#VMDA2016
VM & DISPLAY Awards 2016
Media Partner:
RETAIL FOCUS www.retail-focus.co.uk
www.windowfrance.com
winner guide 2.qxp_Layout 1 10/10/2016 11:22 Page3
cameleon
70 000 possibilities with one mannequin. Give perpetual energy to your displays. Removable faces, eyes and lips.
3
#VMDA2016
WELCOME
FOREWORD Change is a word that often terrifies many people.
07
05
The Panel
FIRST HALF 09 11 13 15 17 19 21 23 25 29
Best Use Of Instore Graphics Best Boutique Window Best Window Graphic Best International Window/s Best Non Fashion Retail Concept Best Use Of Mannequins In A Multiple Best Window/s In A Multiple Department Store Best Instore VM Solution Retail Focus Readers’ Choice Award Best Xmas Window In A Multiple Department Store
SECOND HALF 31 35 37 39 41 43 45 47 49 50
Best Use Of Mannequins In An Independent Best Instore Branding Most Outstanding Feature/Prop Best Store Concept Best Christmas Interior Best Christmas Window/s In An Independent Best Christmas Window/s In A Multiple Best Window In a multiple Best Window In An Independent Most Innovative Person Within VM
A very warm welcome to the 12th VM & Display Awards — the only dedicated UK event that recognises and celebrates this highly innovative and talented industry. After last year’s success we are pleased to celebrate this year’s awards back at The Bloomsbury Big Top, with TV personality Rylan Clark as the evening’s host. Over the last 12 years, the VM & Display Awards have strived to highlight the skills and commitment of those professionals working to promote the image, products and services of retailers and brands, and to attract and inspire customers. The Retail Focus Readers’ Choice Award returns this year, which reached out to the industry and beyond who voted for their favourite window display from September 2015 – August 2016. A big thank you to our panel of judges and award sponsors, without whom this event would not be possible. Please join me in congratulating and celebrating this year’s winners and nominees, as well as the entire VM and display industry for their hard work, passion and dedication.
Andrew Colclough Director of The VM & Display Awards www.vmanddisplayawards.com
nt is the or size, a shop fro Whatever shape years the the world . For 27 to e fac r’s aile ret Show have VM and Display exhibitors at the one of many face of retail. Be helped create the suppliers, all and s ker ma , ers inspirational design first impression . t fec per the g focused on creatin nd space today. So book your sta April 2017 y Show, 5th -6th The VM and Displa ibit call tre, London. To exh Cen ign Des ss Busine rvmww.com email enquiries@ or 068 420 45 019
5
#VMDA2016
FOREWORD KARL MCKEEVER Change is a word that often terrifies many people. Earlier this year, the UK decided to take a course of action that will result in fundamental change to large swathes of this country’s business community. But, in the world of retail, change has always been a constant. In retail, there is no place for being ‘content’ with the status quo. It leads to complacency, lost sales and also dampens creativity. Instead, change must be embraced as a source of inspiration and new opportunity. The uncertainty of Brexit has filtered into almost every area of UK business. Indeed, many sectors may fear being relegated from being major international players in the months ahead, as a result of the UK being the first to vote ‘Leave’. There is little doubt in my mind that Europe, and indeed the world, will continue to look to the UK for retail direction, and to set the tone and pace for change. It is a sector that has long been a pioneering force, delivering many firsts — something that we should rightly be proud of celebrating. That said, everyone must have a plan in place to ensure they are prepared for when change does come. Investment to engage with
shoppers in a clear, concise and original way will be an upmost priority. Now is the time for the most talented to re-charge their creative batteries and deliver for clients. Those who share my passion for this industry know the importance of creativity in store, how it can shape every aspect of the customer experience, from brand perception and loyalty, to influencing purchase decisions. Well-planned, thought through, original design will deliver benefit beyond the aesthetic, directly to a retailer’s bottom line. Congratulations to all the winners in this year’s VM Awards. Savour your success — you’ve earned it. At the same time, continue to aim high and deliver ever better work. Embrace the change we have ahead of us, and have the optimism to seek out new opportunities. It’s what will continue to set the best in UK visual merchandising apart, for years to come.
