2014 Media, Marketing and Community Branding Toolkit (612) 460-5851 lawsonmediapub.com lawsonmediapub@gmail.com 322 S. Minnesota Ave. St. Peter, MN 56082
SECTION 1: PRINT MEDIA
There’s Nothing Like Seeing Your Dreams in Print
Print media, despite what you might hear from folks in the digital-only domain, IS NOT DEAD! In fact, it’s just the opposite. More niche independent print media companies are sprouting up in grassroots fashion (like us) all over the nation. Recent studies have also revealed that although people want the option to have access to digital forms of media, they prefer to read on paper rather than by pixel. Users often feel fatigued from either staring at a screen or the lack of appropriate interface design. This includes young people aged 18-25. There is also something to be said of “having something tangible” as the publisher of Growler once told me (his business is growing, by the way). Now, we’re not suggesting that you invest all of your money in print, either. In fact, most of our business is in digital media. But there is a time and a place. We can help consult your business on what types of media production should function for end users (your customers). Plus, all of our print publications are replicated with digital editions that include advanced indocument features like web links, video and even social media features. When it comes to desktop publishing, LMP is a leader in its field. We may be a small company, but our influence is far-reaching. Print media also helps drive traffic to websites and reinforce brands in ways that only a print impression can.
WHAT WE DO: Commercial Printing for: Flyers/Posters Brochures Labels Handouts Business Cards CD/DVD Labels & Packaging Concert Tickets Envelopes Print Publishing/Advertising: Magazines Flyers Coupons Inserts Custom Marketing Publications Personal Printing: Photos Office Documents Scanning, Shredding, Filing, etc.
MAGAZINES SLANTED
The Paper October 15, 2011 Page 12
Celebrate Hispanic Heritage Month in Southeastern MN Your Black and White Ad Could Be Placed Right Here for only 8 dollars per column inch per week in two-week cycles. Call for additional information.
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MEDIA
Volume 1, Issue 1, October 15, 2011
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©2011 Lawson Media and Publishing
Waseca, Albert Lea, Austin, Owatonna, Rochester
Celebrate Hispanic Heritage Month in Southeastern MN
In September 1968, Congress au- Great Hispanic recipes and cuisine highlighted on page 8! thorized President Lyndon B. JohnLearn how to make tamalés! Look inside for more!!! son to proclaim National Hispanic Heritage Week, observed during the week of September 15 and 16. It was expanded in 1988 to one month, September 15 to October 15. The United States is home to immigrants from Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean. September 15 has significance because it is the anniversary of independence of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico and Chile celebrate their independence on September 16 and 18, respectively. According to Minnesota Census 2010 results, the population of Hispanic people is about 4.7 percent, though cities vary in ethnic population. There are pockets of Hispanic communities throughout the state, midwest and nation as a whole. Albert Lea census data indicates a 13.2 percent Hispanic population. Austin’s Hispanic Heritage September 15 through Octobert 15 is National Hispanic Heritage Month. Continued on Page 7
today. Call for additional information. 612.160.5851. robjournalist@aol.com
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PRINT SHOP ADVERTISE and PROMOTE the RIGHT WAY with HIGH IMPACT STREET LEVEL MARKETING
1
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Produce, Print, Package, Profit
TARGET your DISTRIBUTION with FULL COLOR and GREYSCALE IMAGES DISPLAY something BEAUTIFUL to ATTRACT customers.
(and surrounding area)
Faribault
Gas Stations Grocery Stores Dentists Offices Doctors Offices Law Offices Thrift Stores Libraries Community Centers Visitors Stations Restaurants Bars Clubs
Hotels Motels Art Galleries Music Venues Colleges Music Stores Gift Shops Gi Specialty Shops Auto Garages Newsstands Malls Shopping Centers
Festivals Events High Traffic Areas Sports arenas Diners Country Clubs Universities Insurance Agencies
We Distribute At The Following Types of Locations:
Fairmont
Slanted
of Southeastern Minnesota
Slanted M
Why SLANTED? Blue Earth is the youngest county in the state and its core demographic is age 27.2. individuals comprise the bulk middle class. Slanted is advertised on local radio stati sponsors weekly events and hosts its own community event each month. Created w that only Slanted marketing and multimedia staff can provide, Slanted will hit more for the dollar than any other print media, creating vitality in the community.
