el Ăąeru coworking for Venezuelan creative entrepreneurs
por ti, para ti. que tu espíritu sea luz. que tu sueño sea tu realidad.
contenido contents
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Phase 1 Discovery
Phase 2 User Centered Research Project Definition
Phase 3 Programming Site and Building Analysis
Surveys Interviews Persona development User journey Key experiences
Programming Geographical location Site and context Space volumes and human scale Sun analysis Circulation and surroundings Building envelope Structural systems
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Phase 4 Conceptualization Schematics
Phase 5 Conceptualization + Schematics Refinement
Phase 6 Design Development Final Design
Precedent studies Concept development Program refinement Adjacency diagram Block diagrams Functional diagrams
Schematic plans Concept breakdown and drivers Volumetric sketches Program revisions Final schematic plans Schematic sketches
Final furniture plans Final reflected ceiling plans Life safety calculations Overlays Prototypes Final design
Inspiration Statistics Idea mapping Project proposal Literature reviews Typology Client profile User profiles
fase uno phase one discovery.
Venezuelans started surfing their biggest economic crisis during the 1990s, and today they’re facing a tsunami. Instead of sitting around waiting for jobs to come to them, citizens create their own opportunities, discovering new talents within themselves, or leaving the country seeking for a better future. The majority of Venezuelan emigrants are highly educated professionals that start by working in jobs unrelated to their profession and expertise.
Keys to Success Value everything Be responsible for your actions Find the positive in the negative
Venezuelans’ Strengths Happiness Creativity Driven Hard workers
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Venezuelan Exodus (2018) Colombia (870,093) Peru (354,421) United States (290,224) Spain (208,333) Chile (105,756) Argentina (95,000) Panama (75,990) Brazil (50,000) Italy (49,831) Ecuador (39,519) Mexico (32,582) Dominican Republic (25,872) Portugal (24,603) Canada (20,775) Costa Rica (8,892) Uruguay (8,589) Bolivia (5,194) Paraguay (449)
Global Venezuelan Migration (2005 - 2018)
437,280 (2005)
556,641 (2010)
695,551 (2015)
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2,648,509 (2018)
Roughly 4,000,000 Venezuelans have left the country, most of them highly educated professionals between 18 and 40 years old. The Venezuelan population finds it hard to start their own business and live the “normal adult life” in Venezuela. Ñeru (sust.): nido; sitio o situación en que se originan cosas inmateriales e intangibles (negocios, asociaciones, éxito) Ñeru (noun): nest; place or situation where non-material and intangible things originate (business, partnerships, success).
Leading Reasons of Venezuelan Migration Economic reasons (57.9%) Lack of work (10.9%) Insecurity and violence (9.8%) Lack of food and medicines (8.3%) Family (4.9%) Tourism (3.9%) Academic opportunities (1.2%) Fear of being detained (0.7%) General crisis (0.7%) Other (1.7%)
Beginning (Comienzo) Origin (Origen) Growth (Crecimiento) Unemployment (Desempleo) Future (Futuro) Creativity (Creatividad) Improvement (Mejora) Opportunity (Oportunidad)
Life Quality Calidad de Vida
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Project Proposal Design a coworking space for creative entrepreneurs in Venezuela to improve their quality of life by providing them business development opportunities. Over 10% of Venezuela’s population has left the country, searching for better opportunities abroad. This coworking space provides a space for people to start and develop their businesses so they no longer consider being part of the exodus. The project will be located in Caracas, the capital of Venezuela, in the “new downtown,” an area that has been developed as an urban center with recreational locations, offices and stores.
Goals 1. Provide a space where entrepreneurs can start their businesses, and sell their products 2. Offer local and global networking opportunities with major stakeholders 3. Create a space where the public can admire the local talent and get immersed in the long “lost” art and culture of Venezuela, supporting their community 4. Achieve the desired work-life balance thanks to the schedule flexibility a coworking space offers 5. Access to a community of like-minded professionals, stimulating interaction between users 6. Incorporate biophilia into the design, encouraging users to affiliate with nature even when confined to a closed space
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Literature Reviews “Coworking spaces offer an alternative for people longing to escape the confines of their cubicle walls, the isolation and distractions of working solo at home, or the inconveniences of public venues.”
Studies have addressed the relationship between physical features of the office environment and employee perceptions and behavior. There is a link between adjustability and enhanced psychosocial perceptions of the work environment, satisfaction, and performance.
Coworking spaces can play an important role in the local economy of mid-sized cities. They provide an ecosystem for small businesses to flourish, grow and succeed in ways that would not be possible from home. They are very important to the economy if large businesses fail; they stimulate the creative economy.
The choice to be a part of a coworking space is to a large degree influenced by the new reality of work; fewer jobs with long-term contracts and more demand for contracting of their services.
The creative class enjoys these spaces so much because of the combination of work and the modern version of a vibrant community, sharing and collaborating. It is a system where social networks and resources are linked to a formed collaborative economy.
Coworking spaces are specific “third places” where users seek a sense of socialization and community, opportunities for serendipity and creativity, and networking encounters to increase their social capital.
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Biophilic design is defined as a response to the inherent need of human beings to be in contact with nature in the workplace; it improves productivity and user well being by evoking the double essence of the human being: social and natural.
Natural light is the most sought after element in the workplace, along with indoor plants. The use of these elements can reduce the feeling of fatigue, and the increasing of concentration, work efficiency and motivation.
Typology This type of coworking space offers an alternative to the typical cubicle office layout and the relaxed home environment. It fosters a sense of community and networking opportunities while simultaneously being a cultural and artistic immersion. These spaces provide opportunities to people who find themselves in a country full of adversities that won’t let them see what lies ahead in their future. With the economic crisis of 2008, there’s been an emerging trend of new workplaces organized by individuals, small companies and even big firms. This trend breaks the traditional pyramid structure of a business, and in its place proposes a collaborative space for people of similar professional backgrounds that are looking to thrive in their new businesses. With many people in Venezuela reinventing themselves due to the crisis, this space will help them with finding that fundamental space dedicated to their business.
