talents’ portal, where they can showcase their work to a global network of fashion professionals,” explains Claudia Hofmann, FCG deputy chairwoman and the Council’s head of education.

Since 2015, the Fashion Council Germany (FCG) has been tasked with bringing practices to Germany that are already de rigueur on the international fashion scene. Its credo is to increase the visibility of German fashion design at a social, cultural and political level with the aim of helping it gain both national and international recognition. “We want to entice people to take a look. Many of the projects that we at the FCG have initiated in the past twelve months were an invitation – in some cases, a request – to give designs a closer inspection,” explains Christiane Arp, Editor in Chief at Vogue Germany and president of the Fashion Council Germany.

Internationality

The notion put forward by fashion critic Peter Bäldle in an interview he gave to Spiegel Online a few years ago – that fashion was everything, just not in Germany – should from now on be consigned to the past. What has long been good practice in the fashion worlds of Milan, Paris and Great Britain is now also an integral part of Germany’s overall plan for its fashion industry. “Joining forces at the FCG allowed us to combine our efforts to promote Germany as a fashion hub and to speak with one voice that is loud enough to be heard beyond our own borders,” explains Christiane Arp.

Jörg Arntz PREMIUM GROUP

Lena Bremer H&M

Ann-Sofie Johansson H&M

Alexandra Grahé H&M

The other arm of the FCG’s activities features a joint project with fashion company H&M, the Fellowship Programme, which was created last year. Its aim? To provide advice and support to up-and-coming designers over a period of two years. “The Fellowship Programme by the FCG & H&M sees the Fashion Council Germany and H&M offer designers the opportunity to discuss ideas with the most renowned experts in the field. It allows young designers to take part in a range of job postings and workshops at H&M over the course of 50 days within the two-year scheme, as well as individual workshops offered by the Council itself which help them set their business up for successful long-term growth. Scheme participants will be able to gain hands-on experience in areas such as merchandising, buying office activities, production, media training, social media and sustainability. The key is to provide newcomers with access to international expertise as well as knowledge about professional practices in order to give them the skills they need to create and expand their own brands. Knowledge is acquired over three individual learning modules:

Christiane Arp © RalphMecke; Dirk Schönberger © Collier Schorr

The Fashion Council Germany offers two different kinds of support for designers. The first is its Mentoring Programme. Here talented young designers are selected and sponsored in a co-operation between the FCG and the Berlin Senate Department for Economics, Technology and Research. The list of mentees chosen for the scheme includes Nobi Talai, Marina Hoermanseder and William Fan.

Jörg Arntz © Toni Passig; Melissa Drier © Sabrina Theissen; Lisa Lang © ElektroCouture

Initiatives

In order to further emphasise the FCG’s expertise and internationality, international jurors were brought on board, including Angela Missoni, Creative Director at Missoni, Ann-Sofie Johannson, Creative Advisor at H&M, Daniel Wingate, Fashion Director at Escada and Floriane de Saint Pierre, founder of Floriane de Saint Pierre et Associés and Eyes on Talents. “The reality and the potential of German fashion is very interesting and involving. I have learnt something more about my endless attention and passion for evolving talents, ideas and visions of the future,” says Angela Missoni, Creative Director at Missoni. The winners in the four different categories (Womenswear, Menswear, Womenswear & Menswear as well as Accessories) will be announced on 17 January 2017 as part of Berlin Fashion Week. Some of the names on the list of the final ten designers have already been revealed, including Steinrohner, Rianna + Nina, Tim Labenda, Goetze and Benu Berlin.

Konstantin Spachis Madame

INTERVIEW

The Future of Retail

Rem Koolhaas was undoubtedly top of our list when it came to choosing some one for the KaDeWe revamp. He has managed projects globally which have not only combined architecture with modernism, but also brought people together.

Compared to similar projects globally, what level of innovation will the new floors feature? We can proudly state that with the newly opened 16,000 m 2 space (across all three KaDeWe Group sites) in autumn, we are up there with the very best international department stores. Led by Rem Koolhaas, we have completely revamped the KaDeWe’s ten display windows whilst recapturing a look reminiscent of 1907. Both the new, cathedral-inspired front entrance and the redesigned display windows give the KaDeWe a brand new facade. What’s more, the architect’s overall concept will see each of the store’s floors divided into four quadrants, which, in future, will all be accessed by their own escalator. The first quadrant on the men’s floor was opened in mid-November 2016 and offers 2,000 m 2 of the most modern and generous space for men’s footwear and accessories to be found in Europe. We are thrilled that in addition to global players such as Bottega Veneta, Fendi and Valentino, our floor designed by Storage Milano will also feature one of only six existing Louis Vuitton menswear pop-up stores. The launch also saw the opening of a further quadrant on the second floor. The Women’s Designer floor was designed by India Mahdavi and offers names that include Céline, Dolce & Gabbana, Moncler, Chloé, Stella McCartney and Balenciaga. We aim to continue the pace, opening the Modern Women quadrant in autumn 2017 on floor two and further extending the menswear floor with the Classic Menswear quadrant, featuring brands such as Zegna, Brioni, Canali and Hugo Boss. As the project continues, we will also redesign the quadrants on the food floor and the ground floor over the coming years.

India Mahdavi is responsible for the design of the womenswear quadrant. What makes her designs so unique?

KADEWE’S NEW CALLING CARD

India Mahdavi is known for her extraordinary design language as well as her magnificent colour arrangements, which guests can discover in the KaDeWe. After our initial discussions, it was already clear that she was the right person to give a new, state-of-the-art look to our women’s designer quadrant.

Are similar upgrades also planned for the Alsterhaus or Oberpollinger stores?

Anita Tillmann, PREMIUM GROUP Managing Partner, interviews the CEO

A. Maeder: With an eye to the future, it’s important that department stores of our calibre focus more on evolving into immersive experiences and create spaces where visitors can spend time, meet friends and find inspiration. That is why it was particularly important to us to find a mastermind who could bring this overall concept to life.

of The KaDeWe Group, André Maeder

A. Tillmann: We’re increasingly seeing international architects designing world-class fashion stores. How did you end up commissioning Rem Koolhaas to redesign the entire department store?

