p o r t f o l i o v a l e n t i n a v i t r i a n / /
v a l e n t i n a . v i t r i a n @ g m a i l . c o m + 1
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5 5 4
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7 1 4 2
i n t e r i o r | d e s i g n
1
el Ăąeru
(coworking + retail space)
2
think outside the box
3
defining origins
4
metanoia
5
other renders
6
color story
7
additional work
(office space)
(the purpose hotel lobby)
(residential loft)
(hand + digital renders)
(culture and typology research)
el ñeru
(coworking + retail space) VENEZUELANS started surfing an economic crisis during the 1990s, and today they are facing a tsunami. Instead of sitting around waiting for jobs to come to them, citizens create their own opportunities, discovering new talents within themselves, or leave the country seeking for a better future. Roughly 4,000,000 Venezuelans have left the country, most of them highly educated professionals between 18 and 40 years old. Over 60% leave due to economic reasons or lack of work, but in the end it all comes down to people not being able to live the “normal adult life.”
PROJECT PROPOSAL
Design a coworking space for creative entrepreneurs in Venezuela to improve their quality of life by providing them business development opportunities. The project will be located in Caracas, the capital of Venezuela, in the “new downtown,” an area that has been developed as an urban center with recreational locations, offices and stores. GOALS
1. Provide a space for entrepreneurs to start their businesses 2. Offer networking opportunities with major stakeholders 3. Create a space where the public can support local artists 4. Achieve the desired work-life balance 5. Access to a community of like-minded professionals 6. Incorporate biophilia to improve productivity CLIENT
A global technological hub, Wayra is the interface that connects Telefónica and the world’s innovators, supporting their projects as strategic partners to accelerate their businesses. USERS
The primary users of this space will be the emerging adults of Venezuela that are looking to thrive in creative careers. The lack of job opportunities in Venezuela has lead to an increasing number of entrepreneurs and businesses.
Las Mercedes
Venezuela
America
LOCATION
Venezuela is the northernmost country in South America. Its capital, Caracas, grew in economic importance during Venezuela’s oil boom in the early 20th century. The economic shift from primarily agricultural to almost completely dependent on oil production stimulated its fast development. Las Mercedes, is the largest district for shopping and leisures in Venezuela. With the cash and currency exchange controls in place, investors are placing their money on brick, making it a popular area for people in the city. The project will occupy part of the 8th, 9th, and 10th levels of the Torre Luxor, a recently completed multipurpose building.
PROGRAMMING
Cafe Open desks Gym
Daycare Offices
Restrooms
Conference rooms
Flex space
Reception Gallery
Showrooms
Waiting area Storage
Art studio Workshop
Tech lab Library Juice bar
Teledata Mechanical
Electrical
Janitor’s
Market
COLLABORATION
CONCENTRATION
COMMUNITY
Free circulation
Linear circulation
Loop circulation
Modern approach
Functional approach
Functional approach
EL ÑERU
Just like a collage, the culture f Venezuela has become a one-of-a-kind aesthetic, a uniquely pieced together process. After the Second World War, Venezuela was a destination for a substantial number of people from Europe, aiding refugees and displaced people who could not, or would not return to their homes. It became a country of possibilities, desire and freedom. People came looking for shelter and they found a Paraíso Terrenal (Earthly Paradise), where they found a sense of belonging, established their homes and made Venezuela a cosmopolitan center. Similar to Venezuela's cosmopolitan culture, "El Ñeru" evokes dimensionality, assembling together fractured forms from dissimilar, or similar components to create a unified whole. It is a place where different people that would not necessarily be associated with one another come together to make great things happen, intangible things that make an impact in the community and lead Venezuela back to being home to its people.