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Client Profile A global technological hub, Wayra is the interface that connects Telefónica and the world’s innovators, supporting their projects as strategic partners to accelerate their businesses. The company started in 2011 as an initiative of José María Álvarez - Pallete, a Spanish economist that has climbed his way to CEO of Telefónica. With hubs in over 10 countries, Wayra offers collaborative spaces that encourage creativity and facilitates connections with major stakeholders in entrepreneurship (investors, institutions, corporations, etc.), expanding professional networking at an international level in order to promote global solutions.
Over 500 startups in their portfolio
Over 160 million Euros invested
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Over 1.2 billion Euros invested through third parties
User Profiles The primary users of this space will be the emerging adults of Venezuela that are looking to thrive in creative careers. Over 65% of Venezuelans leave the country for economic reasons and lack of work, which is why there’s been a growth in the number of entrepreneurs and businesses in Venezuela.
The secondary users are the clients. Full of different businesses and entrepreneurs, this new creative hub has a wide range of clientele; from people who are looking for branding and graphic design, to people who are looking for art and illustrations for their homes, people who are looking for new additions to their closets and accessories, and so much more.
The ancillary users are the staff. In order for this space to work, there needs to be people working for the client as well as the entrepreneurs, working on the reception, showrooms, cafĂŠ, and maintenance of the building
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fase dos phase two
user centered research. project definition.
How old are you?
0 - 17
18 - 25
26 - 35
68.6% of people would prefer to work with others over working alone
36 - 45
46 - 55
56 and over
What are the most important amenities of a workplace?
What are the most important qualities of a workplace?
Private offices
Communication
Conference rooms
Teamwork
CafĂŠ / Restaurant
Values
Open work stations
Productivity
Break / Lounge rooms
Commitment
78.1% of people would like to see stores that promote local talent in their workplace
Natural light, privacy, acoustics, visual stimulation, and spacial flexibility are the most important characteristics of the workplace
Where would you rather work?
Office
Third places
Survey to all population
Home
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51.1% of Venezuelans who answered currently live abroad
If you had the opportunity and amenities to start a business in Venezuela, would you?
Yes
61.6% of Venezuelans who answered see themselves living in Venezuela in 10 years if the current situation improves
No
What type of business would you start?
People love their country, believe that Venezuela is a diamond in the rough, and are willing to bet their money on its future
Art and design related Food services / Restaurant Fashion boutique Production / Events company Related to education and values
Currently if you had the opportunity to leave Venezuela, would you?
Yes
Survey to Venezuelans
No
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Interviewees
VP of corporate and commercial banking
Owner and manager of a digital embroidery store
Student; designer of coverups and accessories
Freelance graphic designer
The entrepreneurs told their stories of how their businesses started, and all of them said how the situation in Venezuela led them to think of something different than what they were used to and make a living out of it because the market was slow. The interviewees worked in an office building, in a retail store, or from home. Each of them listed their pros and cons, but overall, those who work somewhere other than their homes showed more satisfaction with their work space. The common factors for satisfaction for all of them however, are good lighting and an ample work space.
Fully equipped offices Conference rooms with A/V Kitchen and dining area Medical services Gymnasium Forced to leave home
Independent Interaction with staff and clients Space for display Desk with computer
Flexible rules and schedule The comfort of your home Work remotely from anywhere Be part of your kids’ life Cheaper than a workspace
Noise Privacy Availability of services
No private restrooms No refreshment area Tight organization space Split time for production and personalized customer service
Hard separating work from home life No professional meeting space Interruptions and distractions Difficult to stay focused
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What amenities and qualities would you like to see in a coworking space?
Open offices Closed offices Conference rooms Printing rooms Break rooms Dining/kitchen area Computer lab Layout space Restrooms Storage rooms
Supplies rooms Library Event space Elevators Gym Fitting rooms Photography studios Open studios Fabric library Air conditioner
Internet Privacy Flexible work area Ergonomic furniture Pet friendly Natural light Organization Noise considerations Tranquility Inspiration
A key answer to this question was how these types of spaces should include additional services, especially in fast paced cities like Caracas. These services might include a small market or food store, dry cleaners, restaurants and coffee shops, etc. so that people can also take care of their personal errands.
Interesting aspects that came up during the interviews were how the situation in Venezuela needs to be taken into consideration in the workplace. It is important to have private parking, preferably in the building, as well as security measures throughout the building (guards, controlled access, security cameras, etc.). Additionally, basic things that seem so obvious, like electricity, air conditioner, water supply, and communication services aren’t as obvious in Venezuela, and they are considered a luxurious privilege. Because of this, it is important to incorporate auxiliary power plants and water tanks for emergencies.
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“The workspace should provide the users with a comfort zone and tranquility for the development of their tasks.”
Fernando (54) Leader | Problem solver | Charismatic Manager of Wayra in Venezuela Location: Caracas, Venezuela Relationship status: Married Socioeconomic status: Upper class
Born to creative career oriented parents, it was a surprise that Fernando always knew he wanted to become a businessman. He moved abroad to pursue a bachelor’s degree in business and a master’s degree in business management, and when he completed his studies, he moved back to Venezuela. After working in different companies, he landed himself a job in Telefónica. He is passionate about making people succeed, so he was thrilled when he was offered the manager position by Wayra when they opened their first hub in Venezuela. After years of working with techdriven startup companies, Fernando decided it was time to open a new hub dedicated to creative careers to help emerging artists and designers.
Goals
- Use his resources to help entrepreneurs - Inspire people to speak their dreams into reality
Frustrations
- Learning when to say no - Struggling with time management
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Alai (27) Sociable | Dedicated | Expressive Freelance graphic designer Location: Caracas, Venezuela Relationship status: Engaged Socioeconomic status: Middle class
Alai was born in Valencia, Venezuela to a preschool teacher and an economist. Before settling in Caracas when she was 16, Alai lived with her family in Spain. While in Spain, she spent her summers organizing activities and games with her sister, creating their own version of a summer camp. Alai moved to Venezuela just in time to finish high school, where she decided to pursue a degree in education, just like her mom. After her first semester, she decided she wasn’t cut out to be a teacher, so she jumped around different majors before finally settling on studying advertisement and branding. Now, Alai does freelance graphic design from home, dreaming of someday finding a place she can call her office.