Of course there are plans to carry out refurbishments at the Group’s two other sites. Led by architect Jan Kleihues, a completely metamorphosed, impressive acces sories world, covering roughly 2,500 m 2 , was created in the Alsterhaus. In this grand hall you can discover new labels such as Céline, Fendi, Saint Laurent, Jimmy Choo and Bucherer. In the middle range there are labels such as Longchamp, MCM und Hugo Boss. The next stage will follow in spring 2017 with the creation of an over 1,000 m 2 beauty department that will provide a comprehensive range of products to our Hamburg clientele. The rebuilding of our Oberpollinger store in Munich will be overseen by renowned architect John Pawson, who launched straight into the project by creating a superlative home and living floor. An equally exclusive product range awaits in the extraordinary stationary section. We collaborated with Berlin based architect studio Gonzalez Haase to create a brand new urban lifestyle world on the lower ground floor. The result is ‘The Storey’ concept store. 2017 will see the redesign of the ground floor, which will also be led by John Pawson.

Which other European locations are you also planning to develop? In the coming years we will be mainly focused on renovating our three main stores and boosting their international status. But we remain open to exploring other interesting locations that would be right for The KaDeWe Group.

P.E. NATION

BERLIN FASHION

ULTRA Contemporary Berlin

PREMIUM Young Designer

SADAK Mercedes-Benz Fashion Week Berlin

BERLIN FASHION

BOULEZAR Andreas Murkudis

FOMME Vogue Salon

PETAR PETROV Vogue Salon

BERLIN FASHION

MILANO 140 PREMIUM Young Designer

DOROTHEE SCHUMACHER Mercedes-Benz Fashion Week Berlin

TWINS FLORENCE PREMIUM Young Designer

MANFREDI MANARA PREMIUM Young Designer

BERLIN FASHION

HORROR VACUI Der Berliner Mode Salon

RITA IN PALMA SHOW & ORDER

FASHION

It may be the norm for fashion followers in Paris, London or New York to share their local designers’ creations with the wider world, but it is still a rare occurrence in Germany. Who will support German designers if not us, the consumers? Here the New Faces Award funded by Burda is doing its bit, as are the Fashion Council Germany and the Berliner Mode Salon. But there is another way, as shown by a group of ambitious small shops such as the pop up boxes on the ground floor of Bikini Berlin, Edda Mann’s Konk Berlin and Melodie Michelberger’s eponymous PR agency. All of them support their local heroes with slick marketing and sales. “It feels like a paradox to me when I see a chorus of praise being sung for some local designers whose businesses are hanging by a thread,” says Katrin Schlotterhose, fashion blogger and founder of Metropolitan Circus. That is why she wants to use the blog’s online shop to make German design accessible to a wider audience. She set it up single-handedly, brought designers on board and took the photos herself. Another smart move: making the most of her role as blogger by posing in the clothes. It took two months to set up and costs were kept to a minimum. The same can also be said about the range currently on offer. She began when her son was just five months old and initially could only devote three hours a day to the project. As soon as the test phase has been completed, the plan is to take it to the next level. Her label wish-list features names such as William Fan, Louise Friedlaender, Allude, A Kind of Guise, Lili Radu and Bree. In addition to products that impress with their quality and zeitgeist, Schlotterhose is also looking for a team, an office and investors. The target group isn’t the bargain-driven masses but fashion-conscious individualists. “Many German designers work with high-quality fabrics and techniques, and produce locally in small quantities. They thus have high manufacturing costs, which is reflected in the retail price.” Realistically speaking, this shop isn’t going to make Schlotterhose millions. Is the limited demand due to a missing coolness factor or a lack of visibility? “The issue is not that designers don’t understand their craft. It’s most of the stores who, sadly, keep selling almost the same boring looks that they know will bring in revenue,” summarises Schlotterhose. “Ergo, you need to awaken people’s desires by showing them all the amazing things that are available in this country and thus create an awareness for their own market.”

www.metropolitan-circus.de

LOCAL BR ANDS? HERE IS YO U R D E A L E R !

by Janine Dudenhöffer

PORTRAIT

DANNY REINKE

A PIECE OF TULLE

by Berit Großwendt

Elegance meets coolness, tulle blends with tweed, Mary Poppins dances arm-in-arm with Cinderella down the runway. Flamboyant? You bet. A fantastically modern collection from the mind of Danny Reinke, an emerging German design talent. The 24-year-old Berlin resident manages to combine avant-garde streetwear with opulent haute couture; to fuse the artistic with the commercial. His Casual Couture is imbued with traditional craftsmanship, a hint of nostalgia and devotion to sophisticated details. Elaborate beadwork, lavish flounces, exuberant silhouettes and surprise layering define the pieces. Not forgetting the designer’s favoured material: tulle. “I love working with tulle,” explains Danny Reinke. “It allows me to create volume and to bring my fantasies to life.” In his latest collection for the 2017/18 Fall/ Winter season, ‘Secret Desire’, the theme is inner longing, and this is reflected in various shades of red and an incongruous mix of wearable urban looks and an almost magical elegance. Tightly fitting suits are juxtaposed with exaggerated ribbons, virgin wool with duchess satin, and delicate embroidery motifs with brash flap pockets. Danny Reinke developed his love of fashion while still at school. “I completed a course at art college, and afterwards realised that I absolutely wanted to work in fashion,” says the designer, who grew up in a small fishing village in Mecklenburg-Western Pomerania. After completing his studies at the FahModa academy for art and design in Hannover, he won the European Fashion Award in 2014 with his final-year collection titled ‘MÖN 10’ and with it the chance to showcase his winning pieces at the Berlin and Vancouver fashion weeks. Danny Reinke is now embarking on the challenging task of establishing his own label both nationally and internationally. Eschewing fast fashion, the focus is clearly on high-quality and perfectly crafted items designed for the modern, style-conscious woman and currently made to measure in his Berlin studio. “Fashion is my life. My goal is to be able to make a living from it.”

www.dannyreinke.de

BERLIN

A strong man with a brilliant voice: Mumi Haiati is someone who describes himself as loyal, sensitive and playful. As founder of creative agency Bureau Haiati, he works to build creative bridges between New York and Berlin. “They feel like parallel universes. It allows for creative freedom and self-expression.” Haiati is always on the move; always connecting the right people. It’s one of the many keys to his success. Authenticity is another crucial credo, but it’s also something he demands of his clients. A keen eye for substance and a unique perspective – anyone with these qualities stands a good chance of being added to his portfolio. “If you look at my brand portfolio, each designer has a distinctive aesthetic or technique.” The list includes names such as Made and Ottolinger. “I like to work with designers and brands with a strong point of view that are relevant, open to communicate their vision and that I can get along with. I am definitely intrigued in terms of innovation.” One client that arguably embodies this idea of being both different but above all ‘real’ most convin cingly is Swiss label Ottolinger. Their designs allow them to capture subculture at every level. But what makes them so different? “Ottolinger approaches clothes and style in such a refreshing way. They have mastered the art of the low-engineering of garments,

