Our Director and Board Members serve On the West Texas Economic Development District ’ s Strategy Committee
TEXAS HISTORICAL COMMISSION TEXAS HERITAGE TRAILS PROGRAM
A leader in recreational, cultural and Partnered with TPWD to Texas developMountain the Far WestTrail educational opportunities, Texas Wildlife Trail and Map with 10 driving loops.
partners with the National Park Service, Texas
Texas Mountain Trail A Case for Support: Texas Mountain Trail Region is a volunteer-based organization for visitors and residents of the area. Its mission is to support and facilitate recreational, cultural, and educational opportunities and promote economic development compatible with the heritage of Far West Texas”
Parks and Wildlife, and regional businesses to develop quality-of-life and tourism products
The Texas Mountain Trail is a volunteer-based,
such as the Peak Fitness Challenge, a hiking
non-profit organization for visitors and residents
program featuring Texas Mountain Trail Heritage Hikes.
of the area. Our mission is to support and facilitate
Working with Texas Parks and
recreational, cultural and educational opportunities
Wildlife, we developed the Far
and to promote economic development compatible
West Texas Wildlife Trail and Map
with the heritage of Far West Texas.
featuring 10 driving loops to communities and parks all over the region. Our cycling program is recognized by
Join us in this endeavor.
An independent 501 c 3 non-profit organization with a regionally-based Board of Directors and a proud participant in
Become a member or volunteer in one of the most
the Texas Historical Commission ’ s network of
eritage bike routes throughout region
rail cycle-friendly hotels and accommodations the National Trust for Historic Preservation
Texas Heritage Trails Regions
important and successful economic development
Organized 2005
and included in their Cultural
programs in Texas.
Heritage Tourism Survival Toolkit, with the development of heritage bike routes, cycle-friendly communities Cycling Program
and hotels.
Recognized by the National Trust for Historic Preservation and
To develop and administer the hiking program—Peak Fitness Challenge Including “ Texas Mountain Trail Heritage Hikes ”
included in their Cultural Heritage Tourism Survival Toolkit
Our Executive Director and members of our regionally-based board serve on the West Texas Economic Development District’s Strategy Committee. Organized in 2005, we continue to be a proud participant in the Texas Historical Commission’s network of Texas Heritage Trail regions.
Plains Trail Region
Partnered with National Parks Service, TPWD and GeoBetty.com
Mountain Trail Region
Lakes Trail Region Forts Trail Region
Pecos Trail Region
Texas Mountain Trail, P.O. Box 7, Van Horn, TX 79855, 432-284-0002, info@texasmountaintrail.org
Brazos Trail Region
Hill Country Trail Region
Texas Mountain Trail Post Office Box 7 Van Horn, TX 79855
Forest Trail Region
Independence Trail Region
Tropical Trail Region
432-284-0002 info@TexasMountainTrail.org www.TexasMountainTrail.com www.TexasMountainTrail.blogspot.com
“In this time when travel dollars truly count, the mountains of Texas have not gone away and the stars still come out to play every night. It’s the TMT that presents this message loud and clear every day.” — Larry Francell, Jeff Davis County Commissioner
Texas Mountain Trail visits one-on-one with individuals at travel shows, marathon expos, and cycling events, and at speaking events across Texas, encouraging travel to Far West Texas from El Paso to Big Bend. Victorian cycling craze in El Paso, Civilian
• We support and distribute region-wide travel guides, individual community and local
Conservation Corps legacy, and the craft of
attraction brochures
bootmaking
• Our social media strength is on par with Visit
• Itinerary development and trip suggestions … the ONLY regional travel entity to answer
San Antonio, Visit El Paso, and Visit Houston
phone inquiries seven days a week
• We create cutting-edge heritage social media through regional storytelling projects
• Tourism product development to help visitors
such as: Dining Along Historic Highways,
Texas Mountain Trail Summary of Financials
get the most out of their stay
Fiscal Year May 2011-April 2012
Income Marketing-Regional Cooperative Partnerships Grants Contributions Total Income
$ 3,086.24 $ 75,000.00 $ 13,963.80 $ 92,050.04
Expense Staff and Volunteer Support Administration/Operations Programming-Marketing/Programs Development Total Expense
$ 65,674.66 $ 3,932.59 $ 18,658.55 $ 88,265.80
“Texas Mountain Trail organization helped launch our newly restored historic Hotel El Capitan in this tough economic climate. “They developed a bike ride and press event beginning at our property and coordinated several journalists’ visits, all producing attention for our new business. This press coverage had an immediate payoff in booking for our hotel and will encourage bookings in years to come. “We are proud to participate in their cycle-friendly accommodations program as we believe it will all lead to increased business for our property. While Texas Mountain Trail is based in Van Horn, they work in all communities and contribute to the strength of the tourism industry across Far West Texas.” — Joe Duncan, owner Hotel El Capitan (Van Horn) and Hotel Paisano (Marfa)
TEXAS HERITAGE TRAILS PROGRAM
Travel Spending and Jobs Creation Total Direct Travel Spending *
Heritage Traveler Spending *
Jobs Created *
$63.4
$6.3
53,200
BILLION
BILLION
*Source: Texas Historical Commission/Governor’s Office for Economic Development and Tourism — 2011 Travel Facts