Who is SLANTED? Staff: A group of individuals committed to community, infused with energy and ent for art, culture, events, music, food and BIG IDEAS. Slanted is joining forces with the leaders of entertainment in the Midwest. Dedicated to bringing our readers and comprehensive entertainment and arts information, we are working with local talen level, allowing Slanted to cover the full gamut of southern Minnesota entertainmen beyond. Readership: More than 30,000 readers aged 18-55, who visit spas, theatres, commu events, concerts, dance performances and health clubs. Our readers enjoy sports, di leisure activities, reading, shopping and the Internet. Advertisers: All businesses and organizations interested in reaching the highest spe consumer demographic in the region. Businesses who are interested in a proven an marketing strategy that provides 30 days of advertising at an affordable price.
Waseca, Owatonna, Albert Lea, Austin, Rochester
Mankato, St. Peter, New Ulm, Waseca, Owatonna, Mapleton, Amboy, Lake Crysta Center, Good Thunder and Eagle Lake in more than 400 strategic locations. You wi Slanted in waiting rooms of doctors and dentists’ offices, law firms, salons, insuran cies, auto businesses, hotels, banks, bars, restaurants, grocery stores, convenience st recreation centers, gyms and other locations (See distribution map on back page for details).
Why advertise with The Paper? Reach. We distribute to by L Published and Publ locations in Waseca, Albert Lea, Austin, Owatonna and (612) 46 Rochester, giving you a much further reach to prospecc lawsonmedi tive customers outside your immediate local area, but lawsonmediapu also still within. Our publication is free and interesting, providing folks with informative and entertaining local What is SLANTED? content as well ignores free. Slantedas is thefree premiercoupons. guide to arts andNobody culture in southern Minnesota. Slanted is fr distributes across southcentral Minnesota. T his is why our business models stands as it does. Your content encompasses music, film, dining, threatre, dance,showcased books, comedy, child message willOur be heard, your products will be acivities, health, relationships, sports, technology, literature, philosophy, nightlife, p and your reach will be the community andextended. community events.Call us today and ask about our rates! See the About Us at Where is SLANTED? www.thepapermn.com page for more information. Slanted is distributed to communities in southern Minnesota including Mankato, N
The Paper
Coupons and Banner Advertising Specials with Slanted Magazine Southern Minnesota Arts and Culture (also available for The Paper and Mill City Grind)
Full Banner Ad - High Visibility
e l p m a x E
$100 per month/$1,000 per year Half-Banner Ad - Great Coupon $50 per month /$600 per year Medium Visibility
e l p m a x E
Quarter-Banner Ad - Great Coupon $25 per month /$300 per year Small but affordable e l p m Exa To take advantage of these offers call 612-460-5851 or email slantedsales@gmail.com.
SLANTED
prices also apply for The Paper and Mill City Grind Magazines
Section 2:
WEB, MOBILE & IT WHAT WE DO:
Custom Websites, Mobile Sites, Responsive Design, Apps, SEO, Front End & Back End Design Digital Advertising and Marketing: - Display Ads - Sponsored Posts - Directories - E-Commerce - Social Media
GET PLUGGED IN!
Plugging into the digital world doesn’t have to be a cumbersome or expensive ordeal if you work with the right people. Not only does LMP have the experience, knowledge and tools to get your company moving in the digital age, we also have a network of vast resources including independent content producers, web developers, game designers, video producers, audio specialists, graphic designers, writers, editors, technical workers and mobile app visionaries. We can help develop solid marketing, IT and promotional assets for your small or midsize business that will engage your customers, keep them interested and advocate for your business. There’s truly nothing like community alignment.
