#VMDA2017
VM & DISPLAY Awards 2017
Media Partner:
RETAIL FOCUS www.retail-focus.co.uk
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#VMDA2017
WELCOME
FOREWORD Pressure to make retail experiences more engaging, effective and efficient has never been greater
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The Panel
FIRST HALF 09 11 13 15 17 19 21 23 25 29
BEST USE OF INSTORE GRAPHIC BEST BOUTIQUE WINDOW MOST OUTSTANDING FEATURE/PROP BEST INTERNATIONAL WINDOW/S BEST NON FASHION RETAIL CONCEPT BEST USE OF MANNEQUINS IN A MULTIPLE BEST WINDOW/S IN A MULTI DEPARTMENT STORE BEST INSTORE VM SOLUTION RETAIL FOCUS READER’S CHOICE BEST XMAS WINDOW/S IN A MULTI DEPT STORE
SECOND HALF 31 35 37 39 41 43 45 47 49 50
BEST USE OF MANNEQUINS IN AN INDEPENDENT BEST INSTORE BRANDING BEST WINDOW GRAPHIC BEST STORE CONCEPT BEST CHRISTMAS INTERIOR BEST CHRISTMAS WINDOW/S IN A MULTIPLE BEST CHRISTMAS WINDOW/S IN AN INDEPENDENT BEST WINDOW/S IN A MULTIPLE BEST WINDOW/S IN AN INDEPENDENT MOST INNOVATIVE PERSON WITHIN VM
A very warm welcome to the VM & Display Awards, now in its 24th year and 14th in its current format — the only dedicated UK event that recognises and celebrates this highly innovative and talented industry. After last year’s success we are pleased to celebrate this year’s awards back at The Bloomsbury Big Top, with TV personality Louie Spence as the evening’s host. Over the last 13 years, the VM & Display Awards have strived to highlight the skills and commitment of those professionals working to promote the image, products and services of retailers and brands, and to attract and inspire customers. The Retail Focus Readers’ Choice Award returns this year, which reached out to the industry and beyond who voted for their favourite window display from September 2016 to August 2017. A big thank you to our panel of judges and award sponsors, without whom this event would not be possible. Please join me in congratulating and celebrating this year’s winners and nominees, as well as the entire VM and display industry for their hard work, passion and dedication.
Andrew Colclough Director of The VM & Display Awards www.vmanddisplayawards.com
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#VMDA2017
FOREWORD KARL MCKEEVER In the chaotic world that is this wonderful industry of ours, there are few constants. One standout is the relentless need for retail to evolve and adapt. As a result of changes being taken within, and forced upon the industry, the pressure to make retail experiences more engaging, effective and efficient has never been greater. Squeezed from one end by increased competition and rising operating costs, and shoppers who are increasingly transient at the other, there is no shortage of retailers left wondering what their best options are for the future. Walking down Carnaby Street recently, I couldn’t help but notice the outside of Diesel’s store, emblazoned with the statement ‘perfection is boring’. It’s an interesting paradox, especially as we gather to celebrate VM perfection. With the growing trend towards personalisation, an increasing number of brands are championing individuality and the freedom of personal expression. The danger for retailers is that, in these cash strapped, cost-conscious, results-driven yet risk averse times, striving for ‘perfect stores’ — ruthless VM consistency for the purposes of operational efficiency — could see retailers sleepwalk into a world of bland consistency, delivering more of the same because ‘we know it works’. There will be a tipping point when ‘acceptable’ becomes unacceptable. There
are already countless examples of brands visibly cutting corners. Is this good enough? No. What’s becoming clear is the growing battle between creativity and rigour. With that in mind, VM teams should be engaged in a more realistic dialogue and agreement of what the standard in store should be. If brands are not sincere in their intent about aiming for high standards, then don’t. Just be prepared to simply watch the shopper and financial numbers fall away. Visual merchandisers must find ways to channel their individuality and creative freedom, while achieving high levels of consistent visual execution in every store, every day. We have to accept that often a more pragmatic, realistic and more common sense understanding of ‘perfection’ must prevail.