H A I A T I

which makes them exceptionally unique and exciting to work with.” Alongside bases in Barcelona, London and Paris, this softly spoken gentleman now also has a home in Berlin. “Berlin is so many things. It’s the gate to the east but it also is and always was a place that celebrates the rebellious character.” In order to further strengthen creative ties between New York and Berlin, Ottolinger, who usually only showcase at New York platform Made, organised a dinner in the German capital: “The dinner during Made’s launch in Berlin allowed the girls to curate an evening the way they envisioned it – from the menu, to the decor, to the music. It was definitely a new format to the existing Berlin fashion territory.” When it comes to maintaining the right balance bet ween office work, networking and countless events, Haiati, who is of Persian heritage, has a trick up his sleeve: "I have recently taken up meditation. I’ve even meditated in unexpected, noisy places during fashion weeks just to keep me sane and my routine going!”

www.bureauhaiati.com

Mumi Haiati © Jonas Lindstroem; interior © Maxime Ballesteros

by SOPHIE TEMPLIN

B U R E A U

BERLIN

PORTRAIT

Max Beutler’s bags need only two things: neoprene and climbing rope. Surfing, diving, mountain climbing – the material alone cries “adventure”. And that’s precisely what Embee Studios is: an adventure. em-be-e, the company founder cheerfully explains, is the transliterated initials of his name “with an added ‘e’ for the aesthetics”. Launched following a degree at the Academy for Fashion and Design in Berlin, the 26-year-old Berliner’s bags can already be found at Lala Berlin and in N5 in Vienna. Beutler has a sense for trends and a clear vision: sales online and in selected shops, market launches in the USA and in Asia, a crossover between his designs and the tech sector under the new Embee Lab label, as well as plans for an eventual clothing collection. His minimalist designs are made in Berlin with a small team led by his mother. Another office will also soon be opening in the Czech Republic. Sounds ambitious, and like a lot of work. “True,” laughs Beutler, “but as long as I can say ‘I’m not working, I’m realising my dream,’ it all feels easy.”

DRESDEN 2017 500 JAHRE REFORMATION

www.embee-studios.de

AUF DEM WEG ZUR KURFÜRSTENMACHT

MACHT & MODE DIE KURFÜRSTLICHE GARDEROBE

by Till Schröder

The young adventure of Embee Studios

ZWEI NEUE DAUERAUSSTELLUNGEN IM RENAISSANCEFLÜGEL RESIDENZSCHLOSS DRESDEN · AB 9. APRIL 2017 · www.skd.museum

www.032c.com

“Step by step and stitch by stitch, the whole set-up will become more elaborate,” explains Maria Koch, discussing their upcoming products as she runs her hand over one of the prototypes for 2017. Her feet are surrounded by half-empty cardboard boxes; between her fingers, nothing but pure excitement.

“We will become the largest fashion label operating from Berlin,” claims Jörg Koch, a man who has embraced his own unique style of communication: making brash announcements that he then brings to life. His wife Maria studied fashion design before working at Prada and Jil Sander, as well as teaching at the renowned private school Esmod. She has also been a fashion consultant for Kanye West.

been crafted with the precision of a master tailor: every cut, collar size and thread is carefully checked and calculated. A collection of erotic drawings by Jean Cocteau, something motocross related and a second collaboration with Carhartt are set to appear in the coming months. Since July 2016, the magazine’s eclectic and style-conscious range has been made available not only through their own website but also via Canadian online supers tore ssense where Jörg Koch also works as editorial director. Pop-up stores in Milan, Moscow, Seoul, Hong Kong and Tokyo are planned for the coming year.

MAKING IT MAKING IT

Photo Lukas Wassmann

A quick glance at the list of available products reveals a Gosha Rubchinskiy long-sleeved T-shirt, a woven merino intarsia blanket featuring the gap-toothed face of Lara Stone (from an old 032c cover), a Romy Schneider memorial sweatshirt by Californian artist Cali Thornhill DeWitt, and sports socks bearing the message ‘Remove before Sex’. As well as unleashing a whirlwind of aesthetic and cultural references, these are products that have

Jörg and Maria Koch have also spent most of the last year developing a product line that goes beyond what the rest of us would term ‘merchandising’. The concept is more akin to an exchange of merchandise and information with readers and fans. It doesn’t follow the same rhythm and rules as a comparatively slow biannual print magazine. It also aims to answer the question of how to produce and sell fashion in the digital age.

As is always the case with this pair of quick-witted minds, it’s hard to know where to begin. Should I start by discussing their new lambskin coat in silver-grey? Or perhaps the inventory management system that needs to be urgently installed because their jointly owned company, 032c, is producing, publicising and selling items at such a fast pace that their DIY set-up is struggling to keep up? The project is run from the former parish hall in St Agnes Church where 032c magazine’s editorial team is based. In December a store was also opened on the ground floor. The product range is as concise as it is distinct, featuring past and present editions of a magazine that is highly praised around the globe.

