Shoptalk
The latest news and offers for SDEA members and the display industry
London location. This is the most important event in the visual merchandising calendar and is where Retailers, VM Directors, Store Planners, Creative Directors, Procurement Teams, Visual Merchandising Managers and their teams can update their knowledge, network and be inspired. During your visit meet up with the industry’s most talented creatives who will share their expertise and know‐how. The Visual Merchandising & Display Show 2022 - Bringing the industry back together. With a painful couple of years taking customers away from the high street it has never been more important for bricks and mortar retailers to maintain and increase their customer base by providing engaging and theatrical in‐store experiences. As SDEA Members know this can be achieved through inspiring Visual Merchandising which will in turn retain loyal customers, gain new customers and reach wider audiences. In this changing retail world, stay inspired, mingle with world‐ changing creatives and innovators, see the latest products and services at Europe’s only dedicated Retail Visual Merchandising and Display Exhibition.
Discover the very latest production techniques and technologies – from concept to installation – to provide design inspiration to fit your budget and schedule. Source hard‐to‐find props. And explore the potential of the innovative companies and creatives exhibiting who can make your ideas a reality. This year’s Show is full of exciting companies and boasts a record number of new exhibitors just waiting to engage with you.
Editor: Antony Behiels April 2022
Inside this issue: VM & DISPLAY SHOW PREVIEW
Register for your free ticket at www.vmanddisplayshow.com
VM & Display Show 5 & 6 April, Business Design Centre, Islington, London N1 0QH
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SDEA NEWS
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NEW MEMBER FOCUS - INSIGHT
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MEMBERS’ NEWS DIARY DATES
SDEA staff will be on Stand C3 and look forward to promoting our members, the SDEA App including the 2022 Design & Display Directory, and all our member benefits.
The Retail VM & Display Show has over 100 exhibitors showcasing mannequins, props, design, Christmas decorations, 3D modelling, hangers, print, fabrics, lighting, artificial plants, graphics, window dressing, signage, audio visual, large format print, neon, display cabinets, wallcoverings and much more in a central, easy‐to‐reach
Shop and Display Equipment Association 24 Croydon Road Caterham Surrey CR3 6YR T: 01883 348911 F: 01883 343435 E: enquiries@sdea.co.uk www.shopdisplay.org
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VM & DISPLAY SHOW 3D DISPLAYS AT THE VM & DISPLAY SHOW - STAND D1A 3D Displays will be exhibiting at the VM & Display Show on stand D1a.
To enhance your stand further the company’s new hook-on signs can also be printed with your graphics and hooked over the top of the exhibition shell scheme or any other 2cm pole. Alternatively, printed slatwall signs can be attached directly to the slatwall panels.
They are very excited to be taking lots of new products and also to be taking lots of examples of products which have been customised using their bespoke manufacturing and printing service. For example their printed steps and risers which can now be purchased online.
2022 has seen the introduction of many more printed display products and exhibition displays at 3D Displays. They are delighted by the introduction of their printed Groovewall exhibition system W2000P which is designed for use with the Octanorm® exhibition shell scheme, and can be printed with customers’ own graphics & images.
Contact: t: 01795 532947 e: info@3ddisplays.co.uk w: www.3ddisplays.co.uk
NETWORKING EVENING - 5 APRIL Shop & Display Equipment Association are inviting members to join us for informal networking drinks on the first day of the VM & Display Show, the 5th April. Join us for drinks, canapes, music and good company on the roof of Bubba Oasis located directly outside the Business Design Centre. If the British weather decides to take a turn for the worse the venue has a retractable roof to keep us all dry!
Our doors will open as the show closes at 5pm. Pre-registration is required to reserve your ticket by submitting your details on the Creative Retail Awards website www.creativeretailawards.com Your ticket entitles you to entry and a complimentary drink on us. Tickets can be collected from the Shop & Display Equipment Association Stand (C3) at the VM & Display Show until 4pm on the 5th April. We look forward to seeing you there!
