BRAND GUIDELINES 2
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“Gћajnuna lil min hu fil-bżonn”
This document should be used as a reference when applying DiD’s identity, for correctness and maintain its consistency on different media.
Brand Logo Resources Black and White Preview Logo Elements Logo Specifications Minimum Sizes Logo Clearance NOT ACCEPTED Variations Our Say Tagline Placement and Sizing Tagline Colouring
LOGO
3 4 5 6 7 8 9
TAGLINE
11 12 13
COLOUR SCHEME
Colour Scheme Specifications Colour Usage NOT/ACCEPTED Variations BLACK NOT ACCEPTED Multi Color Logo Version White Preview Solid Colour Preview 2 Colour Preview Logo on PHOTOGRAPHY Brand Typeface LogoType Specifications
15 16 17 18 19 20 21 22 23
TYPEFACE
25 26
Notice and Contacts 27 Notes 28
About DiD ‘DiD’ is a shorthand for ‘Daqqa t’iD’. DiD Foundation was created to help people in need. DiD offers varied support and each different case will be investigated. For more information or if you need help make contact with us, we are ready to give a helping hand. Our Objectives Our main objective is to be able to help every case presented to us, especially cases involving large funds. Our Aims Our aim is simple - create a smile to anyone going through difficult times. Attributes Fresh and Bright
LOGO
Brand Logo Resources
3
This page is for preview only (see Colour Scheme Pg: 18)
Fingers
Thumb
Hand Palm (Formed from the letter ‘D’)
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Logo Specifications
3.65
4.50
MAIN Logo Symbol
8.62 1.50 3.25
4.40
Brand Name
Clearance
Finger Sizes
Changes
Main Colour
Secondary Colour
Widths / Heights
Background
The logo is formed primarily from two hands and a person which is represented by the letter ‘i’ The logo can be used as shown on Pg:3 or together with our Tagline (see Tagline Pg:12) For colour please refer to Pg:15
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Minimum Sizes
25mm 70.9px Font size: 10pt with Typeface
10mm 28px without Typeface
10mm 28px Hand Symbol
16px Favicon
With the typeface minimum (Print and Screen) height: 25mm Without the typeface minimum (Print and Screen) height: 10mm Use the ‘Hand Symbol’ for smaller sizes and minimal amount of space. Print minimum size: 10mm Web or Screen minimum size: 16px (Favicon)
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Logo Clearance
BORDER: Text or other artwork is prohibited inside this area CLEARANCE SPACE CLEARANCE DIAMETER SOURCE
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NOT ACCEPTABLE logo variations LogoType placed on Sides or Top
Pinch
Rotate
Perspective
Unpropotional Scale
Skew
LogoType Only
Reflect LogoType
Symbol/s merged with LogoType
You cannot make use any of these logos or make any other modification to the original logo without the proper and legal permission of DiD Foundation.
Symbols without fingers Modify
9
TAGLINE
Tagline
“Gћa
“Gћajnuna lil min hu fil-bżonn”
Our Tagline is straight forward. DiD Foundation was created to help those who are in need. The Tagline is unique and cannot be changed without the permission of DiD Foundation Refer to Pg:12 for sizing and placement. Refer to Pg:13 on colour application.
11
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
n hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
ACCEPTABLE NOT ACCEPTABLE
Preferred options
”nnożb-lif uh nim lil anunjaћG“
“Gћajnuna lil min hu fil-bżonn” “Gћajnuna lil min hu fil-bżonn”
n”
żon
in lil m una
l-b hu fi
ajn
“Gћ
The Tagline Placement must be according to the accepted layout. Preferably the tagline must be placed on the sides or at the bottom of the logo.
“Gћajnuna lil min hu fil-bżonn”
=
The Tagline Font Size must be equal or almost near to the LogoType Size
12
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn” “Gћajnuna lil min hu fil-bżonn” “Gћajnuna lil min hu fil-bżonn” “Gћajnuna lil min hu fil-bżonn”
“Gћajnuna lil min hu fil-bżonn”
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COLOUR SCHEME
Colour Scheme
PRINT CMYK
65
3 0
PRINT CMYK DiD
3
RGB
R:114
DiD
Sky Blue
16 20 16 0
Grey
90%
0%
RGB
R:201
G:188
G:200
B:229
B:201
HEX
HEX
#C9C8C9
#72BCE5
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Colour Usage
Pure Red should be avoided.
Light Colours should have a darker background colour.
The main colour scheme should be given first preference. The colour should be changed to compliment the rest of the design.
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Colour Mix
Colour Switch
Use the main logo as a reference for Tints (grey) and Shades (blue)
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BLACK NOT ACCEPTED
PURE BLACK is banned! No black is to be used in any situation
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Multi Colour
Use solid white on direct Photography and add a Drop Shadow to enhance the logo appearance.
TYPEFACE
Brand Typeface
Verdana AaBbCcDd0123
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Regular
AaBbĊċDd0123 ABĊDEFĠGGħHĦIIEJKLMNOPQRSTUVWXYŻZ abċdefġggħhħiiejklmnopqrstuvwxżz 1234567890 !?"#$%&'()*+,./:;<=>?@[\]£®©™´“”€
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Font: Verdana Weight: Bold This size: 12pt
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It is prohibited to make any changes to this document without the proper and legal permission of DiD Foundation.
Charles Saliba Mob.: 99 02 68 27 eMail: daqqatid@gmail.com Facebook: facebook.com/didfoundation G+: DiD Foundation Postal Address: 375, triq San Ä uĹźepp, Santa Venera
Š 2013 - 2014 All rights reserved.