by ADRIANO SACK

Fashion expansion: Maria and Jörg Koch take 032c to the next level

Nothing but pure e x c i t e m e n t

34 35

BUSINESS

T H E

F A M I L Y

BUSINESS A family feud involving three generations, disputes, disinheritance and spells in prison: when a Florentine family fought over the family business and the right to use their grandfather’s precious initials, there was no end of drama. All that is history now. Years have passed since that furore birthed an internationally successful company. But the story serves to illustrate the elemental forces unleashed when family meets business. It not only has the capacity to tear open old wounds and cause old rifts to resurface, the exact opposite is possible too: it can also drive the business towards success. But how? Missoni, a Lombardy-based company that has been in the family for decades, is leading the way: “Missoni is one of the few ‘made in Italy’ families left which remains in total control of its brand and its business,” says Creative Director Angela Missoni. Along with her mother (and company founder) Rosita, brother Luca and nephews Ottavio Jr. and Giacomo, Angela and her ‘Zig Zag’ family run the international luxury label. According to its creative director, the family is precisely what makes Missoni strong and competitive: “A fashion brand like Missoni could not otherwise compete with the luxury brands' era, a market ruled by international mega-enterprises.” But what is the implication of having to share your workplace with family? “I can certainly say that a family-run

business offers the possibility of talking, discussing, taking decisions and making plans together with partners that know you very well, relatives that have shared with you the public and the private, the past and the present, the good and the bad, that you can definitely trust, that are more empathic and sympathetic with you,” says Missoni. No strategy or PowerPoint presentation can recreate this bond. It is both the vehicle and the driving force and creates a dynamic energy that powers not only the Missonis: family-owned businesses are many and can be found in almost every sector, be it pharmaceuticals, consumer goods, technology or retail, as shown by statistics portal Statista. Minotti is one of them. Founded by Alberto Minotti in 1948, this furniture factory also employs Roberto and Renato Minotti, who have been at the company since the '80s. From their father’s workshop, the two brothers have built an international business with over 30 stores in cities such as Berlin, New York and Los Angeles. “The biggest challenge is to evolve without betraying your heritage,” says Roberto Minotti. Wilhelm Rüschenbeck is another example, who, together with his uncle Gerhard, manages the family jewellery business founded in 1793. Today the company sells original collections at over ten branches. “Tradition shouldn’t get in the way of modernity. It can slow a company’s progress or even hold it back.” Rüschenbeck, who never considered any

The Minotti Family

B U S I N E S S by JULIA MÖNNICH Angela Missoni

Missoni Spring/Summer 2017

BUSINESS career other than the family business, adds: “In today’s brings us closer together,” says Rüschenbeck. And when globally competitive marketplace, some feel a family-run the situation escalates? According to Missoni, you just business is not always a good thing. You don’t have ac- have to wait until things have calmed down: “Take time then see what happens. In cess to international capithe end it all passes.” Thetal, you have to self-fund re is another element that your growth and yet hold sets family-run companies your own against competiapart from other businestors across the globe. The ses: it’s all consuming. “Of strength of an owner-macourse, we switch from fanaged family business lies shion design to my daughin being able to strongly ters' phone calls ... life identify with the comparegularly interferes with ny: a feeling instilled in our work. It’s impossible each employee.” Another to keep it separate from crucial factor: “A mathe business,” says Missojor plus with family-run ni. The topic of business businesses is that their is also never far from the shorter transport routes Rüschenbecks’ lips. “The often make them faster.” company is like our third This is essential in today’s Gerhard and Wilhelm Rüschenbeck child.” And it’s great when world. Relationships are also founded on a joint mission. “We know each other this child stays in the family, explains Minotti: “The comso well, we don’t need to be careful with words. When we pany is now led by the second and third generations wordisagree, it’s more fraught with emotion, more noticeab- king together in harmony. We hope that the next generale, but ultimately we have the same goal and that’s what tion will still fly the banner.” Rüschenbeck Cologne

TOPIC OF THE SEASON

THE

GREAT

OUTDOORS by CHRIS DANFORTH

Over the past few years, weâ&#x20AC;&#x2122;ve sustained an increasing thirst for functional clothing. As technology and fashion grow closer together, we are able to overcome design obstacles, creating smarter apparel that works in our favour. We demand footwear that is more lightweight and comfortable than ever before, and outerwear that is both breathable and well insulated. The palette is still separated between fashion and core outerwear still exists, but the two colours are being mixed. Itâ&#x20AC;&#x2122;s the nature of clothing designers to elect a theme then design around it. While there is give-and-take both ways, fashion has recently been drawing heavily and deriving cues from foreign areas, and traditionally unfashionable ones, including but not limited to hiking and yoga (even fishing and kayaking), thereby allowing outerwear brands to break into the fashion market. The pattern partly ties into health and wellness. Never has an active lifestyle been more in vogue, with the rise of running clubs, Pilates, cycling and other ways to get your blood flowing, as well as trainers and fitness ambassadors on Instagram to motivate us.

C.P. COMPANY see at PREMIUM

Where names like winter sports brand Salomon, Japanese camping outfitter Snow Peak or American classic Timberland would have previously catered more to outdoor enthusiasts, now these utility-based brands are aligning with new consumers, and items like hiking boots or down jackets are becoming cool in a way they never have been in the past. More importantly, fashion brands are creating their own versions of outerwear products that harness functionality while remaining aesthetically pleasing.

TOPIC OF THE SEASON

PEUTEREY see at PREMIUM –––––– HEIMPLANET see at BRIGHT –––––– ELKA see at SEEK

In 2017, this trend is more pronounced than ever before, and we're reminded by labels across the fashion spectrum like Isabel Marant and Acne Studios, the latter of which channelled a certain New England workwear look to create its own rugged trail boots named the Telde and Tinne. Raf Simons issued a number of oversized down puffers for Fall/ Winter 2016 that quickly became street style staples, Nike reinvigorated its ACG range with the help of Acronym’s Errolson Hugh and adidas debuted a new collection with technical brand White Mountaineering, also delving into trail-inspired footwear like the Trail Response, among other examples. Not long ago, Christopher Shannon took the wraps off his third footwear collection alongside a name you’ve probably read on the side of a bulldozer: Caterpillar Inc., better known as CAT. The all-terrain boot melded hiking laces, fluorescent accents and mega-chunky rubber soles in a reworking of CAT’s Walking Machine model first released in 2000. In short, outerwear is becoming a fashion statement via new, imaginative interpretations. Consumers are certainly enjoying the choice, but on the other side of the equation, the market is broadening and opportunities are being created for brands to leverage experience on the slopes or in the mountains, and impress us with the best, lightest, most packable, warmest jacket that can also be worn out to dinner.

MOOSE KNUCKLES see at PREMIUM

FASHION

left

HALLY HANSEN see at SEEK –––––– middle ECOALF see at SEEK –––––– right G-LAB see at PREMIUM

FASHION

right

left NOBIS see at PREMIUM SNOW PEAK see at BRIGHT

FASHION

left right

WOLFSKIN TECH LAB see at PREMIUM PARAJUMPERS see at PREMIUM

FASHION

A year with … Blake Mycoskie 1

1 How many people in need have you already been able to help? 70 million pairs of shoes, restored sight to over 445,000 people, provided over 400,000 weeks of safe water and supported 70,000 safe births. 2 What is your vision? To create new opportunities to change lives through our business. 3 Which regions do you actively support? Over 70 countries around the world with the help of our more than 100 Giving Partners.