Prove the value that VM adds to retail performance, and show that there is a difference between creativity (fluff) and creative thinking. Now more than ever, VM needs to make its voice heard, while earning its commercial stripes. This will not be a journey for the faint hearted or those that give in easily, but to work in a productive, collaborative way. Where there is shared brand vision, understanding, admiration and mutual respect from all involved – the prospects for future retail and career success remain positive. I hope you enjoy tonight and savour your success — you’ve earned it. At the same time, be sure to continue to aim high and do ever better. Now, let’s celebrate! Karl
Read Karl’s column every month in Retail Focus
P R EC I O U S J E W E L L E RY CO L L EC T I O N
! e t a r b e l e C Let’s
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#VMDA2017
JUDGING PANEL 2017
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01> Paul Chatelier - Design Director at Fitch 02> Lyndsey Dennis, Editor, Retail Focus & www.retail-focus.co.uk 03> Mark Savage - Chief Commercial Officer at ICON 4> Jonathan Baker, Freelance VM Consultant & University Academic 05> Melvyn Vincent, Professional VM Photographer 06> Sarah Southgate, Southgate Designs 07> VM & Display Ltd Awards Organiser
The Awards are judged by the above panel whose impartial selections are based on their own fields of expertise and non affiliation to the projects or winners. If any judge was involved in a scheme or project they abstained from voting on that category. All judges were also unaware of the origins of the submissions. In addition the evening’s sponsors have no influence on the results or selection process.
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UK Business Manager phone +44 (0) 20 3603 7117 mobile +44 (0) 7527 943 423 tn@barthelmess.com
BARTHELMESS.COM
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#VMDA2017
BEST USE OF INSTORE Graphic
Nike - BELIEVE IN MORE In collaboration with SEEN DISPLAYS
SHORTLISTED Levis - V&A In collaboration with FormRoom
SHORTLISTED Missguided - On Air In collaboration with Dalziel & Pow, Smart AV and Smart LED
SHORTLISTED The British Museum American Trend. In collaboration with Planarama
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
© Copyright 2017. SARL MAPI WINDOW FRANCE. All rights reserved.
collection 85 Absolute Reverso birdcage
DISTRIBUTED IN THE UK BY SMITH VC - LONDON SW6 - 00 44 777 55 00 964 - MICHAEL@SMITHVC.COM
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#VMDA2017
BEST BOUTIQUE WINDOW
Christian Louboutin - FragrancE In collaboration with Oblique and StudioXAG
SHORTLISTED On - Summer In collaboration with Planarama
SHORTLISTED Tory Burch Resort Jamaica In collaboration with Seen Displays
SHORTLISTED Vivienne Westwood Anglomania In collaboration with Matt Wingfield Studio
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
harlequin-design.com
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#VMDA2017
BEST outstanding feature/prop
Missguided - Launch In collaboration with Arty Wigs, Hello Flamingo, Nude Mannequins, Props Studios, SFD, The HOL Group and Vision On Design SHORTLISTED Burberry The Magic of Flight In collaboration with Global Display
SHORTLISTED Charles Tyrwhitt The Honeycomb Shirt
With: Harlequin Design, HQ Graphics, Harlequin Workshops, Worldfloor Retail
SHORTLISTED Oasis Turn the Tables
In collaboration with Lucky Fox
Sponsored by:
PANTONE 307C
PANTONE 307C
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PANTONE 307C 85%
w w w. r e ta i l- fo c u s .c o.u k
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High society is now launched and showing at our London showroom. For more information contact sales@adelrootstein.co.uk
289-300 Munster Road SW6 6BH Tel: 020 7381-1447
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#VMDA2017
BEST international window/S
Bergdorf Goodman
In collaboration with Johana Burke Artisans, Hotel Art Agency and Rootstein
SHORTLISTED Christian Louboutin Lost in Space
With Arcola Products and StudioXAG
SHORTLISTED Fay - Robot
In collaboration with Over the Rainbow
SHORTLISTED Le Bon Marche Christian Louboutin
With Nicolas Alexander and StudioXAG
SHORTLISTED
Level Kids Jingle Bellies In collaboration with Team Visual Solutions
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
CONGRATULATIONS TO ALL THE WINNERS AT THIS YEARS VM & DISPLAY AWARDS!
