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topsoft365: Products and services 2017
Cyrill Schmid Sales | Trade Fair Management c.schmid@topsoft.ch T +41 41 467 34 20
Marcel Siegenthaler Consulting | Software Contest m.siegenthaler@topsoft.ch T +41 32 520 04 13 2
Christian BĂźhlmann
MarCom | Editorial c.buehlmann@topsoft.ch T +41 32 520 04 09
Matthias Zehnder
Consulting m.zehnder@topsoft.ch T +41 41 467 34 20
Andrea Krauer
Layout | Trade Fair Management Assistant a.krauer@topsoft.ch T +41 41 467 34 20
Pascal Lercher
Trade Fair Management Assistant p.lercher@topsoft.ch T +41 41 467 34 20
topsoft365: Products and services 2017
Welcome to the business platform for the digital future.
Contents Your contact person................................. 2 topsoft 365............................................. 4–6 Target group................................................ 7 Specialist trade fair / Trade fair themes.................................. 8–9 Stand models.................................... 10–15 Subject presentations............................16 Sponsoring................................................17
Live
We present our 2017 products and services and look forward to a successful and inspiring collaboration.
Theme parks...................................... 18–19 Software contest......................................20
Editorial schedule....................................23 Print adverts/PR............................... 24–25 Case studies...............................................26 topsoft.ch...................................................28 Newsletter..................................................29
Video
Online
Magazine....................................................22
Industry 4.0 Conference........................21
Market overview.............................. 30–33
schmid + siegenthaler consulting gmbh Willistattstrasse 23 | 6206 Neuenkirch T +41 467 34 20 | www.topsoft.ch
Consulting..................................................34 MarCom services.....................................35 schmid+siegenthaler consulting gmbh.....................................36 3
topsoft365: Products and services 2017
The business platform for the digital future. Live, online, video, print – 365 days a year
Connecting users and providers topsoft, the business platform for... ... Users What does the digital era have in store for me? Which solutions and which providers are the best fit for my business? What must I be aware of when implementing business software? topsoft365 has the answers – all year round on all channels. With practical examples, expertise and the biggest market overview in Switzerland of solutions and providers. ... Providers As a provider, what is the most efficient way to reach my target group? How can I simplify my MarCom activities? Where do I place my news and success stories? topsoft365 products and services give you a year-round, cross-media market presence through a unique network of print, online and social media channels and live events.
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www.topsoft.ch/365
topsoft365: Products and services 2017
Consulting Expertise
Newsletter Users
Website Online Blog
Market overview
Magazine Print
Content
Trade fair guide
Case studies Video
News
Providers
Social Media
Specialist trade fair Software Live Contest
Media partners
Partner events 5
topsoft365: Products and services 2017
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topsoft365: A year-round market presence
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topsoft365: Products and services 2017
Target group: Decision makers in SMEs The topsoft network is your key to the Swiss business software market. Leading figures and specialists in SMEs use the various communication channels regularly to form opinions and make decisions. As a provider, our flexible mix of all media channels allows you to reach audiences the whole year round.
Business size Clear positioning in the SME segment
15%
< 50 employees
50–100 employees
35%
21%
Roles Decision makers are in a clear majority
101–250 employees > 250 employees
29%
8%
Owners, VR, CEOs
31%
17%
IT managers, division managers, specialists Project staff Consultants, journalists etc.
44%
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topsoft365: Products and services 2017
Trade Fair 29/30 August 2017 Zürich Trade Fair Inspiring Digital Business – visitors and exhibitors at the topsoft Trade Fair 2017 can look forward to a new concept which has the inspiring possibilities of digital business at its core. During these two days, the topsoft Swiss IT Trade Fair provides a business platform for users and providers to connect, enabling targeted networking with interested parties, partners and clients. As an exhibitor your marketing can also benefit from the numerous activities undertaken across the whole topsoft365 network. Create your custom complete Trade Fair package now. We’ll be happy to advise you.