DIGITAL... IN PROGRESS STARTING FROM 10TH OF JANUARY 2017

4 At what point are you satisfied? As long as there are needs to be filled, we still have a lot of work to do.

5 Your partnership with Charlize Theron (Africa Outreach Project) is about …? It’s about supporting its programmes that educate and empower young people to keep themselves safe from HIV/AIDS. 6 Safe birth – how do you offer support here? With every TOMS bag you purchase, we will help provide a safe birth for a mother and baby in need. 7 How many shoes has TOMS donated so far? Over 70 million new pairs of shoes to children in need. 8 Safe sight – how do you offer support here? With every pair of eyewear you purchase, TOMS will help give sight to a person in need.

9 Cannes LionHeart Award – honoured you because of? Because our movement has influenced so many and continues to inspire others to make a difference.

5 8

THINK FIRST, THEN WRITE! 4

www.style-in-progress.com

ROOMS

A t ravel - ins pire d workout by TILL SCHRÖDER Globetrotters can work up a sweat at the John Reed Fitness Music Club. Heavy carpets, Asianinspired interior design, weighty chandeliers, sprawling leather armchairs – at two locations in the city (Gesundbrunnen and Prenzlauer Berg) Berlin residents can pump iron to club beats in the middle of a softly lit lounge. “There’s a party in my sweatpants” is the gym’s ambiguous slogan. And visitors don’t have to listen to run-of-the-mill fitness playlists: live DJs are on hand twice a week to mix beats in the gym. Names include Beathoavenz, DJ Binichnich aka Harris and Channel X. The man behind the music stylings of this innovative McFit offshoot is Marcus Adams, a founding member of VIVA, whilst McFit founder Rainer Schaller, with his keen eye for iconic travel imagery, is responsible for the eclectic interior design, which is as varied as the list of classes, combining street art with ethnic chic: a copy of ‘Story of O’ can be glimpsed from the barbell rack in the whipdecorated boudoir. The unnerving gaze of a row of welding masks greets those heaving away at the Battle Ropes and Vietnamese paper lanterns overlook visitors blasting out the k’s on the cardio machines. Cyberobics rooms offer video courses where you are whisked away to Malibu Beach or greeted by Barbara Becker and the Miami skyline. And in the spinning room you can rush past Nevada’s red sandstone peaks in the ‘Valley Of Fire Cycling Challenge’. A sweat-inducing, pulsating thrill for all the senses. Sounds like a night in Berghain, but at least at John Reed you’re sure to get in.

www.johnreed.fitness

SPORTSWEAR INTERNATIONAL

IT’S ALL IN THE MIX! MAGAZINE | DIGITAL | SPECIALS

ONE MEDIA BRAND – ONE UNIQUE PORTFOLIO Reach our readers – international decision makers – with our comprehensive cross media portfolio.

THREE CHANNELS – ONE MAGAZINE

SI A MEDIA BRAND OF

sportswear-international.com

FASHION EVENTS

#berlinfashionweek www.fashion-week-berlin.com

FA SHION FORWARD – A L W AY S I N MOTION by Gerlind Hector

BRIGHT Street Credibility und Competence

Inspiration and innovation – competence and knowledge. The secret behind Berlin Fashion Week’s success is that it always stays in motion. This is true not only of its carefully curated, perfectly balanced tradeshow portfolio, but also of the optimised services it provides. The PREMIUM GROUP APP is a professional compass connecting Berlin’s fashion hotspots, and our JOINT TICKETING offer allows industry guests to gain efficient access to all the tradeshow platforms connected by our SHUTTLE SYSTEM. Ready for take-off?

As the leading tradeshow for street and urbanwear, as well as all boardsports, BRIGHT guarantees plenty of good vibes and expert knowledge all in one place. Established players and up-and-coming brands from the scene showcase the latest developments and popular lifestyle trends. The main place to discover the latest happenings is in the urban fashion & hip hop zone located in the ‘Glashaus’. Innovative segments such as outdoor aestethics, which combines techwear, performance and streetwear, along with an additional zone for accessories complete the vibrant tradeshow concept. Extra events including skateboarding competitions, as well as art and music performances ensure added street cred and endless fun. For a unique tradeshow experience, there are also walkways connecting this event to the nearby SEEK.

FA S H I O NT EC H

G R E E N S H OW ROO M & E T H I C A L FA S H I O N S H OW B E R LI N

The Future of Fashion

Ethical Expansion Since premiering in January 2015, #FASHIONTECH has been the platform for the future of the fashion industry. In Berlin’s Kühlhaus at Gleisdreieck, retailers, designers as well as start-up and marketing strategists meet to present and discuss the latest developments taking place at the intersection between fashion and technology. Alongside future predictions for retail and digital marketing themes, the main focus of this event will be wearable designs, which combine maximum functionality with high aesthetic standards. The scene’s top designers and representatives of global companies will also be on hand to present their ideas and projects and provide plenty of food for thought. The show is widely considered visionary thanks to its interdisciplinary dialogue featuring a programme of talks and workshops.

Sustainability, ecology and fairness – now taking place over a larger area, eco-friendly tradeshow duo GREENSHOWROOM (showcasing high-quality labels with contemporary styles) and the ETHICAL FASHION SHOW BERLIN (casual and streetwear) continue to be a top draw for visitors. The neighbouring Energie Forum has also been booked as an additional location for the fashion show segments. Ergo, the club situated in the former railway station (Postbahnhof) can now be used by the growing number of national and international exhibitors. This time the main theme will be ‘Active Slow’ where design and performance are combined with an efficient use of resources and recyclability, true to the motto: ‘If you do it right, it will last forever.’

17–20 JANUARY 2017

MERCEDES-BENZ FASHION WEEK BERLIN

PR E M I U M

Historical Habitat

Inspiration and Information

IMG Fashion, a leading global producer, marketer and partner to the international fashion community for almost 50 years, is turning to the past for inspiration: Kaufhaus Jandorf in Berlin’s Mitte district has been chosen as the new location for Mercedes-Benz Fashion Week Berlin. Before reunification, the now over 100-year-old building housed the GDR’s ‘House of Fashion’. It has since been renovated and will provide the backdrop for the 2017 Fall/ Winter shows. Catherine Bennett, Senior Vice President & Marketing Director for IMG Fashion Events & Properties, is thrilled about the new choice of site: “The new location offers designers many new opportunities to realise their creative vision.”