WE’VE BEEN IN THIS GAME A WHILE NOW
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Rob Lawson, the Publisher, Media Specialist and Event Promoter at LMP has worked in several industries over the last several years including daily and weekly newspapaers and digital properties including IBM Midsize Insider, Northwest Airlines, Zoom Village, Southwest Newspapers Group, Las Vegas Guardian Liberty Voice, Popular Mechanics, News Headquarters, Fortis, Western Digital, MRT BabbleType, Roswell Daily Record, Stillwater Gazette, El Heraldo, Minneapolis Examiner, Digital Journal and Demand Media.
IT Basic Price Sheet Estimates Basic Website with CMS (Drupal, WordPress, etc.) • 5 pages: $1,500 to $2,500 • 7 pages: $3,000 to $5,000 • 10+ pages: $8,000+ Mobile Apps (iPhone, iPad, Android, BlackBerry, Windows) • Basic app: $1,000 to $1,500 • Semi complex app: $2,000 to $5,000 • Complex app: $5,000+ Monthly Maintenance • Basic: $100 to $300 • Complex: $400 to $2,000 Call us for details about our other offerings including: • Ecommerce websites and management • Software solutions • Small & Midsize Business Solutions
Our motto for web design is, “If we can’t build it all ourselves, then we’ll just have to find more people to help us build it.” This is why LMP maintains a critical network of professionals and contractors that specialize in different areas of web development, IT, software, hardware, design, front end development, back end development and much more. We always make sure we establish the vision of the client before proceeding on any project. Call us today for a free quote.
BIG NETWORK BIG IDEAS SMALL BUSINESS SMALL BUDGETS
Responsive Design for Mobile Access
There is no doubt among IT pros that mobile and cloud computing are taking the industry by storm. Developers like us have been busy finding clever ways to make the most out of these new platforms, which also help incorporate more social features. We offer customer facing solutions with usability in mind when developing sites/apps for our clients.
Website Display Advertising www.slantedmag.com
Slanted Magazine Online/Mobile Web Advertising & Social Media Marketing Small Text Ads with link Text Box Ad: $10 per month limited to 50 words Small Display Ad Small Square Ad: $15 per month ($0.50 per day) Small Rectangle Vertical or Horizontal Ad: $20 per month ($0.66 per day) Large Display Ads with link Square Display Ad: $30 per month ($1 per day) Horizontal Display Banner Ad: $60 per month ($2 per day) Vertical Skyscraper Ad: $60 per month ($2 per day) Combine Any Above Ad With Social Media Promotion Link and text promotion on 9 Facebook pages including Slanted Magazine Southern Minnesota Arts and Culture, Mankato Gazette, Owatonna Chronicle, Downtown Rochester News, My Music Local, Lawson Media and Publishing, The Paper of Southeastern Minnesota and Independent Forum Review. This service can be added to any above package for only an additional $3 per month.
Online Newspaper & Tourism Guides Online/Mobile Web Advertising & Social Media Marketing Text ($2.00 / day) Text Ads consist of a headline and two lines of text, with a link to a web page. Square Image ($3.00 / day) Square Image ads consist of an image and a link to a web page. Maximum dimensions: 200 x 200 pixels. If your image is bigger, we’ll scale it down. The image must be in jpg, gif or png format. Large Banner ($6.00 / day) Large Banner ads consist of an image and a link to a web page. The image should be much wider than it is tall - ideally about eight times as wide. Maximum dimensions: 728 pixels wide x 90 pixels high. If your image is bigger, we’ll scale it down. The image must be in jpg, gif or png format. Sponsored Post: $150/month Sponsored Custom Web Page: $150/month Web Videos/Audio: Call 612-460-5851 Sell items from your business directly to customers online with the Community Store feature.