Read Karl’s column every month in Retail Focus
Fashion
Travel Retail
Health & Beauty
Concessions & Pop-up
Sports & Leisure
Luxury
High Street Retail
Graphics & Branding
Food & Beverage
We are an award-winning, multidisciplinary agency specialising in retail strategy, brand creation, retail store environments and customer communications. Since our inception in 1999, we have designed and delivered innovative retail concepts and brand identities that have transformed some of the world’s most respected brands. Please contact us if you would like to discuss a project.
+44 (0)20 7731 2001 | hello@barberdesign.co.uk | www.barberdesign.co.uk
7
#VMDA2016
JUDGING PANEL 2016
01
02
04
05
06
Managing Editor
Editor
Gemma Balmford e. gemma@retailfocus.co t. +44 (0)7908 895 906
Lyndsey Dennis e. lyndsey@retailfocus.co t. +44 (0)7500 138 810
Display Sales
Production & Web
Lee Cullumbine e. lee@retailfocus.co t. +44 (0)845 680 7405
Terry Clark e. terry@retailfocus.co t. +44 (0)845 680 7405
Later this autumn, Leeds’ Victoria Gate shopping ce doors to the public for the first time. Anchored by John Le mixed-use, retail-led scheme will add to the vibrant shop which just three years ago saw the opening of Trinity Lee Leeds has long been a top retail destination in the U of Trinity Leeds and Victoria Gate not only reaffirms this s that the high street is very much alive and well. This mon McKeever celebrates this thriving city in the heart of York he believes it is a true success story (page 23). We also venture to London, Italy and New York in this store design concepts for beauty brand Fabled, luxury no 03 and consumer electronics company Sonos (pages 25-32 On top of that, we have in-depth articles on the rise o spaces (pages 35-36), developments in the fast food sec high street estate agents (pages 45-46). We’re pleased to announce that voting for the secon Readers’ Choice Award is now open. Head over to the Re page to select your favourite window scheme from a sho the magazine over the past year. The winner will be anno VM & Display Awards in November. It’s going to be tough
07
Get more from Retail F
www.retail-focus.c
Account Manager Adam Potter 01> VM & Display e. adam@retailfocus.co t. +44 (0)845 680 7405
Ltd Awards Organiser
02> Gemma Balmford, Editor, Retail Focus & www.retail-focus.co.uk
No part of Retail Focus may be reproduced, stored in a retrieval
Academic
Find us on...
4> Jonathan
For subscription enquiries please email: 03> Tracey Grover, Herts Regional College subscriptions@retailfocus.co Retail Focus is published 12 times a year by Retail Focus Promotions Ltd, Yeomans, Bassetts Lane, Baker, Freelance VM Consultant & University Woodham Walter, Maldon, Essex, CM9 6RZ.
Search Retail Focus
@retailfocus
05> Melvyn Vincent, Professional Photographer system or transmitted in any form without permission.VM Please address all enquiries to the editor at the above address. The opinions expressed in Retail Focus are the views of the writer and
06> Sarah Southgate, Southgate Designs
do not necessarily reflect the views and opinions of the publisher.
Every effort has been made to ensure accuracy of the information
Facebook /retailfocusmagazine
07> Anna Chimes, Design Director, FITCH
contained in these pages. We will assume permission to publish any unsolicited material unless otherwise stated. ©Retail Focus Promotions Ltd 2016.
