B.FAB Be Fabulous. Be Unique. Be You.™ The 2nd Annual Awards Show for Bloggers in Fashion + Beauty
July 25-27, 2014 Atlanta • GA
What is B. FAB? Bloggers in Fashion and Beauty Awards, B. FAB, was established in 2012 by Tiffini Gatlin founder and Editorial Director of the digital glossy Tastemaker Magazine. The idea was simply to create a formal celebration that allowed for a specific niche of new media who were changing the dynamics of style and beauty brands around the world with one click. The B. FAB Awards kicked off its first award show in Atlanta, Georgia on March 24, 2013, and commanded the attention of 200 fashion and beauty bloggers, media and brands in a packed 10,000 square foot loft. All were anxiously awaiting the opportunity to meet their admired colleagues, make connections with the brands they love and often write about, and cheer on the nominees of their respective awards category.
2013 B. FAB Awards Ambient Plus Studios
The B. FAB Awards has set the bar for being the first formal awards show of its kind in Atlanta to nominate and award bloggers in fashion and beauty for their accomplishment of not only being influential bloggers, but for singlehandedly turning their blogs into brands.
What’s New for 2014? For the second B. FAB Awards we’re stepping things up! We’ve incorporated more benefits for our sponsors, tweaked the programming, and built in more opportunities for our guests to network and build their blogging brands. New for B. FAB 2014: • Expected attendance of over 400 social influencers from around the U.S.; • 3 days of food, fun, and networking; • Event App for easy navigation for guests and additional exposure for sponsors;
“ Beautiful event! So proud to be part of an event that highlights the power of bloggers.”- Meredith Mobley, Lexus
Reach more than 1 million potential consumers with
blogger social media impressions!
• Blogger to Brand brunch highlighting mega bloggers who have proven experience representing large brands and can share their trials and triumphs with attendees; • Interactive Fashion and Beauty experiences; • Power Lounge; • Fashion and Beauty Runway Showcase; • Branded Party Suites
Why Participate as a Sponsor? Last year our nominees alone had the attention of over 1 million of your potential consumers at their fingertips. All of our nominees have been selected because they have become experts and lets face it, your consumer rather hear what they have to say--because they are relatable. Our nominees and guests share eye-popping content that far exceeds a post on their blog, but they command the attention of hundreds of thousands of social media addicts. Furthermore, our nominees and attendees have proven to be super creative using your brand and your products and customizing a platform that is exciting for the everyday consumer. Becoming a sponsor at the B. FAB Awards is more than your logo appearing on a banner, it’s about creating a highly engaging experience that our guests will never forget and will likely tell their loyal group of followers. Becoming a sponsor at the B. FAB Awards requires your brand to become accessible. This is the place where ambassadors are found, deals are sealed, and partnerships are created.
2013 Style Blazer Award Sponsor; Lexus
B. FAB Awards Media Mentions and Blogger Posts • 11 Alive News-Atlanta blogger wins 2013 Lexus ES 300h during the B. FAB Awards • AJC.com- Dating: Style challenged? • Examiner- Nominees announced for Tastemaker Magazine’s blogger awards • Examiner-Nominees announced for Tastemaker Magazine’s blogger awards • Fashion Junkey-BFAB Awards Luncheon • Hi, My Name is Fly -B.F.A.B Awards • If I Were A Brit Girl- Just Another Day Around The Way
“I loved the setup of the awards. I think it’s a great way to bring bloggers together who are making a positive influence in their community!”-Mckenzie Renae; 2013 Beauty Blogger Nominee
• Jenny Sue Makeup- Mommy Bloggers can B. Fab • Lexi with the Curls- The B.Fab Awards Recap + Winners • Lexi with the Curls- Haute Hair Inspiration At The B.Fab Awards • Lipgloss and Binky- What I Wore • Luxe Tips- Luxetips Events: B.FAB Bloggers In Fashion and Beauty Awards Brunch
B. FAB Awards Weekend
2014 Sponsorship Opportunities
DISCLAIMER: Sponsorship packages are not exclusive unless otherwise indicated. For package or category exclusivity please contact us. Additional cost will apply. This kit is being circulated publicly and nothing herein constitutes an offer. We will do our best to keep you informed of another company’s interest in a package that you have expressed interest in. However, please assume that other brands have shown interest in each package and are simultaneously considering their participation. Except in special situation, we will be selling packages on a first come, first served basis. All payments are due at contract signing. If payment is not received, your package will be released and your association with B. FAB Awards will be removed. Thank you in advance for your understanding.