Goals
- Make a name for herself - Financial stability to start a family
Frustrations
- Finding a balance between work and life - Reaching a ceiling in her career development
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Emi (22) Ambitious | Cheerful | Loyal
Industrial and jewelry designer Location: Caracas, Venezuela Relationship status: Single Socioeconomic status: Upper middle class Emi just got her industrial design degree from the Instituto de Diseùo de Caracas. While she was studying, she realized that her true passion is making jewelry. She started making bracelets and earrings for herself, but they became a success when all her friends started asking her for customized pieces. When she realized her jewelry was becoming more and more popular, she partnered with her best friend Mae, creating their brand, selling their products through Instagram and every other day when they rent a booth at a local bazaar. Now that Emi and Mae are fresh out of college, they aspire to pursue their dream at a professional level and permanently move their workshop from Emi’s living room.
Goals
- Be featured on a fashion magazine - Work in a place where she feels she belongs
Frustrations
- Understanding that things take time - Proving to her parents that Venezuela holds a future for her
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Nacho (19) Driven | Introvert | Passionate Full time student and illustrator Location: Caracas, Venezuela Relationship status: In a relationship Socioeconomic status: Lower class
Nacho always dreamed of studying architecture, but his family’s financial status was an obstacle, so he needed to consider other options. His father works in the Universidad Católica Andrés Bello, so he decided to explore careers in this university looking for financial aid. Nacho is now a second year engineering student, and he found himself in love with his classes and university, even participating in Models of United Nations (MUNs). In his free time, Nacho does illustrations. He made an Instagram account to publish his work and sell it to offer financial support for his family. Recently, he participated in a competition and was published in The Guggenheim’s website. Nacho wishes he had a place to display his artwork to the public.
Goals
- Open his own art exhibition - Learn from everyone that surrounds him
Frustrations
- Splitting his focus between his studies and illustrations - Fear of disappointing his family
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Diego (30) Honest | Big-hearted | Helpful Retail store worker Location: Caracas, Venezuela Relationship status: Single Socioeconomic status: Lower middle class
Diego studied management, and is part of the building staff at “el ñeru,” working in the retail stores/showrooms. His job consists of welcoming customers and taking care of orders and payments, among other things. Diego used to work in a kiosk across the street selling magazines and snacks, but when “el ñeru” opened, he quit his job in favor of working in the retail and sales area of this new coworking space. He likes being part of a collaborative space full of creative workers, seeing how they challenge and push each other to become better professionals and colleagues. What Diego enjoys the most of his job is being able to support entrepreneurs in their endeavors and interact with their clients.
Goals
- Learn from entrepreneurs to open his own business in the future - Connecting with and befriending fellow workers
Frustrations
- Scared of delivering poor customer service - Being alone
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Ana (36) Observant | Insightful | Curious Pediatrician Location: Caracas, Venezuela Relationship status: Married Socioeconomic status: Middle class
Ana is a pediatrician at the Policlínica de Las Mercedes, just a five minute walk from the new creative hub. One day during a consult, one of her patients’ parents told her about their experience at “el ñeru” and the beautiful things she saw in the showrooms, including the new necklace she was wearing that day. With Ana’s sister’s birthday coming up, Ana saw this as a great opportunity to go to “el ñeru” and take a look at everything this place had to offer. Ana went with a fellow doctor to visit this place and they were very impressed with the amount of talent they saw. In the end, she bought her sister a bracelet with matching necklace, and a unique print of Los Roques, her favorite landscape of Venezuela.
Goals
- Rediscover Venezuela’s art and culture - Support and encourage local artists and their talent
Frustrations
- Finding the ability to take a step back - Making time to interact with her community
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User Journey
The situation in Venezuela slows the market. People lose their jobs every day or they don’t earn enough money to maintain a good quality of life, so they create new ideas and job opportunities.
After some time, the users’ businesses have risen in the market and acquired great value, becoming more stable. Now they can move to a privately owned workplace where they can grown personally and professionally.
The users find out about “el ñeru,” a new coworking space that more than offering a designated workplace, provides people with opportunities.
Frustration
Decline
Development
Hope
Entrepreneurs don’t have a place to establish their businesses; spaces are unavailable, too expensive, or they’re simply not the right fit. Because of this, they manage their businesses from home, reaching the public through word of mouth and social media.
Success
Day by day, the users’ businesses grow thanks to networking opportunities that are offered by Wayra, collaborative projects with like-minded professionals, and an expanded clientele.
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Key Experiences
The users are welcomed by the receptionist
The users pick up to go home
The users go to their showrooms and work with their staff, analyzing the sales of the company
The users choose a space to work
The users go to the open desks, collaborating on projects or working alone, together
The users go to their private offices
The users grab lunch at the cafĂŠ
The users walk out of the building to a nearby restaurant
The users go to the event space for a guided workshop
The users go to the gym to relax
The users meet at different lounge areas to take a break
The users go to the conference rooms for meetings
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The users go to the art studio to work on their projects
fase tres phase three
programming. site and building analysis.
Programming Space
Activities
Approximate sq. ft
Reception area
Welcoming users to the space
300 sq. ft.
Focus booths
Enclosed space for phone calls or concentration
300 sq. ft.
Offices
1-3 person private offices
2,400 sq. ft.
Open desk area
Unassigned docking stations and computer desks
2,000 sq. ft.
Conference rooms
Meetings, presentations, videocalls
2,400 sq. ft.
Break rooms
Lounge areas, informal meetings
2,400 sq. ft.
Photography studio
Studio for users; rentable to everyone
300 sq. ft.