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www.topsoft.ch/aussteller
10 reasons to attend the Trade Fair: 1. The only IT trade fair in Switzerland with a clear B2B focus 2. A hub for users and providers in the sector for more than 20 years 3. 14,000 visitors (topsoft and SuisseEMEX partner trade fair) 4. Over 130 topsoft exhibitors, more than 450 exhibitors in total 5. A high-profile marketplace with over 500 IT products and services 6. 4 presentation stages for 6 specialist subjects, with over 70 presentations 7. 4 theme parks: BI, ECM/DMS, Cloud and Development 8. Self-ticketing incl. lead tracking for exhibitors 9. Free meeting and catering opportunities 10. Year-round comprehensive marketing support through the topsoft 365 network
Venue and organisers Dates 29/30 August 2017 Opening times Tuesday 09.00-19.00 from 19.00 EMEX Night Wednesday 09.00-17.00 Venue MCH Messe Zürich, Hall 5, Wallisellenstrasse 49, 8050 Zürich Organisers schmid + siegenthaler consulting gmbh Willistattstrasse 23, CH-6206 Neuenkirch www.topsoft.ch, info@topsoft.ch
topsoft365: Products and services 2017
Trade Fair Themes BUSINESS SOFTWARE
IT INFRASTRUCTURE
ONLINE MARKETING AND E-BUSINESS
• Enterprise Resource Planning (ERP) • Business Intelligence Systems (BI) • Supply Chain Management (SCM) • Customer Relationship Management (CRM) • Service Relationship Management (SRM) • Human Resource Management, Wage/Salary Admin (HR) • Production Planning and Control (PPC) • Manufacturing Execution System (MES) • Content Management Systems (CMS) • Storage, Inventory Control • Finances and Accounting • Document Management Systems (DMS) • CAD, CAx, Product Data Management (PDM) • Software for Administration, Government • Time and Attendance Systems, Access Control • Shop Floor and Machine Data Collection • Mobile Applications • Project Management • Collaboration, Knowledge Management • E-Commerce, E-Biz, E-Shop, E-Procurement • Retail Solutions (POS) • Custom Software Development, Near and Offshoring • Licence and Contract Management, Deployment • IT Management Software
• Hosting, Managed Applications • Software as a Service (SaaS, Cloud) • Infrastructure as a Service (IaaS) • Platform as a Service (PaaS) • Virtualisation, Network, Storage etc. • Backup Solutions, Security, Monitoring • Service Desk • Mail / Antivirus / Antispam • Voice over IP
• Web Development and Design, Usability, Accessibility • Mobile Management, Mobile Development • Online Marketing, Content (Text, Images and Video) • E-Mail Marketing, Newsletters • Social Media, Social Networks • Monitoring, Surveys, Web Analysis • Search Engines (SEO, SEM) • Marketing (SEM), Retargeting, Conversion Optimisation • Corporate Communication, E-commerce, Mobile Commerce, Search/Recommendations • PIM, Billing, Payment, Debt Collection, Fulfilment • Social CRM, Collaboration, Intra and Extranet
FOCAL THEMES • Digital Transformation • Industry 4.0 • Internet of Things • Smart Work • Business Apps • Marketing Automation
THEME PARKS • Business Intelligence Park • ECM/DMS Park • Cloud Park • Developer Park
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topsoft365: Products and services 2017
Trade Fair Presence Thanks to the wide range of services and the excellent value for money it provides, topsoft has become a core part of the acquisition process for most solution providers. Choose from the products showcased on the following pages.
Included in the basic service: Trade fair stand as advertised Marketing pack Electricity Stand cleaning
The CHF 1,250 marketing package is all-inclusive and contains: • Exhibitor and product profile in the online exhibitor directory at topsoft.ch • ¼-page exhibitor portrait with logo in the Trade Fair guide (topsoft magazine supplement, Trade Fair issue) • Use of the visitor invitation system with ticket code • Free advertising stickers for envelopes and mailing campaigns • Free postcards for the mailing supplement • Free online banner templates for website and as email signature • Free press pack printing in the Trade Fair office during the Trade Fair • Cheaper rates for adverts and PR pieces in the Trade Fair edition of the topsoft magazine and the Trade Fair guide (25% discount) • Cheaper tickets for the EMEX Night (CHF 90 rather than CHF 110)
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www.topsoft.ch/messeauftritt
topsoft365: Products and services 2017
Stand Models
“CLASSIC” CHF 5,400 Anthracite floor covering, white walls, PC workstation, base, 2 bar stools, electricity, lighting, fascia board name display in black system font
“CLASSIC Side” CHF 5,400 Same as “Classic” but: Counter and base are fitted on the left or right for additional exhibiting space.