This event is considered the most important business platform for advanced contemporary fashion. Over an area covering roughly 33,000 m2, visitors can find women's, men's, denim and sportswear collections from high fashion labels, alongside footwear and accessories. After shining the spotlight on athleisure trends, January 2017 will see ‘outdoor’ taken to the next level. Under the title ‘Sport Function goes Fashion’, functional outdoor wear will be transformed into highly fashionable items for everyday wear and seamlessly integrated into the latest urban looks. Representatives of the most intriguing outdoor styles will be setting up stalls in almost every hall, offering a carefully curated collection featuring inspiration and information of the highest order.

SEEK

S H OW & O R D E R

Super Selection

New Trend Trio

Maximum coolness awaits buyers and influencers at SEEK. This exclusive selection of contemporary fashion, which presents not only menswear but a growing collection of selected womenswear, lifestyle products and high-tech gadgets, is all about longevity. Instead of normcore, here the main focus is individuality. This is also enhanced by exciting concepts such as neutral sex, a trend that eschews gender-specific boundaries, as well as the SEEK super market, which offers buyers a plethora of product information. In typical SEEK fashion, the outdoor theme is explored with clean Scandinavian looks and rough workwear styles; denim is mainly represented by top brands picked from the premium segment.

Berlin’s only tradeshow to exclusively present women’s fashion right at the start of the season has been recently revamped and is now in the hands of the PREMIUM GROUP. Feminine womenswear, accessories and, for the first time, footwear form the perfect trio, focusing on global fashion trends. Meti culously curated collections deliver an unmistakable brand experience – feminine, sensual and modest – with a content and price strategy that compliments Berlin’s existing tradeshow portfolio. Interior themes are also included to inspire national and international retailers, and the overall composition of global fashion trends is the core focus, with storylines and emotions being explored within a business platform, thus ensuring fresh, new ideas both online and offline.

Kauf haus Jandorf © Berlinshots

FASHION EVENTS

C E H

E R F

R M A

H P I G

No other outdoor brand is able to blend the military’s sevenlayer clothing system with stylish designs as perfectly as this Manchester-based men fashion label. 7L, a much-lauded newcomer, places special emphasis on protection, comfort and style. Be it undergarments or jackets, materials are combined so that designs can stand up to all weather conditions. Their smartwear is currently state-of-the-art among fashionistas from New York to London thanks to 7L’s skilful fusion of highend fabrics, which are breathable, water-resistant and ultralight, with clever details and a good dollop of coolness.

www.7lsystem.cc

ANS

RE ND ST

Brand Profiles

EAR W

www.obeyclothing.com

www.obeygiant.com

EAR W

ANS

As Shepard Fairey, artist and founder of OBEY says, “Debbie Harry will always be the epitome of ‘cool’ with a lasting aesthetic, genre-bending music, and cultural relevancy that has and remains to be completely effortless. Her punk rock attitude and look will never go out of style, and Debbie's lasting legacy goes beyond boundaries and definitions and stays at that delicate tip of coolness.”

Proud to present one of its largest women’s projects to date, OBEY Womens teamed up with none other than the iconic legend, Debbie Harry for its major collaboration for Fall/Winter 2017. Amidst its innovative printables line of Debbie Harry graphics with artwork by Shepard Fairey, OBEY Womens worked alongside Debbie herself to create a full cut & sew line inspired by her own street photography which has yet to be done. Key styles include the oversized denim jacket, a fire red suede moto, and a textured bomber inspired by one of the photos.

In the eyes of Dorothee Schumacher, a woman’s true strength lies in her femininity. That is why her Spring/Summer 2017 collection is dominated by romantic frills. XL flounces add a rock ‘n’ roll look to straight-cut trousers. A menswear classic with a feminine touch is Schumacher’s calling card. For the first time, the label will be offering ‘See now, buy now’ at its Fall/Winter 2017 collection showcase. The ‘Zeitgeist Edit’ capsule collection features twelve pieces that will be available as soon as the show starts at 10 am on 17 January.

www.dorothee-schumacher.com

Dorothee Schumacher

Debbie Harry

BRANDS

R U RB

ETW

LIT Y S

Rhumaa

TA I N A

LIT Y S

CURATED TO INSPIRE

TA I N A

Dutch label Rhumaa is on a cultural and social mission. Foun der Daniel Beernink offers sustainable clothes with a true vision. Rhumaa works with artists from South African townships. The upcoming collection, which is characterised by ideas of ‘wholeness’, was designed by South African artist Sthenjwa. “I am more taken by natural shapes. For me, they represent life and all our connections to this earth,” he explains. His arabesque patterns enhance designs made from merino wool, denim and hand-spun yarn.

www.rhumaa.com

17 – 19 JAN 2017 bERlIN

17 – 19 January 2017 Berlin Postbahnhof

18 JAN 2017 bERlIN

10 – 12 fEb 2017 mUNICh

w w w . p r e m i u m g r o u p . b e r l i n

63 AM ANDREAS MURKUDIS

Potsdamer Strasse 81 E

Almstadtstrasse 7

Tiergarten

Mitte

www.andreasmurkudis.com

www.a7berlin.de

FELICIOUS

MARSANO

Schröderstrasse 14

Charlottenstrasse 75

Mitte

www.felicious.com

www.marsano-berlin.com

SHOPPING

ITCOULDBEMINE

For information on all other stores, see www.berlinfashion week.com

AESOP

KADEWE

Alte Schönhauser Strasse 48

NEW!

