What is the biggest market opportunity you and your channel partners will tackle together in 2023?

François Locoh-Donou, President, CEO, F5

The biggest opportunity F5 and our partners have is to take something that is dauntingly complex—managing and securing apps—and make it ridiculously easy. We believe that applications are the most valuable asset of the modern digital enterprise. Applications and APIs are essential building blocks for new and better digital experiences that improve customer and employee engagement, streamline back-end operations and drive differentiation. ... There is tremendous opportunity this year for our partners to combine their services with F5’s growing portfolio of application security solutions to deliver impact for our joint customers.

Amidst the current macroeconomic environment, we are relentlessly focused on how AMD and our partners deliver the most value for our customers. Using our latest EPYC processors, businesses can significantly increase the computing capacity and overall performance of their data centers, while lowering their operating costs and reducing their energy usage and carbon footprint. Using PCs powered by our Ryzen CPUs, customers can ensure their employees have the tools they need to collaborate anytime and anywhere without worrying about battery life.

Together with our partners we are changing the ways businesses are communicating and collaborating and, as a result, we are improving customer and employee experiences. In the last two years, we doubled our channel contributions and have set the bold and ambitious goal of doing so yet again for the next two years. With our partners, we provide a leading and complete platform for communication and collaboration, reaching further and serving even more customers across different segments and geographies. Together, we can deliver more happiness and accomplish more than we can do alone.

Hybrid cloud and AI are the most powerful drivers of digital transformation for businesses today. Together they represent a $1 trillion market opportunity, and that is what we are tackling alongside our partners. Modernizing with hybrid cloud enables organizations with data located across multiple clouds, on-premises or at the edge to drive value across these different environments. It also offers compelling economics for both IBM and our ecosystem partners. ... In addition, we see tremendous opportunity in the channel around how enterprises can integrate artificial intelligence into their operations to improve sustainability efforts, narrow important skills gaps and enhance productivity.

Kris Hagerman, CEO, Sophos

Cybersecurity as a Service represents a massive opportunity for channel partners in 2023 and beyond. Today’s threat landscape is too difficult, too complex and changes too quickly for the vast majority of organizations to effectively manage cybersecurity on their own—and the hard truth is that most probably shouldn’t even try. ...

We have pivoted all of Sophos to embrace the opportunity of delivering CSaaS with industry-best MDR capabilities that partners can use to better defeat persistent, well-funded and organized attackers targeting their customers.