Wrike Empowers Teams To Scale, Optimize And Move Fast

Q. What can you tell us about Wrike?

A. Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create and exceed expectations every day, Wrike brings work into a single place to remove complexity, increase productivity and free people up to focus on their most purposeful work.

With unmatched power, versatility and intuitiveness, Wrike is the only work management solution an organization will ever need to scale, optimize and move fast in a competitive world. More than 20,000 happy customers power their future and come together in Wrike, including Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens and Tiffany & Co.

Q. What has led to Wrike’s success over the past year (in the channel)?

A. Our strategy in 2022 was to build the foundation to scale the channel. We focused on recruiting and activating the right partners to serve our core buyers, verticals and geographies. We built a highly repeatable and scalable partner recruitment and onboarding engine that helped us double our partners in six months and expand our ecosystem with high-quality partnerships. We rolled out certifications to further help our partners create more solutions with Wrike. As we built the foundation, we formed agreements with several marketplaces and solution partners that developed their solutions with Wrike. This value play was a core growth driver to Wrike in 2022.

Q. What role does the channel play at Wrike?

A. The channel helps Wrike scale efficiently across our core buyers, verticals and geographies. As we enter our next growth phase, the channel becomes increasingly important in unlocking value for customers through unique solutions that we develop together.

Q. Can Wrike integrate with other products?

A. Yes! Teams can automate entire workflows across their business with Wrike Integrate. Select from 400+ pre-built connectors to cloud and on-premises enterprise applications and sync Wrike to thousands more using universal connectors to apps with accessible APIs. Teams can choose to transfer and sync data among multiple apps in one or two directions or automate workflows by setting up triggers in apps that cause actions to automatically happen in other apps. Our workflow automation engine is very intuitive with a drag-anddrop interface that enables teams to set up workflows by connecting Wrike to apps without writing any code. This empowers teams to leverage prepackaged automated workflows, which contain predefined sets of triggers and actions across specific applications.

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Archie Sharma Vice President of Partnerships, Business & Corporate Development

Built for teams and organizations looking to collaborate, create and exceed expectations every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity and free people up to focus on their most purposeful work.