“TWIN” CHF 10,600 Anthracite floor covering, white walls, 2 PC workstations with 1 base and 2 bar stools each, electricity, lighting, 2 fascia board name displays in black system font CHF 700 for each co-exhibitor
CHF 700 for each co-exhibitor
www.topsoft.ch/messeauftritt
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topsoft365: Products and services 2017
Stand Models
“DELTA” CHF 20,100 Anthracite floor covering, white walls, 4 PC workstations with 1 base and 2 bar stools each, electricity, lighting CHF 700 for each co-exhibitor
“CRISTAL” CHF 29,200 Anthracite floor covering, white walls, 6 PC workstations with 1 base and 2 bar stools each, electricity, lighting Meeting area with 1 table and 4 chairs CHF 700 for each co-exhibitor
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www.topsoft.ch/messeauftritt
topsoft365: Products and services 2017
Sample “CLASSIC”
Sample “TWIN”
“STAR” CHF 36,700 Anthracite floor covering, white walls, 8 PC workstations with 1 base and 2 bar stools each, electricity, lighting Meeting area with 2 tables and 6 chairs CHF 700 for each co-exhibitor
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topsoft365: Products and services 2017
Stand Models
“EASY” CHF 3,300 1 place at an “Easy Four Island” Anthracite floor covering, 1 printed rear wall, 1 logo fascia, 1 table, 2 bar stools, electricity, lighting CHF 700 for each co-exhibitor
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www.topsoft.ch/messeauftritt
topsoft365: Products and services 2017
Shape the future of trade fairs We are proud of our Classic stand model in all its variations, as it is unrivalled in its functionality. But the demands placed on larger models (like Delta) are such that there often arenâ&#x20AC;&#x2122;t enough workspaces. We see real optimisation potential here. If enough people show interest, our design partner PENG! will host a workshop to find the right design for the larger stands. Interested? Contact Cyrill Schmid, c.schmid@topsoft.ch
Icons by PENG!
Option â&#x20AC;&#x201C; Stand surface area in m2 Would you prefer to design your own Trade Fair stand? This option is now available, though with limitations on surface area and height. Prices on request.
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topsoft365: Products and services 2017
The two presentation stages are the perfect place to show off your know-how. Each half-day of the Trade Fair has its own slogan and two series of themes: Slogan Production
Software Development Commerce
Service
Series of themes
Hosting / Keynote / Podium management Production planning, MES Marcel Siegenthaler, schmid+siegenthaler consulting gmbh Industry 4.0, Internet of Things Markus Krack, University of Applied Sciences and Arts Northwestern Switzerland Outsourcing, Near and Offshoring Beat Kipfer, Evola AG Software Development and Methods IT in Commerce, Intercompany
requested
E-Business, Web Shops
Hans-Dieter Zimmermann, University of Applied Sciences St. Gallen Matthias Zehnder, schmid+siegenthaler consulting gmbh Marcel Siegenthaler, schmid+siegenthaler consulting gmbh
Service Management, Contracts Project Planning, Time Management
Exclusive
Roger Busch, busch-consulting GmbH
Each series of themes has 5 presentation slots. Take advantage of this exclusive opportunity and apply to secure one of the places in your specialist area.