MANNEQUINS WIGS & MAKEUP RENOVATIONS & REPAIR VISUAL MERCHANDISING SEASONAL DISPLAY PROPS & SIGNAGE
global-display.london +44 (0) 208 443 4264 info@global-display.london
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#VMDA2017
BEST non fashion retail concept
Penhaligon’s - Portraits In collaboration with ICON, Kendu and Setsquare Staging
SHORTLISTED Ambiente In collaboration with Millington Associates
SHORTLISTED Jack the Clipper In collaboration with FormRoom
SHORTLISTED Molton Brown Gourmond In collaboration with Sarah Feather Design
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
INNOVATION THAT CREATES IMPACT icon-retail.com
+44 (0) 20 8302 4921
A division of
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#VMDA2017
BEST USE OF MANNequins in a multiple
Hackett - Sky Dive In collaboration with Harlequin Design
SHORTLISTED Footasylum - Mens In collaboration with The HOL Group
SHORTLISTED Joseph - Jill Sander In collaboration with Millington Associates
SHORTLISTED Topshop - Neon Mess In collaboration with Blacks, Maison Stella and Rootstein
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
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#VMDA2017
best window/s in a multi department store
Debenhams - Tropical Fiesta In collaboration with AkzoNobel, ANS Lighting, Blacks, Magenta Print and Rare Basic SHORTLISTED Bentalls - Film Noir Arty Wigs
SHORTLISTED Heals - Anna Jacobs In collaboration with Planarama
SHORTLISTED John Lewis - Autumn In collaboration with Sarah Feather Design
Sponsored by:
BONAVERI
w w w. r e ta i l- fo c u s .c o.u k
PROUD TO HAVE WORKED WITH WALLIS. LOOKING FORWARD TO WORKING
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#VMDA2017
BEST instore VM SOLUTION
Burberry - The Magic of Flight In collaboration with Global Display
SHORTLISTED Hamleys - Star Wars In collaboration with Propability
SHORTLISTED Joseph Cheaney In collaboration with Checkland Kindleysides
SHORTLISTED Missguided Disco Ball Banana Hello Flamingo, Nude Mannequins and SFD
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
#VMDA2016
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RETAIL FOCUS
READERS’ CHOICE AWARD Winner:
Clarks Welcome to the Future in collaboration with Harlequin Design
The AW16 window scheme at Clarks on Regent Street showcases the women’s Tri Abby and Men’s Triken Active footwear. Developed, produced and installed in collaboration with Harlequin Design, the windows featured craters produced in cross sections to look smashed and cracked, with the shoes appearing from the centre via an illuminated pole. The back panels had rocks tying in with the smashed floor, creating the illusion of an explosion on impact. The scheme incorporated the strapline ‘Welcome to the Future’ in neon.
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The Final 12 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12.
Harrods Hermes Bergdorf Goodman Debenhams Hermes Fortnum & Mason Saks Fifth Avenue Clarks Ted Baker Selfridges Jimmy Choo Charles Tyrwhitt
#VMDA2017
RETAIL FOCUS www.retail-focus.co.uk
genesis-display.com Anzeige Retail Focus Winners Brochure 2017.indd 1
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#VMDA2017
BEST xmas WINDOW/S IN A MULTI DEPARTMENT STORE
John Lewis
In collaboration with Harlequin Design
SHORTLISTED Bentalls In collaboration with Arty Wigs
SHORTLISTED Debenhams - ANS Lighting, Artefact, Arty Wigs, Automation Supplies, Blacks, DZD, Genesis Display, Magenta Print and Media Zest
SHORTLISTED Fenwick In collaboration with DZD
Sponsored by:
www.genesis-display.com
w w w. r e ta i l- fo c u s .c o.u k
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#VMDA2017
BEST use of mannequins in an independent
Harvey Nichols - Craftwork
In collaboration with ANS Lighting and Global Display
SHORTLISTED Harrods -Superbrands Global Display
SHORTLISTED Missguided Riding the Banana
In collaboration with Hello Flamingo, Nude Mannequins and SFD
SHORTLISTED Liberty - Punk In collaboration with Global Display
SHORTLISTED Nasty Gal After Party Vintage In collaboration with Sync Studio
Sponsored by:
Sponsored by:
FONT HERMES SANS
w w w. r e ta i l- fo c u s .c o.u k
FONT HERMES SANS
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We would like to wish everyone the best of success for this evening's awards.
