Quality networks
elled the world for four years to document, in their truly evocative images, the inspiration, the emotion and the beauty of the moment when skill, wisdom and experience come together. In their iconic narration, exhibited at the Pinacoteca di Brera from 1 to 13 April under the title Transmettre. Percorsi di Sapere (Transmettre. The journey to knowledge), they capture a truth which is as old as the world itself: craft is learned through direct contact with the master, authentic source of knowledge. If direct experience is vital, it is equally important to analyse and investigate the role played by Italy’s high-quality training schools. How they relate with workshops and businesses, how they have evolved, what training experience they provide to tomorrow’s “creators of beauty”. Centred on this theme is the conference entitled Fatto a mano (Made by Hand), which Cologni Foundation is organising at the Bocconi University on 4 April. On this occasion, the book La regola del talento (The Code of Talent), written in conjunction with Fondazione Deutsche Bank Italia and dedicated to 17 of Ita-
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ly’s best art crafts training institutions, will be presented, and sociologist Enrico Finzi will introduce a research, commissioned by Cologni Foundation, which analyses how the Italian public perceives the métiers d’art. The first results of another important study will also be illustrated during the convention: Cologni Foundation co-operated with Maurizio Dallocchio, professor of Financial Management at the Bocconi University, on a two-year survey focused on small-sized Italian enterprises, the pioneering workshops in which tradition and innovation experiment new approaches, creating value and employment. Ugo La Pietra, a long-standing champion for the applied arts, will set the bar by analysing the status of professional training in Italy. On top, the Milanese weekend will include visits to the workshops located in the “Cinque vie” district, between Corso Magenta, Via Santa Marta and the Darsena. Tourists and visitors will have the opportunity to discover artisan workshops in Florence accompanied by a special service of multilingual guides, the
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