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www.topsoft.ch/fachreferate
Services: • Presentation slots of 20 minutes length • Your own landing page to advertise the presentation • Multiplication on social media channels (XING, LinkedIn, Twitter, Facebook) • Presentation abstract in the Trade Fair Guide / Title listed in the topsoft magazine • Your own ticket code giving you CHF 25 back for each Trade Fair ticket redeemed (up to max CHF 750) • Participation in the podium discussion • Use of the experts lounge CHF 750 for exhibitors / CHF 2, 500 for non-exhibitors
Keynote Presentation 1 Hosting
Subject presentation hosting
Presentation 2 Presentation 3 Presentation 4 Presentation 5 Podium discussion
topsoft365: Products and services 2017
Sponsoring Trade Fair sponsorship CHF 25,000
The Trade Fair sponsorship is exclusive. Benefit from these tempting offers before, during and after the Trade Fair: • Sponsor banner (2 x 1 m) in the entrance to Trade Fair Hall 5, incl. production • Logo on the cover of the topsoft Trade Fair guide • Full-page advert in the topsoft Trade Fair Guide • Logo displayed on topsoft visitor advertising • Logo displayed on Trade Fair adverts • Online presence (Button 120 x 60 px, run of site) in May, June, July, August • Logo displayed on presentation stage • Promotional licence to distribute flyers/ give-aways • 2 tickets for entry to EMEX Night • Editorial on the topsoft.ch blog and in the newsletter sent out to around 16 000 subscribers • ½-page Trade Fair overview in the topsoft magazine 17-4
Visitor lanyards CHF 2,500
After registration visitors receive a personalised visitor pass and a lanyard. Draw attention to your business with a custom imprint. Price excluding cost of producing the lanyards.
Trade Fair bags CHF 5,900
All visitors are given the topsoft Trade Fair bag on arrival. Will your business logo be on it? The bag contains the topsoft magazine, the Trade Fair guide and further information, along with your own flyers. 2,500 bags produced.
Trade Fair bag supplement CHF 1,450
Every visitor receives a bag on arrival at the Trade Fair so that they can easily take the information material they pick up home with them. We will include your flyers in the bag! Around 2,500 will be produced. Price excluding the cost of producing the flyers.
Logo on the floor plans CHF 2,000
The floor plans are located in the hall entrance area and at other well-frequented places (café, information stand). With your logo on the floor plan, people will find their way to your stand much more quickly. Exclusive for 5 exhibitors.
Hall advertising
Are you looking to buy additional advertising space? We’ll be happy to advise you.
Flyer distribution & sampling CHF 900/day | CHF 1,500/2 days
Draw attention to your business stand in all halls (incl. EMEX) with a flyer distribution campaign. The promotional staff are not allowed in the entrance/exit area, the lift or the escalators, however. You are responsible for staff costs and the costs of producing the flyers and give-aways.
www.topsoft.ch/sponsoring
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topsoft365: Products and services 2017
Theme Parks Each theme park’s content is oriented toward a specific target group. This allows targeted marketing and communication activity before, during, and after the Trade Fair. Taking part in the parks’ clearly focused side programme will let you rise above the competition and showcase your expertise.
Cloud Park
Where the Cloud takes on material form, you can generate real leads. Here, Trade Fair visitors will find solutions to experience and try out. The Cloud Park is the first port of call for project managers looking for services, partners, systems and the latest products.
Developer Park
Custom-built software, outsourcing, near/offshoring, tools and methods – in the Developer Park providers, users, experts and perhaps even your new employees come together. Use the presentation programme and the Networking zone to pass on the latest expertise and meet exciting new contacts.
Business Intelligence Park
Big Data, analytics, information design and much more are the themes of the Business Intelligence Park, organised by consultancy firm BARC. Here, users will find everything they need to know about BI in an exchange with providers and at presentations hosted by experts.
ECM/DMS Park and Paperless World® Conference
Together, the ECM/DMS Park and Paperless World® Conference present everything you need to know on digitising documents. Expertise, top tips, applications and the exclusive Paperless World café make this Park a unique visitor experience.
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www.topsoft.ch/themenparks
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topsoft365: Products and services 2017
topsoft and SuisseEMEX Take advantage of Switzerland’s biggest business platform The topsoft Trade Fair is the largest trade fair in Switzerland for marketing, communications and events. Joining forces, topsoft and SuisseEMEX present key digital technologies for sales, marketing and customer service. Companies rely on direct access to data, information and analyses provided by business software. Against this backdrop, this creates new opportunities for exhibitors in both trade fairs to wow additional target groups with exciting stories and attractive services. topsoft and SuisseEMEX – the business platform for lead generation and customer retention. EMEX Night – SuisseEMEX and topsoft networking event The unique EMEX Night is a colourful mix of networking, business, lifestyle and a touch of glamour. Take advantage of the unique atmosphere of the EMEX Night to wow your customers and partners with an exclusive event.
