H&M FOR BRICK LANE BIKES Cycling never looked this stylish By bazaar staff
Bringing us yet another fabulous collaboration, H&M for Brick Lane Bikes is an ode to East London’s urban cycling scene. As the UK’s first fixed-gear bike store specializing in building custom made bikes, Brick Lane Bikes is one of the world’s leading custom bike specialists. The 11-piece collection has been designed by H&M and was tested and approved by fixies at Brick 68
Lane Bikes. It is inspired by both vintage pieces and today’s sports performance and the collection is made from more sustainable materials as part of H&M’s Conscious work. Combining the function of great cycling gear, along with the style of the city, this capsule collection includes materials like organic cotton, recycled cotton and polyester, evidently marking itself as a collection that is sustainable
as the activity of cycling itself. Each item is to be worn on and off the bike, with functional details providing both performance and style. Speaking to us exclusively about the collection is founder Feya Buchwald and Petter Klusell, the H&M designer in charge of this exciting project. When it comes to getting dressed for a typical bike ride, what is the most important element to think about?