Pinterest/retailfocus
B
arthelmess
UK
DESIGN & COMPLETE VISUAL MERCHANDISING
SOLUTIONS
s ite b e w w e n d n a r chec k out ou r b
ca ll us fo r a f ree b rochu re e: info@barthelmessuk.com
Global Manufacturing and Logistics Decorado off the shelf decor and props
RF_awards_ad.indd 1
t: 01438 318634 - 724065 www.barthelmessuk.com
29/09/2016 12:42
9
#VMDA2016
BEST USE OF INSTORE Graphics
Nike - Airmax
In collaboration with Millington Associates
SHORTLISTED Adidas -Tubular In collaboration with StudioXAG
SHORTLISTED British Museum In collaboration with PLANarama
SHORTLISTED Selfridges - Moschino In collaboration with VM Graphics
SHORTLISTED
Wyevale Garden Centre
In collaboration with Pure POS
B
Sponsored by:
arthelmess
UK
w w w. r e ta i l- fo c u s .c o.u k
vmgraphics.co.uk
Buscemi, Paris Launch Gold Ladder Prop //
11
#VMDA2016
BEST BOUTIQUE WINDOW
Anya Hindmarch
In collaboration with Seen Displays
SHORTLISTED Christian Louboutin Peep Show In collaboration with ICON
SHORTLISTED Rokit Vintage Fashion Victim In collaboration with the In-House Display Team
SHORTLISTED Stella McCartney Cats In collaboration with SFD
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
CONGRATULATIONS from Shop and Display Equipment Association to
VM & Display Award winners 2016
Supporting VM & Display for nearly 70 years
T: 01883 348911
E: enquiries@sdea.co.uk
W: www.shopdisplay.org
13
#VMDA2016
BEST WINDOW graphic
Oasis - Colouring In
In collaboration with Augustus Martin
SHORTLISTED Debenhams Destination Summer
In collaboration with ANS, Blacks, Magenta Print and Rare Basic
SHORTLISTED Nike Unlimited
In collaboration with Seen Displays
SHORTLISTED Topshop Pride
In collaboration with Delta, Hans Boodt and Window France
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
From the Designers and Makers at Replica...
Congratulations all winners of the VM awards 2016 0208 523 3523 sales@replica.co.uk www.replica.co.uk
15
#VMDA2016
BEST international window
Hyundai Department Store
In collaboration with Prop Studios
SHORTLISTED Discovery Store
In collaboration with Barber Design
SHORTLISTED Dubai Duty Free
In collaboration with DZD, Sarah Bailey and Proportion London
SHORTLISTED Level Kids Sea Orchestra
In collaboration with Elemental Design
SHORTLISTED
Magasin Du Nord In collaboration with SFD
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
17
#VMDA2016
BEST non fashion retail concept
Johnny Walker
In collaboration with Portland Design
SHORTLISTED Boodles In collaboration with Seen Displays
SHORTLISTED Dyptique Boxpark In collaboration with Elemental Design
SHORTLISTED Harrods - Is Home In collaboration with 3D Eye, Practical Creative Solutions and Press On
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
Bridging the gap between traditional retail and digital.
Introducing amp (+) a leading customised retail offering, that enables retailers to deliver a creative and engaging customer experience that bridges the gap between traditional retail and digital.
amp (+) delivers an amplified shopping experience for your customers, through the use of innovative technology, design and branding. Amplifying the customer experience
www.icon-world.com
19
#VMDA2016
BEST USE OF MANNequins in a multiple
Hackett - Travel Collection In collaboration with Harlequin Design
SHORTLISTED Debenhams
ANS, Arty Wigs, Blacks, Display Logic, Magenta Print, Rare Basic, Replica & Woerner
SHORTLISTED River Island In collaboration with SFD
SHORTLISTED Topshop Winter Florals In collaboration with Blacks and Global Display
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
Nature Made | Made for Nature
www.bonaveri.com/sustainability www.blue-studio.co.uk T: 020 7394 2813
21
#VMDA2016
best window/s in a multi department store
Debenhams - Destination Summer In collaboration with ANS, Blacks, Magenta Print and Rare Basic
SHORTLISTED Fenwick - Vilshenko In collaboration with Propability
SHORTLISTED John Lewis Vogue 100 In collaboration with Harlequin Design
SHORTLISTED Marks and Spencer Summer Bloom In collaboration with Harlequin Design
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
GET THE WINNING HAND with
www.dzd.co.uk
Bespoke@dzd.co.uk
DZD.London
DZD_London
23
#VMDA2016
BEST instore VM SOLUTION
Diptyque - Boxpark In collaboration with Elemental Design
SHORTLISTED Nike In collaboration with Seen Displays
SHORTLISTED Oasis - Wool Shop In collaboration with
Augustus Martin, C Colour & Graphical Tree
SHORTLISTED Topman Atrium Pods In collaboration with Tenn & ALU
Sponsored by: EST
LONDON 1989
w w w. r e ta i l- fo c u s .c o.u k
#VMDA2016
24
RETAIL FOCUS
READERS’ CHOICE AWARD
Winner:
Joseph Fashion in collaboration with Harlequin Design
This display at Joseph Fashion on Fulham Road incorporated 122,640 cable ties. The concept was inspired by the Christopher Kane SS16 catwalk show, which featured the ‘plastic restraint’ tags worn as chokers and bracelets. The theme was followed through the window with mirrored walls adding space and dimension to the display. Coloured vinyls and blue PVC door curtains closed off the windows from the store. It was produced in
Photography: Melvyn Vincent
collaboration with Harlequin Design.