“Digital Summit for SEMs” In parallel to the SuisseEMEX and topsoft Trade Fair, a new “Digital Summit for SEMs” will take place as a knowledge and learning platform specialising in digitisation, leadership and marketing. International and Swiss experts from industry and academia will pass on their expertise. The main focus is how participants can benefit from a practice-based knowledge transfer on the subject of business digitisation. In-depth seminars, think tanks, “How-to” workshops and short learning sessions, tailored to knowledge level and field of interest, will be held with like-minded partners in various locations throughout the two days.
Digital
SUMMIT für KMU
www.suisse-emex.ch | www.dm-summit.ch
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topsoft365: Products and services 2017
Software contest 28 March 2017 BERNEXPO Congress Theme 2017: “Digital Business with ERP” The internet is tearing down business boundaries. Collaboration between business creates enormous potential for growth and improvements in efficiency, support by the ERP system with integrated workshops, standardised exchange formats like ZUGFeRD or the tried-and-tested EDIFACT. Through a direct comparison of five modern business applications, the Software Contest 2017 shows how growth beyond business boundaries is now possible. Amongst other things, the contest will be include a keynote speech given by growth expert Oliver Wegner. At the end of this intensive day attendees will know much more about the possibilities of the software introduced to them, and about their own business. No wonder, then, that this format has been the spark for many long-term collaborations. As a software provider you will benefit from a unique marketing presence, supported by the entire topsoft network and numerous partner media.
Exclusive offer for a maximum of five providers • Logo presence online and in print • Provider portrait in the topsoft magazine (1/4-page) • Demo point and advertising presence in the central business networking area • 10 free tickets for your customers worth CHF 380 each • 3 free tickets for your employees • Ticket sales through your own website incl. contact addresses • Involvement in a short video • Price: CHF 14,000
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www.software-contest.ch
topsoft365: Products and services 2017
Industry 4.0 Conference After its premiere in 2016, the second Swiss Industry 4.0 Conference takes place at the end of November 2017. The focus is on practice-based application potential. Everything revolves around the question: How can Swiss businesses unlock the potential of Industry 4.0 for their individual needs and demands?
Organisation
Become a partner or sponsor of the Industry 4.0 Conference 2017 and take advantage of the opportunity to show off your expertise as a solution provider in front of an expectant, expert audience. A limited number of providers have the chance to actively participate in the conference. The Gold sponsorship package includes a 30 minute presentation, access to the list of participants, the chance to advertise in Computerworld and in the topsoft magazine and much more. But Silver partners, exhibition partners and lunch and refreshment sponsors can enjoy a range of benefits too.
www.i4konferenz.ch
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topsoft365: Products and services 2017
Magazine
Practically oriented, written by experts, unbiased – the topsoft magazine is already in its 7th year and is a must-read for over 13,000 IT decision makers in SMEs. True to the topsoft concept – Inspiring Digital Business – the magazine offers stimulating ideas for how to make use of digital solutions through specific application examples, articles written by experts, market overviews and much more. Regular themes include: ERP, BI, CRM, DMS, financing, BDE, time registration, HR, logistics, production, service, commerce, E-business, BPM, customised software, infrastructure, cloud, mobile, training and CPD.
Main focus
Each edition of the magazine focuses on an editorial theme which is introduced by articles written by experts in the field.
Market overview
The latest market overviews, based on the topsoft database, show which providers offer which products and what characteristics these systems feature.
Practice-based reports
topsoft magazine reports include articles on a theme with a heavy focus on practice and specific applicability.