THE CORNER

Lychener Strasse 11

Französische Strasse 40

Prenzlauer Berg

Mitte

www.fb.me/itcouldbemine

www.thecornerberlin.de

AMERICAN VINTAGE

PAULA IMMICH

Budapester Strasse 38 – 50

Nürnberger Strasse 17

Charlottenburg

www.americanvintage-store.com

www.paulaimmich.de

BAERCK

ZADIG & VOLTAIRE

Mulackstrasse 12

Kurfürstendamm 195 – 196

Mitte

Charlottenburg

www.baerck.net

www.zadig-et-voltaire.com

GALERIES LAFAYETTE

CITY JEANS

Friedrichstrasse 76 – 78

Meinekestrasse 25

ANNETTE GÖRTZ

QUADRAT Gormannstrasse 23

Mitte

An impressive new main en-

Mitte

Charlottenburg

Timeless, puristic and uniquely

Mitte

www.aesop.com

trance is now the gate to one of

www.galerieslafayette.de

www.hans-berlin.com

detailed – these are the words

www.quadratshop.com

conjured up by ANNETTE

the biggest department stores,

GÖRTZ’s avant garde designs.

allowing you to enter a world

THE STORE

full of both fashion and possi-

BENSIMON

BRUNELLO CUCINELLI

The internationally successful

R.S.V.P.

Torstrasse 1

bilities. The 2nd floor offers a

Budapester Strasse 38 – 50

Kurfürstendamm 194

label’s Berlin store bears all

Mulackstrasse 14 & 26

Mitte

new ‘cultural experience’ in the

Charlottenburg

Tiergarten

the hallmarks of its eponymous

Mitte

www.thestore-berlin.com

sophisticated Women’s Fashion

www.bensimon.com

www.brunellocucinelli.com

designer. Muted non-colours,

www.rsvp-berlin.de

the collection’s signature fea-

Department designed by India Mahdavi. The floor is character-

ture, define the colour scheme

A.P.C.

ised by Bauhaus-style graphic

MICHAEL SONTAG

0039 ITALY

used in the store at Gendarmen-

SOUL OBJECTS

Mulackstrasse 35

lines and a colour scheme rang-

Muskauer Strasse 41

Schlüterstrasse 51

markt. Art and industrial de-

Prenzlauer Allee 24

sign are featured alongside

Mitte

the current collection and offer

www.soulobjects.de

Mitte

ing from earthy to rich gold

Kreuzberg

Charlottenburg

www.apc.fr

tones. Brands such as Chloé,

www.michaelsontag.com

www.0039italy.com

Céline and Balenciaga under-

customers a glimpse into the designer’s world.

line the new price segment.

HOME ON EARTH Rosenthaler Strasse 40 – 41

Tauentzienstrasse 21 – 24

Budapester Strasse 38 – 50

COMME DES GARÇONS BLACK SHOP & POCKET SHOP

Mitte

Charlottenburg

Linienstrasse 115 | Mitte

Mitte

www.homeonearth.com

www.kadewe.de

www.bikiniberlin.de

www.comme-des-garcons.com

www.annettegoertz.com

www.closed.de

LUI BAN PAPETERIE

ESCADA

KONK

MOTTO

CHROME STORE

REBECCA

Rosa-Luxemburg-Strasse 28

Kurfürstendamm 195

Kleine Hamburger Strasse 15

Skalitzer Strasse 68

Lenaustrasse 10

Alte Schönhauser Strasse 41

Mitte

Charlottenburg

Mitte

Kreuzberg

Neukölln

Mitte

www.shop.luiban.com

www.escada.com

www.konk-berlin.de

www.mottodistribution.com

www.chrome-store.com

www.rebecca-berlin.de

FIONA BENNETT

ALL SAINTS

SNEAKERSNSTUFF

DEAR

KNIT KNIT

HANNES ROETHER HERREN

Potsdamer Strasse 81–83

Friedrichstrasse 140

Schönhauser Allee 6–7

Stargarder Strasse 9

Linienstrasse 154

Brunnenstrasse 6–7

Schöneberg

Mitte

Prenzlauer Berg

Mitte

www.allsaints.com

www.sneakersnstuff.com

www.fb.me/dear.berlin

www.knitknit.de

www.hannesroether.de

www.fionabennett.de

BIKINI BERLIN

NEW!

CLOSED Markgrafenstrasse 42

Alte Schönhauser Strasse 32 B

SHOPPING

TIGER OF SWEDEN

NEW!

OUKAN

SCHWARZER REITER

BAZAR NOIR

SING BLACKBIRD

PRADA

Kurfürstendamm 29

Kronenstrasse 71

Torstrasse 3

Kreuzbergstrasse 78

Sanderstrasse 11

Kurfürstendamm 186

Charlottenburg

Mitte

Kreuzberg

Neukölln

Charlottenburg

www.tigerofsweden.com

www.oukan71.com

www.schwarzer-reiter.com

www.shop.bazar-noir.com

www.singblackbird.com

www.prada.com

SCHEE

APARTMENT BERLIN

VOO STORE

DARKLANDS

BLESS BERLIN

STRENESSE

Rosenthaler Strasse 15

Memhardstrasse 8

Oranienstrasse 24

Heidestrasse 46 – 52

Oderberger Strasse 60

Leipziger Platz 12

Mitte

Kreuzberg

Tiergarten

Prenzlauer Berg

Charlottenburg

www.schee.net

www.apartmentberlin.de

www.vooberlin.com

www.darklandsberlin.com

www.blessberlin.com

www.strenesse.com

QUARTIER 206

FOUND

DODO’S BLOW DRY BAR

STUDIO OPPERMANN

PEUTEREY

Wilmersdorfer Strasse 52

Friedrichstrasse 71

Alte Schönhauser Strasse 32B

Rosenthaler Strasse 66

Manteuffelstrasse 73

Kurfürstendamm 54 – 55

Charlottenburg

Mitte

Kreuzberg

Charlottenburg

www.crossjeans.com

www.dsq206berlin.de

www.foundeyewear.com

www.dominic-keller.de

www.studio-oppermann.de

www.peuterey.it

HOTEL ULTRA

THE GOLDEN CIRCUS

WERTVOLL

OLIVEDA

FIRMAMENT

ACNE/KADEWE

Torstrasse 155

Rosenthaler Strasse 7

Marienburger Strasse 39

Neue Schönhauser Strasse 11

Linienstrasse 40

Kurfürstendamm 21 – 24

Mitte

Charlottenburg

www.hotelultra.de

www.thegoldencircus.com

www.wertvoll-berlin.com

www.oliveda.com

www.firmamentberlin.com

www.acnestudios.com

CROSS JEANS

NEW!

SHOPPING

NEW!