Flexibility for ever changing evolution
Evoking dimensionality through flatness
Fractured forms to create a unified whole
storage
juice bar art studio UP
daycare
waiting area SGH
seating booths UP
reception entrance
open desks workshop
First level floor plan (not to scale)
tech lab
flex space
storage
library UP
open to below
open to below
SGH
lounge
UP
LAV.
gym open desk area
m. locker
entrance
w. locker
conference
Second level floor plan (not to scale)
office
office
conference room
office
conference room
gallery
storage UP
market SGH
cafe UP
LAV.
entrance
showrooms
Third level floor plan (not to scale)
showrooms
showrooms
showrooms
Seating booths
Reception
Conference room
Juice bar
Double height section
Open desk area
Gallery
Showrooms
think outside the box (office space)
THINK OUTSIDE THE BOX is a coworking space for four creative companies in Savannah, Georgia, a city that has no boundaries for creativity and imagination. The space celebrates people that inspire their clients everyday, help you achieve your goals, create designs with stories behind them, and advocate for a better quality of life focusing on what is essential for our well-being. The goal is to translate these unique characteristics of Savannah by channeling three different elements: an architecture studio, an inspiration muse, and an ethos.
ARCHITECTURE
MUSE
ETHOS
Studio MK27 was founded by architect Marcio Kogan. The team’s architects, great admirers of the Brazilian modernist generation, seek to fulfill the task of rethinking and giving continuity to this iconic architectural movement. The studio values the simplicity of the design, extreme attention to details and finishes, use of pure volumes, and strong relations between the internal and external.
Sjana Elise Earp is a 24 year-old yoga-doing, adventure-seeking, sunshine-loving, oceanadoring, travel-enthusiast, happy-being, huggiving Australian girl. Sjana seeks to feel strong and capable, grounded and calm. She is a firm believer that everyone deserves to feel empowered and confident in their own skin. Her mission and purpose in life is to help others in finding enlightenment within themselves no matter what.
Just like spending an afternoon by the beach waiting for the sunset, the main sentiment produced by this coworking space is that of a calm mind. Interacting with nature by feeling the soothing summer breeze and listening to the melodic sound of waves helps us free our minds from worries and feel at ease with ourselves, finding inner peace. In the end, it’s all about simple living by thinking outside the box.
SMACK BANG DESIGNS
STARTUP CREATIVE
Full service studio based in Australia that offers strategic, creative and inspiring designs. Their solutions are driven by stories and ideas that look the business. Their focus is creating designs for a greater good, and giving equal importance to a brand’s purpose and product. Honesty, integrity, passion, quality, curiosity, open minds and daring spirits are the key to make their clients’ brand soar.
The go-to for business advice that’s genuine, fun and down to earth. It’s part advice, part story, part inspiration, and part guide to navigate the scary world of entrepreneurship. A place where risk taking and creativity explode into action, the mission is to redefine the new school of business by providing a tool for entrepreneurs and future innovators to help them become colossal goal-setters.
BANDIT DESIGN
FĂŠTE PRESS
A boutique creative studio based in Australia that helps businesses get locked and loaded on brand, web and marketing. Arming businesses with the tools to launch into the market, they are passionate about creating brands with depth, life, and meaningful stories behind them. They believe design has the power to transform ideas, deepen engagement and grow businesses in the right direction.
Founded in Australia by independent publishers advocating for simple living to share their solutions for a better quality of life through print, the company offers a comprehensive, custom publishing service to innovative, design focused brands. They create publications in print or digital forms. Every idea has to pass the time-poor test, making timeless solutions that are easy and authentic.
lobby/reception retail store waiting area
supply room
mail room cafe
ø
5'
-0
"
men’s
conference room
lounge/ collab area ø 5' 0"
women’s
conference room UP
hoteling stations printing stations
UP
storage
GROUND LEVEL FURNITURE PLAN 1 1 Ground level floor plan 1" = 10'-0"
(not to scale)
quiet room
quiet room
conference room women’s
snack bar
men’s
office
quiet room open desks snack bar open to below
open to below
supply station office quiet room
UP
MEZZANINE LEVEL FURNITURE PLAN 1 1 Mezzanine level floor plan 1" = 10'-0"
(not to scale)
supply station/ lounge
UP
office
SECOND LEVEL FURNITURE PLAN 1 1 Second level floor plan 1" = 10'-0"
(not to scale)
office
Waiting area
Reception
Lounge/collab area
Retail store
Cafe
Open desks
Snack bar
Supply station/ Snack bar
Conference room
defining origins (the purpose hotel lobby)
THE PURPOSE HOTEL is a for profit hotel in Savannah, Georgia, built by the people for the people, designed to make an impact around the world, where you can change the world while you sleep by supporting humanitarian efforts. The hotel will spur job creation and foster social innovation in unique, bold and courageous ways. Their approach is to focus on elements that promote humanitarian efforts; people will see the passion and love the hotel emanates and they will be encouraged to become a part of it.