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www.topsoft.ch/fachmagazin
topsoft365: Products and services 2017
Editorial schedule No
Publication Copy date
Main focus
Market overview
Practice-based reports
17-1
01.03.2017 01.02.2017
Commerce, CRM, E-commerce, topsoft Software Contest
ERP & E-Shop
Analytics/BI for SMEs
17-2
01.06.2017 01.05.2017
Smart Working, Collaboration, Security topsoft Trade Fair preview
Mobile business solutions
User experience of ERP/CRM systems
17-3*
15.08.2017 15.07.2017
IT for service providers and project management topsoft Trade Fair
Software for service providers and projects
Document management and archiving
17-4
01.11.2017 01.10.2017
Industry 4.0, i4 Conference preview
ERP for industrial businesses
IT support in marketing, sales and service
*with topsoft Trade Fair 2017 guide supplement
Normal print run:
Technical details
13,000 copies
Format 210x297mm, staple-bound Print 4-colour Euroscale Printing process Web offset Supply data Highend PDF, 300 dpi Bitmap images 1200 dpi, all fonts embedded, no pantone colours, pure CMYK file Transfer digital Contact Andrea Krauer, a.krauer@topsoft.ch Tel +41 41 467 34 20
11,500 targeted German-speaking mailing subscribers 1,100 400
members of the Swiss Information Systems Association associations, technical colleges, events
Trade Fair print run: 16,000 copies
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topsoft365: Products and services 2017
Print adverts Full page
Cover tab
Formats Format in print space
184x276 mm
105x247 mm front
210x297 mm
105x297 mm inside
CHF 7,460
CHF 8,200
Format bled off +3mm bleed margin
Extras: 2nd and 4th cover page 20% ; 3rd cover page 10% topsoft exhibitors are entitled to a discount
1/2 page landscape
1/2 page portrait
184x123 mm
90x276 mm
210x136 mm
104x297 mm
CHF 4,050
1/3 page landscape
CHF 5,800 A4 page up to 25 gm2 other formats and prices on request.
CHF 4,050
1/3 page portrait
1/4 page landscape
1/4 page portrait
184x75 mm
55x276 mm
184x58 mm
90x120 mm
210x88 mm
69x297 mm
210x71 mm
106x133 mm
CHF 2,900
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Supplements
CHF 3,100
CHF 1,900
CHF 1,900
topsoft365: Products and services 2017
Business portraits 1/4 page landscape 184x58 mm CHF 960
Logo, business details, PR text of circa 900 characters, products and main services. Preset layout. To be filled out through the editorial system. Included in the Trade Fair magazine for topsoft exhibitors
Advertorials Advertorial Full page
Advertorial Double Panorama
184x276 mm
390x276 mm
210x297 mm
420x297 mm
CHF 4,950
CHF 6,100
Text advertisements should be labelled “Advertorial” at the top. A different font must be used from the editorial section (Headings: Myriad Pro, Body: Minion Pro). The wrap must not be in 3 columns. Design by the publisher: Full page = 4,000 characters with 1 image + CHF 500 Double page = 8,000 characters with 2 images + CHF 750 topsoft exhibitors are entitled to a discount
www.topsoft.ch/fachmagazin
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topsoft365: Products and services 2017
Case studies
Drawing on real-world case studies, IT-Konkret describes the experience of companies when they have rolled out business software. IT-Konkret offers users practical know-how and interesting ideas for efficient deployment of corporate solutions. The focus is not only on functional aspects, but also organisational issues and strategies.
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www.it-konkret.ch
IT-Konkret case studies are extremely credible as they are created and reviewed individually by the topsoft editors. Solution providers showcase their expertise under the IT-Konkret label.
topsoft365: Products and services 2017
IT-Konkret Prices case study
Publication concept
IT-Konkret Case Studies Publication channels
Print Online with video
Print Online
Online with video
Online
Price for new case study
8,900
5,120
5,020
2,650
3,100
Video price for pre-existing case study Prices in CHF. topsoft exhibitors are entitled to a discount
Print publication
Print publication
topsoft magazine
Magazine www.it-konkret.ch www.topsoft.ch topsoft aktuell newsletter
12,500 copies
The case studies are published on the topsoft multichannel system. All content is additionally multiplied on social media channels. This combination ensures that you will reach over 30,000 contacts in the topsoft communication network. Thanks to our business collaborations, the case study can at a later date be published in other magazines at greatly reduced prices. You own all future publication rights.