VOLKER LANG

SUNSPEL

SCHWARZHOGERZEIL

LINIERIE

ACNE STUDIOS

DAS BERLINERZIMMER

WOOD WOOD ANNEX

TYPE HYPE

Alte Schönhauser Strasse 41

Torstrasse 173

Linienstrasse 75

Weinmeisterstrasse 2

Steifensandstrasse 7

Rochstrasse 3 – 4

Rosa-Luxemburg-Strasse 9 – 13

Mitte

Charlottenburg

Mitte

Designer VOLKER LANG is

www.sunspel.de

www.schwarzhogerzeil.de

www.linierie.de

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renowned for his colourful leather accessories and he has been an institution in Ham-

RENÉ TALMON L'ARMÉE

ETRO

KENNEL & SCHMENGER

SUPER CONCEPT SPACE

L'ÉPHÉMÈRE

HALLESCHES HAUS

YOUR LOCAL DEALER

burg since 1983 thanks to the

Linienstrasse 109

Friedrichstrasse 71

Alte Schönhauser Strasse 33

Budapester Strasse 50

Knesebeckstrasse 27

Tempelhofer Ufer 1

Tucholskystrasse 26

Kaufrausch design store. Sea-

Mitte

Charlottenburg

Kreuzberg

Mitte

son after season, his collec-

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www.etro.com

www.ksshoes.de

www.super-space.de

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www.yourlocaldealer.de

tions never fail to impress: distinct shapes, a functional look – puristic but with play-

VILLAIN-BERLIN

MIENTUS

UNIQLO

APRIL FIRST

ABURY

DAS NEUE SCHWARZ

SCHUMACHER

ful details. Bags, purses and

Gormannstrasse 23

Wilmersdorfer Strasse 73

Rosenthaler Strasse 42

Auguststrasse 77

Kastanienallee 42

Mulackstrasse 38

Friedrichstrasse 71

accessories are available in a

Mitte

Charlottenburg

Mitte

Prenzlauer Berg

Mitte

range of colours. The Volker

www.villain-berlin.com

www.mientus.com

www.uniqlo.com

www.aprilfirst.de

www.abury.net

www.dasneueschwarz.de

www.dorothee-schumacher.com

Lang Store and Showroom is located right at the heart of Berlin’s fashion district in

RUNG.NAPA

FRAGMENT

MYKITA

WHEADON

DSTM

EDWIN

MAISONNOÉE

Knesebeckstrasse 27

Almstadtstrasse 5

Rosa-Luxemburg-Strasse 6

Steinstrasse 17

Torstrasse 161

Rochstrasse 18

Potsdamer Strasse 91

Charlottenburg

Mitte

Tiergarten

Mulackstrasse 37

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www.fragment.berlin

www.mykita.com

www.wheadon.de

www.dstm.co

www.edwin-europe.com

www.maisonnoee.com

Mitte

Mulackstrasse.

www.volker-langaccessoires.de

WELCOME BERLIN

SOTO

PARKHAUS BERLIN

AURA

LIL SHOP

CIVILIST

MVSCHI KREUZBERG

Linienstrasse 111

Torstrasse 72

Schröderstrasse 13

Sanderstrasse 13

Brunnenstrasse 185

Brunnenstrasse 13

Skalitzer Strasse 104

Mitte

Neukölln

Mitte

Kreuzberg

www.welcome-berlin.com

www.sotostore.com

www.parkhausberlin.de

www.auraberlin.com

www.lil-shop.com

www.civilistberlin.com

www.muschikreuzberg-shop.de

SALVATORE FERRAGAMO

DIPTYQUE

VIU

NO 74

RIANNA UND NINA

MULBERRY

RAU BERLIN

BY ANNE

Kurfürstendamm 194

Kurfürstendamm 193

Potsdamer Strasse 77 – 79

Torstrasse 74

Torstrasse 62

Kurfürstendamm 184

Gormannstrasse 7

Rosenthaler Strasse 31

Charlottenburg

Tiergarten

Mitte

Charlottenburg

Mitte

www.ferragamo.com

www.diptyqueparis.eu

www.shopviu.com/de

www.no74-berlin.com

www.riannaandnina.com

www.mulberry.com

www.rauberlin.com

www.byanne.de

NEW!

EATING

DATA KITCHEN

NEW!

European

SCHLOMOS

International

Kosher

NEW!

Rosenthalerstrasse 38

Kollwitzstrasse 44

Mitte

Prenzlauer Berg

www.fb.me/datakitchenberlin

Max Kochen, a Start-Up Ex-

THE BUTCHER NEW! Burger Bar

AKEMI Asian Fusion

DUDU 31 Asian Traditional Cuisine

First came Amsterdam, and

We at AKEMI have made

Traditional Vietnamese

pert & Andreas Tuffentsam-

now, since June 2016, juicy

it our mission to create

cuisine prepared in a m odern

mer, a Michelin star chef saw

Aberdeen Angus beef steaks

delicious, healthy Asian

interpretation of Western

can also be heard sizzling on

dishes that please both the

culture. Since 2008, the

www.schlomosbagels.com

NEW!

AL CONTADINO SOTTO LE STELLE

a gap in the fast food business

GLORIA EMPANADAS

Italian

and so came their exciting

Argentinian

the grill of THE BUTCHER

body and the soul. Guests can

family owned business has

Auguststrasse 36

multi channel concept BEETS

Danziger Strasse 17

Berlin in Kantstrasse. What’s

embark on a culinary voyage

successfully served extrava-

Mitte

& ROOTS – A crosso ver bet-

Prenzlauer Berg

special about this burger bar

through the Far East, par-

gant sushi dishes alongside

www.alcontadino.eu

ween their personal food de-

www.gloriaempanadas.de

is that its exquisite fast food

ticularly with our Chinese,

typical, traditional cuisine.

sires and restaurant love. Big

is not only served in the res-

Japanese and Vietnamese

Combining a unique love for

bowls, fresh salads, wraps,

taurant but across the entire

tapas, and our menu show-

Chilean culture, it’s not

ACHT&DREISSIG

NEW!

soups, juices as well as season

BORCHARDT

ground floor of the Sir Savig-

cases the finest cuisine from

unusual to have Salsa Roja

International

appropriate dishes will inspire

International

ny Hotel, complete with a

each country. Some of our

and Guacamole as compan-

Oranienburger Strasse 38

your taste. So regardless if its

Französische Strasse 47

library, winter garden and