25
01
02
03
04
05
06
07
08
09
10
11
12
The Final 12 01.
Charles Tyrwhitt
02. 03. 04.
Chloe Debenhams Fendi
05. 06. 07. 08. 09. 10. 11.
Fenwick Hermes John Smedley Joseph Le Bon Marche The Little White Company Selfridges - Apple Watch
12.
Selfridges - Bright New Things
#VMDA2016
DESIGNING, MANUFACTURING AND INSTALLING HIGH QUALITY VISUAL DISPLAY SOLUTIONS FOR THE RETAIL AND EVENTS INDUSTRY.
PROPS & SCULPTS - WINDOW DISPLAYS - STORE DEVELOPMENT - CREATIVE DESIGN SPECIALIST FIXTURES & FITTINGS - EVENTS & PROMOTIONS - MECHANICAL ANIMATION
TEL: +44 (0) 20 8687 1030 WEB: WWW.PROPABILITY.CO.UK EMAIL: INFO@PROPABILITY.CO.UK
29
#VMDA2016
BEST xmas WINDOW/S IN A MULTI DEPARTMENT STORE
John Lewis
In collaboration with Harlequin Design
SHORTLISTED Debenhams
ANS, Arty Wigs, Blacks, Display Logic, Ice Tank, Magenta, Packshot, Rare Basic, Replica & Woerner
SHORTLISTED Fenwicks In collaboration with Propability
SHORTLISTED Marks and Spencer In collaboration with Barthelmess
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
31
#VMDA2016
BEST use of mannequins in an independent
Harvey Nichols - Home of Menswear In collaboration with Arty Wigs
SHORTLISTED Harrods London Calling
Bonaveri, Global Display, Practical Creative Solutions, Press On, Schlappi and SFD
SHORTLISTED Liberty In collaboration with Studio XAG
SHORTLISTED Selfridges Everybody In collaboration with Elemental Design
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
design & build Design Bespoke Manufacture Retail Display Events Sourcing & Styling
www.helloflamingo.co.uk
35
#VMDA2016
BEST instore branding
Nike - Airmax
In collaboration with Millington Associates
SHORTLISTED Fortnum and Mason In collaboration with PLANarama
SHORTLISTED French Cheese Board In collaboration with Ich & Kar and Visual Magnetics
SHORTLISTED John Smedley In collaboration with ALU, AMD, One Big Company and Tenn
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
C
M
Y
CM
MY
CY
MY
K
Wishing everyone an amazing end of year 2016 congratulations to this evening's winners
Retail Design and Visual Merchandising
www.tenn-ltd.com
37
#VMDA2016
most outstanding feature/prop
Karl Lagerfeld - Robot In collaboration with Harlequin Design
SHORTLISTED Fortnum and Mason In collaboration with DZD
SHORTLISTED Oasis - Ship In collaboration with
Augustus Martin, C Colour, Graphical Tree & Petra Storr
SHORTLISTED Topshop Winter Floral In collaboration with Blacks
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
OtW VMA Advert A5 a_Layout 1 30/09/2016 14:21 Page 1
Stargem BlackSophistcated Glitter
Surface Texture • Design • Imagery & Colour
Wall Coverings Pop-up Displays PVCs & Vinyls Fabrics
Off the Wall Coverings Ltd Hadleigh Business Centre Crockatt Road, Hadleigh, Suffolk IP7 6RH tel: 01473 826000 e-mail: info@offthewallcoverings.co.uk www.offthewallcoverings.co.uk
39
VMDA2016
best store concept
Nike - Techpack
In collaboration with Millington Associates
SHORTLISTED Oasis Tottenham Court Road In collaboration with Dalziel & Pow
SHORTLISTED Serge DeNimes In collaboration with SFD
SHORTLISTED Topshop Ivy Park In collaboration with Fonix, Principals & Rootstein
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
JOSEPH
KARL LAGERFELD
HACKETT
JOHN LEWIS
CLARKS
GANT
HARRODS
JIMMY CHOO
harlequin-design.com | twitter.com/HarlequinLondon | facebook.com/harlequindesignlondon | +44(0)20 7253 6238 | London EC1V 0DS
41
#VMDA2016
best christmas interior
Topshop
In collaboration with artywigs and blacks
SHORTLISTED Fortnum and Mason In collaboration with DZD
SHORTLISTED Harrods - Grotto In collaboration with SFD
SHORTLISTED The Dorchester In collaboration with DZD
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
winner guide 2.qxp_Layout 1 10/10/2016 11:22 Page1
cameleon
www.windowfrance.com
70 000 possibilities with one mannequin. Give perpetual energy to your displays. Removable faces, eyes and lips.