Video production for IT-Konkret case studies
Video: YouTube channel
Online publication www.it-konkret.ch
www.it-konkret.ch www.topsoft.ch topsoft aktuell newsletter Video: YouTube channel
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topsoft365: Products and services 2017
www.topsoft.ch > Banner and buttons With online promotion on topsoft.ch you’ll be promoting your company right where your customers are. Regular visitors to the topsoft Web platform include decision-makers, CEOs, CIOs, CTOs, managers and heads of department, controllers, IT managers, project managers and consultants from all industries.
Formats 1 full banner
1
2 skyscraper 2
3
3 button
topsoft.ch – Facts and Figures 6,500 monthly visitors Average dwell time per visitor longer than 5 minutes Top ranking in search engines for search terms such as business software, ERP etc.
Placing and specifications Page area
Full banner
Skyscraper
Button
CHF/month
468 x 60 Px
160 x 600 Px
120 x 60 Px
Home incl. blog
2,460
2,460
600
Market overview*
1,180
1,180
300
Specialist trade fair 1,180
1,180
300
Software contest
240
240
60
Magazine
240
240
60
Case studies
240
240
60
Consulting
240
240
60
Products/services
240
240
60
*in the respective software category Supply information for text advertisements and online advertising no later than 5 working days before going live to: a.krauer@topsoft.ch Please provide target link!
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topsoft365: Products and services 2017
Newsletter
With a text advert in the “topsoft aktuell” newsletter you will reach over 16,000 readers in your target group directly! The newsletter appears every month. As an IT service provider you can use the B2B newsletter “topsoft fokus”, with 1,700 readers, for your own targeted campaigns, e.g. for job offers, to search for business partners or to let people know about events. We create a custom landing page for your text adverts and send the advert to the newsletter readers. Advertising space is restricted to three businesses per newsletter.
www.topsoft.ch/online
Teasers in newsletter
Placing and specifications Text advert newsletter
CHF/edition
topsoft aktuell topsoft fokus
750 500
Teasers in newsletter: Title: Max 70 characters incl. spaces Text: Max 270 characters incl. spaces Image: 600x400 pixels Landing page: Text: More or less as long as you want. However, we recommend a text no longer than 1,500–2,000 characters. Don’t forget to include links! Image: Depending on text length, 1–2 images are possible (.jpg, .png, .gif / not .eps). Note: Obtain permission before using images. Please state all sources used.
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topsoft365: Products and services 2017
Market overview
Sooner or later, anyone looking for business software will come across the topsoft market overview. So place your product or company listing where your target group is! Choose between basic (free) and premium listing to draw more attention to your business.
A product and company listing on topsoft.ch offers you: Presentation appropriate for your target market in our market overviews sorted by category Comprehensive information on providers, contacts and products Description of your software based on predefined function criteria
Current categories: ERP incl. FA, CRM, BI, DMS, E-commerce, software development, Cloud, PIM, IT service management, time management
Online search and display of company and product details Publication of references, testimonials, white papers and much more Combine your listing with your participation in the trade fair (online trade fair catalogue, floor plan etc.) Publication of business and product news Sample company and product listing on topsoft.ch
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www.topsoft.ch/online
topsoft365: Products and services 2017
Basic
Premium
Company and product listing service overview Publication of provider and product details under the heading “Marktübersicht” (without logos)
Publication of provider and product details in the online selection catalogue (without logos, URL, contact information)
Publication of additional text for functional criteria
Publication of references
Publication of provider and product information under the heading “Marktübersicht” (with logos)
Hyperlinks to websites and email addresses
Publication of provider and product information in the online selection catalogue (with logos, URL, contact information)
Uploads and publication of white papers and case studies
Upload link for demo versions
Testimonials and adverts placed in various prominent places at www.topsoft.ch
Publication of business and product news at topsoft.ch and distribution over social media channels (10 messages per year)
Publication in the market overview in the topsoft magazine No. 4/year
CHF/12 months
FREE
For premium providers we publish business and product news via the topsoft network. We create a custom landing page for each message and multiply it across the topsoft social media platforms.