Art studio
Studio for users; rentable to everyone
300 sq. ft.
Workshop
Multipurpose room with layout space and tools
1,000 sq. ft.
Library
Research and gather resources, materials library; open to everyone
1,000 sq. ft.
Event space
Conferences, workshops and lectures
1,500 sq. ft.
Showrooms
Retail and display area for entrepreneurs
5,400 sq. ft.
Daycare
Childcare while parents work
525 sq. ft.
Gym/meditation room
Exercising, meditating, relaxing
1,000 sq. ft.
Restaurant/café
Breakfast and/or lunch, collaborative moments; open to everyone
450 sq. ft.
Refreshment areas
Coffee and snack bar
120 sq. ft.
Food market
Purchasing basic food elements; open to all
900 sq. ft.
Mechanical rooms
Existing mechanical rooms
200 sq. ft.
Electrical rooms
Existing electrical rooms
200 sq. ft.
Teledata rooms
Existing teledata rooms
200 sq. ft.
Janitor’s closets
Existing janitor’s closet
200 sq. ft.
Storage rooms
Existing storage rooms
200 sq. ft.
Restrooms
Existing restrooms
1720 sq. ft.
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Open desk area (8%) Offices (10%)
Existing restrooms (7%) Event space (6%)
Conference rooms (10%)
Gym/meditation room (4%) Break rooms (10%)
Library (4%) Food market (4%) Workshop (4%)
Showrooms (22%)
Restaurant/café (2%) Childcare (2%)
Reception (1%) Focus booths (1%)
Art studio (1%)
Refreshment area (1%)
Photo studio (1%)
Existing electrical rooms (1%) Existing mechanical rooms (1%)
Existing storage (1%) Existing janitor’s closet (1%) Existing teledata room (1%)
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Geographical Location Venezuela is the northernmost country in South America. Caracas, contained within a valley, is the capital and largest city of Venezuela, situated between the state of Miranda and the Capital District. It is located along the Guaire River in the northern part of the country, separated roughly 15 km from the Caribbean Sea by Él à vila, the coastal mountain range. The city grew in economic importance during Venezuela’s oil boom in the early 20th century. The economic shift from primarily agricultural to almost completely dependent on oil production stimulated the fast development of Caracas, and made it a magnet for rural communities who migrated to the capital city searching for greater economic opportunity.
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Capital District
State of Miranda
Venezuela
America
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Torre Luxor Calle ParĂs, Las Mercedes Caracas 1080 Distrito Capital, Venezuela
Las Mercedes
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Site and Context The site is located at Calle ParĂs, between Calle Nueva York and Avenida La Trinidad, Las Mercedes. Las Mercedes, located in Baruta Municipality, is the largest district for shopping and leisure in Venezuela. With the cash and currency exchange controls in place, investors are placing their money on brick. Within the past decade, malls, restaurants, discos, pubs, retail stores, art galleries, and other recreational institutions have been built, making it a popular area for people in the city. Las Mercedes is one of the few areas in Caracas that is organized in a grid. The majority of the city has a more scattered organization because of its topography; however, this location lies in a relatively flat area, thus the grid. The site has a total area of 593,849.6 sq. ft. The Torre Luxor proposes the execution of a 16-story building; three basement levels for client parking and services, two levels for retail, four levels for tenant parking, and seven levels for offices.
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Space Volumes and Human Scale Within its neighboring buildings, the Torre Luxor is the highest structure, with smaller constructions around it that are mainly occupied by restaurants and retail stores. Because the project will be located in the office levels, which lie above these spaces, there will be no obstructions towards the views. The North façade of the building gets the best view, with a perfect panoramic of Caracas’s spectacular Ávila mountain range, landmark that also serves as geographical guidance for the population.
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14’ 2” 12’ 3” 12’ 3” 12’ 3” 12’ 3” 12’ 3” 12’ 3” 12’ 3” 11’ 2” 11’ 2” 11’ 2” 12’ 3”
Office Level 7 Office Level 6 Office Level 5 Office Level 4 Office Level 3 Office Level 2 Parking Level 4 Parking Level 3 Parking Level 2 Parking Level 1 Office Level 1 Mezzanine
19’ 6”
12’ 3”
Roof Level
11’ 2”
11’ 2”
13’ 6”
Ground Level Basement Level 1 Basement Level 2 Basement Level 3
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Sun Analysis Because the site is located in the northern hemisphere, the southern façade where the entrance is located gets the most natural light. However, Venezuela’s geographic location just 6˚ above the equator allows the northern façade to get a significant amount of light as well. The project will take up the leisure space on the West of the building, so it will receive direct afternoon light and will be less affected during the mornings.
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Impact of natural light
Spring Equinox, 10:30 a.m. Light on southern faรงade
Summer Solstice, 10:30 a.m. Light on eastern faรงade
Autumn Equinox, 10:30 a.m. Light on southern faรงade
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Winter Solstice, 10:30 a.m. Light on southern faรงade
Circulation and Surroundings The entrance of the Torre Luxor is located on Calle París, for both pedestrians and vehicles. The surrounding streets have a lot of foot traffic because of all the different services within the area. All surrounding streets are one way streets, and the ones that have the most vehicular movement are the Avenida Río de Janeiro and the Avenida Principal de Las Mercedes, where the bus stations are located. The closest bus station is a 3- minute walk from the location (Calle Nueva York with Av. Río de Janeiro), and the furthest stations shown on the map are a 10-minute walk each (both on Av. Principal de Las Mercedes).
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Calle Mucuchíes
Av. La Trinidad
Río
Gu
a i re
Calle Nueva York
Av. Río de Janeiro
Calle Madrid
Calle París
Street direction Bus stations
Calle Londres
Food services Office buildings Av. Principal de Las Mercedes
Retail
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South Elevation
West Elevation
North Elevation
East Elevation
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Building Envelope The building’s outer appearance is primarily glass curtain walls, with some solid panels placed mainly around the edges of the building and in the lower levels since they are occupied by parking. Because the structure is all glass, the impact of natural light within the space needs to be taken heavily into consideration for the design of the project. The structure in general is very modular, with all windows being of similar size and following an established grid. There is a rhythm established by the three different sized windows that we see in all four faces of the building, creating a horizontal linear pattern that is continued in the grating of the parking levels and the central core, where the signage and clock are placed (North elevation).