Presenting Sponsor $20,000 • Category exclusive rights;
• Company name and logo included on all promotional media as “Tastemaker Magazine’s 2014 B. FAB Awards presented by [Company name]”; (includes digital media) • New B. FAB Awards App sponsored by your Company with sponsored splash page to link to your website; • Company listed on our apps tiered sponsorship page with link; • Prominent rotating banner ad on our app with link directly to your site or promotion; • Push notifications to our attendees (pre & post event available); • Communicate relevant, targeted messages to attendees through our event app survey; • Sponsor of “Welcome to Atlanta Nominee party (Friday); • Awards sponsor with logo and brand name engraved on all awards expect Style Blazer and Blogger Choice Awards. Opportunity to give opening presentation speech; • Branded Blogger Suite during our Saturday evening Gifting Suite event (space only will be provided); • 1 (one)branded Social Box photo booth; • Company name/logo/graphic to be highlighted outside of B. FAB Awards venue mezzanine; • Inclusion of products and/or promotional materials in FAB swag bags; • Full colored ad in July/August 2014 issue of Tastemaker Magazine and inclusion in the recap issue in September/October 2014 (ad graphic to be provided by brand); • Six complimentary full access passes for the weekend that can be used for social media giveaways, staff and or clients; • One Fashion or Beauty Experience Activity (Saturday Only).
*features are not available in all sponsor packages.
Get Social!
Customize the social box with your brands logo for a lasting impression on guests. Here’s how you can
implement video in your box. Click.
Get more with our NEW App! ^
There’s nothing like receiving a great promotion or discount on your mobile device, that’s why we’re offering push notifications to sponsors!
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Step it up a further! You’ll be included on our featured Sponsors page that appears when selecting an icon, such as attendees or speakers.
^
Enjoy prominent space across the bottom of our app’s home page with rotating banner ads that link directly to your site. Limited spaces available.
B. FAB Awards Weekend
2014 Sponsorship Opportunities Premier Sponsor $15,000
Social Box Photo Booth
Swag Bags
• Category exclusive rights; • Company name and logo included on all promotional media (includes digital media); • Company listed on our apps tiered sponsorship page with link; • Prominent rotating banner ad on our app with link directly to your site or promotion; • Push notifications to our attendees (pre & post event available); • Communicate relevant, targeted messages to attendees through our event app survey; • Sponsor of Blogger to Brand incluencer luncheon; • Five minute speaking opportunity during the luncheon; • Branded Blogger Suite during our Saturday evening Gifting Suite event (space only will be provided); • Sponsored Transportation services to the B. FAB awards for all paid attendees and nominees; • 1 (one) branded Social Box photo booth; • Inclusion of products and/or promotional materials in FAB swag bags; • Full colored ad in July/August 2014 issue of Tastemaker Magazine and inclusion in the recap issue in September/October 2014 (ad graphic to be provided by brand). • Four complimentary full access passes for the weekend that can be used for social media giveaways, staff and or clients; • One Fashion or Beauty Experience Activity (Saturday Only).
*features are not available in all sponsor packages.
Get your brand seen by over 180,000 readers who subscribe to our digital publication bi-monthly with a full color advertisement. Plus every attendee of the B. FAB Awards will recieve a hard copy during the 2014 B. FAB Weekend. This is a perfect opportunity to get your message into the hands of attendees. Each advertisement placed in the digital publication is also hyperlinked to your brands website.
B. FAB Awards Weekend
2014 Sponsorship Opportunities Fashion + Beauty Sponsor $10,000 *(reserved for 1 fashion sponsor and/or 1 beauty sponsor) • Brand(s) will sponsor a fashion runway collection of emerging and established designers; • Sponsor will have the opportunity to showcase their brands Spring/Summer 2014 collection to over 400 attendees; • Brand(s) listed on our apps tiered sponsorship page with link and products details on where to purchase; • Rotating banner ad to special promotions on app; • Runway show will showcase musical talent(s); • Push notifications to our attendees (pre & post event available); • Communicate relevant, targeted messages to attendees through our event app survey; • Four complimentary weekend passes; • Sponsor(s) will host/MC the runway; • Student designer showcase contest sponsor; • 6 page spread of winning student designer (includes photo shoot) in the January/February 2014 issue of Tastemaker Magazine; • Inclusion of products and/or promotional materials in FAB swag bags; • Half-Page colored ad in July/August 2014 issue of Tastemaker Magazine and inclusion in the recap issue in September/October 2014 (ad graphic to be provided by brand); • *Exclusive rights are available (additional).