Contact: t: 01883 348911 e: enquiries@sdea.co.uk w: www.creativeretailawards.com
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SDEA NEWS SDEA AGM - 25 MAY The Shop & Display Equipment Association Annual General Meeting will be held virtually on 25th May 2022 at 10:30am.
great platform for sharing industry news and keeping up to date with new products, innovations and general industry updates. As a Council member I value the importance of having an influence in how the Association evolves and helping ensure that it maintains a fresh and up to date approach. We are looking to evolve the association with new Council members who bring good ideas and experiences that will enhance SDEA’s credibility.”
The event will be held using Zoom which can be easily accessed through your PC/Mac as well as iPhone/iPad and Android devices. It is important that we attract new Council members to keep generating fresh ideas and this is your opportunity to help improve the Association for all. The Executive Council usually meet every two months, currently virtually, with meetings lasting around two hours.
Please do not hesitate to contact us on 01883 348911 or antony@sdea.co.uk if you would like to become more involved in the running of your Association, or would like to nominate someone else for a place on our Executive Council.
If you would like to stand, or nominate a representative within your company to help guide the Association please contact us. The benefits of being on Council are wide ranging. Paul Smart of arken POP Int Ltd, who became a Council member during 2017 and President in 2020 comments:
Contact: t: 01883 348911 e: enquiries@sdea.co.uk w: www.shopdisplay.org
“Being an SDEA Council member has definitely opened up further networking opportunities for me. As a business we have always valued our SDEA membership as we believe it to be a
Creative Design & Display Connections is organised by the SDEA and Retail Focus, who together established the world-renowned Creative Retail Awards.
The quirky setting of Bounce Old Street, London, will let suppliers and buyers soak up the atmosphere, play some ping-pong and enjoy networking drinks and food after the one-to-one meetings have taken place.
Our extensive combined background in design and display in the retail, hospitality and leisure sectors makes CDDC the perfect partner to help buyers and suppliers forge lasting corporate relationships.
SDEA Members receive an exclusive £500 discount to Creative Design & Display Connections making the event, and your membership, even more valuable.
A series of one-to-one meetings will be held between buyers and suppliers over the course of the day, We have designed Creative Design & Connections to provide an element of fun and networking as well as one-to-one meetings. Our ethos has always been that, after meetings, business relationships are further strengthened by networking and fun. This element is incorporated within CDDC.
Contact: t: 01883 348911 e: enquiries@sdea.co.uk w: www.cddconnections.com
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NEW MEMBER FOCUS INSIGHT TOTAL MARKETING AND BRANDING SOLUTIONS Nestlé HO Brand Navigation Testing Havaianas Parrot Window Display Working with Havaianas on a brand campaign within the retail sector, erecting a large tropical parrot as part of their summer campaign, which was made up entirely of flipflops. These large displays were installed across various UK locations, including their flagship store in Westfield, London. Insight did everything from Design, Print, Production, Install & Dismantle! A very impressive tropical display!
This time the company supported Nestlé in the UK retail sector by creating an aisle dedicated to Quality Street to navigate a retailer down a fully branded aisle. Working within brand guidelines they created a campaign which increased footfall in-store, enhanced the shoppers experience, and encouraged spend. Insight achieved this through digitally printed foamex panels, heat bend printed acrylic & Gravity Feed Sweet Dispensers! “Quality” was certainly the key word here! Rizla Furniture Branding Working with the Rizla team for a national campaign which delivered brand messaging at a time when legislation was changing. Insight developed a concept of using removal adhesive free vinyl’s which displayed temporary messaging at point of purchase across UK independent stores.
Pukka Event
Supporting their client, Pukka, with various trade stands and in particular this impressive stand which was installed at Excel, London. An open space which was transformed to an inviting area for delegates to engage with the brand. Using reclaimed natural sustainable materials, creating a central Product Display for 3D POS and oversized product displays to maximise impact. Nestlé Paris Airport Activation Working on behalf of Nestlé to create a physical display which “peaked” above others and drew in a crowd at Paris airport. Making the most of a seasonal campaign which focused on key components of the packaging to drive brand awareness. Insight created this by; hand sculpting the polystyrene, digitally printing on re-board and acrylic laser cutting snowflakes.