ORIGINS
or¡i¡gin the point or place where something begins, arises, or is derived
Whether from Haiti, Burma, Madagascar, or any other, every single one of us shares one same desire: achieving the sense of b elonging. Artisans from all around the world descri b e themselves through their art, and despite the glo b alization of cultures, their products remain indigenous to their homes and true to their roots. These different identities give a unique character to every space in the lo bb y, allowing the customers to have a learning experience disguised as an immersive journey through different cultures.
PROSPERITY CANDLE
MANOS PRECIOSAS
A social enterprise that supports refugees and artisans through candle-making and beautifully crafted vessels easily refilled or repurposed for a lifetime of enjoyment. Every candle is handpoured by a woman artisan building a brighter future for herself and her family. Prosperity Candle celebrates creativity and quality and supports fair trade; they believe in contributing to the common good, and in shared prosperity where everyone has the same opportunity to thrive.
A producer and export company of Mayan and Guatemalan products. They work with artisans to help design, produce, market and sell their handmade goods. Part of its profits is committed to their micro-loan program, which provides long-lasting and sustainable assistance to individuals in the artisans’ communities. Through the program, individuals can earn fair wages, grow their businesses and prosper, thus, improving their lives and the lives of their children.
bar
lounge
guest rooms
storage
meeting rooms
massage room
massage room
women’s
the giving well
men’s
meeting rooms
main entrance
storage
coworking reception concierge
Floor plan (not to scale)
Coworking space
Reception
Giving well
Massage room
Bar
Bar
metanoia (residential loft)
AXEL AND ZOHAR SCHULTZ are a young couple that represent the perfect epitome of contrast. Born and raised in opposite ends of the world, they both possess very different personalities and traditions; introvert and extrovert, only child and youngest of seven siblings, modern and old soul, painter and writer. However, they both share profound love for the arts: music, novels, movies, sculptures. This love equals escape, equals liberation. Their art is their escape and finest expression, it is their way of connecting with their inner selves.
METANOIA
the journey of changing one’s mind, heart, self or way of life.
Lost in the New York state of mind, it is difficult to stop your head from getting caught in the fast pace. Surroundings become blurry and it is hard to stay grounded. Metanoia seeks to portray the desire of being freed from the city and to escape the external world. Chaos becomes order, worry becomes oblivion, complexity becomes simplicity.
painter studio
master bedroom
kitchen living room
open to below
living room
reading area
dining area
powder room
foyer writer studio guest bedroom
Ground level floor plan (not to scale)
Second level floor plan (not to scale)
Living room
Living room
Common areas
Reading area
Kitchen
Dining area
Writer studio
other renders
(hand + digital renders)
Residential design
Marker | Color pencils | Ink
Residential design
Residential design
Courtyard sketch
Ink
Courtyard sketch
Markers | Ink
Residential design
Watercolor | Ink
Restaurant design
Markers | Color pencils | Ink
color story
(culture and typology research) A project’s design is reflective of the culture in which it is placed, and before coming up with a concept, one should try to gain as much understanding of the culture as possible. At the same time, it is always important to understand what is going on in the marketplace- knowing what the competition is doing can give you a baseline for what’s appropriate and expected, but also in terms of finding ways to stand out from the crowd. This research represents a renovation project for a corporate office lobby and reception where the main goal was to freshen up the appearance of the space and bring it in line with today’s design standards.
london London, the capital and largest city of England and the United Kingdom, is considered a world cultural capital, with a diverse range of cultures and people, and more than 300 languages. Three of the top 10 museums and galleries in the world are in London, with 857 galleries in total. It is the world’s third busiest film production center, with over 14,000 shooting days for movies. London has over 17,000 music performances a year across over 300 venues, including the world’s most popular O2 arena.
Color story
Built environment
Culture
additional work (textile pattern design)
additional work (human beans)
additional work (digital collages)
additional work (digital collages)
art is a never ending process.