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Retail Design and Visual Merchandising
www.tenn-ltd.com
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#VMDA2017
BEST instore branding
Missguided In collaboration with Arty Wigs, Hello Flamingo, Nude Mannequins, Props Studios, SFD, The HOL Group and Vision On Design SHORTLISTED Galeria Melissa Vivienne Westwood In collaboration with ICON and MDM Props
SHORTLISTED Jack the Clipper In collaboration with FormRoom
SHORTLISTED LEGO In collaboration with Planarama
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
design & build Design Bespoke Manufacture Retail Display Events Sourcing & Styling
www.helloflamingo.co.uk tel: 01273 585768
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#VMDA2017
BEST WINDOW GRAPHIC
Topshop - Pride
In collaboration with Blacks, The Graphical Tree and Hans Boodt
SHORTLISTED Christian Louboutin Fragrance In collaboration with Oblique & StudioXAG
SHORTLISTED Diesel - Make Love In collaboration with Tenn
SHORTLISTED Harvey Nichols Pop Bloom In collaboration with Whitewater
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
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VMDA2017
best store concept
Jack the Clipper
In collaboration with FormRoom
SHORTLISTED G-Shock In collaboration with Double Retail
SHORTLISTED Joseph Cheaney In collaboration with Checkland Kindleysides
SHORTLISTED Missguided - Stratford With Arty Wigs, Hello Flamingo, Nude Mannequins, Prop Studios, SFD, The HOL Group and Vision On Design
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
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#VMDA2017
best christmas interior
Fortnum & Mason In collaboration with DZD SHORTLISTED John Lewis In collaboration with Sarah Feather Design
SHORTLISTED Oasis CCLR, Curious Fair, Harlequin Design, Petra Stores Studio & The Graphical Tree
SHORTLISTED Topman In collaboration with Le Gun and Tenn
SHORTLISTED Wedgwood In collaboration with Asylum, Making Noise Quietly, Planet Art and PVM
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
HELPING YOU CREATE THE RIGHT RETAIL EXPERIENCE
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#VMDA2017
BEST Xmas WINDOW/S IN a MULTIPLE
Hackett
In collaboration with Harlequin Design
SHORTLISTED Clarks In collaboration with Harlequin Design
SHORTLISTED Topman - After Dark In collaboration with Le Gun
SHORTLISTED Topshop In collaboration with Barthelmess, Global Display and Rootstein
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
DELIVERING BIG IDEAS WITH AN EYE FOR DETAIL
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#VMDA2017
BEST xmas WINDOW/S IN An independent
Harrods
In collaboration with Global Display
SHORTLISTED Harvey Nichols ANS Lighting, Global Display, H & H Sculptors and Invision
SHORTLISTED Karl Lagerfeld In collaboration with HQ Graphics and Harlequin Workshops
SHORTLISTED Selfridges In collaboration with Global Display and Propability
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
Europe´s largest retailer and wholesale supplier for
Visual Merchandising
Phone: 0207 754 5499 | Freephone: 008001 9637637 Freefax: 008001 9737737 | eMail: sales@decowoerner.com
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#VMDA2017
BEST WINDOW/S IN A multiple
Clarks - Simple. it’s Complicated. In collaboration with Harlequin Design
SHORTLISTED Banana Republic Well Suited HQ Graphics and Harlequin Workshops
SHORTLISTED Charles Tyrwhitt The Honeycomb Shirt
Harlequin Design, HQ Graphics, Harlequin Workshops, Worldfloor Retail
SHORTLISTED Haviannas Cereal Box
Specialist Models and StudioXAG
SHORTLISTED Topshop High Summer Inflatables In collaboration with Smith VC and Window France
Sponsored by: Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
DESIGNING, MANUFACTURING AND INSTALLING HIGH QUALITY VISUAL DISPLAY SOLUTIONS FOR THE RETAIL AND EVENTS INDUSTRY.
PROPS & SCULPTS - WINDOW DISPLAYS - STORE DEVELOPMENT - CREATIVE DESIGN SPECIALIST FIXTURES & FITTINGS - EVENTS & PROMOTIONS - MECHANICAL ANIMATION
TEL: +44 (0) 20 8687 1030 WEB: WWW.PROPABILITY.CO.UK EMAIL: INFO@PROPABILITY.CO.UK
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#VMDA2017
BEST WINDOW/S IN An independent
Harvey Nichols - Escapism
In collaboration with ANS Lighting and Global Display
SHORTLISTED Harrods Anatomy of Style In collaboration with Millington Associates
SHORTLISTED Liberty Punk In collaboration with Global Display
SHORTLISTED Selfridges Urban Decay In collaboration with Prop Studios
Sponsored by:
DECOMAGAZINE
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Most Innovative person in vm TREASURE EVANS MISSGUIDED Shortlist: Steven Dempsey - John Lewis Craig Love - Clarks Mark Stevens - Debenhams Matthew Thurston - Hackett Sian Roberts - Topshop Alexander Wells-Grecco - Harrods
Sponsored by:
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UNIVERSAL DISPLAY Establis
Universal Display Fittings Co. Ltd
Tel. 020 8206 5010
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