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Structural Systems Torre Luxor is supported by structural columns laid out in a grid, covered in concrete. The exterior walls are non-structural, as well as all interior partitions, so these can be removed and rearranged in order to take better advantage of the space. The central core of the building houses the elevators, restrooms, mechanical rooms and fire stairs, and there are additional egress stairs in the sides of the building provided for the tenant spaces. The level that will be used as the main entrance of the project is the Office Level 2, which has an outdoor terrace along the perimeter of the building, allowing users to have direct interaction with nature.
Office Level 2
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Office Level 2
Ground Level
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fase cuatro phase four conceptualization. schematics.
Precedent Study: CLOUD Coworking Location: Barcelona, Spain Architects: Mesura Area: 750 sq. mts. Year: 2017
CLOUD Coworking is a place where workplace becomes an inspiring experience. It is located on the 6th floor of an office building, with over 70 work points, 10 private offices, 2 meeting rooms and a common resting area. Two worlds cohabit in the same space; the duality between closed spaces, where silence and concentration are key elements, contrast completely with common spaces, where flexibility and versatility bring out all their dynamism. The enclosed spaces occupy the center, while the common spaces are distributed around the perimeter, allowing light to flood all the corners of the coworking space. This layout forces users to travel the space in a circular way, fostering the collaborative and dynamic character of the space. The change in materiality hints the functionality of each space. Private offices use wood, carpet and dark colors, while common resting areas are defined by lighter and brighter colors, open layout, and plants, giving a more residential feel.
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Organization
Spatial relationship Space within a space
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Private spaces Public spaces
Circulation
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Precedent Study: Sinergia Palermo Location: Montevideo, Uruguay Architects: Emilio Magnone and Marcos Guiponi Area: 1,400 sq. mts. Year: 2014
Sinergia started as a real estate development project, with 32 offices and 4 rental meeting rooms. This recycled space had been home to a carpentry, mechanical workshop, movie studio and warehouse before becoming a coworking space. The project seeks to maintain the aesthetics of the preexisting building by using completely removable lightweight structures (metal beams and insulated wall panels) and using a neutral color palette, relying on the coworkers, plants and furniture to give that pop of color. The main entrance leads to a central yard that articulates offices with coworking spaces and meeting rooms. Smaller offices are distributed in the upper floor, with a 3D printing workshop, flexible work space, living rooms and a photography studio. The basement becomes the space of relaxation, housing the playroom, dining room, kitchen and a giant screen. On the roof, an event room with an outdoor deck is used on weekends as a place of interaction and relaxation of the coworkers outside their working hours.
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Upper level Organization
Ground level Organization
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Upper level Spatial relationship Space within a space
Ground level Spatial relationship Space within a space
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Upper level Private spaces Public spaces
Ground level Private spaces Public spaces
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Upper level Circulation
Ground level Circulation
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Concept Development Just like a collage, the culture of Venezuela has become a one-of-a-kind aesthetic, a uniquely pieced-together process. After the Second World War, Venezuela was a destination for a substantial number of people from Europe, aiding refugees and displaced people who could not, or would not return to their homes. It became a country of possibilities, desire, and freedom. People came looking for shelter, and they found a Paraíso Terrenal (Earthly Paradise), where they found a sense of belonging, established their homes, and made Venezuela a cosmopolitan center. The tables have turned, and in a place where they used to be opportunities for everyone, the people in Venezuela have been creating their own, seeking to find beauty and hope in a flawed situation. This has fostered hard-work and creativity, building entrepreneurs from a juxtaposition of different and contrasting ideas that merge in perfect balance to achieve success and happiness. Similar to Venezuela’s cosmopolitan culture, “el ñeru” evokes dimensionality, assembling together fractured forms from dissimilar, or similar, components to create a unified whole. It is a place where different people that would not necessarily be associated with one another come together to make great things happen, intangible things that make an impact in the community and lead Venezuela back to being home to its people.
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Collaboration
Concentration
Community
Free flow circulation. Balance of elements around which one circulates.
Linear circulation. Guide users through a path made by spaces on both sides.
Loop circulation. Central space that feeds circulation outward.
Modern spatial approach. Solids floating in the space, areas loosely defined.
Functional spatial approach. Spaces organized on both sides of the circulation path.
Functional spatial approach. Spaces organized on both sides of the circulation path.
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Evoke dimensionality through flatness and textures
Flexibility that allows ever changing evolution of the space
Fractured forms pieced together to create a unified whole
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Program Refinement Space
Activities
Approximate sq. ft
Reception
Welcoming users to the space
395 sq. ft.
Focus booths
Enclosed space for phone calls or concentration
187 sq. ft.
Private offices
1-2 person private offices
1,495 sq. ft.
Open desk area
Unassigned docking stations and computer desks
1,785 sq. ft.
Conference rooms
Meetings, presentations, videocalls
777 sq. ft.
Lounge
Break areas, informal meetings and collaboration
2,220 sq. ft.
Photography studio
Studio for users; rentable to everyone
475 sq. ft.
Art studio
Studio for users; rentable to everyone
263 sq. ft.
Workshop
Multipurpose room with layout space and tools
408 sq. ft.
Library
Research and gather resources, materials library; open to everyone
333 sq. ft.
Event space
Conferences, workshops and lectures
640 sq. ft.
Showrooms
Retail and display area for entrepreneurs
4,260 sq. ft.
Daycare
Childcare while parents work
525 sq. ft.
Gym
Exercising, meditating, relaxing
555 sq. ft.
Restaurant/café
Breakfast and/or lunch, collaborative moments; open to everyone
740 sq. ft.