Sample publication of business and product news
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topsoft365: Products and services 2017
Online selection catalogue The online selection catalogue is a tried-and-tested feature of the topsoft market overview! Using their evaluation, each user can create and print their own individual catalogue for the upcoming trade fair or simply for their own evaluation project. The online catalogue consists of a
Online selection catalogue
Title page logo presence 30x66 mm CHF 200/Month
Data format: jpg Resolution: 150 dpi
“static section” with floor plan, expert articles, presentation programme information, provider adverts and much more plus a “dynamic section” with provider and product information from the product entries in the database. This content is selected by the user during the online evaluation by adding the preferred products and providers to the “notepad”.
Full-page advert 184x276 mm CHF 400/Month
Data format: PDF Resolution: 150 dpi
Finally the selected providers and products are put together to create a clearly laid-out PDF catalogue. Send advertising information for the online selection catalogue to: a.krauer@topsoft.ch Case studies (only in combination with the topsoft magazine)
CHF 500/Month
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www.topsoft.ch/online
topsoft365: Products and services 2017
Evaluation tool Create evaluation tool incl. online catalogue
Online selection catalogue title page MarktĂźbersicht
Online-Auswahlkatalog
topsoft Hauptsponsor
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topsoft365: Products and services 2017
Consulting
We help users adapt software and providers to the customers’ individual requirements. We offer strategy consulting, process optimisation, selection of software and providers, data migration, customisation, training, project management and much more. We have a broad background in adapting to complex business structures and Optimise analysis
Define
Tender
delivering added value. Our many years of experience with business software in the industrial, commercial and service sectors means we can create synergies across these sectors. A key factor behind the success of our consultancy services is neutrality when it comes to software providers. We do not profit in any way from a decision in Assess
Decide
Implement
favour of a particular provider. Rather, as “intermediary” we help providers and users synchronise their use of software.
Our services: • IT strategy consulting • Selection and implementation of business software independent of provider • Process analysis, optimisation and forming • Organisational development • Expertise with projects that have run into difficulties
With methodical, targeted steps we actively support users to help make their IT projects a success.
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www.schmid-siegenthaler.ch
Contact: Marcel Siegenthaler m.siegenthaler@topsoft.ch
topsoft365: Products and services 2017
Marketing Services It has never been easier for you to capture the Swiss business software market. Our marketing and communications specialists provide a full service, offering comprehensive consulting for greater awareness and to generate more leads.
Concept Discover where your strengths lie and how you can integrate them into your market presence. We work with you to determine your optimum business location and show you how and where to unlock your potential.
Creation We know the Swiss IT scene inside out. Every day we confront new market developments and user requirements.
www.topsoft.ch/markom
Our communications team has the way with words to create unique content targeted towards your marketing strategy.
Our services:
Distribution
• Communication consulting
Even the best content is no use if it doesn’t reach your target groups when you need it to. The topsoft marketing/ communication network and selected media gets your content to exactly where it will have the biggest impact.
• Content marketing
• Marketing strategy and concepts
• Market research • Media planning • Public relations Contact: Christian Bühlmann, c.buehlmann@topsoft.ch
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topsoft365: Products and services 2017
schmid + siegenthaler consulting gmbh For over twenty years we have been inspired by the opportunities new software creates. We love passing on our expertise in how software can help businesses grow: Since 1996 at the University of Applied Sciences and Arts Northwestern Switzerland with the topsoft Trade Fair and IT consultancy, after breaking out as an independent business in 2005 with an ever-increasing range of services. Our wide range of services aims to help businesses find the IT solution best suited to them. This of course involves IT providers advertising and demonstrating the benefits of their products. As â&#x20AC;&#x153;intermediaryâ&#x20AC;? we are the platform to do just that. We inspire users to make the most of IT and use our resources to support providers. schmid + siegenthaler consulting gmbh is owned and run by Cyrill Schmid and Dr Marcel Siegenthaler. The topsoft brand stands for a user-focused, yearround B2B platform to find and successfully implement the right solutions for digital business. 36