Revive Packaging
Revive were looking for packaging ideas which represented their brand values and could resonate with their consumers. Insight shared lots of creative ideas which included different materials and print finishes and ended up with a rustic premium packaging which stood off shelf from competitors.
Contact: t: 01173 600 222 e: jamie@getsomeinsight.com w: www.getsomeinsight.com - 4 -
MEMBERS’ NEWS MORPLAN HELP RETAILERS GO GREENER Morplan are helping the retailer go greener with a range of new eco-friendly products. Over the past four years the company has made a deliberate push to include and offer a wider range of eco-friendly products to customers to replace the standard toxic or harmful materials and practices that exist within many products across the UK. This ranges from sustainably sourced wood for their furniture, to biodegradable alternatives for all the little consumable plastic items you use in store. Morplan’s new range of eco-friendly products include stainless steel oil, honey, and vinegar drums, purpose built free-standing shelving units with gravity dispensers, wall mounted gravity dispensers, spice jars and scoop dispensers, bio-degradable mannequins, minicubes made from plant based materials, recycled and biodegradable tagging gun attachments, a large range of eco-friendly carrier bags and packing materials and of course their ever growing range of Blue City furniture which is made from reclaimed and recycled materials. Pick up a copy of the new 2022 Morplan catalogue or you can visit their website which has over 10,000 products available online at www.morplan.com Contact: t: 0330 44 55 666 e: sales@morplan.com w: www.morplan.com
SDEA PARTNER HMCA DISCOUNTED PRIVATE HEALTHCARE
well as eliminate the concerns about money that many people have when they fall ill. These include a choice of three medical plans that can also include family members; income protection to ensure you can keep up with your financial commitments should you find yourself off work due to injury or illness; a hospital cash plan offering generous payments worth £225 (tax free) every day you have to stay in hospital; and a dental plan covering everything from routine examinations and hygiene work to primary treatment for cancer of the mouth and gums.
A flexible, affordable alternative to long NHS waiting times. More and more people are enjoying the benefits of private healthcare as they seek an alternative to an NHS that is severely under pressure. An ageing population and a shortage of doctors and nurses has resulted in long waiting times, cancelled operations and overcrowded wards. Despite the best efforts of clinical staff working within the health service, the general view is that there is a crisis in the NHS and that the problems are getting worse. According to statistics from NHS England, at the end of December 2021 there were 1,445,000 patients waiting for a key diagnostic test. This is an increase of 261,000 from December 20201.
Generally, HMCA's healthcare insurance policies require no medical examination before being accepted onto a plan, offer worldwide cover and have no age restriction. Private healthcare removes the anxiety that long waiting times for NHS tests and treatment can cause. It does not prevent you from using NHS GP and emergency services, but it does give you the peace of mind that comes from knowing that in the event you fall ill you will be diagnosed and treated in the quickest possible time. For further information and quotations contact HMCA by telephone on 01423 799949 or visit the exclusive HMCA Shop and Display Equipment Association website at www.hmca.co.uk/sdea
Healthcare when you need it Private healthcare has traditionally been seen as a luxury and only affordable for the wealthy, but that is changing. Ordinary people with average incomes are finding that for a relatively modest financial outlay, they too can be assured of receiving medical care when they need it and avoid the worry that comes from waiting weeks or months for NHS treatment. Many people today are enjoying the benefits of private healthcare through workplace schemes provided by their employer. But for those who belong to a professional or trade organisation or other association there is another avenue open to private health cover. The Hospital and Medical Care Association (HMCA) has been providing highly competitive health insurance exclusively to trade, professional and membership organisations since the 1970s. Tens of thousands of policy holders in the UK enjoy the security and financial benefits from its range of health plans. HMCA's highly experienced staff can help you tailor a plan that best meets your needs and claims are always settled promptly.