Snack bar
Coffee and refreshments
268 sq. ft.
Food market
Purchasing basic food elements; open to all
720 sq. ft.
Mechanical rooms
Existing mechanical rooms
300 sq. ft.
Electrical rooms
Existing electrical rooms
300 sq. ft.
Teledata rooms
Existing teledata rooms
300 sq. ft.
Janitor’s closets
Existing janitor’s closet
300 sq. ft.
Storage rooms
Existing storage rooms
300 sq. ft.
Restrooms
Existing restrooms
2,580 sq. ft.
61
Open desks (10%) Private offices (7%)
Lounge (11%)
Conference rooms (4%) Food market (4%)
Restrooms (13%)
CafĂŠ (4%)
Event space (3%) Showrooms (21%)
Daycare (3%) Gym (3%) Photo studio (2%)
Storage (1%)
Art studio (2%)
Janitor (1%)
Workshop (2%) Library (2%)
Teledata (1%) Mechanical (1%)
62
Electrical (1%)
Reception (1%)
Snack bar (2%) Focus booths (1%)
Adjacency Diagram
Showrooms
Conference rooms
Restrooms
Private offices
Food market
Storage CafĂŠ Snack bar Lounge
Photo studio
Open work stations
Gym
Reception
Mechanical Event space
Workshop Daycare
Janitor
Electrical
Library Focus booths
Teledata
Art studio
Community
Concentration
Collaboration
Sunlight
63
Direct circulation
Indirect circulation
Existing spaces
Block Diagrams
1 2 3 4 5 6 7
Lounge Showrooms Showrooms Lounge Showrooms Food market Café
8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
Lounge Conference room Private offices Gym Snack bar Conference room Private offices Conference room Reception Lounge Library Focus booths Art studio Event space Daycare Lounge Snack bar Workshop Photo studio Open work stations
2 3
SGH
Not in scope
LAV.
4
6
7
1
5
Level 3
9
10 11
SGH
Not in scope
LAV.
8
12
13
14
15
Level 2
20
19
18
17 SGH
21 16
27
22
23
24
25
LAV.
26
Level 1
64
Not in scope
Functional Diagrams
Not in scope
SGH
LAV.
Key plan
65
2
2
2
2
2
2 SGH
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Lounge Showrooms Showrooms Lounge Food market Café Lounge Conference room Private offices Storage Gym Snack bar Reception Lounge Library Focus booths Art studio Storage Event space Daycare Lounge Snack bar Workshop Photo studio Open work station
5 1 4
3
LAV.
6 3
3
3
3
3
3
Level 3
10 9
9
9
9
8
11
SGH
7
LAV.
12
9
9
9
9
9
8
8
Level 2
17
18
16 15
14
19
SGH
13
25
20 22 21
Level 1
66
23
24
LAV.
fase cinco phase five
conceptualization + schematics refinement.
2 5
Schematic Plans (1) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Lounge Showrooms Café Food market Gallery Lounge Lounge Conference room Private offices Storage Focus booths Snack bar Library Reception Lounge Focus booths Art studio Storage Gym Daycare Snack bar Lounge Open work stations Event space
4
SGH
3
LAV.
1
2 2
6
Level 3
10
8
9
8
9
7
11
SGH
LAV.
7 7
12
8
9
13
9
9
8
Level 2
18
17 15
16 23
SGH
22 14 19
22 23 20
Level 1
69
21
24
LAV.
3 2
1
4
Schematic Plans (2) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Food market Café Storage Gallery Showrooms Lounge Library Private offices Conference room Storage Focus booths Snack bar Reception Lounge Art studio Juice bar Storage Gym Daycare Open work stations Workshop Tech lab Event space
SGH
LAV.
5
5
5
Level 3
9
10
8
8
7
11
SGH
LAV.
6
8
9
8
8 12
9
Level 2
17
16 14
15
SGH
21
13
18
22
19
Level 1
70
14
20
23
LAV.
Concept Breakdown: Organization
Concept Breakdown: Materials
The layers of a collage inspired the division of spaces according to programmatic functions: collaboration, concentration, and community. The flexibility of the project allows some of these spaces to overlap in function and be used in multiple ways.
Materials will be used in order to evoke dimensionality through flatness. They are used to create patterns and repetitions, defining spaces, or used as wayfinding. Natural materials are used for biophilic purposes, with raw textures reminiscent of the unfinished look of a collage.
Community
Collaboration
Concentration Defining spaces
Flexibility of space
Raw textures
71
Concept Breakdown: Volumes
Concept Breakdown: Lighting
The project has two main volumes; there is a separation between the workplace and retail spaces, bringing together similar and dissimilar components to form a unified whole. Both volumes have central areas that feed the other spaces, encouraging interaction and collaboration.
Usually, elements used in collages are geometrical, or have geometrical patterns; aside from developing a geometrical light scheme, geometrical fixtures will be selected. Because the building shell is primarily glass, natural sunlight is used to give the space a warm atmosphere.
Main volumes
Geometrical fixtures
Central area
Patterns and repetitions
72
Design Driver: Productivity
Design Driver: Aesthetics
Design Driver: Acoustics
Flexible spaces for collaboration Engaging and learning environments Daylighting to improve productivity Circulation path allows productive visit
Spaces inspire users to do their best work Private places pleasing yet not distracting Similar offices with unique characteristics Simple showroom design not as the focus
Higher transit means higher disruption Opening in floor plate may be an issue Absorbent surfaces in collaborative areas Private areas require more considerations
Design Driver: Accessibility
Design Driver: Integration theory
Design Driver: Stimulation theory
Accessible entrance to all floors Provide basic services on all floors Collaboration areas also resting stops Limit travel distances for typical users
Humans and environment interacting Environment induces a specific behavior The environment affects the user just like the user affects the environment
Space flexibility for changing stimulus Stimulus in relation to levels of focus Optimum arousal for successful learning People pay attention to importance
73
Elevation Sketches
74
Volumetric Sketches
75
Volumetric Sketches
76
Program Revisions Space
Activities
Approximate sq. ft
Reception
Welcoming users to the space
538 sq. ft.