Does your brand have a new fashion collection or cosmetic line debuting just in time for Spring/Summer 2014? Showcase in front of over 400 fashion & beauty bloggers to get your collection seen! Give one collegiate designer a chance to strut their line on the runway, along with a six page fashion spread in Tastemaker Magazine; all sponsored by your brand!
B. FAB Awards Weekend
2014 Sponsorship Opportunities Supporting Sponsors $8,500
*(multiple opportunities available)
• Option 1: Selfies are all the rage on Instagram and blogs alike, show our bloggers how to take the perfect picture with the Selfie Photo Class for bloggers sponsored by your brand; • Option 2: Sponsor a beauty bar where our bloggers can learn techniques from professionals on how to achieve you tube or blog worthy looks using your brands products. • Option 3: Is your brand synonomous with style? Become a “Style Blazer Award Sponsor”. Recognize and award the nominee is this category with an award branded by your company. Do a behind the scenes video with the blogger showing how he/she represents your brand. Host a sponsored #StyleChat or Google+ Hangout with the Style Blazer recipent where other bloggers are able to interact with the winner.
Style Blazer Video.
See last year’s
• Option 4: Become a Bloggers Choice Award Sponsor. Host a fun interactive contest on your brands social media or website and allow blogger from around the U.S. to vote for their favorite fashion or beauty blogger for a chance to be recognized and awarded by your company. • Option 5: Sponsor our Power Lounge where bloggers can learn about all the new gadgets on the market to help fuel their careers in fashion + beauty blogging. Help them establish which tool is best for them. Allow them to test drive the products for the weekend as they text, tweet, selfie and blog about their experience throughout the weekend + help keep all of their devices powered up with charging stations. • Option 6: Sponsor a Fit and FAB class for attendees (Sunday morning only). Help our bloggers stay healthy and fit by hosting an interactive yoga/exercise/zumba class. • All options include the following: -Inclusion of products and/or promotional materials in the FAB swag bags; -Brand listed on our apps tiered sponsorship page with link; -Push notifications to our attendees (pre & post event available); -Mention in September/October 2014 recap issue of Tastemaker Magazine
*reserved for presenting sponsor.
More opportunity to have your brand seen on our venueâ&#x20AC;&#x2122;s digital billboard!
Award Categories 6 nominees per category
Best Beauty Blogger Best Hair Blogger Best Style Blazer *Sponsored Best Vintage Fashion Blogger *Sponsored
Best Beauty Blogger Best Hair Vlogger Best Street Photographer Blogger Choice Award
B. FAB Awards Weekend
2014 Sponsorship Opportunities Gifting Suite Sponsors $5,000
*(multiple opportunities available)
• It’s the Suite Life! Show off your products and have a swanky good time in your personal branded suite (Saturday Only); • Opportunity to sell, giveaway and/or promote your company’s products or services; • Offer special giveaways and promotions to be used during the Suite night on our apps rotating banner ads; • Option to customize your suite. • Mention in the September/October 2014 recap issue of Tastemaker Magazine
B. FAB Awards Weekend
July 25-27, 2014 Atlanta, Georgia Contact Information:
Charley Moore Tastemaker Magazine Sales Director cmoore@tastemakermag.com Tiffini Gatlin Tastemaker Magazine Publisher editor@tastemakermag.com 404-452-2203 404-884-8296 website: https://bfabawards.splashthat. com twitter: @tastemakermag.com hashtag: #bfabawards About Tastemaker Magazine: Tastemaker Magazine is a digital bimonthly lifestyle magazine designed especially for millennials. Tastemaker Magazine aims to be digitally social, while keeping our young group of multi-cultural readers engaged about topics that enhance and entertain their lives. Subscribe here. photo via pinterest
B.FAB Be Fabulous. Be Unique. Be You.™ The 2nd Annual Awards Show for Bloggers in Fashion + Beauty
July 25-27, 2014 Atlanta • GA