HMCA/S PLC (trading as Hospital and Medical Care Association, HMCA and HMCA Members) is authorised and regulated by the Financial Conduct Authority (FRN:307587). HMCA/s PLC is a company registered in England, company number: 01362094, registered office: Beech Hall, Knaresborough, North Yorkshire, HG5 0EA. 1NHS Diagnostic Waiting Times and Activity Data,
December 2021 Monthly Report
Comprehensive cover HMCA’s products are designed to cover all aspect of healthcare as
Contact: t: 01423 799949 w: www.hmca.co.uk/sdea
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MEMBERS’ NEWS 3D DISPLAYS REVEAL NEW PRINTED SLATWALL PANEL Established in 1977, 3D Displays have been manufacturing acrylic displays for 45 years. As UK manufacturers 3D Displays are proud to offer a bespoke production and printing service in addition to an extensive range of products available from stock. 3D Displays have now expanded their display range to include printed exhibition panels, signage and displays. The printed slatwall exhibition system is designed for use with Octanorm® exhibition shell scheme. These panels can be printed with any graphic of your choice, they effectively and simply attach to the Octanorm® and can be removed just as easily at the end of the show.
Another addition to the range is the Free Standing Printed Slatwall Panel. This double sided panel can be printed with the image of your choice and is ideal for exhibitions, pop up shops and galleries. Use these slatwall panels with the huge range of slatwall display items available from our stock range… Or alternatively have your shelves and trays printed with the same or a complementary graphic.
Contact: t: 01795 532947 e: info@3ddisplays.co.uk w: www.3ddisplays.co.uk
NOBLE GIFT PACKAGING DESIGN NEW DISPLAYS FOR GOLDSMITHS Noble Gift Packaging Ltd were recently commissioned by the Watches of Switzerland Group to design and develop a new luxury display system for their newly developed Goldsmiths concept stores.
The brief was to develop a system that “exudes luxury within their jewellery displays”, allows the product to breathe and reflects “the next level of luxury” with the use of beautiful materials and finishes.
The new system utilises soft micro-suede and polished chrome detailing, while underneath it uses magnets to hold the individual components in place for neat VM standards, while allowing the placement of metal pricing without the need for visible locators on the display.
Contact sales@noblegift.co.uk to find out how they can help you with your display and packaging.
Contact: t: 020 8805 4111 e: sales@noblegift.co.uk w: www.noblegift.co.uk
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MEMBERS’ NEWS CREATIVE IDEA TEE OFF WITH CALLAWAY GOLF Although well known for being experts in Retail Displays and POS, not all of Creative Idea’s projects are in the form of traditional in store solutions. Their Design and Build expertise can equally be applied to Shop in Shop projects, a recent example of which is seen in this multi-room install for Callaway Golf. After installing a similar concept at The Belfry, the company were asked to implement a comparable set up for Callaway and Top Tracer at Celtic Manor, thus covering two leading Golf Resorts in quick succession. Creative Idea took care of each installation from initial survey, through CAD visualisations and construction drawings on to build and final installation. A high-quality job well done and well suited to these two prestigious sites. A diverse mix of product all brought together to achieve impact for both the brands and the Resort partners and well received by visitors since launch. Creative Idea would love to hear from you if you’d like to tee off discussions on any upcoming projects, golf related or not, so please contact them if you think they can maximise your brand potential and help you achieve above par performance for your sales.
Contact: t: 0116 255 2299 e: lucy@idealtd.uk.com w: www.idealtd.uk.com
BOHLE PROTECTION SCREENS SUPPORT THE NEW NORMAL With consumers getting used to the ‘new normal’ as we ease out of tough restrictions, barrier protection in shops is something we are already used to. Cough and sneeze guards have introduced a new revenue stream for shopfitters.
With certain measures likely to remain in place for the foreseeable future in public settings, Bohle has seen new demand for their simple but robust VetroScreen products.
To find out more, visit www.bohle.com, email info@bohle.ltd.uk or call Customer Services on 0800 616151. Bohle Ltd is a major supplier of screen holders and clamps, VetroScreen, which offer protection to shop workers and customers alike from direct aerosols associated with coughs and sneezes. Assembled and adjusted with just an Allen key, they are designed for all clear sheet materials. These have been successfully installed in a range of settings including schools, offices, banks and hotel reception areas.
Contact: t: 0800 616151 e: info@bohle.ltd.uk w: www.bohle.com
They are designed for clear sheet materials from 4 – 10 mm, and the clamps can screw into a desk or table from 18 – 36 mm thick, no drilling required.