Waiting area
Lobby/seating areas for users
327 sq. ft.
Flex space
Conferences, workshops, lectures, grab-and-go, etc.
501 sq. ft.
Tech lab
Printing services, computer lab
280 sq. ft.
Workshop
Multipurpose room with layout space and tools
289 sq. ft.
Art studio
Art space open for everyone
420 sq. ft.
Juice bar
Refreshments and break areas
393 sq. ft.
Daycare
Childcare while parents work
739 sq. ft.
Open desk area
Unassigned docking stations and various seating arrangements
2,564 sq. ft.
Meeting rooms
Meetings, conferences, presentations, videocalls
568 sq. ft.
Offices
Flexible private offices
856 sq. ft.
Gym
Exercising, meditating, relaxing
1,220 sq. ft.
Library
Research and gather resources, materials library
396 sq. ft.
Market
Purchasing basic food elements; open to all
303 sq. ft.
Cafe
Breakfast and/or lunch, collaborative moments; open to everyone
1,676 sq. ft.
Gallery
Experiential art exhibit
555 sq. ft.
Showrooms
Retail and display area for entrepreneurs
3,562 sq. ft.
Storage rooms
Storage rooms
270 sq. ft.
Mechanical rooms
Existing mechanical rooms
300 sq. ft.
Electrical rooms
Existing electrical rooms
300 sq. ft.
Teledata rooms
Existing teledata rooms
300 sq. ft.
Janitor’s closets
Existing janitor’s closets
300 sq. ft.
Restrooms
Existing restrooms
2,580 sq. ft.
77
Open desk area (13%)
Cafe (9%)
Gym (6%)
Daycare (4%) Offices (4%)
Restrooms (13%)
Conference rooms (3%)
Flex space (3%) Reception (3%) Gallery (3%)
Showrooms (19%)
Waiting area (2%) Storage (1%)
Art studio (2%) Workshop (2%)
Tech lab (1%)
Library (2%)
Teledata (2%) Mechanical (2%)
78
Juice bar (2%) Electrical (2%)
Janitor (2%)
Market (2%)
Final Schematic Plans
Storage
Juice bar Art studio
Daycare
Waiting area SGH
UP
Workshop
LAV.
Reception Entrance
Tech lab
Docking stations
Flex space Seating booths
Level 1
79
Final Schematic Plans
Storage Office
Office
Library
Meeting room
SGH
Open to below Lounge
UP
LAV.
Gym Open to below
Men’s locker
Entrance
Women’s locker
Meeting room
Meeting room Office
Meeting room
Office
Office
Level 2
80
Final Schematic Plans
Market
SGH
Cafe
UP
Gallery
LAV.
Entrance
Showrooms
Showrooms
Showrooms
Level 3
81
Reception
Community
Design Drivers and Concept Application Aesthetics- wood partition allows people to get an insight of what is happening in the collaborative areas Integration theory- having sight lines to the work environment from the reception induces a collaborative behavior from the moment you arrive 82
SGH
UP
LAV.
Collaborative Area
Collaboration
Design Drivers and Concept Application Aesthetics- collaborative spaces inspire you to do your best work Biophilia- bringing the outdoors indoors to improve productivity and generate a warmer environment
83
SGH
UP
LAV.
Juice Bar
Community
Design Drivers and Concept Application Aesthetics- take advantage of natural light and view Accessibility- incorporating ADA area for juice bar counter Materials- used to create patterns and repetitions 84
SGH
UP
LAV.
Juice Bar
Community
Design Drivers and Concept Application Lighting- layering lights representative of layers of collage Materials- used to create patterns and repetitions
85
SGH
UP
LAV.
Reading Nooks
Concentration
Design Drivers and Concept Application Materials- using materials to define spaces Productivity- semiprivate area for concentration
SGH
UP
LAV.
Acoustics- acoustical wood panels to achieve a quiet surrounding
86
Conference Room
Concentration
Design Drivers and Concept Application Integration theory- the environment affects the user, and it should incite concentration SGH
Productivity- private area for concentration Aesthetics- similar components coming together to form a unified whole 87
UP
LAV.
Market
Community
Design Drivers and Concept Application Materials- rough textures like the raw finish of a collage Aesthetics- retail level to follow aesthetics of workplace
88
SGH
UP
LAV.
Showrooms
Community
Design Drivers and Concept Application Productivity- circulation path allows efficient visit to display areas Aesthetics- focus on the users’ products rather than the retail partitions Integration theory- human and environment are constantly interacting 89
SGH
UP
LAV.
Gallery
Community
Design Drivers and Concept Application Productivity- circulation path allows efficient visit to display areas Aesthetics- focus on the users’ products rather than the retail partitions Integration theory- human and environment are constantly interacting 90
SGH
UP
LAV.
fase seis phase six
design development. final design.
Furniture Plans
Storage
Juice bar
Art studio UP
Daycare Waiting area
SGH
UP
Reception
Entrance Women’s restroom Docking stations
Tech lab
Workshop
Flex space
Level 1
93
Men’s restroom
Reflected Ceiling Plans
ACT 9’ 4 1/2”
Open to above
Open to above GYP 9’ 4 1/2”
ACT 9’ 4 1/2” SGH
Open to above
Open to above GYP 9’ 4 1/2”
GYP 9’ 4 1/2”
GYP 9’ 4 1/2”
Level 1
94
LAV.
Furniture Plans
Storage Library UP
Open to below
Open to below SGH
Lounge
UP
LAV.