WHAT WE DO:
• Web graphics • Web Video, Audio & Multimedia • Content Marketing • Digital Event Promotion • Advanced Ecommerce Advertising
Mobile Device Marketing & Advertising
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COMBINE PRINT, WEB & MOBILE FOR A TOTAL Volume 1, Issue 1, October 15, 2011 COMMUNITY Free! ENGAGEMENT �����STRATEGY
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©2011 Lawson Media and Publishing
Food & Drink Guide Features:
Waseca, Albert Lea, Austin, Owatonna, Rochester
On-Screen Coupons
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In September 1968, Congress au- Great Hispanic recipes affordable • Extremely and cuisine highlighted on page 8! menu options On screen •thorized President Lyndon B. Johncoupons paper of stacks No • Learn how to make tamalés! Look inside for more!!! location data app with in ourNational Listing •son to proclaim Hispanic included code QR • Week, per observed the allowed yearduring 6 changes •Heritage • Brand alignment with September 15toand 16. It customers was to you drive Calloffunctions •week expanded in 1988 to one month, SepMag SMAC Slanted in print issue of magazine Promotion •tember 15 to October 15. The United functions Call • included QR code •States is home to immigrants from with Slanted Mag SMAC • iOS/Android/BlackBerry alignment Brand •Spain, Mexico and the Spanish-speak-
ing nations of Central America, South America and the Caribbean. September 15 has significance because it is the anniversary of independence of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico and Chile celebrate their independence on September 16 and 18, respectively. According to Minnesota Census FOOD & DRINK GUIDE 2010 results, the population of HisFREE UNLIMITED CATEGORIES panic people is about 4.7 percent, WITH ANY PRINT DISPLAY AD though cities vary in ethnic populaFOR ONE YEAR tion. There are pockets of Hispanic FREE ADVANCED LISTING WITH communities throughout the state, midwest and nation as a whole. AlANY PRINT DISPLAY AD FOR AT bert Lea census data indicates a 13.2 LEAST 3 MONTHS. percent Hispanic population. Austin’s Hispanic Heritage the screen to 15call is National Hispanic Heritage Month. September 15 throughTap Octobert Continued on Page 7 restaurant from your smartphone! All local/regional businesses. No distracting spam.
AUDIO
• Production, Recording and Distribution • Promotion • Audio Publishing
VIDEO
• Production, Editing and Distribution • Promotion • Video Publishing & Marketing Call for a free quote on your next project
E-COMMERCE/M-COMMERCE SALES CHANNELS • ZOOM VILLAGE • RATUKEN • AMAZON • eBAY • Facebook • Twitter • Pinterest • Craigslist • Google Shopping • LMP Store • IFR Classies, Coupons & Digital Store • MyMusicLocal _____________________________ • No set up fees from LMP • Only 5% per sale • Product management • Product Marketing & Advertising Included • Requires PayPal Account
OUR WIDGETS We can display your products on our websites and social media pages. We also help market your products and services in a number of ways. Call us today to see how you can start selling.
Reach more mobile users with m-commerce options from LMP. We can even snap your product photos for you.
SECTION 3: EVENTS & GUERILLA MARKETING
WHAT WE DO: • • • •
Promotion/Marketing Advertising Booking Management
EVENTS
GUERILLA MARKETING GOT IDEAS? NEED IDEAS? CALL (612) 460-5851
STANDUP COMEDY BOOKING by LMP • Professional Acts + Affordable • Host + 2 or more comics • VIP Tables • Sponsorships • Tickets/Promotion Call (612) 460-5851
Production Booking Management Publishing
Photos Videos Flyers Posters
at your venue! Call LMP at (612) 460-5851 Use LMP to help kickstart your music career! All styles! Find us -----------------> Facebook.com/LawsonMediaPub Facebook.com/slantedmag mymusiclocal.com slantedmag.com
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CONTACT US Slanted Media Advertising: sales@slantedmag.com MyMusicLocal: editor@mymusiclocal.com Independent Forum Review: publisher@iforumreview.com All other inquiries: lawsonmediapub@gmail.com Skype: lmprob (LMPROB)
VISIT US AT 322 S. Minnesota Ave. St. Peter, MN 56082