43
#VMDA2016
BEST Xmas WINDOW/S IN AN INDEPENDENT
Harvey Nichols
In collaboration with ANS, DZD and Global Display
SHORTLISTED Conran In collaboration with Proportion London
SHORTLISTED Harrods 3D Eye, Just So, Press On and Practical Creative Solutions
SHORTLISTED Selfridges In collaboration with Proportion London
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
HELPING YOU CREATE THE RIGHT RETAIL EXPERIENCE
OUR OFFER
• We understand the way your customer’s
experience your store can be directly affected by the colour and design of the space. At Dulux Trade we are experts in all aspects of colour in the retail environment and can help you optimize each area.
• With our wide choice of high quality finishes
and extensive range of colours, we can help you create the right environment for your business with confidence, speed and efficiency.
• Retail environments have to work hard as well
as look great. With our tough Diamond finishes and new Stain Repellent Technology, you can be confident the finishes will cope with high footfall and even extend maintenance cycles, reducing your lifecycle redecoration costs.
Find out more about how Dulux Trade can help you at duluxtrade.co.uk 38163_Visual merch_&_display_Ad 148x210mm_AW.indd 1
30/09/2016 16:47
45
#VMDA2016
BEST xmas WINDOW/S IN A multiple
Topshop - Paper Cave In collaboration with Blacks and Global Display
SHORTLISTED Hermes In collaboration with Proportion London
SHORTLISTED Joseph In collaboration with Harlequin Design
SHORTLISTED Topman In collaboration with Projection Artworks
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
We would like to congratulate all the winners and nominees at tonight’s awards. Have a great night.
Creating Spaces
sfd.co.uk
47
#VMDA2016
BEST WINDOW/S IN A multiple
Joseph - Plastic Constraint In collaboration with Harlequin Design
SHORTLISTED Hackett - Chelsea Flower Show In collaboration with Harlequin Design
SHORTLISTED Miss Selfridge Flowers In collaboration with C Colour
SHORTLISTED Topshop Neon Chord In collaboration with Blacks
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
New
collectioN
Rive DRoite
www.cofrad.com Follow us
49
#VMDA2016
BEST WINDOW/S IN An independent
Harrods - London Calling In collaboration with Bonaveri, Global Display, Practical Creative Solutions, Press On, Schlappi and SFD.
SHORTLISTED Harvey Nichols Accessories Now In collaboration with
In-House Display Team
SHORTLISTED Harvey Nichols Home of Menswear In collaboration with ANS and Arty Wigs
SHORTLISTED Selfridges Everybody In collaboration with Elemental Design
Sponsored by:
DECOMAGAZINE
50
Most Innovative person in vm Steven DempseY John Lewis Shortlist: Tommy Aitchison - Bentalls Nathan Hicks - Joseph Matthew Thurston - Hackett Alexander Wells-Grecco - Harrods Sian Roberts - Topshop N
EW
YO
RK •
LO
ND
ON
•
Sponsored by:
ra
de
Ma
rk
UNIVERSAL DISPLAY Establis
hed
19
51
•T
•
EW
YO
RK •
LO
ND
ON
N
ra
de
Ma
rk
UNIVERSAL DISPLAY Establis
hed
19
51
•T
HARPER www.universaldisplay.co.uk
Universal Display Fittings Co. Ltd
VM & Display Awards Winners Brochure 2016 V3.indd 1
Tel. 020 8206 5010
www.iconeme.com
info@universaldisplay.co.uk
22/09/2016 14:57