Gym Entrance
Docking stations
Women’s restroom Men’s locker
Women’s locker
Meeting room
Meeting room Office
Meeting room
Office
Office
Level 2
95
Men’s restroom
Reflected Ceiling Plans
ACT 9’ 4 1/2”
GYP 9’ 4 1/2”
GYP 9’ 4 1/2”
ACT 9’ 4 1/2”
SGH
GYP 9’ 4 1/2”
GYP 9’ 4 1/2”
GYP 9’ 4 1/2”
GYP 9’ 4 1/2”
GYP 9’ 4 1/2”
GYP 9’ 4 1/2”
Level 2
96
GYP 9’ 4 1/2”
LAV.
Furniture Plans
UP
Market SGH
Cafe UP
Gallery
LAV.
Entrance Women’s restroom
Showrooms
Showrooms
Showrooms
Level 3
97
Men’s restroom
Reflected Ceiling Plans
GYP 9’ 4 1/2” GYP 9’ 4 1/2”
SGH
GYP 9’ 4 1/2”
LAV.
Level 3
98
Life Safety Egress Diagonal 121’ 9 73/128” Min. distance between exits: 60’ 10”
Life Safety Egress Paths UP
Longest travel distance: aprox. 124’ SGH
Life Safety Other Calculations
UP
Business 6,650 sq. ft. / 150 = 45 occupants Emergency exits: 45 x 0.2 = 9” wide Daycare 556 sq. ft. / 35 = 16 occupants Emergency exits: 16 x 0.2 = 3.2” wide
Level 1
99
Life Safety Egress Diagonal 119’ 10 85/128” Min. distance between exits: 59’ 11”
Life Safety Egress Paths Longest travel distance: aprox. 129’
UP SGH
UP
LAV.
Life Safety Other Calculations Business 5,410 sq. ft. / 150 = 30 occupants Emergency exits: 30 x 0.2 = 6” wide Gym and lockers 1,240 sq. ft. / 50 = 25 occupants Emergency exits: 25 x 0.2 = 5” wide
Level 2
100
Life Safety Egress Diagonal 119’ 9 29/128” Min. distance between exits: 59’ 10”
Life Safety Egress Paths Longest travel distance: aprox. 128’ UP SGH
UP
Life Safety Other Calculations
LAV.
Assembly 1,695 sq. ft. / 15 = 113 occupants Emergency exits: 113 x 0.2 = 22.6” wide Mercantile 3,5764 sq. ft. / 60 = 596 occupants Emergency exits: 596 x 0.2 = 119” wide Level 3
Gallery 556 sq. ft. / 30 = 19 occupants Emergency exits: 19 x 0.2 = 3.8” wide
101
Core Value: Community
UP SGH
UP
LAV.
Core Value: Concentration
UP SGH
UP
LAV.
Core Value: Collaboration
UP SGH
UP
102
Productivity Flexible spaces allow for collaboration. Specialized areas scattered throughout the space provide learning and engaging environments
Aesthetics UP SGH
UP
Partitions that run double height are highlighted with design features
Acoustics Collaboration areas need more acoustic considerations. Partition in reception should provide some acoustic barrier but still allow people to be able to see through to the workplace Level 1
103
Productivity Majority of spaces are flexible private areas that require concentration
Aesthetics UP SGH
UP
LAV.
Take advantage of natural light to create a warm environment. Offices with similar aesthetics but with a unique twist.
Acoustics Opening to level below might affect acoustics because sound can easily travel through. Level 2
104
Productivity Central circulation path allows an efficient visit to showroom spaces
Aesthetics UP SGH
UP
LAV.
Minimal design on showroom schelving so clients focus more on products being sold and displayed
Acoustics Loud spaces with more people and higher transit are more disturbing Level 3
105
Accessibility Spaces laid out to limit travel distances considering a user’s typical path
Integration Theory UP SGH
UP
The environment affects the user as much as it affects the environment. From the entrance, the nature of these spaces induce a collaborative behavior
Stimulation Theory Space flexibility produces everchanging stimulus for our senses. Optimum arousal is an important factor in successful learning and productivity. Level 1
106
Accessibility Collaboration/community areas serve as resting areas.
Integration Theory UP SGH
UP
LAV.
The environment affects the user as much as the user affects the environment. The private spaces should ignite concentration.
Stimulation Theory The private areas shouldn’t overstimulate the users’ senses so they’re not overwhelmed and can perform their activities Level 2
107
Accessibility Gallery space and cafe seating to double as resting area for shoppers
Integration Theory UP SGH
UP
LAV.
The flexible showroom displays allow humans and environment to have constant interaction
Stimulation Theory Gallery space to be experiential, an area that has stimulus for all our senses Level 3
108
Prototype: Seating Booths This prototype gives the users the best of a collaborative environment in a semiprivate space. Users might be working on their own projects in the company of others doing the same (working alone, together), or sharing tables where they can collaborate and bounce ideas off one another.
109
Prototype: Reading Nooks These are a similar iteration of the seating booths; however, they are individual nooks. Working in a confined space can be tiring and boring, and these semiprivate spaces give the users the choice of getting a change of scenery or take a break, while maintaining the concentration required for their projects.
110
Prototype: Partitions Since the primary users will be coming and going, the space was designed to be as flexible as possible. These partitions allow the second level to be redesigned as needed, changing the layout of the closed rooms, and dividing the space for the docking stations.
111
Prototype: Showrooms The showrooms were designed keeping in mind that the space needs to be flexible and interchangeable to accommodate multiple user groups and products. The displays are mounted on a track system so that they can be moved as desired and clients can walk around the products. The shelves are also removable and/or adjustable in height.
112
Reception
UP SGH
UP
113
Booths
UP SGH
UP
114
Juice Bar
UP SGH
UP
115
Meeting Room
UP SGH
UP
LAV.
116
Docking Stations
UP SGH
UP
LAV.
117
Double Height Section
UP UP SGH
SGH
UP
LAV. UP
118
Showrooms
UP SGH
UP
LAV.
119
Gallery
UP SGH
UP
LAV.
120
gracias. gracias venezuela. por enseĂąarme a soĂąar. por darme un motivo. por esperarme. como no pensar en ti, si vives en mi.
valentina vitriรกn fiorillo | inds capstone | 12.03.20