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DIARY DATES 5-6 April 2022 VM & Display Show Business Design Centre, London www.vmanddisplayshow.com
25 May 2022 Annual General Meeting Virtual www.shopdisplay.org
16 June 2022 Creative Design & Display Connections
Bounce Old Street, London www.cddconnections.com
September 2022 Creative Retail Awards TBC, London www.creativeretailawards.com
RETAIL INSIGHTS - ARKEN POP
Retail Display Trends that will shape 2022
Meanwhile, others will actively seek out sources of joy and retail experiences that give them permission to feel happiness again – lifting them out of the anxiety and stress that’s been so prevalent during the pandemic. Now is an important time for retailers to reassess, rethink and reset their approach to the ‘experience’ instore. This will require greater digital integration within retail displays to be more fully considered from a shopper perspective, in the same way physical merchandising is – ensuring an intuitive and enjoyable shopping experience, for all. But it will also require bold thinking to innovate the brand DNA, deliver precise display storytelling and invite brand devotees’ curiosity.
Aimee Grandfield, Head of Insights at arken P-O-P International, discusses two trend predictions that will impact approaches to in-store marketing in the year ahead.
Feelings of precariousness created by the pandemic could see shoppers keen to minimise contact in-store for some time to come. These cautionary behavioural practices will require retailers and brands to innovate around “no-touch” alternatives in display, such as touchless, motion activation and digital screens, and the integration of payment-at-fixture solutions in the months to come.
To find out more about arken P-O-P International, visit www.arken-pop.com Contact: t: 01638 565656 e: info@arken-pop.com w: www.arken-pop.com
GLENCOURT ADD NEW MEMBER TO TEAM
who shares our own values, and who will truly partner with our clients, and who will not treat candidates as a means to an end. I sincerely welcome Ruth into the Glencourt team”.
Following on from January 2022 being the best trading month in its 31- year history, Glencourt Associates has added Ruth Taylor to its expanding recruitment team.
Oliver Dunn, Glencourt’s Managing Consultant added “Ruth is one of the most professional recruiters I have met in my time in the industry. The recruitment cycle Ruth uses fits with our business strategy and aligns to our core values”.
Ruth, a psychology graduate and holder of professional recruitment qualifications, brings in excess of 10 years successful senior recruitment experience to the business. She will recruit within Glencourt’s core markets of Retail Interiors, In-store Technology, and Retail Fulfilment, and will be making herself known to people over the next few weeks. She believes in delivering a service that is based on professionalism, reliability, accuracy and above all trust, core principles that match Glencourt’s own ‘Code of Practice’.
Ruth’s contact details are ruth@glencourt.co.uk, 01342 710486 or 07784 238600.
Contact: t: 01342 710486 e: ruth@glencourt.co.uk w: www.glencourt.co.uk
Bob Garton, Glencourt’s Founder and Managing Director stated “For some time we have been looking for a professional recruiter
CLEAR GROUP COMPLETE PURCHASE OF HR JENNINGS
One of your Member Benefits is our highly valued Business Insurance scheme. Clear Group have recently completed the purchase of HR Jennings and are looking forward to offering members even better savings on their insurance. Clear are Chartered Insurance Brokers specialising in the provision of insurance solutions to meet the needs of all their Clients, spanning a vast range of industry and sectors, from SME to multinationals. Whatever the size of your business, they will work with you to establish the right cover at the right price.
Ronald Cohen, Directory of Foxbarn Ltd, comments: “After several decades with our original insurance broker we switched to HR Jennings (Clear Group) a few years ago. They quoted a substantially lower premium, and we also received an outstanding, quick, personal and responsive service from them as well. We have now also transferred all our private insurances to them. We can thoroughly recommend this company.”
Contact: If you value personal service and competitive rates from an t: 020 8329 4910 industry specialist then speak to Jennifer Beech at Clear Group on e: jennifer.beech@thecleargroup.com 020 8329 4910 or email Jen at jennifer.beech@thecleargroup.com w: www.thecleargroup.com - 8 -
